TRIBE AGENCY Sprl

What TRIBE AGENCY Sprl does

Tribe Agency Sprl is a Belgian private limited company (SPRL) founded in 2017 and headquartered at Avenue Armand Huysmans 195/5, 1050 Ixelles, Brussels. The firm operates as a specialized communication agency exclusively serving the Food & Beverage (F&B), FMCG, and Horeca (hotel, restaurant, café) sectors in Belgium. The agency is led by co-founders Audrey Thiriar (Press Digital Director) and Cédric Allard (Strategic Director), who also founded the sister agency We Are C in 2010. The agency employs a team of approximately 17 named individuals across press, digital, content, events, and community management functions, with a 50/50 split between Dutch-speaking and French-speaking trilingual profiles enabling coverage of Belgium's bilingual media landscape.

The firm delivers services through two core pillars: PR & ePR (press relations, digital PR, influencer marketing, and event activations) and Digital (social media management, content creation, community management, and marketing strategy). The agency also operates Foodio, an in-house photo, video, and event studio dedicated to culinary projects, and collaborates with sister agency We Are C for complementary marketing and event services. Technology is limited to standard martech tooling (WordPress, Elementor, social media platforms) with no proprietary technology or AI/ML capabilities disclosed. The agency is GDPR-compliant and maintains a documented privacy policy.

Revenue is generated through professional services engagements with FB FMCG brands and Horeca establishments, with custom pricing based on client scope. The client portfolio of 23+ named accounts includes Belgo-enterprise brands (Delhaize, Carlsberg, Picard, Laurent-Perrier, Maison Dandoy, Galler) and a long tail of mid-market restaurants, hotels, and beverage/caviar/caviar specialists. Go-to-market is event-driven and sales-led, leveraging direct client relationships, industry events, and the agency's own social media presence. The firm is privately held with no disclosed funding rounds, no parent company, and no subsidiaries.

Name

TRIBE AGENCY Sprl

Legal name

TRIBE AGENCY Sprl

Website

https://tribeagency.be

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Tribe Agency is a Belgian boutique communication agency founded in 2017 that delivers PR, ePR, digital, and event services exclusively to Food & Beverage brands and Horeca establishments across Belgium's bilingual Flemish and Walloon markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Anderlecht

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR & ePR Services: Press relations, eRP, influencer marketing, and digital media services for Food Beverage brands and Horeca establishments in Belgium.
2. Digital Services: Online community management, content creation, social media strategy, and marketing services.
3. Event & Activation Services: Field relations, events, product launches, editorial tours, and experiential marketing activations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Tribe Agency is a Belgian communications agency that delivers PR, ePR, digital, influencer, and event/activation services to Food & Beverage FMCG brands and Horeca (hotel, restaurant, bar) establishments in Belgium. It operates two main pillars—PR & ePR (press relations, influencer marketing, activations, events) and Digital (community management, content creation, social media strategy)—supported by an in-house culinary studio called Foodio.

Product overview

Tribe Agency is a specialized Food & Beverage and Horeca communications agency offering a comprehensive suite of services built around two main pillars: PR & ePR (press relations, influencer marketing, activations, and events) and Digital (community management, content creation, SoMe and marketing strategy). The agency also operates Foodio, an internal photo, video, and event studio for culinary projects, and works alongside sister agency We Are C for additional marketing and event services. Together, these services enable Tribe Agency to deliver comprehensive visibility across traditional press, digital media, and field activations throughout Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & ePR Services Press relations, ePR, influencer marketing, and event activations designed to deliver visibility in Belgian traditional and digital media for Food & Beverage brands and Horeca establishments.
• Digital Services Social media management, content creation, social media and marketing strategy, paid advertising campaigns, and community management for Food & Beverage and Horeca clients.
• Field Relations & Events Event creation and management including product launches, press breakfasts, editorial trips, lunches, and experiential activations for media and digital stakeholders.
• Community & Campaign Management Social media community building, Facebook and Instagram strategy, content development, and paid advertising campaign management for clients.
• Foodio Studio In-house photo, video, and event studio dedicated to culinary content creation, located at Tribe Agency's Ixelles/Brussels headquarters.

Named customers24 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• We Are CcoreStrategic or Co-development PartnerWe Are C is Tribe Agency's sister agency, specialized in marketing and events. Founded in 2010 by Cédric Allard (also Co-Founder of Tribe Agency) and renamed in 2018, originally known for the Culinaria project. The two agencies support each other and share the same vision and approach, offering complementary services to clients requiring additional marketing and event support. The partnership enables full-service communication solutions for clients.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Sauce Communications: International food, drink and hospitality PR and social media agency founded in 2000, focused on the food industry. Comparable specialist positioning and service mix (PR, digital, events) for F&B brands.
• The Scott Partnership: UK-based PR agency specializing in food, home and lifestyle brands. Comparable vertical specialty and client type (F&B FMCG and lifestyle brands) to Tribe Agency.
• Bite Communications: UK-based food and drink specialist PR and marketing agency — a comparable vertical specialist serving food, beverage, and hospitality clients globally. Closely comparable in business model and category focus.
• We Are C: Sister agency founded by the same co-founder (Cédric Allard), specialized in marketing and events for the food sector (originally the Culinaria project). Offers directly overlapping and complementary services to Tribe Agency in the Belgian F&B market.
• Lucy Farey Communications: UK-based food and drink PR consultancy offering bespoke PR and communications for food and hospitality brands. Comparable specialist boutique agency serving the same vertical.

Broad incumbents

• Publicis Groupe Belgium: Large international marcomms network with Belgian presence offering advertising, PR, digital, and media services across all verticals, including significant F&B client work. A broader incumbent competitor with greater scale but less F&B specialization.
• Havas Belgium: Global marketing communications network with Belgian operations covering advertising, PR, and digital. Competes for F&B/Horeca client budgets but offers broader service portfolio without Tribe Agency's vertical specialization.
• BBDO Belgium: Major Belgian creative and advertising agency within the global Omnicom network. Competes for communications budgets from F&B brands but specializes in creative advertising rather than food-vertical PR.

Regional players

• Influencer Agency Belgium: Belgium-based influencer marketing agency also serving F&B and lifestyle clients, with a Belgian-regional focus comparable to Tribe Agency's geographic scope.

Emerging players

• foodHub Belgium: Belgian food sector ecosystem and communications community connecting food brands, media and influencers. A comparable Belgium-based food-sector marketing platform with partial overlap in audience and positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Tribeagcy
• LinkedInlinkedin.com/company/tribe-agency-sprl
• Instagraminstagram.com/tribe_agency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRIBE AGENCY Sprl