Novora
Novora is a New York-based crypto capital markets advisory firm serving protocols, funds, and allocators with institutional-grade investor relations infrastructure, anchored by its proprietary five-pillar, 100-point Novora IR Score diagnostic framework.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Novora does
Novora Holdings LLC is a New York-based, founder-led capital markets advisory firm dedicated to the crypto sector, founded in 2025 by Connor King. The firm serves crypto companies, protocols, funds, and allocators by building the investor relations and capital markets infrastructure required to engage institutional capital. Its core product is the proprietary "Novora IR Score" — a five-pillar, 100-point diagnostic framework evaluating protocol-level readiness across Transparency & Reporting, Tokenholder Communication, Data Accessibility, Narrative & Positioning, and Value Accrual & Tokenomics. The framework scores 194 protocols against a benchmarked universe and produces a prioritized 180-day improvement roadmap.
The firm operates three interconnected advisory service lines built around the IR Score: (1) Investor Relations & Capital Markets Positioning, including narrative development, investor materials, and reporting cadences; (2) Institutional GTM & Roadshow Strategy, including investor universe mapping and structured engagement processes; and (3) Token Capital Markets Advisory, covering tokenomics design, TGE planning, exchange listing strategy, and liquidity/market-structure design. Novora engages clients through direct outreach, a website contact form, a self-serve IR Score application portal, and Calendly-scheduled calls.
Revenue is generated through strategic advisory fees structured as fixed retainers, hourly engagements, or project-based contracts, plus selective "principal alignment" investments in advisory clients via advisory equity or token allocations. Compensation is explicitly not contingent on capital raised or securities transactions. Novora maintains ongoing dialogue with 200+ institutional funds, trading firms, and allocators, and the firm publishes independent research on crypto capital markets through its research platform. The company is a private holdings vehicle, not a registered investment advisor or broker-dealer, and operates with 1–10 employees.
Novora firmographics
Firmographics- Name
- Novora
- Legal name
- Novora Holdings LLC
- Website
- https://novora.co
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Novora is a New York-based crypto capital markets advisory firm serving protocols, funds, and allocators with institutional-grade investor relations infrastructure, anchored by its proprietary five-pillar, 100-point Novora IR Score diagnostic framework.
- Ownership category
- akta.pro rank
Novora industry classification
Industry- Product category
- Crypto Capital Markets Advisory
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory) (BPAHAOAL)
Keywords
Where Novora is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Novora business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Strategic Advisory Services: Novora provides strategic advisory and consulting services on a fixed retainer, hourly, or project-based fee basis. Compensation is not contingent on capital raised, fundraising success, or securities transactions.
- Principal Alignment Investments: Novora selectively invests alongside advisory clients, receiving advisory equity or token allocations as compensation for ongoing strategic advisory services. These allocations are not contingent on or tied to capital raised by the client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Advisory services with flexible fee structures |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Novora product offering
Product offeringCore offering
Novora is an independent capital markets advisory firm that helps crypto companies and protocols build the investor relations, tokenomics, and institutional GTM infrastructure needed to engage institutional capital. Its core diagnostic is the proprietary Novora IR Score — a five-pillar, 100-point evaluation of how institutional investors perceive a protocol across transparency & reporting, tokenholder communication, data accessibility, narrative & positioning, and value accrual & tokenomics. This framework anchors three advisory engagements: Investor Relations & Capital Markets Positioning, Institutional GTM & Roadshow Strategy, and Token Capital Markets Advisory (tokenomics design, TGE planning, exchange listing strategy, liquidity).
Product overview
Novora is an independent capital markets advisory firm for crypto companies and protocols. The core offering is the Novora IR Score framework — a proprietary five-pillar, 100-point diagnostic methodology that measures institutional readiness across transparency & reporting, tokenholder communication, data accessibility, narrative & positioning, and value accrual & tokenomics. This diagnostic anchors three interconnected advisory service lines: Investor Relations & Capital Markets Positioning (narrative development, investor materials, reporting cadences), Institutional GTM & Roadshow Strategy (investor mapping, roadshow support, market intelligence), and Token Capital Markets Advisory (tokenomics design, TGE planning, exchange listing strategy). Novora does not offer software products but rather advisory engagements structured around its proprietary IR Score framework.
Differentiator
Problem solved
Functional benefit
Brands
- Novora IR Score: The independent standard for crypto IR. A proprietary diagnostic evaluating how institutional capital sees a protocol across five pillars: transparency & reporting, tokenholder communications, data accessibility, narrative & positioning, and value accrual. Protocols are scored out of 100 points.
Products and services
- Novora IR Score
Quantifiable outcome
- Median IR score of 49 out of 100 across 100 largest protocols surveyed; only 3 reach institutional grade; 62 protocols have no real IR layer
- +1 more outcomes
Companies that use Novora
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Novora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Novora partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- MetaDAOcoreMetaDAO is listed as a select partner receiving capital markets strategy and investor relations advisory services from Novora. MetaDAO scored 83 on the IR Score leaderboard, ranking as a 'Strong' tier protocol.
