Stichting Jarige Job

What Stichting Jarige Job does

Stichting Jarige Job is a Dutch charitable foundation (Stichting) founded in 2011 by Huib Lloyd, headquartered in the Van Nelle Fabriek in Rotterdam. The organization distributes complete birthday boxes (verjaardagsboxen), valued at approximately €35 each and containing festive decorations, cake mix, gifts, and school treats, to children aged 1-18 in the Netherlands whose families cannot afford to celebrate their birthday. Annual output reached 176,000+ children (176,909 in the 15th-anniversary year), and cumulative distribution crossed one million boxes in January 2026 with Queen Máxima packing the commemorative box.

The foundation operates no proprietary technology; its stack consists of a website built by digital agency E-heroes, Netsuite for application management, a Spaarkaart loyalty app, and standard social/email communications. Core products are the Verjaardagsbox (birthday box), the Verjaardagswinkel (online donation shop where donors purchase individual components or full boxes), branded merchandise (socks, hoodies, Super Konijn plush toys), promotional materials, factory tours of the "feestfabriek" (party factory), and more recently a Jarige Job springkussen (bounce castle) rental through partner Speels Gemak.

The revenue model is donation- and philanthropy-based, with four streams: individual donations (one-time, monthly, annual; tiered from €5 small gift to €105 for three boxes), corporate partnerships (financial and in-kind), merchandise sales, and event-based fundraising (Inpakmarathon, Daten met je Hart). Distribution combines direct home delivery via PostNL, dignified pick-up at Voedselbank Nederland locations, and referrals through Leergeld Nederland and Jeugdfonds Sport & Cultuur. The organization is funded in part by the Postcode Loterij and operates as an ANBI-status entity; it is governed independently with no parent company or external ownership.

Name

Stichting Jarige Job

Legal name

Stichting Jarige Job

Website

https://stichtingjarigejob.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Stichting Jarige Job is a Dutch charitable foundation that distributes €35 birthday boxes to children aged 1-18 in the Netherlands whose families cannot afford a birthday celebration, reaching 176,000+ children annually through PostNL, Voedselbank, and referral partners.

Ownership category

akta.pro rank

Product category

Children's Charity Services

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

akta.pro primary industry

Birthday Party Services (HSACACAA)

Keywords

• Child poverty charity
• Birthday box donation
• Children's welfare nonprofit
• Charitable gift packages
• Social services foundation

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting children in poverty. Donors can contribute specific amounts targeting birthday box components or full boxes. Monthly, annual, or one-time donation options available.
2. Corporate Partnerships: Financial and in-kind contributions from corporate partners including product donations, marketing support, volunteering, and CSR programs. Partners receive visibility and association with the charitable cause.
3. Merchandise Sales: Sale of branded merchandise including socks (€9.95), hoodies (€35.00), and plush toys (€14.95). Proceeds 100% benefit the organization. Revenue stream also serves as brand awareness and donor engagement mechanism.
4. Event-based Fundraising: Organized events such as Inpakmarathon, Daten met je Hart, and corporate team outings generate donations while building community engagement. Ticket sales and participation fees contribute to fundraising.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Stichting Jarige Job provides complete birthday boxes (verjaardagsboxen), worth approximately €35 each, to children aged 1–18 in the Netherlands whose families cannot afford birthday celebrations due to financial hardship. Each box contains festive decorations, cake mix, frosting, sprinkles, gifts, and school treats enabling a full celebration at home and at school. Boxes are distributed via PostNL home delivery and through partner pickup points at Voedselbank, Leergeld Nederland, and Jeugdfonds Sport & Cultuur.

