Southeastern Commercial
Southeastern Commercial is a privately held commercial painting and finish trade contractor serving senior living, multifamily, and hospitality clients across Georgia and Alabama with turnkey interior and exterior painting, trim, and specialty finish services delivered via bid-based project contracts.
- Company typePrivate
- Founded2003
- HeadquartersRoswell, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Southeastern Commercial does
Southeastern Commercial (doing business as Southeastern Commercial Painting) is a privately held commercial painting and interior finish contractor founded in 2003 and headquartered at 210 W. Crossville Rd., Roswell, Georgia. The firm delivers turnkey finish trade solutions for senior living facilities, multifamily residential properties, and hospitality venues, with active project footprints in Georgia and Alabama. Its service offering is built around a core painting and trim package (interior/exterior paint, standing and running trim, doors, hardware, bath accessories) augmented by specialty finish capabilities (wallcoverings, epoxy coatings, metallic paints, electrostatic painting), enabling bundling of multiple finish scopes into single contracts for general contractors, designers, and property owners.
The company operates a bid-driven, project-based revenue model: project inquiries are captured through a website bid-request form, complimentary estimates are prepared by project estimators, and execution is delivered by field crews under the oversight of project managers and field superintendents. Pricing is quote-based and not publicly tiered; billing is per-project. Customer segments span senior living operators (Phoenix Senior Living across multiple sites, Hope Lodge, Wimberly Manor, Bay Port Senior Living), multifamily developers (Indigo at Carolina Forest, Tapestry Apartments), hospitality and franchise venues, commercial tenants (nThrive, New Relic, eCompany Store), and institutional clients (Clemson University). The go-to-market is sales-led, with direct contractor and designer engagement emphasized alongside value engineering, detailed documentation, and project management execution.
The company is founder-led by CEO Chris Camp (16 years tenure), supported by COO Michael T. Rawlings Jr., VP of Sales Paul Caris, VP of Operations Mac Cline, Director of Project Development Nicole Whiteman, and additional project estimators and field superintendents. No external funding rounds, institutional investors, partnerships, awards, certifications, regulatory actions, or M&A activity are disclosed in available materials. Revenue is not publicly reported. The company's technology footprint is limited to a content-marketing website (secpaint.com) supporting the bid acquisition motion, with no proprietary software, AI/ML, or platform architecture in evidence.
Southeastern Commercial firmographics
Firmographics- Name
- Southeastern Commercial
- Legal name
- Southeastern Commercial
- Website
- https://secpaint.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Southeastern Commercial is a privately held commercial painting and finish trade contractor serving senior living, multifamily, and hospitality clients across Georgia and Alabama with turnkey interior and exterior painting, trim, and specialty finish services delivered via bid-based project contracts.
- Ownership category
- akta.pro rank
Where Southeastern Commercial is headquartered
LocationHeadquarters
- HQ city
- Roswell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southeastern Commercial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial Painting Services: Revenue generated through commercial painting contracts for senior living, multifamily, and hospitality markets. Services include interior/exterior painting, trim work, wallcovering, and specialty finishes such as epoxy and metallic paints. Projects are typically bid-based with complimentary estimates provided to potential clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for commercial painting projects |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Southeastern Commercial product offering
Product offeringCore offering
Southeastern Commercial provides turnkey commercial painting and interior finish trade services for senior living, multifamily, and hospitality properties across the Southeastern United States. Services include interior and exterior painting, standing and running trim, doors, hardware, bath accessories, wall coverings, epoxy finishes, metallic paints, and electrostatic painting. The company engages directly with contractors, designers, and property owners to deliver projects on a bid basis with complimentary estimates.
