Stockholm Meeting Selection Ab

What Stockholm Meeting Selection Ab does

Stockholm Meeting Selection AB operates a portfolio of 11 unique historic venues — primarily castles, manor houses, and spa hotels — in the greater Stockholm region of Sweden. The portfolio includes Hesselby Slott (music-themed), Åkeshofs Slott, Ulfsunda Slott (champagne castle), Skytteholm Nordic SPA, Näsby Slott, Rosersbergs Slottshotell (royal), Lejondals Slott, Villa Lovik, Villa Foresta (added January 2024), Bosön (sports venue), Sturegatan 15, and Restaurang Hantverket. Combined, the company manages 736 hotel rooms and 144 meeting rooms, supported by approximately 150 employees. The business serves three primary customer segments: corporate clients (conferences, kickoffs, team-building, board meetings, social events), private consumers (weddings, celebrations, leisure stays), and individual travelers via the Staycation Stockholm sub-brand.

The core offering is venue-based event and accommodation services, monetized through unit-priced packages for conferences, weddings, Christmas buffets, summer parties, and exclusive castle takeovers. Pricing varies materially by property and package: takeover packages range from 50,000 SEK (Åkeshofs Slott, full board for 23 guests) to 150,000 SEK (Hesselby/Rosersberg, full board for 64–68 guests), per-person summer party packages span 225–1,390 SEK, and Christmas buffets run 795–1,195 SEK per person. The go-to-motion combines direct sales (Key Account Managers, Senior Sales Managers, and Sales Executives) for enterprise accounts, a central booking desk, and a self-serve online booking platform (BookVisit) for individual consumers and gift card purchases. Distribution is augmented by the Staycation Stockholm sub-brand targeting leisure travelers and gift card purchasers, with seasonal campaigns (Christmas 2026, summer 2026) and a press room via MyNewsDesk.

The underlying technology stack is relatively thin: a web-based booking infrastructure using the BookVisit third-party platform for reservations and property management, supplemented by CRM systems for corporate accounts. No proprietary AI/ML capabilities, no public API, and no mobile applications are disclosed. Stockholm Meeting Selection is privately held by founder Torbjörn Blomqvist (founded 2011; firmographics data also lists 2010), who also operates the Manor House real estate company that manages historic properties. CEO Mikaela Grundström leads day-to-day operations. There are no disclosed institutional investors, no public listing, and revenue figures are not publicly disclosed. Recent strategic activity centers on the Villa Foresta acquisition (January 2024, the 11th destination), a WaterAid sustainability partnership (March 2025), and ongoing investment in revenue management personnel.

Name

Stockholm Meeting Selection Ab

Legal name

Stockholm Meeting Selection AB

Website

https://meetingselection.se

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Stockholm Meeting Selection AB operates 11 historic castles, manor houses, and spa hotels in the Stockholm region, offering conference, wedding, and event services to corporate clients and private consumers across 736 hotel rooms and 144 meeting rooms.

Ownership category

akta.pro rank

Product category

Conference & Event Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Museums, Historical Sites, and Similar Institutions (712)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industries

Hybrid Meetings & Tech-Enabled Conference Hotels (THAGALAM), Meeting & Conference Planning & Coordination (HSACADAA)

