Michigan Nonprofit Association

What Michigan Nonprofit Association does

Michigan Nonprofit Association (MNA) is a 501(c)(3) statewide membership organization founded in 1990 and headquartered in Lansing, Michigan, that represents and serves roughly 53,000 nonprofit organizations across the state — including 41,000+ 501(c)(3)s employing nearly 11% of Michigan's workforce. Its mission centers on strengthening the collective voice, leadership, and capacity of nonprofits through four service lines: policy advocacy at federal, state, and local levels; training and resources (including the MI Nonprofit Connection newsletter and 2026 Comp & Benefits Survey); civic and community engagement programs such as Be Counted Michigan / Census 2030 and the annual CCE Summit co-hosted with the Council of Michigan Foundations; and technology services delivered through its wholly owned MNA Tech division.

Name

Michigan Nonprofit Association

Legal name

Michigan Nonprofit Association

Website

https://mnaonline.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Nonprofit Association is a 501(c)(3) statewide membership organization founded in 1990 that advocates for, trains, and provides managed IT services to roughly 53,000 nonprofits across Michigan through membership, advocacy, civic engagement, and its MNA Tech division.

Ownership category

akta.pro rank

Product category

Nonprofit Membership and Support Services

NAICS

Business Associations (813910), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Nonprofit membership services
• Managed IT services
• Nonprofit advocacy
• Civic engagement programs
• Nonprofit job board

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Nonprofit and business membership fees provide access to MNA's network, tools, tech support, guidance, and various benefits including MNA Tech services as essential membership benefits.
2. MNA Tech Services: Tech Care managed IT service operates on a flat monthly rate covering support, security, and systems management. Additional licensing costs are based on device count. Revenue share and partnership opportunities exist for business partners.
3. Events and Training: Revenue from events such as the annual CCE Summit co-hosted with Council of Michigan Foundations, and educational/training programs.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Michigan Nonprofit Association operates as a statewide membership organization serving Michigan's 53,000+ nonprofits through advocacy, training, technology services (MNA Tech), and civic engagement programs. Its MNA Tech division, founded in 2001, delivers affordable managed IT services including Tech Care (helpdesk, endpoint security, MFA, remote monitoring), Strategic IT Assessments, and Project Management tailored to nonprofit needs and budgets, leveraging tools such as Microsoft 365, NinjaOne RMM, and Judy Security.

Product overview

Michigan Nonprofit Association operates as a statewide membership organization offering a portfolio of services to Michigan nonprofits. The primary technology product is MNA Tech, which provides managed IT services (Tech Care) with optional Security+ add-on, Strategic IT Assessments, and Project Management. MNA Tech leverages tools including NinjaOne RMM and Judy Security. The organization also operates a Nonprofit Job Center for job listings and talent discovery. Core offerings also include membership benefits, policy advocacy, civic and community engagement programs, and training resources. MNA Tech's services are built around helping nonprofits stabilize technology infrastructure, migrate to cloud platforms like Microsoft 365, and maintain cybersecurity.

Differentiator

Problem solved

Functional benefit

Brands

• We Are 501c3: Campaign showcasing 501(c)(3) nonprofit organizations in Michigan
• CCE Summit
• Nonprofit Job Center
• Be Counted Michigan

Products and services

• MNA Tech Technology services division providing managed IT, cybersecurity, and tech support specifically designed for Michigan nonprofit organizations, including helpdesk, endpoint security, MFA, cloud migration, and remote monitoring.
• Tech Care Managed IT Service Comprehensive managed IT service for nonprofits covering day-to-day helpdesk requests, staff onboarding and offboarding, policies and procedures, and proactive monitoring, delivered through four pillars: Security & Protection, Optimization & Reliability, Systems & Support, and Infrastructure & Strategy.
• Strategic IT Assessment Complete technology assessment for nonprofits covering infrastructure review, cybersecurity posture evaluation, cloud and collaboration analysis, data backup and recovery review, policies and procedures assessment, and strategic recommendations.
• Project Management Services Technology project management service guiding nonprofits through IT changes including email/file/collaboration migration, computer replacement, network equipment deployment, data backup implementation, cybersecurity rollout, and server decommissioning.
• Nonprofit Membership Program Statewide nonprofit membership offering access to MNA's network of partners, tools to help organizations grow, tech support, guidance, advocacy, training, and civic engagement programs for charitable nonprofits in Michigan.
• Nonprofit Job Center Online job board and talent discovery platform for Michigan's nonprofit sector, allowing organizations to post jobs and job seekers to find mission-driven employment opportunities.
• Civic & Community Engagement Programs Programs supporting nonprofit voter engagement, Census 2030 initiatives, redistricting education, and the CCE Summit co-hosted with the Council of Michigan Foundations.

