Sustainably U
- Company typePrivate
- Founded2022
- HeadquartersDubayy, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Sustainably U firmographics
Firmographics- Name
- Sustainably U
- Legal name
- Sustainably U
- Website
- https://sustainablyu.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Sustainably U industry classification
Industry- Product category
- Sustainable Women's Apparel
- NAICS
- Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)
Keywords
Where Sustainably U is headquartered
LocationHeadquarters
- HQ city
- Dubayy
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices2 records
Markets served
Sustainably U business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Fashion Retail: One-time purchase of clothing items through e-commerce website. Products include dresses, tops, pants, shorts, skirts, coordinated sets, and abayas. Pricing ranges from AED 299 to AED 2,268 per item. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual clothing items (tops, blouses, crop tops) |
| Unit Pricing | Pay-as-you-go | Dresses |
| Unit Pricing | Pay-as-you-go | Pants and shorts |
| Unit Pricing | Pay-as-you-go | Co-ordinated sets |
| Unit Pricing | Pay-as-you-go | Abayas and kaftans |
| Unit Pricing | Pay-as-you-go | Shipping within UAE |
| Unit Pricing | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Sustainably U product offering
Product offeringCore offering
Sustainably U designs, makes, and sells sustainable women's clothing — dresses, blouses, tops, shorts, pants, coordinated sets, abayas, kaftans, and gift cards — produced to order in its Dubai studio from GOTS-certified organic cotton, Italian linen, Irish linen, and orange-fiber fabrics. Each garment comes with a 2-year repair warranty and a return-for-recycling circularity program offering a 15% future-purchase discount, with delivery in 4 working days across the UAE.
Product overview
Sustainably U is a slow luxury and ethical women's clothing brand based in Dubai, UAE. The company operates as a single unified e-commerce platform offering a diverse portfolio of sustainable fashion products, primarily focusing on women's clothing. The product portfolio includes Italian linen dresses (Aali Dress, Indhu Italian Linen Dress, Sana Italian Linen Dress, Selena Wrap Dress, Sahara Dress), blouses and tops (Alisha Italian Linen Crop Top, Aviva Drap Blouse, Lucine Balloon Sleeve Blouse, Saba Cotton Lace Blouse), bottoms (Alisha Italian Linen Shorts, Poppy Linen Pants, Aji Italian Linen Pants, Dahlia Italian Linen Pants), coordinated sets (Alisha Italian Linen Co-ord Set, Amelia Italian Linen Co-ord Set, Samar Italian Linen Co-ord Set, April Set, Ashi Co-ord Set), abayas and over shirts (Abia Abaya, Abida Abaya, Anya Shawl Abaya, Azalia Linen Shawl Abaya), and organic cotton pieces (Aala Organic Cotton Midi Skirt, Aafra Shirt, Salma Dress). All products are designed and handmade in their Dubai studio, with a focus on slow fashion principles, made-to-order production, GOTS-certified organic materials, and Italian linen fabrics. The company emphasizes circularity with a 2-year warranty and return for recycling program.
Differentiator
Problem solved
Functional benefit
Products and services
- Aali Dress Midi wrap dress in GOTS-certified organic cotton poplin featuring puff three-fourth sleeves, designed for versatile fit with adjustable wrapping.
- Aafra Shirt in Organic Cotton Poplin Shirt in organic cotton poplin, part of the brand's sustainable fashion collection for women.
- Safia Linen Blouse with Lace Sleeve Linen blouse featuring lace sleeves, handcrafted from Italian linen for slow fashion luxury.
- Iman Italian Linen Boyfriend Shorts Pleated high-waisted Italian linen boyfriend shorts designed and handmade in Dubai studio.
- Sunflower Italian Linen Shirt Italian linen shirt designed and made in Dubai studio, part of the slow fashion collection.
- Iris Italian Linen Shirt Irish linen shirt available in multiple colors, handmade in Dubai.
- Lady Boss Italian Linen Blazer Double-breasted tailored blazer handcrafted from Italian linen, positioned for sustainable power dressing.
- Poppy Linen Pants Tailored high-waist palazzo trousers in Italian linen, designed as wardrobe staples.
- Amelia Italian Linen Co-ord Set Versatile co-ord set pairing pleated high-waist pants with a crop top in natural handmade Italian linen.
- Indhu Italian Linen Dress Italian linen dress with structured short sleeves designed for versatility with a minimal aesthetic.
- Sustainably U Gift Cards Gift cards available in denominations of AED 200, AED 1000, and AED 1500 for conscious luxury gifting.
- Aala Organic Cotton Midi Skirt GOTS-certified organic cotton poplin midi skirt with front belt detail, elasticated waistband at back, and gold button on side.
- Aabha Italian Linen Dress with Frill Puff-sleeved frill dress inspired by the first collection, handcrafted in linen for a cool, breathable, flowy experience.
- Abia Abaya in Irish Linen Oversized kimono-style abaya in Irish linen with pockets, calf-length silhouette, made on order in Dubai.
- Abida Abaya in Italian Linen Oversized floor-length kimono-style abaya in Italian linen with pockets, handmade in UAE, made on order.
- Aviva Drap Blouse in Orange Fiber Draped blouse crafted from 100% pure orange fiber, repurposed from orange waste for eco-conscious fashion.
- Ashlyn Kaftan in Italian Linen Effortless, breezy short-sleeve kaftan in 100% pure Italian linen, free-size fit that falls just below the calves.
- Aria Italian Linen Kaftan Dress Choker-collar dress in pure natural Italian linen, designed for beach or dress-up styling with a belt.
- April Set in Organic Cotton Poplin Pleated low-waisted organic cotton poplin pants with crop full-sleeve shirt, designed in Dubai studio.
