The Retail Marketeers

What The Retail Marketeers does

The Retail Marketeers GmbH is a Hamburg-based boutique consultancy founded in 2017 by Christian Warning that operates exclusively in the European convenience and fuel retail sector. The firm serves three overlapping client segments: international oil companies and convenience retailers seeking to enter or expand in the German and D-A-CH market, independent single-site operators and dealer networks needing transformation support, and product/service suppliers targeting roadside retail decision-makers. It also cultivates a senior-executive community through invitation-only forums.

The company's product portfolio is event- and content-led rather than technology-led. The flagship is the annual Convenience Leaders Convention in Hamburg (tenth edition scheduled for November 11-12, 2026), complemented by the second-edition European Female Leaders in Convenience Awards co-presented with PDI Technologies, the signature Hour of Power leadership format, the Rooftop Chat invitation-only networking series, and curated Study Tours. Supporting publications include the 300+ page bilingual Roadside Retail Report and the premium print magazine The Retail Marketeer, distributed to 1,000 selected C-level decision-makers.

Revenue is generated through three professional-services streams: strategic consulting engagements (market entry, transformation, dealer coaching), event-related income (convention tickets, Solution Providers Expo exhibition stands, awards ceremony attendance), and market research publications. Go-to-market is relationship-driven, leveraging Christian Warning's ~40-year industry network, his NACS Relationship Partner D-A-CH role, and speaking engagements at UNITI Expo, Handelsblatt, and ForecourtTech. Pricing is not publicly disclosed, with engagement initiated through direct contact with the founder.

Name

The Retail Marketeers

Legal name

The Retail Marketeers GmbH

Website

https://theretailmarketeers.events

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Retail Marketeers is a Hamburg-based boutique consultancy and event organizer serving the European convenience and fuel retail sectors. It operates the annual Convenience Leaders Convention, the European Female Leaders in Convenience Awards, and provides transformation consulting, networking events, and market research for international retailers, dealers, and suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Consulting Services: Strategic consulting engagements for roadside retail transformation, international retailer market entry support for Germany, and business coaching for single-site operators and dealer networks. The 'senior attention' model ensures direct work with high-level experts.
2. Events and Conventions: Convenience Leaders Convention tickets and exhibition stands (Solution Providers Expo), European Female Leaders in Convenience Awards ceremony attendance. The two-day summit brings together industry leaders from the fuel retail and convenience sector.
3. Market Research Publications: Over 300-page Roadside Retail Report (bilingual German-English) combining consumer surveys with on-site visit validation. Premium print magazine 'The Retail Marketeer' sent to 1,000 selected decision-makers. Market studies conducted in collaboration with leading consulting firms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Retail Marketeers is a Hamburg-based boutique consultancy that provides strategy and transformation advisory for the European convenience, fuel, and mobility retail sectors. It monetizes senior consulting engagements, proprietary market research and a premium print magazine, and signature event formats (the annual Convenience Leaders Convention in Hamburg, the co-organized European Female Leaders in Convenience Awards, Hour of Power sessions, Rooftop Chat networking, and Study Tours) for enterprise clients across the D-A-CH region and beyond.

Product overview

The Retail Marketeers is a boutique consultancy specializing in convenience retail and mobility sector transformation. The company operates as a unified consultancy and event business rather than a software product platform. Its core offerings include the annual Convenience Leaders Convention (November 11-12, 2026 in Hamburg), the co-presented European Female Leaders in Convenience Awards with PDI Technologies, and signature event formats like Hour of Power, Rooftop Chat, and Study Tours. Supporting these are research publications including the Roadside Retail Report (300+ pages) and The Retail Marketeer premium magazine. The company also provides market research studies conducted with leading consulting firms. No software products, APIs, or AI/ML capabilities were identified in the source material.

Differentiator

Problem solved

Functional benefit

Brands

• Convenience Leaders Convention: Annual industry event bringing together leading minds and decision-makers in the global convenience retail industry in Germany.
• European Female Leaders in Convenience Awards
• Hour of Power
• Rooftop Chat
• Study Tour
• The Retail Marketeer
• Roadside Retail Report