Product overview
Southeastern Commercial is a commercial painting contractor offering turn-key solutions for finish trades in the senior living, multifamily, and hospitality markets. The company provides a unified set of services centered on painting and interior finishing, with two primary categories: core painting services (Turnkey Paint, Standing and Running Trim, Doors, Hardware, Bath Accessories) and specialty finishing services (Wall Coverings, Epoxy Finishes, Metallic Paints, Electrostatic Painting). The company serves three market segments—Multi-Family, Senior Living, and Hospitality—offering both new construction and renovation/CapEx improvement projects. The portfolio includes projects across Georgia, Alabama, and surrounding states.
Differentiator
Problem solved
Functional benefit
Companies that use Southeastern Commercial
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Southeastern Commercial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southeastern Commercial partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Southeastern Commercial competitors and assessment
Company assessmentDirect peers
- ProTect Painters: National franchise offering interior and exterior painting for residential and commercial clients; directly comparable business model of project-based commercial painting services for property managers and developers.
- Five Star Painting: National residential and commercial painting franchise focused on turnkey interior/exterior painting for property owners; directly competes for the same commercial painting contracts Southeastern Commercial targets, with overlap in hospitality and multifamily verticals.
- Painter Bros: National franchise painting contractor offering commercial and residential painting, drywall, and specialty finishes; closely comparable scope to Southeastern Commercial's turnkey paint, trim, doors, and specialty finish offerings.
- 360° Painting: National painting franchise providing residential and commercial painting services; comparable as a regional/multi-region painting contractor competing for similar commercial property owners and developers.
Others
- Drury Design / Drury Construction Painting Division: Design-build firm with a commercial painting and interior finishes service line; comparable for the integration of design, paint, trim, and specialty finishes into a turnkey commercial interiors package.
Emerging players
- College Pro Painters: Residential-focused painting franchise with growing commercial segment; comparable for general painting methodology and customer engagement model, though primarily residential rather than commercial/institutional.
Regional players
- All American Painting: Regional commercial and residential painting contractor; comparable as a mid-size regional painting services competitor with overlapping turnkey interior/exterior commercial painting offerings.
- Jenkins Painting Company: Regional commercial painting contractor serving the US Southeast; directly comparable as a Southeast-focused commercial painting and specialty finishes contractor competing for similar multifamily and hospitality projects.
- Elite Painting & Decorating: Regional commercial and industrial painting contractor offering interior, exterior, and specialty coatings including epoxy and electrostatic painting; comparable for specialty-finish capability and bid-based commercial contracts.
Broad incumbents
- CertaPro Painters: Largest North American commercial and residential painting franchise network; directly comparable as a turnkey painting contractor serving commercial property owners, though it spans both residential and commercial and operates nationally rather than regionally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Southeastern Commercial social profiles
Digital presenceSoutheastern Commercial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southeastern Commercial leadership team
Management profileNumber of profiles
Profiles11 records
Southeastern Commercial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southeastern Commercial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southeastern Commercial
What does Southeastern Commercial do?
Southeastern Commercial provides turnkey commercial painting and interior finish trade services for senior living, multifamily, and hospitality properties across the Southeastern United States. Services include interior and exterior painting, standing and running trim, doors, hardware, bath accessories, wall coverings, epoxy finishes, metallic paints, and electrostatic painting. The company engages directly with contractors, designers, and property owners to deliver projects on a bid basis with complimentary estimates.
Is Southeastern Commercial a public or private company?
Southeastern Commercial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Southeastern Commercial founded?
Southeastern Commercial was founded in 2003. It employs 51 to 100 people.
Where is Southeastern Commercial based?
Southeastern Commercial is headquartered in Roswell, United States, in the North America region.
How does Southeastern Commercial make money?
One revenue line is on record: commercial Painting Services.
Who are Southeastern Commercial's main competitors?
Direct peers on record are ProTect Painters, Five Star Painting, Painter Bros and 360° Painting. Drury Design / Drury Construction Painting Division is listed as an others. College Pro Painters is listed as an emerging player. Regional players are All American Painting, Jenkins Painting Company and Elite Painting & Decorating. CertaPro Painters is listed as a broad incumbent.
Does Southeastern Commercial have an API?
No public API is recorded for Southeastern Commercial.