The Indiana Association Of United Ways Incorporated

What The Indiana Association Of United Ways Incorporated does

The Indiana Association of United Ways Incorporated (IUW, also known as Indiana United Ways) is a nonprofit 501(c)(3) state membership association headquartered in Indianapolis, Indiana, founded in 1978. It serves as the collective voice for 42 independently operated local United Ways covering all 92 Indiana counties, delivering advocacy, shared services, research, and grantmaking programs. The organization operates three primary product lines: UniFi, a managed-services platform launched in 2005 that provides financial operations (accounts payable/receivable, payroll, bank reconciliation, audit support, quarterly tax returns) and technology administration (Microsoft Azure-based cloud hosting, Microsoft 365, cybersecurity vulnerability assessment, Help Desk) to local United Ways nationally; the Statewide Capital Projects Initiative (SCPI), which channels matching capital grants (Tier 1: $50,000–$200,000; Tier 2: $200,001–$1,500,000, each requiring a 1:1 match) to Indiana nonprofits for community health and human services facilities; and the ALICE research initiative, producing county-level data on financial hardship, household survival budgets, and policy impact analysis for working families across Indiana.

IUW's business model combines recurring membership dues from its 42 local United Way members with service fees from UniFi's managed-services operations (billed on a per-service basis via [email protected]) and grant administration through SCPI. Underwriting technology consists of Microsoft Azure cloud hosting and Microsoft 365, supplemented by member-facing platforms including the Knowledge Hub (training and resource portal with structured learning tracks) and Member Portal (single sign-on to Impact Mapping, ANDAR/360 CRM, and E-CImpact). The organization is led by President and CEO Michael Budd, CFO/CIO Fady Qaddoura, VP of Organizational Development & Member Services Tonja Stokes, and a team of approximately 15–20 staff. As a membership association, IUW is governed by its member United Ways through a board of directors rather than external investors, and revenue figures are not publicly disclosed despite audited financial statements being available from 2017 through 2024.

Name

The Indiana Association Of United Ways Incorporated

Legal name

The Indiana Association of United Ways Incorporated

Website

https://iuw.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

The Indiana Association of United Ways is a nonprofit state membership association serving 42 local United Ways across Indiana's 92 counties through advocacy, UniFi shared financial/IT services, matching capital grants, and ALICE financial hardship research.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: State membership association serving 42 independently operated United Ways across Indiana. Membership fees support core advocacy, engagement, and partnership activities.
2. UniFi Service Fees: Financial operations and technology administration services provided to local United Ways across the U.S. Revenue generated through service fees for accounting, campaign processing, IT hosting, and related administrative support.
3. Capital Grants Program: Statewide Capital Projects Initiative provides matching capital grants (Tier 1: $50K-$200K, Tier 2: $200K-$1.5M with 1:1 match) to nonprofits for community spaces. The initiative facilitates funding distribution rather than direct revenue generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Indiana United Ways is the state membership association serving 42 independently operated local United Ways across Indiana's 92 counties. It delivers shared services through its UniFi subsidiary (financial operations, campaign processing, and Microsoft Azure cloud hosting), administers the Statewide Capital Projects Initiative providing matching capital grants to nonprofits, and produces the ALICE research initiative tracking financial hardship at the county level.

Product overview

Indiana United Ways operates as a state membership association serving 42 independently operated United Ways across Indiana counties. Its core product portfolio consists of UniFi (financial operations and technology administration services), the Statewide Capital Projects Initiative (matching capital grants for nonprofits), and the ALICE research and data initiative tracking financial hardship across Indiana. Supporting these, the Knowledge Hub provides member education, the Member Portal delivers access to impact tools and resources, and Impact Mapping enables geographic tracking of community impact.

Differentiator

Problem solved

Functional benefit

Brands

• UniFi: Financial Operations and Technology Administration service providing accounting, campaign processing, and virtual IT/cloud hosting to local United Ways across the U.S.