Keywords

• Conference and meeting venues
• Hotel and accommodation services
• Wedding and event hosting
• Hospitality and catering
• Corporate event services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Conference and Meeting Services: Day conferences and multi-day conference packages with meeting facilities, accommodation, and meals. Includes various themed conferences such as spa conferences, rock conferences, champagne meetings, and action conferences.
2. Event and Celebration Hosting: Wedding celebrations, corporate parties, summer parties, Christmas dinners, and private events. Revenue from venue rental, catering, and related services.
3. Hotel Accommodations: Overnight stays across 736 hotel rooms at 11 unique properties. Includes various room categories from standard to suites, with breakfast included.
4. Restaurant and Catering Services: On-site restaurants including Restaurang Hantverket, fine dining experiences, champagne tastings, wine tastings, and custom catering for events.
5. Takeover and Exclusive Venue Rentals: Full property takeovers where entire castles or spa hotels are reserved exclusively for a single group, including all-inclusive packages with accommodation, meals, and meeting facilities.
6. Gift Cards and Vouchers: Presentkort (gift cards) valid across all 10 destinations for hotel stays, restaurant visits, spa experiences, afternoon tea, champagne dinners, and other experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Stockholm Meeting Selection AB is a Swedish hospitality operator running 11 castles, hotels, and meeting venues in the greater Stockholm area, offering conference services, private celebrations (weddings, birthdays), corporate and company social events, overnight hotel stays, restaurant and catering services, spa experiences, seasonal packages (summer fests, Christmas events), and gift cards. Customers range from corporate event planners and small private groups to large gatherings of up to 1,000+ guests across properties each with distinct historic character and capacity.

Product overview

Stockholm Meeting Selection is a hospitality operator managing 11 unique venues (castles, hotels, and meeting places) in the Stockholm area. The portfolio includes Hesselby Slott (music-themed), Åkeshofs Slott, Ulfsunda Slott (champagne castle), Skytteholm Nordic SPA, Näsby Slott (boutique castle), Rosersbergs Slottshotell (royal), Lejondals Slott (fairytale), Villa Lovik, Villa Foresta, Bosön (sports venue), Sturegatan 15, and Restaurang Hantverket. The company offers conference services, event celebrations (weddings, parties), seasonal packages (summer parties, Christmas buffets), spa experiences, and gift cards through its Staycation Stockholm platform. With approximately 736 hotel rooms across 144 meeting rooms, the company provides comprehensive venue hire, accommodation, dining, and activity experiences for corporate and private events.

Differentiator

Problem solved

Functional benefit

Brands

• Staycation Stockholm: A booking platform for gift cards and experiences across all Stockholm Meeting Selection venues.

Products and services

• Conference & Meeting Services Full-day and overnight conference packages across 11 venues in the greater Stockholm area for corporate groups of 2 to 1,000+ guests. Includes meeting rooms, conference technology, accommodation, meals, and activities bundled under one supplier.
• Private Events & Weddings Complete wedding and private celebration packages at historic castle, manor, and hotel venues, including venue hire, decoration, menus, entertainment, and overnight accommodation for guests.
• Hotel & Accommodation Overnight stays at 11 castle and hotel properties across the greater Stockholm area (plus 2 partner venues in Mallorca), totaling 1,000+ rooms. Available individually or as part of meeting/event packages.
• Restaurant, Dining & Catering Services On-site restaurants, breakfast, lunch, dinner, Sunday lunch specials (e.g., Margretelund lunch for 445 SEK), pub menus, and event catering including themed menus for meetings and celebrations.
• Summer Fest Packages Seasonal summer event packages including outdoor activities and dining at castle and manor venues around Stockholm.
• Christmas Party & Holiday Packages Seasonal Christmas and holiday packages including festive menus, party venues, and overnight stays at castle and hotel properties.
• Gift Cards & Vouchers Prepaid gift cards and vouchers usable toward hotel stays, dining, and experiences across the Stockholm Meeting Selection venue portfolio.
• Spa & Wellness Experiences Spa treatments, pool, sauna, and relaxation experiences offered at select portfolio venues (e.g., Nynäs Havshotel spa and sauna package).
• Margretelund Castle & Conference Castle venue north of Stockholm (Sigtuna/Lindholmen area) offering conference and private event hosting, Sunday lunch dining, and historical setting.
• Gimo Herrgård (Ylinerva) Historic country manor estate (Gimo Herrgård) in Uppsala County serving as a conference, event, and hotel venue within the Stockholm Meeting Selection portfolio.
• Rönneholm Palace Historic palace venue south of Malmö marketed for weddings, conferences, and private events with on-site restaurant and parking.
• Svensta Inn (Stora Lundby) Country inn venue near Stockholm offering conferences, meetings, and overnight stays in a rural, classic inn setting.
• Morstaberg Golf Club Conference, meeting, and hospitality venue operated alongside the Morstaberg golf course south of Stockholm, suited for corporate events and smaller gatherings.
• Skogshem & Wiek Conference Conference and events venue operated by Stockholm Meeting Selection serving corporate meetings and overnight stays.
• Hotell Kusten & Konferens / Midlanda Hotel and conference venue operated by Stockholm Meeting Selection, offering accommodation and meeting facilities.
• Skärvik SurfCenter (partner) Surf and activity partner venue associated with Stockholm Meeting Selection, offering team-building and recreational add-ons.
• Ylinerva Strandhotell (Beach Hotel) Beach hotel associated with the Ylinerva / Gimo Herrgård estate, offering summer stays, dining, and event hosting.
• Nynäs Havshotell (Nynäs Sea Hotel) Sea-view hotel outside Stockholm offering spa packages, weddings, conferences, overnight stays, and dining.

