What Storesupport does

Storesupport is a Stockholm-based, Swedish retail-staffing and workforce solutions company founded in 2000, providing temporary staffing, permanent recruitment, store construction, and consulting services to retail, warehouse, logistics, transport, and e-commerce operators. The company deploys a workforce of 2,200+ consultants across nearly all of Sweden, supported by 65 salaried staff and three regional offices (Stockholm/Solna, Göteborg, Malmö), serving a base of roughly 950 retail customers that includes Dollarstore, ICA, Ahlsell, Malmbergs, Blomsterlandet, ÖoB, Dagab (Axfood), Swedol, and Celsius. Its offering is structured around four pillars: Bemanning (usage-based hourly staffing), Rekrytering (permanent placement), Butiksbyggnation (store establishment, renovation, and merchandising projects), and Konsulttjänster (advisory), with a supplementary 24/7 self-serve booking portal ("Boka Personal") and a Teamtailor-hosted career site.

The company operates as the Swedish subsidiary of Job&Talent, a Madrid-headquartered global tech-staffing platform that uses AI-driven candidate-to-job matching and is backed by Atomico, Goldman Sachs, Kinnevik, BlackRock, and SoftBank. Storesupport itself generates 452 MSEK in revenue (parent Job&Talent Sverige reports 1.8 billion SEK), monetizing primarily through hourly billings for deployed consultants, fixed fees for permanent placements, and project-based fees for store establishment work. Underlying technology consists of a proprietary job portal, the Boka Personal booking platform, Verifiera integration for background checks, and Cappy for early wage access; the company also holds "Auktoriserat rekryteringsföretag" certification via Almega/Kompetensföretagen. The go-to-market combines a Key Account Manager-driven enterprise sales motion for retail chains with an inside-sales/recruitment-specialist layer and a growing self-serve digital channel.

Name

Storesupport

Legal name

Storesupport

Website

https://storesupport.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Storesupport is a Swedish retail-staffing and workforce solutions provider founded in 2000, deploying 2,200+ consultants and serving 950 retail customers nationwide across temporary staffing, permanent recruitment, store construction, and consulting, operating as the Swedish subsidiary of Job&Talent.

Ownership category

akta.pro rank

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Staffing / Bemanning: Temporary staffing (inhyrning) of workers to retail chains, warehouses, logistics operations, and other businesses. Workers are employed by Storesupport and assigned to client sites. Revenue generated through hourly billing to clients for consultant time. This is the primary revenue stream.
2. Recruitment / Rekrytering: Permanent placement recruitment services for retail and other sectors. Finding and placing candidates in permanent roles for client companies. Used for filling leadership and specialized positions.
3. Store development and construction / Butiksbyggnation: Store establishment, renovation, and construction services including planning, fitting, and merchandising setup for new store openings and remodels.
4. On-site management / On-site: On-site staffing and management solutions, including training and quality assurance support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Storesupport provides temporary staffing, permanent recruitment, store construction/renovation, consulting, and on-site workforce management services for the Swedish retail sector, with nationwide coverage across retail, logistics, e-commerce, and hospitality. The company places more than 1,000 workers per day with 17,000+ deployed employees serving 950+ retail customers. Clients can also self-serve bookings through the Boka Personal online portal, and deployed workers receive the Cappy salary withdrawal benefit.

Product overview

Storesupport offers a modular staffing and retail services portfolio organized around four core pillars: Bemanning (temporary staffing of retail associates, warehouse/logistics workers, transport drivers, and construction staff), Rekrytering (permanent placement and executive search), Butiksbyggnation (store construction, renovation, and new establishment project management), and Konsulttjänster (consulting and advisory). All offerings are delivered through Storesupport by Job&Talent, a technology platform powered by AI and smart matching algorithms that connects over 3,200 client companies with consultants across Sweden. A supplementary self-service module, Boka Personal, enables clients to book staffing directly via a 24/7 digital portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Bemanning (Temporary Staffing) Temporary staffing service providing frontline workers to retail, logistics, e-commerce, and hospitality clients across Sweden. The company reports over 1,000 daily placements and 17,000+ deployed employees under this offering.
• Rekrytering (Permanent Recruitment) Permanent placement recruitment service for retail and adjacent industries, executed by a team of dedicated recruitment specialists using the Teamtailor-powered applicant tracking system.
• Butiksbyggnation (Store Construction / Renovation) Physical store construction and renovation service for retail clients, complementing the staffing and recruitment offerings so retailers can use a single vendor for new openings and remodels.
• Konsulttjänster (Consulting) Consulting and advisory services for retail clients, covering workforce, operations, and project-based engagements. Led by the Konsultchef and supported by a roster of named consultants.
• Boka Personal (Self-Service Booking Portal) Self-service online portal that allows retail and other clients to book temporary staff from Storesupport on demand, complementing the direct Key Account Manager sales channel.
• Arbetsledning (On-Site Workforce Management) On-site management and supervision of deployed staff at customer locations, ensuring service quality, scheduling, and day-to-day workforce execution at retail and logistics sites.
• Cappy (Salary Withdrawal Benefit) Salary withdrawal benefit service that allows deployed Storesupport workers to access earned wages before payday, serving as a retention and welfare benefit for the temporary workforce.