Products and services

• Convenience Leaders Convention Annual two-day industry convention held in Hamburg, Germany (November 11-12, 2026, tenth edition) that brings together leading minds and decision-makers from the global convenience retail, fuel, and mobility sectors. The event features speakers, panels, networking, the Solution Providers Expo with exhibition stands, the European Female Leaders in Convenience Awards, and the NACS Convenience Leaders Exchange.
• European Female Leaders in Convenience Awards Annual industry recognition program co-presented with PDI Technologies that honors outstanding female leaders from across Europe for their leadership, innovation, and strategic vision in the European convenience retail and mobility sector. The ceremony takes place as part of the Convenience Leaders Convention in Hamburg.
• Hour of Power Signature conference format that brings together industry icons and subject matter experts in a curated leadership session, combining peer-to-peer dialogue with impulse keynote presentations. Designed for organizations seeking high-impact, intellectually stimulating experiences for leadership teams.
• Rooftop Chat Exclusive invitation-only networking format for senior executives from the global convenience, mobility, and roadside retail industry. Participants exchange insights on future trends, EV transformation, foodvenience, digitalization, and new growth opportunities in a confidential setting.
• Study Tour Curated executive learning expeditions exploring the future of convenience, foodservice, and mobility retail. Through exclusive store visits, operational insights, and market analysis, delegates gain practical inspiration and strategic understanding of concepts, trends, and business models shaping the industry worldwide.
• Roadside Retail Report Comprehensive 300+ page strategic flagship publication that decodes the German petrol station market while positioning it within the broader international convenience retail landscape. Bilingual German-English format combining representative consumer surveys with on-site visits and best-in-class case studies.
• The Retail Marketeer Exclusive premium print magazine sent directly to 1,000 selected decision makers, executives, and industry experts across Germany. Supports the transformation in foodvenience, fuel retail, and mobility with market insights, best practices, innovative concepts, and exclusive perspectives from leading industry players.
• Market Research Studies Representative market studies conducted regularly, often in collaboration with globally leading consulting firms and specialized solution providers. Designed to decode the rapidly evolving dynamics of mobility retail and foodvenience, equipping C-level decision-makers with fact-based foundations to navigate transformation.
• Strategic Consulting Engagements Senior-led consulting engagements for roadside retail transformation, international retailer market entry support for Germany, and business coaching for single-site operators and dealer networks. Engagements are delivered through the senior-attention model with Christian Warning and senior experts working directly with the client.
• NACS Convenience Leaders Exchange Regional summit for the fuel retail sector hosted within the two-day convention in Hamburg, focusing on the D-A-CH region. Supported by NACS, with Chairman Emeritus and CEO International Henry O. Armour and Christian Warning as NACS Relationship Partner D-A-CH welcoming executives from local, national, and multinational convenience retailers.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• NACS (National Association of Convenience Stores)coreStrategic or Co-development Partner · 11 November 2026NACS supports the Convenience Leaders Convention and provides the Convenience Leaders Exchange for D-A-CH region. Christian Warning serves as NACS Relationship Partner D-A-CH and is one of 8 members of the NACS Global Industry Engagement Council representing Western Continental Europe. NACS represents over 2,100 retailers and 1,500 supplier companies operating in nearly 50 countries worldwide. Chairman Emeritus and CEO International Henry O. Armour welcomes executives at the event.
• Christoph – Meise – Schmidt Rechtsanwälte Partnerschaft mbBminorImplementation/ SI/ Consulting Partner · 11 May 2026Legal counsel partner providing Dr. Wolf-Rüdiger Osburg as legal counsel during events to ensure competition and antitrust compliance. All participants receive official Code of Conduct at registration.
• PDI TechnologiescoreGTM or Marketing Partner · 3 December 2025Presenting Partner for European Female Leaders in Convenience Awards. Co-developed and co-presented the awards program with PDI Technologies. PDI Technologies provides global culture fostering diversity and inclusion, values courage, curiosity, and collaboration. The partnership leverages PDI Technologies' Enterprise Solutions capabilities and supports recognition of female thought leaders in the convenience and fuel retail industry.
• Mobility PlazaminorGTM or Marketing PartnerMedia Partner for European Female Leaders in Convenience Awards 2025. Mobility Plaza is a media platform covering the mobility and convenience retail sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• NACS (National Association of Convenience Stores): The US-headquartered international trade association for the convenience and fuel retail industry. NACS operates analogous events, research, and global industry programming — and is already a direct partner of TRM via the D-A-CH Convenience Leaders Exchange.
• IGD (Institute of Grocery Distribution): UK-based retail research and events organization producing industry reports, executive events, and trend analysis for grocery and convenience retailers. Same content-plus-events plus membership business model as TRM.
• EHI Retail Institute: German research and events organization serving the broader retail industry. Closely comparable in operating model: industry research, executive networking events, and consulting-adjacent services for German retailers.
• Forecourt Trader: UK B2B media brand and event organizer focused on forecourt/fuel retail and convenience. Comparable in audience (fuel/convenience executives), content output, and event-driven monetization.
• SHOP! (formerly POPAI): Global trade association for retail marketing, shopper experience, and at-store innovation. Operates research, awards programs, and industry events targeting retail decision-makers — closely parallel to TRM's awards and convention model.
• The Grocer (William Reed): UK retail B2B media brand running awards, conferences, and research for grocery and convenience retailers. Closely comparable in monetizing editorial authority via events, awards, and subscriptions.
• UNITI: German trade association and expo organizer for the fuel retail and car wash sector. Organizes the UNITI Expo, a flagship industry event in the same convenience/fuel retail ecosystem that TRM serves.

Emerging players

• Retail Week: UK B2B retail media and events platform covering the wider retail industry. Comparable in combining industry news, research, and executive events, though broader in scope than TRM's convenience/fuel focus.

Broad incumbents

• FMI – The Food Industry Association: Large US food retail trade association running major industry events (e.g., FMI The Grocery Shop), research, and executive education. Similar institutional model to TRM but at significantly greater scale and breadth.
• EuroShop (Messe Düsseldorf): World's leading retail trade fair, run by Messe Düsseldorf. Operates in the same retail ecosystem as TRM but at vastly larger scale and with a much broader (non-convenience-specific) audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-retail-marketeers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Retail Marketeers