The Indian Weekender
The Indian Weekender is a New Zealand-based digital news publication founded in 2009 that produces bilingual news, features, and community content for the Indian diaspora in New Zealand and the broader Indo-Pacific, monetized primarily through display advertising and a free weekly e-paper.
- Company typePrivate
- Founded2009
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Indian Weekender does
The Indian Weekender is a New Zealand-based digital media publication founded in 2009 that produces news, features, columns, and entertainment content for the Indian diaspora in New Zealand, with secondary editorial focus on India and Fiji. The publication operates a digital news portal organized into topic verticals (New Zealand, India, World News, Global Indians, Fiji, Crime, Business, Community/Events, Immigration, Sports; Columns; Features; Entertainment; Videos), a digital e-newspaper edition hosted on Yumpu, and a free weekly e-paper email newsletter delivered every Friday. The technology stack is a digital-first content platform built on HubSpot CMS with integrated CTAs and CRM lead capture, supplemented by a multi-channel social presence across Facebook, Twitter, Instagram, YouTube (IWK TV), WhatsApp, and Scribd.
The company is privately held, headquartered in Auckland, and operates with a small team (1–10 employees). Revenue is generated primarily through display advertising on the website and e-newspaper, supplemented by what appears to be a freemium newsletter subscription model; specific subscription tiers and advertising rate cards are not publicly disclosed. The publication's go-to-market is community-led, reaching readers through organic social channels, an email newsletter, and event-driven editorial coverage. The business model is essentially a niche community media outlet monetized through SMB advertisers (immigration consultancies, health insurers, food brands, film distributors) whose products and services align with the diaspora audience.
The Indian Weekender firmographics
Firmographics- Name
- The Indian Weekender
- Legal name
- Indian Weekender
- Website
- https://indianweekender.co.nz
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Indian Weekender is a New Zealand-based digital news publication founded in 2009 that produces bilingual news, features, and community content for the Indian diaspora in New Zealand and the broader Indo-Pacific, monetized primarily through display advertising and a free weekly e-paper.
- Ownership category
- akta.pro rank
The Indian Weekender industry classification
Industry- Product category
- Ethnic/Diaspora News Media
- NAICS
- Newspaper Publishers (513110), Periodical Publishers (513120)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Community, Ethnic & Multilingual News Publishers (MPAJADAG)
Keywords
Where The Indian Weekender is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
The Indian Weekender business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Display Advertising: The publication generates revenue through display advertising on its website and e-newspaper. The site prominently features HubSpot CTA placements and has an 'Advertising Journey' page indicating commercial advertising options.
- Subscription/E-Paper: Free weekly e-paper subscription delivered to inbox every Friday. Premium subscription model implied through the sign-up page structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Weekly | Free E-Paper Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Indian Weekender product offering
Product offeringCore offering
The Indian Weekender publishes multimedia news and community content for the Kiwi-Indian diaspora in New Zealand. It operates a digital news portal covering New Zealand-India relations, immigration, business, community events, culture, sports, and entertainment, supplemented by a weekly e-newspaper digital edition and a free Friday email e-paper newsletter. The publication functions as a bilingual/hybrid community media outlet with multi-platform social media distribution.
Product overview
The Indian Weekender operates as a digital-first news and media publication serving the Indian diaspora in New Zealand. The core offering consists of a comprehensive digital news portal organized by topics (News, Columns, Features, Entertainment, Videos), supplemented by an e-newspaper digital edition and a weekly email newsletter subscription service. The publication covers New Zealand-India relations, community news, immigration, business, sports, culture, and entertainment content tailored for Kiwi-Indian readers.
Differentiator
Problem solved
Functional benefit
Products and services
- Indian Weekender Digital News Portal A digital-first news and media publication website delivering news, features, columns, and entertainment content related to New Zealand, India, and the global Indian diaspora. The portal is organized into sections covering Latest News, News by topic (New Zealand, India, World News, Global Indians, Fiji, Crime, Business, Community/Events, Immigration, Sports), Columns (Opinion, Editorial), Features (Health, Career & Education, Culture, Foods & Recipes, Science & Technology, Travel, Women), Entertainment (Films & TV, Reviews, Music), and Videos. The site is built on HubSpot CMS and includes CTA placements for advertising and newsletter sign-up.
- E-Newspaper Digital edition of the weekly newspaper accessible online through the Yumpu digital reader interface. Provides readers with the same weekly editorial content as the printed edition in a digital flipbook format. As of July 4, 2026, the publication was at Volume 17, Issue 26, demonstrating long-running continuity.
- Weekly E-Paper Newsletter Free weekly email newsletter delivering curated news and feature highlights from The Indian Weekender to subscribers' inboxes every Friday. Allows readers to consume the publication's content via email without visiting the website.
Companies that use The Indian Weekender
Customer profileSegments1 record
Ideal customer profiles2 records
The Indian Weekender technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Indian Weekender partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- 88-agencyminorLogo displayed in 'Proudly Associated With' section on Indian Weekender website footer. Nature of association not explicitly detailed.
