SUPERFORM
Binary is an AI-powered applicant tracking system (ATS) targeting startups and SMBs, offering freemium SaaS with AI candidate matching, auto-review, Slack integration, and tiered pricing from free to enterprise custom.
- Company typePrivate
- Founded2014
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SUPERFORM does
Binary is a software-as-a-service applicant tracking system (ATS) sold primarily to technology startups and small-to-mid-sized businesses that are dissatisfied with legacy hiring tools. The product delivers a single integrated web platform at binary.so covering unlimited hiring form creation, candidate management, interview scheduling and feedback collection, branded careers pages, employee referral management, and analytics. Mobile-friendly review and reply workflows extend utility beyond desktop. The company emphasizes design quality, speed, and immediate usability ("no tutorial needed, start using immediately without speaking to sales") as core differentiators against established ATS vendors.
The core technology layer is AI-driven. Machine learning powers natural-language candidate matching (the user describes the ideal candidate and the system shortlists matches), automated application auto-review, and a Slack-embedded assistant ("Ask Binary") that answers natural-language queries against the customer's hiring data. The product also ships a Chrome extension for sourcing candidates from the web and integrates with LinkedIn for job distribution. The company runs on third-party AI providers (chosen specifically because they do not train on customer data) rather than disclosed proprietary models; all data is encrypted at rest and in transit, with security certifications stated to be in progress.
Commercially, Binary operates a freemium SaaS model: a genuinely free tier at $0/month with unlimited jobs, candidates, and team members; a Starter tier at $69/month with basic AI usage and 10,000 emails; a Business tier at $149/month with maximum AI usage, analytics, interview scheduling, referrals, LinkedIn job posting, and 25,000 emails (7-day free trial); and an Enterprise tier with custom pricing including migration and onboarding support. Go-to-market is product-led growth via self-serve signup, supplemented by demo booking via Calendly/cal.com for enterprise prospects. The company reports being trusted by 400+ startups, with named logos including Lossfunk, Supermemory, Sundial, Airblack, and Leap. The product is privately held; no funding rounds, revenue figures, or leadership team data were disclosed in the input.
SUPERFORM firmographics
Firmographics- Name
- SUPERFORM
- Legal name
- Binary
- Website
- https://superform.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Binary is an AI-powered applicant tracking system (ATS) targeting startups and SMBs, offering freemium SaaS with AI candidate matching, auto-review, Slack integration, and tiered pricing from free to enterprise custom.
- Ownership category
- akta.pro rank
SUPERFORM industry classification
Industry- Product category
- Branding Services
- NAICS
- Software Publishers (513210), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where SUPERFORM is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
SUPERFORM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Subscription SaaS - Free Tier: Free plan providing unlimited jobs, candidates, team members, careers page with basic feature access. Generates leads for paid tiers.
- Subscription SaaS - Starter Tier: $69/month subscription with basic AI usage, AI auto review, and 10,000 emails. Upsell from free tier.
- Subscription SaaS - Business Tier: $149/month subscription with max AI usage, analytics, interview scheduling/feedback, referrals, LinkedIn job posts, Chrome extension, 25,000 emails, and priority support.
- Enterprise Custom Pricing: Custom pricing with everything in Business plus custom AI credits, emails, and dedicated migration/onboarding support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - unlimited basic access |
| Subscription | Monthly | Starter - $69/month for small teams |
| Subscription | Monthly | Business - $149/month for growing teams |
| Subscription | Multi-year contract | Enterprise - custom pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
SUPERFORM product offering
Product offeringCore offering
SUPERFORM is a Brooklyn-based branding agency that elevates organizations by helping design, develop, communicate, and manage the brands of its clients. The firm delivers end-to-end brand services spanning visual identity creation, brand strategy, communication design, and ongoing brand management for client organizations.
Product overview
Binary offers a single, unified applicant tracking system (ATS) designed as a next-generation hiring platform built for the AI era. The core product combines unlimited hiring form creation, AI-powered candidate shortlisting, interview scheduling and feedback management, and analytics into one integrated platform. Additional capabilities include a Slack-based AI assistant for querying hiring data, a Chrome extension for capturing candidates from the web, a branded careers page builder, and employee referral management. Pricing tiers (Free, Starter at $69/month, Business at $149/month, and Enterprise) provide escalating access to AI features, email limits, and support levels.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Design Design services for creating and refreshing client brand visual identities, including logos, color systems, typography, and overall brand expression. Targeted at organizations seeking to establish or elevate their brand.
