De facto inc.
De facto inc. is a New York-based talent representation agency representing photographers, stylists, makeup artists, hair artists, and manicurists for editorial, advertising, and fashion projects with luxury and fashion brands.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What De facto inc. does
De facto inc. is a New York-based talent representation agency founded in 1999 that represents photographers, directors, stylists, set designers, hair and makeup artists, and manicurists for the fashion and beauty industry. The agency operates across five core disciplines — Photo & Motion, Styling, Makeup, Hair, and Manicure — curating a roster of established and emerging creative professionals whose work appears with major fashion publications and luxury brands.
The agency's core product is artist representation services: clients engage De facto inc. to book represented talent for editorial shoots, advertising campaigns, lookbooks, and celebrity projects. The offering functions as a one-stop creative staffing channel, allowing brands to assemble cross-discipline creative teams (photographer + stylist + hair + makeup + manicurist) through a single agency engagement. Notable named clients include Louis Vuitton, Burberry, Nike, Adidas, Abercrombie & Fitch, Hugo Boss, Tommy Hilfiger, Tom Ford Beauty, Samsung, UGG, Lee Jeans, Chloe, Balmain Hair Couture, Guerlain Paris, and r.e.m. beauty. Distribution is direct: brand-side producers, creative directors, publications, and advertising agencies contact the agency to book specific artists for specific projects.
De facto inc. generates revenue through commission fees on talent bookings — a professional services revenue model typical of boutique representation agencies. Pricing is not publicly disclosed and is negotiated per engagement. The agency operates with 1-10 employees under the corporate umbrella of Great Bowery Inc., a strategic operating parent that owns multiple talent representation agencies in fashion and beauty. Go-to-market is sales-led and relationship-driven, supported by a professional website (defactoinc.com), Facebook, and Instagram presence used primarily for showcasing work and driving inbound inquiries.
De facto inc. firmographics
Firmographics- Name
- De facto inc.
- Legal name
- Great Bowery Inc.
- Website
- https://defactoinc.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- De facto inc. is a New York-based talent representation agency representing photographers, stylists, makeup artists, hair artists, and manicurists for editorial, advertising, and fashion projects with luxury and fashion brands.
- Ownership category
- akta.pro rank
De facto inc. industry classification
Industry- Product category
- Talent Representation Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Employment Agencies (7361)
- akta.pro primary industry
- Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)
- akta.pro secondary industries
- Talent Agency & Representation Services (HSACAHAK), Editorial/Fashion Makeup (HSALAHAD), Creator Management & Talent Representation (BPAFAHAB)
Keywords
Where De facto inc. is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
De facto inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Talent Representation Services: De facto inc. generates revenue by representing creative professionals (photographers, stylists, makeup artists, hair artists, manicurists) in the fashion and beauty industry. The agency connects its represented artists with fashion brands, beauty companies, and publications for editorial and advertising work. Revenue is generated through commission fees from these talent representation services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
De facto inc. product offering
Product offeringCore offering
De facto inc. is a talent representation agency that books and manages creative professionals—photographers, stylists, makeup artists, hair artists, and manicurists—for fashion, beauty, advertising, and editorial clients. Founded in 1999 and based in New York, the agency supplies individual artists on a project-by-project basis to brands, publications, and production companies, taking commissions on confirmed bookings.
Product overview
De facto inc. is a talent representation agency operating as a single unified service. The agency represents a roster of artists across five core disciplines: Photo & Motion (photographers), Styling, Makeup, Hair, and Manicure. Clients access these talent services for fashion editorials, advertising campaigns, and celebrity work. The agency's portfolio showcases artists working with major publications and brands including Vogue, Harper's Bazaar, Elle, and luxury fashion houses.
Differentiator
Problem solved
Functional benefit
Products and services
- Photo & Motion Talent Representation Representation of photographers for fashion, beauty, advertising, and editorial productions.
- Styling Talent Representation Representation of stylists and wardrobe artists for fashion shoots, editorial features, and commercial campaigns.
- Makeup Talent Representation Representation of makeup artists for editorial, advertising, and beauty campaigns.
