Tangerine Tree Photography

What Tangerine Tree Photography does

Tangerine Tree Photography is a sole-proprietor professional photography services business headquartered in San Diego, California, founded in the 2000s and operated by founder Sheri, who brings 20+ years of experience in conference and event photography. The company delivers on-location photography across three primary service lines: (1) corporate event and conference photography covering conferences, galas, brand activations, trade shows, recognition ceremonies, and incentive travel; (2) headshot services including individual, team, and high-volume headshot booth offerings for events, complemented by included professional retouching; and (3) portrait photography sessions for families, maternity, engagements, and individuals, priced at $450 for a 30-minute mini session and $650 for a 60-minute standard session. Service delivery is mobile, with lighting, backdrops, and a photo booth brought directly to client venues, and the business serves Southern California (San Diego, Orange County), Palm Springs, and Las Vegas.

The technology stack is a light layer of vendor-integrated tools rather than proprietary platforms. Spot My Photos provides facial-recognition-based instant image delivery with custom-branded galleries, enabling same-day social-media-ready output for event clients; ShootProof hosts the public-facing event portfolio and client delivery galleries; and the mobile studio setup plus real-time in-session image review support the on-site workflow. There is no proprietary software, AI/ML model, or SaaS product; the moat is the operator's personal brand, event-craft expertise, and venue relationships rather than technology ownership.

The business model is professional services on a project-based, pay-as-you-go basis. Revenue is generated through one-time portrait session fees and quote-based event and conference engagements, with no disclosed recurring contracts, subscription revenue, or external funding. Go-to-market is sales-led and direct: website inquiry forms, phone (619-933-9818), and email ([email protected]) lead to a discovery call, with a portfolio-driven content marketing motion via the website and ShootProof-hosted galleries. Primary buyer segments are corporate event organizers, meeting planners, marketing professionals, and Destination Management Companies in Southern California and Las Vegas, alongside secondary consumer demand for portrait sessions.

Name

Tangerine Tree Photography

Legal name

Tangerine Tree Photography

Website

https://tangerinetreephotography.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Tangerine Tree Photography is a San Diego-based, sole-proprietor event and conference photography business founded by Sheri, serving corporate clients, meeting planners, and DMCs across Southern California, Las Vegas, and Palm Springs with on-location photography, headshots, step and repeat, and portrait sessions.

Ownership category

akta.pro rank

Product category

Event Photography Services

NAICS

Commercial Photography (541922), Photographic Services (54192), Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAMAI

Photography & Still Production (Stills, Product, Lifestyle)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Production Services for Advertising (Commercial Production, Post)

SECONDARYBPAFAIAF

Photography & Photo Production

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

Keywords

• Event photography services
• Conference photography coverage
• Professional headshot services
• Portrait photography sessions
• Corporate event photography

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Portrait Photography Sessions: One-time session fees for family, kids, maternity, and couples photography. Offers 30-minute mini sessions and 60-minute full sessions in the San Diego area.
2. Event & Conference Photography: Professional photography services for conferences, galas, brand activations, trade shows, recognition ceremonies, and incentive travel. Pricing based on event scope and requirements, provided via quote.
3. Headshot Services: Individual headshots, staff headshots, team photos, and high-volume headshot booth services for events and corporate teams. Mobile studio brings equipment to client locations.
4. Specialty Event Services: Step and repeat photography (red carpet experience with custom backdrop and instant print on site), photo booth, and mobile roaming photo booth services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Tangerine Tree Photography is a San Diego-based professional photography business that delivers on-site event and conference photography, corporate headshot services (including high-volume headshot booths for trade shows), and portrait sessions for families and individuals. Services are delivered at client venues via a mobile studio, with instant image delivery through Spot My Photos technology and included professional retouching on selected images.

Product overview

Tangerine Tree Photography is a professional photography services company operated by Sheri, offering event and conference photography, headshot services, and portrait sessions across San Diego and surrounding areas. The core offering consists of Event & Conference Photography services (including roaming photography, step and repeat, and instant image delivery via Spot My Photos technology), Headshot Services (with high-volume booth capability for conferences and trade shows, plus included retouching), and Portrait Photography Sessions (available in 30-minute and 60-minute formats for families, maternity, couples, and engagements). Additional services include marketing photography, a mobile roaming photo booth, and step and repeat photography with on-site printing. The company serves corporate clients, conference organizers, and individual consumers with over 20 years of experience in the San Diego market and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Event & Conference Photography Professional on-site photography coverage for conferences, galas, brand activations, trade shows, recognition ceremonies, incentive travel, sales meetings, and corporate events, including roaming photography and same-day delivery options.
• Headshot Services Individual and team headshot photography including staff photos, environmental portraits, and branding imagery, delivered via a mobile studio with real-time image review and included professional retouching.
• Step and Repeat Photography Red carpet step-and-repeat experience with custom backdrop and instant on-site print capabilities for VIP events and corporate galas.
• Mobile Roaming Photo Booth On-site photo booth service with roaming capability for corporate retreats, conferences, and large gatherings.
• Portrait Photography Sessions Portrait sessions for families, kids, maternity, couples, engagements, and anniversaries, available as 30-minute mini ($450) or 60-minute standard ($650) formats at San Diego outdoor locations.
• High Volume Headshot Booth High-volume headshot station for conferences, trade shows, and large events with instant image selection, fast turnaround, and optional glam squad upgrade.

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Spot My PhotoscoreTechnology or IntegrationSpot My Photos technology partnership for real-time image delivery at events. Provides personalized individual galleries with custom-branding options, enabling instant social media posting capabilities for event clients. Core technology partner for the company's instant delivery value proposition.
• ShootProofcoreTechnology or IntegrationShootProof gallery platform used to host and deliver client photography portfolios and galleries. The photographer maintains comprehensive galleries including Corporate Events, Annual Meetings, Trade Expos and Conference Photography categories.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Getty Images: Global commercial photography platform with editorial, event, and corporate assignment coverage. Comparable as a broad incumbent in commercial and event photography, representing the platform scale Tangerine Tree does not currently reach.
• The Bash: Event services marketplace (formerly GigMasters) connecting event organizers with photographers, photo booth providers, and similar vendors. Comparable as a broader incumbent that aggregates demand for the same event-photography category Tangerine Tree serves.
• Snappr: On-demand photography marketplace and platform for booking commercial photographers, including headshots and event coverage. Comparable as a scaled, platform-enabled competitor operating in the same commercial photography services category.

Direct peers

• Headshot Crew: Specialty headshot photography provider focused on professional and corporate headshots. Comparable on the headshot-services product line, including on-site corporate sessions similar to Tangerine Tree's mobile studio setup.
• Curated Headshots: Headshot-focused photography service specializing in professional and team headshots with mobile deployment. Directly comparable on the corporate and individual headshot side of Tangerine Tree's offering.
• Headshot Truck: Mobile corporate headshot studio that brings a full setup to client offices and events. Directly comparable to Tangerine Tree's High Volume Headshot Booth and mobile headshot service, targeting the same enterprise headshot-day and conference use cases.
• LUX Photobooth: Event photo booth and experiential photography provider for corporate events, galas, and brand activations. Comparable on the photo booth and event-activation side of Tangerine Tree's service mix.

Regional players

• Glorious Images Photography: Corporate event and conference photography provider based in Southern California. Comparable as a regional event-photography competitor serving similar San Diego/SoCal enterprise clients and venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tangerine-tree-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tangerine Tree Photography