- SuperformcoreSuperform is listed as a select partner receiving capital markets strategy and investor relations advisory services from Novora.
- deBridgecoredeBridge is listed as a select partner. It scored 77 on the IR Score leaderboard (ranked #10). Novora provides capital markets strategy and investor relations advisory.
- CrediblecoreCredible is listed as a select partner receiving capital markets strategy and investor relations advisory services from Novora.
- ArtemiscoreArtemis is a select partner and also a key data platform integration for the IR Score methodology. Novora evaluates protocols on their presence on institutional platforms including Artemis.
- BullpencoreBullpen is listed as a select partner and was featured in Novora research covering the entertainment finance thesis. Bullpen is described as having the purest product expression in entertainment finance.
- ChakracoreChakra is listed as a select partner receiving capital markets strategy and investor relations advisory services from Novora.
- KatanacoreKatana is listed as a select partner receiving capital markets strategy and investor relations advisory services from Novora.
- FactMachinecoreFactMachine is listed as a select partner receiving capital markets strategy and investor relations advisory services from Novora.
- JollycoreJolly is listed as a select partner receiving capital markets strategy and investor relations advisory services from Novora.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Novora competitors and assessment
Company assessmentDirect peers
- Delphi Digital: Crypto-native research, advisory and venture firm that publishes protocol research and provides strategic advisory to token projects — overlapping with Novora on advisory and IR-facing research delivered to institutional audiences.
- Messari: Independent crypto research and advisory firm offering protocol research, IR services, and scheduled insights to institutional allocators and protocols — the closest direct analogue to Novora's capital markets advisory and IR-focused offering.
- Token Terminal: Crypto on-chain financial data and research platform serving protocols and allocators with protocol analytics and benchmarks — competes for protocol-facing advisory attention with proprietary data, analogous to Novora's IR Score methodology.
Emerging players
- CCData (CryptoCompare): Crypto market data and reference-rate provider serving institutional participants with indices, data, and research — adjacent to Novora's IR-focused data and benchmarking work.
- Santiment: Crypto market intelligence and on-chain analytics platform providing data, dashboards and behavioural analytics to protocols and investors — overlaps with the data/infrastructure substrate Novora's scoring framework sits on.
Broad incumbents
- CoinShares: European-listed crypto asset manager with a research and advisory arm producing institutional-grade crypto market intelligence that serves a similar audience to Novora's institutional research.
- Pantera Capital: Long-standing crypto investment firm with advisory, research publishing, and portfolio company support that intersects with Novora's protocol-facing advisory and IR support services.
- Galaxy Digital: Large, diversified crypto financial services platform with institutional research, advisory and capital markets arms that overlap with Novora's protocol advisory work as part of a much broader offering.
- The Block: Crypto research and news organization that sells institutional research, data products, and advisory-adjacent insights — overlapping with Novora's independent research positioning toward protocols and allocators.
Others
- Kaiko: Institutional-grade crypto market data and analytics provider that supplies much of the underlying data infrastructure on which crypto IR and research offerings (including advisory firms like Novora) depend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Novora social profiles
Digital presenceNovora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novora leadership team
Management profileNumber of profiles
Profiles1 record
Novora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novora
What does Novora do?
Novora is an independent capital markets advisory firm that helps crypto companies and protocols build the investor relations, tokenomics, and institutional GTM infrastructure needed to engage institutional capital. Its core diagnostic is the proprietary Novora IR Score — a five-pillar, 100-point evaluation of how institutional investors perceive a protocol across transparency & reporting, tokenholder communication, data accessibility, narrative & positioning, and value accrual & tokenomics. This framework anchors three advisory engagements: Investor Relations & Capital Markets Positioning, Institutional GTM & Roadshow Strategy, and Token Capital Markets Advisory (tokenomics design, TGE planning, exchange listing strategy, liquidity).
Is Novora a public or private company?
Novora is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Novora founded?
Novora was founded in 2025. It employs 1 to 10 people.
Where is Novora based?
Novora is headquartered in New York, United States, in the North America region.
How does Novora make money?
Two revenue lines are on record. Strategic Advisory Services are the primary driver. The others are principal Alignment Investments.
Who are Novora's main competitors?
Direct peers on record are Delphi Digital, Messari and Token Terminal. Emerging players are CCData (CryptoCompare) and Santiment. Broad incumbents are CoinShares, Pantera Capital, Galaxy Digital and The Block. Kaiko is listed as an others.
Does Novora have an API?
No public API is recorded for Novora.
What industry is Novora in?
Novora's product category is Crypto Capital Markets Advisory. Its primary akta.pro industry code is BPAHAOAL, Capital Markets Advisory (IPO Readiness, SPAC, ECM/DCM Advisory). Its NAICS code is 523 and its SIC code is 6199.