- Hair Talent Representation Representation of hair artists for fashion shoots, beauty campaigns, and editorial productions.
- Manicure Talent Representation Representation of manicurists for beauty, fashion, and editorial productions requiring nail artistry.
Companies that use De facto inc.
Customer profileNamed customers18 records
Segments1 record
Ideal customer profiles1 record
De facto inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De facto inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Great Bowery Inc.coreDe facto inc. is owned by Great Bowery Inc. Great Bowery Inc. is a parent company that owns multiple talent representation agencies in the fashion and beauty industry. The site is owned and operated by Great Bowery Inc., which is also referenced in the Privacy Policy as the governing entity for data protection purposes.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
De facto inc. competitors and assessment
Company assessmentDirect peers
- Streeters: London-based agency representing photographers, stylists, hair and makeup artists to fashion and beauty clients — directly mirrors De facto's multi-discipline representation model.
- The Wall Group: Los Angeles and New York-based talent agency representing hair stylists, makeup artists, and fashion stylists for editorial and advertising campaigns — direct overlap with De facto's Hair, Makeup and Styling rosters.
- Art Partner: London-headquartered agency representing photographers and directors for fashion and advertising — directly competes with De facto's Photo & Motion roster and shares the same luxury/editorial client base.
- CLM (Artists Management): New York agency representing photographers and art directors for advertising campaigns and editorial work — direct competitor in the photographer representation segment.
- Jed Root: Talent management firm representing photographers, stylists, hair and makeup artists for fashion editorials and ad campaigns — competes head-to-head across nearly all of De facto's five disciplines.
- Kate Ryan Inc. Los Angeles-based photography talent agency placing photographers with advertising and editorial clients — directly comparable to De facto's Photo & Motion roster.
- Bryan Bantry Inc. Long-established New York talent agency representing stylists, makeup artists, and hair artists — overlaps directly with De facto's Styling, Makeup, and Hair divisions.
- One Management: Global talent management company that has expanded beyond modeling into creative talent representation, including photographers and stylists — adjacent but increasingly competitive to De facto.
Broad incumbents
- WME (William Morris Endeavor): Global talent representation powerhouse with an established fashion, beauty and lifestyle division; competes for the same brand campaigns but as part of a much broader entertainment portfolio.
- Creative Artists Agency (CAA): Hollywood-headquartered broad talent and entertainment agency with a growing fashion and brand-endorsements division; serves many of the same global brands De facto supplies, but from a much wider agency portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
De facto inc. social profiles
Digital presenceDe facto inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
De facto inc. leadership team
Management profileNumber of profiles
Profiles1 record
De facto inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De facto inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De facto inc.
What does De facto inc. do?
De facto inc. is a talent representation agency that books and manages creative professionals—photographers, stylists, makeup artists, hair artists, and manicurists—for fashion, beauty, advertising, and editorial clients. Founded in 1999 and based in New York, the agency supplies individual artists on a project-by-project basis to brands, publications, and production companies, taking commissions on confirmed bookings.
Is De facto inc. a public or private company?
De facto inc. is a private company. It is classified as corporate owned and is currently operating.
When was De facto inc. founded?
De facto inc. was founded in 1999. It employs 1 to 10 people.
Where is De facto inc. based?
De facto inc. is headquartered in New York, United States, in the North America region.
How does De facto inc. make money?
One revenue line is on record: talent Representation Services.
Who are De facto inc.'s main competitors?
Direct peers on record are Streeters, The Wall Group, Art Partner, CLM (Artists Management), Jed Root, Kate Ryan Inc., Bryan Bantry Inc. and One Management. Broad incumbents are WME (William Morris Endeavor) and Creative Artists Agency (CAA).
Does De facto inc. have an API?
No public API is recorded for De facto inc..
What industry is De facto inc. in?
De facto inc.'s product category is Talent Representation Services. Its primary akta.pro industry code is HSACAHAI, Creative Talent Booking (Photographers, Videographers, Content Creators), with a secondary code of HSACAHAK, Talent Agency & Representation Services. Its NAICS code is 7114 and its SIC code is 7361.