Product overview

Stichting Jarige Job is a Dutch charitable foundation that provides birthday boxes to children (ages 1-18) from families who cannot afford to celebrate birthdays. The core product is the Verjaardagsbox (Birthday Box), a complete celebration package worth €35 containing decorations, cake mix, gifts, and school treats. The organization operates a donation platform (Verjaardagswinkel), merchandise store (socks, hoodies, plush toys), bounce castle rentals via partner Speels Gemak, promotional material services, and factory tours at their Rotterdam facility. The organization works with partners including PostNL for distribution, Netsuite for applications, and various digital platforms for communications and fundraising.

Differentiator

Problem solved

Functional benefit

Brands

• Verjaardagsbox: The primary product offering - a complete birthday box containing festive decorations, treats, gifts, cake mix, and everything needed for a birthday celebration at home and school, valued at approximately €35.
• Verjaardagswinkel
• Feestfabriek
• SuperJob
• Inpakmarathon
• Daten met je Hart

Products and services

• Verjaardagsbox (Birthday Box) A complete birthday box worth €35 containing festive decorations, cake mix, frosting, sprinkles, whipped cream, gifts, and treats for school, enabling children aged 1–18 from low-income families in the Netherlands to celebrate their birthday both at home and at school.
• Verjaardagswinkel (Birthday Shop) An online donation shop where donors can purchase individual components of a birthday celebration (gifts, treats, cake ingredients, decorations, school treats) or donate a complete Verjaardagsbox for €35 to children whose families cannot afford a birthday.
• Branded Merchandise Branded merchandise including birthday socks (€9.95), Super Rabbit plush toy (€14.95), and Jarige Job hoodie (€35), with 100% of proceeds supporting the birthday box program.
• Jarige Job Springkussen (Bounce Castle Rental) Bounce castle (springkussen) rental service operated through partner Speels Gemak, with all rental proceeds going to Stichting Jarige Job to support birthday celebrations for children in poverty.
• Promotiemateriaal (Promotional Materials) Free downloadable promotional materials (logos, illustrations, backgrounds, images, videos, sample texts, cheque templates) plus physical promotional packages with balloons, flyers, posters, and stickers shipped by mail, used to support fundraising action campaigns.
• Rondleidingen (Feestfabriek Factory Tours) Guided tours of the 'feestfabriek' (party factory) at the Rotterdam headquarters (Van Nelle Fabriek, loods K & L) for donors and campaigners, showing how birthday boxes are packed and distributed, including the reception area, packing line, gift hall, warehouse, and the famous slide.

Quantifiable outcome

• 176,000+ children celebrate birthdays annually through Jarige Job support
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, strategic and supporting.