Products and services

• UniFi UniFi delivers combined financial operations support and technology administration to local United Ways. Services include accounting (payroll, accounts payable/receivable, grants management, bank reconciliation, monthly financials, audit support, quarterly tax returns, W-2s), campaign processing (pledge and receivables processing, donor designation payouts, online e-pledge services, reports, statements and receipts), and virtual IT/cloud hosting on Microsoft Azure with M365 plans, 24/7 access, remote Help Desk, cybersecurity vulnerability assessments, and annual cybersecurity training. UniFi has served local United Ways since 2005 and uses DBII assistance for UWW membership compliance.
• Statewide Capital Projects Initiative (SCPI) SCPI provides matching capital grants to Indiana nonprofits with real estate needs directly tied to delivering essential health and human services in community spaces. Grants are awarded in two tiers (Tier 1: $50,000–$200,000; Tier 2: $200,001–$1,500,000), each requiring a 1:1 match from the applicant. All applicants must apply in collaboration with a local IUW Member United Way.
• ALICE 2026 (Asset Limited, Income Constrained, Employed) ALICE 2026 is a research and data initiative providing county-level analysis of financial hardship in Indiana. The ALICE Household Survival Budget calculates the bare minimum cost of household basics (food, housing, healthcare, childcare, transportation, technology) by household composition in every county. The initiative includes interactive maps and dashboards, legislative district data tools, and public policy impact analysis for ALICE households.
• Knowledge Hub Knowledge Hub is the member education and resource platform for Indiana United Ways member organizations. It provides access to training materials, quizzes, learning tracks, and tools including the ALICE Impossible Choices Activity. Registered members include LUW Board Chairs, C-Suite executives, Impact staff, IUW staff and board members, and other roles at local United Ways.
• Member Portal The Member Portal provides IUW member United Ways with access to statewide impact tools including Impact Mapping, the ALICE Impossible Choices Activity, UniFi services, and ANDAR/360 CRM resources, with single sign-on access to the Knowledge Hub and E-CImpact.

Quantifiable outcome

• 38% of Indiana households (1,052,775) below ALICE Threshold in 2024
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Early Learning IndianacoreStrategic or Co-development PartnerCommunity partner supporting early childhood education initiatives across Indiana. Listed as a community partner on the Indiana United Ways website alongside other Indiana organizations working on family and community wellbeing.
• Indiana Institute for Working FamiliescoreStrategic or Co-development PartnerCommunity partner focused on economic policy and working family advocacy. Collaborates with IUW on policy initiatives and research related to financial hardship in Indiana.
• Indiana Minority Health CoalitioncoreStrategic or Co-development PartnerCommunity partner addressing health disparities among minority populations in Indiana. Works with IUW on initiatives affecting underserved communities.
• Corydon GroupcoreStrategic or Co-development PartnerCommunity partner supporting Indiana United Ways initiatives. Listed as a community partner providing support for statewide programs.
• IMHC (Indiana Minority Health Coalition)coreStrategic or Co-development PartnerCommunity partner organization focused on health equity and minority health issues in Indiana.
• United for ALICEcoreStrategic or Co-development PartnerNational organization that drives innovative research and action around financial hardship for ALICE households. IUW is a partner in producing the ALICE report for Indiana in partnership with United Way of Central Indiana.
• United Way of Central IndianaflagshipStrategic or Co-development PartnerPrimary Indiana partner in producing the ALICE research report. Serves as IUW member and key collaborator on statewide research and advocacy initiatives.
• United Way Worldwide (UWW)coreStrategic or Co-development PartnerGlobal United Way network providing support, standards, and resources. IUW utilizes DBII for UWW membership compliance. The network enables global best practices sharing and collective impact.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Metro United Way: Multi-state local United Way serving Indiana counties (Clark, Floyd, Harrison) alongside Kentucky counties. Operates the same local-United-Way model as IUW's members and is comparable in scope, fundraising model, and community-impact focus.
• United Way of Central Indiana: The largest local United Way in Indiana and a flagship IUW member. Both organizations operate in the same Indiana human-services fundraising and grantmaking ecosystem, and United Way of Central Indiana is IUW's primary partner in producing the ALICE research report.
• United Way of Greater Cincinnati: Multi-state local United Way serving Indiana counties (Dearborn, Ohio) alongside Ohio and Kentucky counties. Directly comparable as a cross-border IUW member that combines community fundraising, grantmaking, and 211 service delivery.

Broad incumbents

• United Way Worldwide: The global umbrella network for all United Ways and a core IUW partner. IUW uses UWW's DBII for membership compliance, and UWW sets the brand, standards, and donor framework that IUW and its 42 local members operate within.

Others

• Minnesota Council of Nonprofits: State-level nonprofit membership association providing capacity-building, advocacy, and shared services to Minnesota nonprofits. Comparable as a state-level nonprofit intermediary, though not specifically United Way-aligned like IUW.
• National Council of Nonprofits: National network of state and regional nonprofit associations. Conceptually analogous to IUW as a sector-wide intermediary that aggregates advocacy, shared services, and policy work on behalf of nonprofit members, but operates at the national cross-sector level rather than within the United Way network.
• Michigan Nonprofit Association: State-level nonprofit intermediary providing advocacy, training, and shared resources to Michigan nonprofits. Structurally similar to IUW's role within Indiana but serving a broader nonprofit base rather than the United Way sub-sector specifically.

Emerging players

• United for ALICE: National research initiative that originated the ALICE methodology and partners with state United Ways (including IUW) to produce state-level hardship reports. Overlaps with IUW on ALICE research product and could become either a deeper research partner or a competing data source.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/indiana-united-ways

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Indiana Association Of United Ways Incorporated