The Black Swimming Association (BSA)
The Black Swimming Association is a UK non-profit founded in 2020 that provides education, advocacy, programmes, and research to address racial disparities in swimming access and water safety, primarily serving Black and minority communities in London.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Black Swimming Association (BSA) does
The Black Swimming Association (BSA) is a UK-based non-profit organization founded in 2020 and headquartered in London, focused on addressing racial disparities in swimming access and water safety. Per its stated mission, BSA provides education, advocacy, programmes, and research to promote water safety and diversify aquatics, with a particular emphasis on Black and minority communities. The organization's public positioning frames swimming proficiency as a social justice issue, citing data that 700,000 Londoners cannot swim and highlighting income- and race-based disparities in waterway access and swimming proficiency.
BSA operates without a disclosed technology platform, digital product, or proprietary software offering. The input data identifies no apps, APIs, AI/ML capabilities, or technology integrations, and the organization's website returned only a loader screen in source capture. Its "products" are best characterized as advocacy campaigns, community programming, educational outreach, and research outputs delivered through community and partner channels rather than through a software stack.
As a non-profit, BSA's business model is not revenue-generating in the commercial sense. The input contains no pricing model, no customer list, no funding rounds, no grants disclosed, and no segment-level revenue data. The organization appears to depend on donations, grants, and programme partnerships, with 11-50 employees supporting London-focused operations. Governance, ownership, and leadership details beyond Co-Founder and Lead Ambassador Alice Dearing — a prominent elite open-water swimmer — are not disclosed in the available data.
The Black Swimming Association (BSA) firmographics
Firmographics- Name
- The Black Swimming Association (BSA)
- Website
- https://thebsa.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Black Swimming Association is a UK non-profit founded in 2020 that provides education, advocacy, programmes, and research to address racial disparities in swimming access and water safety, primarily serving Black and minority communities in London.
- Ownership category
- akta.pro rank
The Black Swimming Association (BSA) industry classification
Industry- Product category
- Water Safety Advocacy and Education
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (611620)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Human Rights, Social Inclusion & Disability Inclusion (BPAGABAN)
- akta.pro secondary industries
- Public Health & Health Equity Organizations (BPAGACAL), Community Health & Health Equity/Social Determinants Units (HLAJAAAO)
Keywords
Where The Black Swimming Association (BSA) is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The Black Swimming Association (BSA) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
The Black Swimming Association (BSA) product offering
Product offeringCore offering
The Black Swimming Association (BSA) is a non-profit that provides education, advocacy, community programmes, and research to promote water safety and diversify aquatics participation, with a focus on Black and minority communities in the UK. The organization works to address swimming inequality and improve access to safe swimming facilities, treating water safety as a social justice issue.
Product overview
The Black Swimming Association (BSA) is a non-profit organization focused on addressing swimming access and water safety as a matter of social justice, particularly for Black and minority communities in the UK. Based on available source data, no specific product offerings, digital platforms, or technology services were identified. The organization appears to engage in advocacy, community programming, and awareness initiatives related to making swimming accessible and safe for underrepresented populations.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Safety Education Programmes
- Aquatics Advocacy and Research
Companies that use The Black Swimming Association (BSA)
Customer profileIdeal customer profiles2 records
The Black Swimming Association (BSA) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Black Swimming Association (BSA) partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
The Black Swimming Association (BSA) competitors and assessment
Company assessmentDirect peers
- Level Water: UK charity providing specialist one-to-one swimming lessons for disabled children. A direct peer in the UK charity swimming-access space, though focused on disability rather than race.
- Black Girls Do Swim: US-based community organization supporting Black women in aquatics through swim lessons, events, and advocacy. Closest direct peer to BSA in mission and demographic focus, operating across the Atlantic.
- Diversity in Aquatics: US-based non-profit working to increase diversity in aquatics through education, water safety, and competitive swimming. Direct peer in mission to BSA, focused on racial representation in swimming.
Broad incumbents
- Swim England: UK national governing body for swimming, aquatics, and water safety. Operates as the broad incumbent in the same UK aquatic-access space that BSA addresses, with deeper institutional roots and government ties.
- Royal Life Saving Society UK: UK charity focused on drowning prevention and water safety education. Broad incumbent whose water-safety mandate overlaps significantly with BSA's public-safety mission.
- Water Babies: UK's largest baby and toddler swimming school. Broad incumbent in UK swim instruction with scale advantages, though not focused on the racial-equity dimension of BSA's mission.
Emerging players
- SwimTayka: UK-based charity teaching children to swim in underserved communities. Emerging player with overlapping mission around swimming access for disadvantaged populations.
- Outdoor Swimming Society: UK community organization advocating for open water and river swimming access. Partial overlap with BSA's water-access and river-swimming advocacy in London.
Others
- Soul Cap: Swim cap brand designed for natural and textured hair, serving Black swimmers. Adjacent ecosystem participant that shares BSA's underlying mission of making aquatics accessible to Black communities.
Regional players
- The Swimming Trust: UK charity supporting swimming participation, education, and water safety across all demographics. Regional peer working in the same UK water-safety and access space as BSA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
The Black Swimming Association (BSA) social profiles
Digital presenceThe Black Swimming Association (BSA) financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Black Swimming Association (BSA) leadership team
Management profileNumber of profiles
Profiles1 record
The Black Swimming Association (BSA) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Black Swimming Association (BSA) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Black Swimming Association (BSA)
What does The Black Swimming Association (BSA) do?
The Black Swimming Association (BSA) is a non-profit that provides education, advocacy, community programmes, and research to promote water safety and diversify aquatics participation, with a focus on Black and minority communities in the UK. The organization works to address swimming inequality and improve access to safe swimming facilities, treating water safety as a social justice issue.
Is The Black Swimming Association (BSA) a public or private company?
The Black Swimming Association (BSA) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Black Swimming Association (BSA) founded?
The Black Swimming Association (BSA) was founded in 2020. It employs 11 to 50 people.
Where is The Black Swimming Association (BSA) based?
The Black Swimming Association (BSA) is headquartered in London, United Kingdom, in the Europe region.
Who are The Black Swimming Association (BSA)'s main competitors?
Direct peers on record are Level Water, Black Girls Do Swim and Diversity in Aquatics. Broad incumbents are Swim England, Royal Life Saving Society UK and Water Babies. Emerging players are SwimTayka and Outdoor Swimming Society. Soul Cap is listed as an others. The Swimming Trust is listed as a regional player.
Does The Black Swimming Association (BSA) have an API?
No public API is recorded for The Black Swimming Association (BSA).
What industry is The Black Swimming Association (BSA) in?
The Black Swimming Association (BSA)'s product category is Water Safety Advocacy and Education. Its primary akta.pro industry code is BPAGABAN, Human Rights, Social Inclusion & Disability Inclusion, with a secondary code of BPAGACAL, Public Health & Health Equity Organizations. Its NAICS code is 711211 and its SIC code is 7997.