• PostNLcoreChannel Partner/ Reseller/ DistributorPrimary logistics partner delivering birthday boxes to families throughout the Netherlands. Long-term partnership includes annual national campaigns, PostNL Bijzondere Momenten Fonds contributions (€250,000 for summer 2026 campaign), and visibility at pick-up points.
• Nationale NederlandencoreStrategic or Co-development PartnerComprehensive partnership including financial support, employee volunteering programs, and expert knowledge sharing. Supports organizational growth and sustainability.
• Dr. OetkerstrategicStrategic or Co-development PartnerProduct donations, marketing campaigns, and financial contributions. Jointly developed special birthday mix exclusively for birthday boxes. Annual national campaigns raise awareness and funds.
• E-heroesstrategicTechnology or IntegrationDigital creative agency responsible for website development, mascot (SuperJob) character development, Spaarkaart app, and ongoing digital communication support.
• Vebego FoundationsupportingStrategic or Co-development PartnerEmployee volunteering for packing and warehouse cleaning, financial support for digital loyalty card, and equipment donations (camera). Consistent supporter at events.
• MelkuniesupportingGTM or Marketing PartnerLimited edition yogurt product with proceeds supporting birthday boxes. Six-week supermarket campaign generated thousands of additional birthday celebrations.
• Het Gevonden VoorwerpsupportingStrategic or Co-development PartnerCreative agency partner providing brand strategy, storytelling support, and creative execution across various communications materials.
• Voedselbank NederlandcoreChannel Partner/ Reseller/ DistributorFood bank partnership for dignified distribution of birthday boxes. Families can collect boxes alongside regular food parcels, ensuring privacy and ease of access.
• Leergeld NederlandcoreChannel Partner/ Reseller/ DistributorPartnership for referring families needing birthday support. With parental consent, Leergeld can request birthday boxes on behalf of supported families.
• Jeugdfonds Sport & CultuurcoreChannel Partner/ Reseller/ DistributorReferral partnership similar to Leergeld. Can request birthday boxes for families already receiving support, with proper parental consent.
• Sam& voor alle kinderencoreStrategic or Co-development PartnerCoalition with Leergeld, Jeugdfonds Sport & Cultuur, Nationaal Fonds Kinderhulp, and Jeugdeducatiefonds. Joint mission to eliminate child poverty in the Netherlands through coordinated support.
• Inner Wheel NederlandsupportingGTM or Marketing PartnerService club partnership with three-year commitment to support Stichting Jarige Job through fundraising and awareness activities.
• Ladies' CirclesupportingGTM or Marketing PartnerNational Service Project (2024-2026) with dedicated fundraising and support activities for the organization.
• Speels GemaksupportingChannel Partner/ Reseller/ DistributorEvent rental partner for Jarige Job branded bounce houses/springkussens. All rental revenue benefits the organization.
• Mingle the SinglesupportingGTM or Marketing PartnerDating event organizer for annual 'Daten met je Hart' event. Combined dating and charity, generating 680+ packed boxes and donations.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Make-A-Wish Foundation: International charity fulfilling wishes for children with critical illnesses. Direct peer at the conceptual level: both turn donor contributions into tangible, emotionally meaningful experiences for vulnerable children; similar donation-tied-to-outcome value proposition.
• Stichting Kinderpostzegels: Historic Dutch children's charity funding projects for vulnerable children. Direct peer: established Dutch child-welfare foundation with similar donation architecture (school-based campaigns, PostNL co-distribution of fundraising materials).
• Nationaal Fonds Kinderhulp: Dutch charity supporting children in poverty through financial and material aid. Direct peer: already partners with Jarige Job in the Sam& coalition and serves a substantially overlapping beneficiary base with comparable donation-based funding model.
• Stichting Opkikker: Dutch foundation creating 'Opkikker days' and celebrations for families with a chronically ill child. Direct peer: similar mission of providing celebratory moments to families under financial/emotional stress, donation-driven model with corporate partner activation in the Netherlands.
• Jantje Beton: Dutch foundation supporting children's play and outdoor activities for kids in disadvantaged situations. Direct peer: Dutch children's welfare charity with similar volunteer activation, corporate partnerships, and lottery-driven fundraising channels.
• Stichting Het Vergeten Kind: Dutch foundation advocating for and supporting vulnerable children in the Netherlands. Direct peer: same Dutch geography, similar donor and corporate-CSR audience, and comparable use of celebrity ambassadors and brand-led awareness campaigns.
• Jeugdfonds Sport & Cultuur: Dutch fund enabling children from low-income families to participate in sports and cultural activities. Direct peer: same beneficiary (low-income Dutch children), referral partnership with Jarige Job, and a comparable ANBI-structured donation model.
• Stichting Leergeld: Dutch foundation helping disadvantaged children participate in school, sports, and cultural activities. Direct peer: referral partner for Jarige Job, identical target beneficiary (low-income Dutch children), and operates a comparable volunteer-driven distribution model.

Broad incumbents

• Save the Children: Global children's rights and welfare organization. Broad incumbent: operates across a far wider portfolio of child-welfare programs internationally, but competes for the same corporate CSR and individual donor euros Jarige Job targets in the Netherlands.
• UNICEF Netherlands: National committee of a global child-welfare organization. Broad incumbent: addresses child wellbeing at much greater scale and scope, competing for the same Dutch corporate partnerships, lottery funding, and individual donor wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stichting-jarige-job

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Jarige Job