Quantifiable outcome

• Storesupport helped ICA Supermarket Eneby cover for two-thirds of staff being sick during COVID-19, enabling the store to continue daily operations for three weeks
• +4 more outcomes

Named customers9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TeamtailorcoreTechnology or IntegrationTeamtailor provides the recruitment and applicant tracking platform powering the storesupport.se careers site (jobb.storesupport.se). Used for managing job listings, candidate applications, career page hosting, and candidate relationship management (Connect feature).
• Stena AdactumminorOthersBlomsterlandet (a major customer of Storesupport) is owned by Stena Adactum, a company within the Stena Group. This indicates that Storesupport's work with Blomsterlandet spans all 63 of Blomsterlandet's Swedish stores.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lernia: Swedish staffing, recruitment, and training company serving retail, industrial, logistics, and warehouse customers. Comparable to Storesupport as a Swedish domestic staffing peer with overlapping service offerings (bemanning, rekrytering, kompetensutveckling) and retail/logistics customer base.
• Academic Work: Swedish staffing and recruitment firm focused on young professionals and entry-level talent, with strong presence in retail, IT, and office roles. Comparable to Storesupport as a Swedish recruitment and bemanning competitor with similar customer verticals and nationwide delivery.
• Poolia: Swedish professional staffing and recruitment company with strong positions in retail, sales, and office/administrative roles. Comparable to Storesupport in the Swedish white-collar and retail recruitment segment, particularly against Storesupport's Tjänstemän recruitment offering.
• StudentConsulting: Swedish staffing firm specializing in students and early-career talent for retail, warehouse, logistics, and office roles. Comparable to Storesupport's lower-end retail and logistics temp staffing segment and serves similar Swedish enterprise retail customers.
• Uniflex: Swedish staffing and recruitment company specializing in retail, logistics, warehouse, and industrial temp staffing with nationwide coverage. Closely comparable to Storesupport in customer verticals (retail, lager/logistik), service mix (bemanning + rekrytering), and Swedish domestic focus.

Broad incumbents

• Randstad (Sweden): Swedish arm of Randstad, one of the world's largest HR services firms, providing staffing, recruitment, and HR solutions across retail, logistics, and industrial sectors. Comparable to Storesupport as a competing staffing provider to Swedish enterprise retail and warehouse clients.
• Adecco (Sweden): Swedish arm of global staffing giant Adecco Group, offering temporary staffing, permanent placement, and career transition across retail, logistics, and office roles. Directly comparable as a competing staffing provider to Swedish retail and logistics clients, but operates at vastly larger scale and broader sector scope.
• ManpowerGroup (Sweden): Swedish operations of global staffing leader ManpowerGroup, providing temporary and permanent staffing across retail, logistics, warehouse, and office functions. Comparable to Storesupport as a competing Swedish retail/logistics staffing provider, with a global brand and broader service portfolio.
• Job&Talent: Madrid-based parent company of Storesupport and a global tech-powered staffing marketplace using AI to match workers to jobs, with operations across Europe, the US, and South America. Comparable as the broader operating platform that Storesupport sits inside, sharing the same AI/marketplace technology and investor backing.

Regional players

• Professionals Nord: Nordic-headquartered staffing and recruitment group operating across Sweden, Norway, Finland, and Denmark with focus on retail, logistics, and office/administrative roles. Comparable to Storesupport in Swedish retail/logistics staffing but with a broader Nordic geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCmmD7IUs8m-2ZyU1Q0yo5ww
• Facebookfacebook.com/storesupport
• LinkedInlinkedin.com/company/storesupport
• Instagraminstagram.com/storesupport_sweden

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storesupport