Quantifiable outcome

• 262 couples chose Stockholm Meeting Selection for their wedding celebrations in 2024, representing a record year
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• WaterAidcoreStrategic or Co-development Partner · 27 March 2025Stockholm Meeting Selection has entered into a partnership with WaterAid, an international organization working to ensure everyone everywhere has access to clean water, toilets, and hygiene. WaterAid operates in 30 countries working in some of the world's poorest communities. Villa Foresta hosted a charity gala dinner on March 27 to raise funds for WaterAid's work in Tanzania, where women and girls struggle daily for something as simple but vital as clean water. Through the collaboration, SMS supports WaterAid's vision of a world where everyone everywhere has access to clean water, toilets, and hygiene.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Ystad Saltsjöbad: Historic Swedish hotel and spa destination hosting conferences, weddings, and leisure stays. Comparable heritage Swedish property operating a similar conferences-plus-celebrations-plus-spa business model.
• ProfilHotels: Swedish boutique hotel operator with several distinctive properties and conference/event capabilities. Comparable target market of corporate and leisure guests seeking unique character properties in Sweden.
• Elite Hotels of Sweden: Swedish hotel group operating multiple mid- to premium-segment properties across Sweden with strong conference and meeting infrastructure. Comparable mid-market Swedish hospitality operator with a portfolio approach similar to SMS.
• Hotel & Restaurant Rival: Boutique Stockholm hotel owned by Benny Andersson, known for events, dining, and entertainment. Comparable independent Stockholm boutique hotel with strong event and F&B positioning for similar clientele.
• First Hotels: Nordic hotel chain focused on individual properties with strong conference and meeting offerings across Sweden and the Nordics. Similar position serving corporate conference customers in historic and distinctive properties.
• Hotel Diplomat Stockholm: Premium Stockholm hotel on Strandvägen with significant event, conference, and F&B offerings. Directly comparable premium Stockholm hospitality and event venue competing for similar high-end corporate and celebration clients.
• Stallmästaren Hotel: Historic Stockholm-area hotel and event venue (former royal stables) offering accommodation, conferences, and celebrations in a heritage setting. Closely comparable niche-positioned Stockholm heritage event venue.

Broad incumbents

• Thon Hotel: Norwegian hotel chain with multiple Swedish and Norwegian properties, including conference hotels. Comparable broader Nordic hotel operator competing for cross-border corporate meetings.
• Scandic Hotels: Largest Nordic hotel operator with a broad portfolio and major conference infrastructure across Sweden. Competes with SMS for corporate meetings but at a more standardized, scaled level across many markets.
• Nordic Choice Hotels: Major Nordic hotel group (Clarion, Quality, Comfort) with extensive conference facilities across Sweden and Norway. Overlaps with SMS in the corporate conference segment but operates a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stockholm-meeting-selection-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stockholm Meeting Selection Ab