- Ashi Co-ord Set with Cutwork Black co-ord set with cutwork design featuring pleated high-waisted shorts and matching shirt.
- Samar Italian Linen Co-ord Set Pleated high-waisted Italian linen shorts with matching crop top, featuring 3-inch elasticated back waistband.
- Selena Wrap Dress in Organic Linen Wrap dress in Organic Linen Lea 84 with natural stripes and flowy silhouette, designed for effortless elegance.
- Shama Skirt in Organic Cotton Poplin Low-waist midi skirt adorned with delightful frills, crafted from GOTS-certified organic cotton.
- Saba Cotton Lace Blouse Free-size cotton lace top in 100% pure organic cotton, designed to pair with pants or shorts.
- Sahara Dress in Organic Cotton Poplin Midi dress in GOTS-certified organic cotton with cap sleeves and side strings for fitted silhouette.
- Salma Dress in Organic Cotton Quarter-sleeve free-flowing dress in GOTS-certified organic cotton with minimal structure and clean geometry.
- Aji Italian Linen Pants Mid-waist Italian linen pants with wide-leg fit and pleated design to elongate the leg, featuring elastic back.
- Dahlia Italian Linen Pants Italian linen pants with elasticated waist and drawstrings, low-waist straight fit design.
- Lucine Balloon Sleeve Italian Linen Blouse Italian linen blouse with soft structured silhouette, balloon sleeves and refined tailoring.
- Boss Lady Oversized Tencel Suit Oversized suit in tencel, made on order with 14 working day delivery time, available in the suits + workwear line.
- Anya Shawl Abaya in Pink Thread-work Shawl collar open abaya with pink thread-work on Italian linen, combining timeless style with contemporary sophistication.
Quantifiable outcome
- 4.97/5 star customer rating from 39 verified reviews
- +2 more outcomes
Companies that use Sustainably U
Customer profileSegments1 record
Ideal customer profiles1 record
Sustainably U technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sustainably U partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Sustainably U competitors and assessment
Company assessmentDirect peers
- People Tree: Pioneer in sustainable and ethically made women's apparel using organic cotton and traditional craft methods. Comparable as a fully transparent slow-fashion brand serving women with timeless pieces and certified inputs.
- Toast: British slow-fashion lifestyle brand making women's apparel and homewares from natural materials with artisanal production. Comparable capsule-wardrobe and timeless-design positioning with similar premium price points.
- Thought Clothing: UK sustainable womenswear brand using organic cotton, hemp and bamboo for everyday dresses, tops, and pants. Highly comparable on natural-fabric premium DTC slow-fashion model.
- Baukjen: London-based sustainable women's apparel brand producing timeless, seasonless pieces from certified-natural fabrics. Most comparable in model: premium DTC, capsule wardrobe, recycled/organic materials — directly parallel to Sustainably U's positioning.
- Armedangels: German sustainable fashion brand producing contemporary women's apparel from organic and recycled materials. Comparable GOTS-certified organic cotton and slow-fashion positioning targeting style-conscious women.
- Kotn: Egyptian-origin sustainable basics brand using Egyptian organic cotton with end-to-end supply chain transparency. Shares the MENA regional footprint, certified organic cotton sourcing, and direct-to-consumer capsule model.
Emerging players
- Mara Hoffman: US designer brand producing women's apparel with a long-standing commitment to sustainable materials and responsible production. Compares on designer-led slow-fashion ethos and certified-natural materials, though primarily apparel rather than abaya/modest.
- Sleeper: Modern minimalist fashion label known for feather-trimmed and linen pieces sold DTC at premium prices. Comparable on linen-led, design-forward, modern DTC slow-fashion model targeting affluent women.
Broad incumbents
- Eileen Fisher: Established US sustainable women's apparel leader with circular take-back 'Renew' program. Larger incumbent operating in the same slow-fashion/circular niche with overlapping values-led customer base, but at far broader scale.
- Stella McCartney: Luxury fashion house built around cruelty-free and sustainable materials. Comparable on the use of innovative natural and recycled fabrics, but operates at much higher price points and global wholesale scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sustainably U social profiles
Digital presenceSustainably U compliance and trust
Trust signalCompliance1 record
Sustainably U financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sustainably U leadership team
Management profileNumber of profiles
Profiles1 record
Sustainably U funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sustainably U M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sustainably U
What does Sustainably U do?
Sustainably U designs, makes, and sells sustainable women's clothing — dresses, blouses, tops, shorts, pants, coordinated sets, abayas, kaftans, and gift cards — produced to order in its Dubai studio from GOTS-certified organic cotton, Italian linen, Irish linen, and orange-fiber fabrics. Each garment comes with a 2-year repair warranty and a return-for-recycling circularity program offering a 15% future-purchase discount, with delivery in 4 working days across the UAE.
Is Sustainably U a public or private company?
Sustainably U is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sustainably U founded?
Sustainably U was founded in 2022. It employs 1 to 10 people.
Where is Sustainably U based?
Sustainably U is headquartered in Dubayy, United Arab Emirates, in the Middle East region.
How does Sustainably U make money?
One revenue line is on record: direct Fashion Retail.
Who are Sustainably U's main competitors?
Direct peers on record are People Tree, Toast, Thought Clothing, Baukjen, Armedangels and Kotn. Emerging players are Mara Hoffman and Sleeper. Broad incumbents are Eileen Fisher and Stella McCartney.
Does Sustainably U have an API?
No public API is recorded for Sustainably U.
What industry is Sustainably U in?
Sustainably U's product category is Sustainable Women's Apparel. Its primary akta.pro industry code is CRAAAMAK, Sustainable & Certified Materials (Organic, Recycled, Traceable). Its NAICS code is 315 and its SIC code is 2300.