- AB ChamberminorLogo displayed in 'Proudly Associated With' section on Indian Weekender website footer. Nature of association not explicitly detailed.
- Forum FilmsminorLogo displayed in 'Proudly Associated With' section. Likely associated through film/entertainment content collaboration.
- Global FilmsminorLogo displayed in 'Proudly Associated With' section. Likely associated through Bollywood/Indian film content coverage.
- Kashish Foods NZminorFeatured as partner/sponsor in features content (Britannia products, Dabur Real Juice distribution). Logo displayed in footer association section.
- Kiwiana ImmigrationminorImmigration consultancy with logo in footer. Likely advertising or content partnership targeting immigration audience.
- Marketing Minds NZminorLogo displayed in 'Proudly Associated With' section. Nature of association not explicitly detailed.
- NIB (New Zealand)minorHealth insurance provider logo in footer. Likely advertising or content partnership.
- NZ Bed CompanyminorLogo displayed in 'Proudly Associated With' section. Nature of association not explicitly detailed.
- VisaWise NZminorImmigration consultancy with logo in footer. Likely advertising or content partnership for immigration-focused audience.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
The Indian Weekender competitors and assessment
Company assessmentRegional players
- Fiji Times: Fiji Times is Fiji's main newspaper and has historically covered the Indo-Fijian community extensively. Comparable because The Indian Weekender already maintains a Fiji news section and both serve Indo-Fijian readers, though Fiji Times operates in-market rather than as a diaspora outlet.
- The Hindu: The Hindu is a major English-language daily newspaper published in India with a substantial digital audience including the global Indian diaspora. Comparable as an authoritative Indian news source that diaspora readers also consume, competing for attention and digital ad spend from the same audience.
- Indian Express: Indian Express is a leading India-based English daily with strong digital reach and India-focused coverage. Comparable as a high-quality Indian news outlet that diaspora readers rely on for India-side news, partially overlapping with The Indian Weekender's India-coverage sections.
Broad incumbents
- NZME (New Zealand Herald): NZME publishes the NZ Herald and is the largest NZ news group. It is comparable as the dominant incumbent NZ news publisher covering general and some community content, against which The Indian Weekender differentiates via deep Indian-diaspora focus.
- Stuff (NZ): Stuff is one of NZ's largest digital and print news networks (Stuff.co.nz, Sunday Star-Times). Comparable as a broad NZ news incumbent that occasionally covers Indian-diaspora stories, competing for the same general advertising and reader wallet.
- BBC Asian Network: BBC Asian Network is a major UK public-service broadcaster focused on British Asian audiences. Comparable as an established diaspora-targeted media outlet with news, entertainment, and digital products aimed at the Indian diaspora, though radio-led rather than print.
Direct peers
- Indian Weekender Australia: Indian Weekender Australia is a sibling diaspora publication serving Indians in Australia under the same brand family. It is a direct peer by editorial formula (weekly diaspora news, immigration, community events) and geography (Australasia), and the strongest brand-adjacent comparable for audience model and content mix.
- Eastern Eye (UK): Eastern Eye is a UK weekly newspaper targeting the British Indian diaspora with news, features, and entertainment. Comparable as a long-running weekly print-and-digital diaspora publication with a similar mission and content mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights3 records
Customer concentration
The Indian Weekender social profiles
Digital presenceThe Indian Weekender financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Indian Weekender leadership team
Management profileNumber of profiles
The Indian Weekender funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Indian Weekender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Indian Weekender
What does The Indian Weekender do?
The Indian Weekender publishes multimedia news and community content for the Kiwi-Indian diaspora in New Zealand. It operates a digital news portal covering New Zealand-India relations, immigration, business, community events, culture, sports, and entertainment, supplemented by a weekly e-newspaper digital edition and a free Friday email e-paper newsletter. The publication functions as a bilingual/hybrid community media outlet with multi-platform social media distribution.
Is The Indian Weekender a public or private company?
The Indian Weekender is a private company. It is classified as unknown and is currently operating.
When was The Indian Weekender founded?
The Indian Weekender was founded in 2009. It employs 1 to 10 people.
Where is The Indian Weekender based?
The Indian Weekender is headquartered in Auckland, New Zealand, in the Oceania region.
How does The Indian Weekender make money?
Two revenue lines are on record. Display Advertising is the primary driver. The others are subscription/E-Paper.
Who are The Indian Weekender's main competitors?
Regional players on record are Fiji Times, The Hindu and Indian Express. Broad incumbents are NZME (New Zealand Herald), Stuff (NZ) and BBC Asian Network. Direct peers are Indian Weekender Australia and Eastern Eye (UK).
Does The Indian Weekender have an API?
No public API is recorded for The Indian Weekender.
What industry is The Indian Weekender in?
The Indian Weekender's product category is Ethnic/Diaspora News Media. Its primary akta.pro industry code is MPAJADAG, Community, Ethnic & Multilingual News Publishers. Its NAICS code is 513110 and its SIC code is 2711.