- Brand Development Strategic development of brand foundations including positioning, identity systems, and core brand architecture. For organizations looking to build or refine their brand strategy and structural elements.
- Brand Communication Communication design services that translate brand identity into messaging, collateral, and expressions across client touchpoints. For organizations needing cohesive brand communication.
- Brand Management Ongoing management and stewardship of established client brands, ensuring consistency and continued evolution. For organizations that require sustained brand oversight beyond initial creation.
Quantifiable outcome
- Trusted by 400+ top startups
Companies that use SUPERFORM
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles1 record
SUPERFORM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature8 records
SUPERFORM partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
SUPERFORM competitors and assessment
Company assessmentBroad incumbents
- Lever: Mature ATS + CRM hybrid with deep mid-market penetration. Comparable offering scope (applicant tracking + relationship management) and incumbent brand in the same product category as Binary.
- Workable: Global SMB-focused ATS with built-in sourcing, self-serve plan, and broad geography. Most directly comparable on price-point positioning and small-team / startup GTM overlap.
- Greenhouse: Established mid-market and enterprise ATS with structured hiring workflows, broad integrations, and significant brand recognition. Represents the dominant legacy competitor Binary is most often positioned against.
- BambooHR: HR suite for SMBs with built-in ATS, applicant tracking, and onboarding. Adjacent incumbent expanding into the hiring-tool category where Binary competes.
- SmartRecruiters: Enterprise-grade ATS with global footprint and AI-assisted matching features. Relevant incumbent peer competing for the same up-market logos Binary targets via its Enterprise tier.
Emerging players
- Recruiterflow: SMB and agency-focused ATS + CRM with AI features and modern UX. Comparable product scope and target customer segment to Binary.
- Gem: AI-enabled sourcing, CRM, and ATS platform popular with venture-backed startups. Comparable on target customer (tech startups) and on AI-led product positioning.
- Breezy HR: SMB-focused ATS with freemium entry, drag-and-drop pipelines, and a comparable price-point structure. Direct overlap on the small-team hiring-tool segment Binary serves.
Direct peers
- Ashby: AI-native, all-in-one talent platform built for startups and scale-ups, with strong UX focus. Closest direct peer to Binary on positioning, target customer, and AI-first product philosophy.
Regional players
- Teamtailor: European-origin ATS with strong startup/mid-market focus and branded careers pages (a Binary feature). Comparable product surface and customer profile, primarily non-US footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SUPERFORM social profiles
Digital presenceSUPERFORM compliance and trust
Trust signalCompliance1 record
SUPERFORM financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUPERFORM leadership team
Management profileNumber of profiles
SUPERFORM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUPERFORM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUPERFORM
What does SUPERFORM do?
SUPERFORM is a Brooklyn-based branding agency that elevates organizations by helping design, develop, communicate, and manage the brands of its clients. The firm delivers end-to-end brand services spanning visual identity creation, brand strategy, communication design, and ongoing brand management for client organizations.
Is SUPERFORM a public or private company?
SUPERFORM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SUPERFORM founded?
SUPERFORM was founded in 2014. It employs 1 to 10 people.
Where is SUPERFORM based?
SUPERFORM is headquartered in Brooklyn, United States, in the North America region.
How does SUPERFORM make money?
Four revenue lines are on record. Subscription SaaS - Free Tier is the primary driver. The others are subscription SaaS - Starter Tier, subscription SaaS - Business Tier and enterprise Custom Pricing.
Who are SUPERFORM's main competitors?
Broad incumbents on record are Lever, Workable, Greenhouse, BambooHR and SmartRecruiters. Emerging players are Recruiterflow, Gem and Breezy HR. Ashby is listed as a direct peer. Teamtailor is listed as a regional player.
Does SUPERFORM have an API?
No public API is recorded for SUPERFORM.
What industry is SUPERFORM in?
SUPERFORM's product category is Branding Services. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.