Quantifiable outcome

• MNA Tech helpdesk currently supports approximately 40 nonprofit organizations with their technological needs
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• CandidminorStrategic or Co-development Partner · 1 January 2025Candid provides the Gold Transparency Seal displayed on MNA's website, indicating nonprofit transparency standards and allowing visitors to access MNA's profile information through Candid's platform.
• Council of Michigan Foundations (CMF)coreStrategic or Co-development Partner · 1 January 2024MNA and CMF co-host the annual Civic and Community Engagement (CCE) Summit, first held in 2024 in Detroit. They also partnered in 2017 to launch the Be Counted Michigan campaign for the 2020 Census, mobilizing hundreds of nonprofits to help ensure a complete and accurate census count. The partnership brings together Michigan's foundations and nonprofits for systemic civic engagement.
• Michigan Community Service CommissionminorStrategic or Co-development PartnerVirginia (Ginna) Holmes, Legacy Partner Director at Michigan Community Service Commission, serves on MNA's board, creating a connection between the two organizations supporting volunteerism and community engagement in Michigan.
• Human-I-TminorStrategic or Co-development PartnerHuman-I-T is a Detroit-based organization providing low-cost internet access, free digital training, and technology support to individuals. MNA Tech met with Human-I-T leaders in 2021 to discuss technology equity in the nonprofit sector.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TechSoup: Global nonprofit providing technology products, services, and support to other nonprofits, including discounted software and tech capacity-building. Comparable to MNA Tech's nonprofit-IT-services function at a national/international scale.
• National Council of Nonprofits: The national membership organization for nonprofits, providing advocacy, networking, and resources across all U.S. states. Comparable to MNA as the broader industry counterpart that coordinates with state-level associations like MNA.
• Independent Sector: National membership organization that brings together nonprofits, foundations, and corporations to advance the sector. Comparable to MNA as a higher-level umbrella organization in the nonprofit membership/advocacy space.

Direct peers

• Nonprofit Association of Oregon: Statewide nonprofit membership association offering training, advocacy, and resources to Oregon-based nonprofits. Closely mirrors MNA's structure and services for a different state geography.
• Minnesota Council of Nonprofits: Statewide membership association serving Minnesota nonprofits with advocacy, training, and capacity-building services. Functions as a direct peer to MNA with parallel structure, mission, and service portfolio in a neighboring Midwestern state.
• North Carolina Center for Nonprofits: Statewide nonprofit membership organization serving North Carolina through advocacy, education, and member services. A direct structural peer to MNA in the same industry segment.
• Pennsylvania Association of Nonprofit Organizations (PANO): Statewide nonprofit membership association in Pennsylvania providing advocacy, training, and resources. Direct peer to MNA with similar organizational model and member services.
• Massachusetts Nonprofit Network: Statewide nonprofit membership association serving Massachusetts through advocacy, capacity-building, and networking. Direct state-association peer to MNA with comparable mission and service mix.

Emerging players

• Nonprofit Technology Enterprise Network (NTEN): Membership organization focused specifically on nonprofit technology professionals, providing training, resources, and a community of practice. Directly relevant to MNA Tech's audience and similar in combining membership with technology training/support services.
• Idealware: Nonprofit that researches, evaluates, and advises other nonprofits on technology decisions. Comparable to MNA Tech's Strategic IT Assessment function and broader role in guiding nonprofit technology choices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MNAonline
• YouTubeyoutube.com/channel/UCfIm1eLCi-uvZgqKUx9DcmA
• Facebookfacebook.com/MNAonline
• LinkedInlinkedin.com/company/michigan-nonprofit-association
• Instagraminstagram.com/mnaonline
• TikToktiktok.com/@minonprofitassociation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Nonprofit Association