Stichting Duurzaam

What Stichting Duurzaam does

Stichting Duurzaam is a Dutch non-profit foundation (stichting) headquartered in Apeldoorn that administers the GroenGedaan! sustainability certification label, the largest sustainability label in the Benelux and France, with 3,000+ affiliated companies. The foundation was established around 2012 (originally as Duurzaam Repareren) and operates a three-step certification process — a GAP-analysis questionnaire, an improvement plan, and an independent administrative and physical audit — culminating in a 12-month certificate, a VSME-compliant sustainability report, improvement-plan materials, and listing in the Duurzame Bedrijvengids directory. Certification can be combined with the Qualified Modern Car Repair quality standard in a single integrated audit for automotive companies, eliminating duplication and audit cost.

The organization is governed by a College van Deskundigen (College of Experts) comprising representatives from major Dutch insurers (Nationale Nederlanden, a.s.r., Univé, NH1816, Midglas, Unigarant/ANWB), leasing companies (Ayvens), fleet owners, ANWB, housing corporations, the national government, and municipalities. This coalition both sets and continuously updates certification standards aligned with EU legislation (CSRD, ESRS/VSME). A coalition of these same insurers has committed to requiring certified glaziers to use circular glass for property damage repairs from January 2026, embedding GroenGedaan! into the procurement funnel of the Dutch insurance market. International expansion began with Belgium and, in October 2025, with the launch of 'Réparer Durablement' in France anchored by the Axial network of 355 body shops and major French stakeholders (MACIF, MAIF, ARVAL, MATMUT, KIA France).

The business model is subscription-based: companies pay a one-time entry fee of €390.61 per vestiging (location) plus an annual subscription of €580.03 per vestiging for individual members or €480.03 per vestiging for groups of 5+ locations; property/bedrijfsvoertuigen members pay €10.98 per vehicle per year. All costs (audits, support, VSME reporting) are bundled with no hidden fees. Customer segments are split vertically into Automotive (body shops, repair companies, glass repair, car wash, car dealers, leasing) and Property (restoration, contractors, painters, glaziers, reconditioning, building maintenance), with insurers, leasing companies, fleet owners, housing corporations, and governments acting as horizontal demand drivers. Go-to-market combines direct website application, industry referral channels, annual awards (Dave Bebelaar Award, Rob Insinger Award, Smart Repair Hersteller), and seasonal networking events. The organization runs on a lean 1–10 employee footprint.

Name

Stichting Duurzaam

Legal name

Stichting Duurzaam

Website

https://stichtingduurzaam.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Duurzaam is a Dutch non-profit foundation that administers the GroenGedaan! sustainability certification label for automotive and property service companies, serving 3,000+ certified members across the Benelux and France.

Ownership category

akta.pro rank

Product category

Sustainability Certification Services

NAICS

Testing Laboratories and Services (54138)

akta.pro primary industry

ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ)

akta.pro secondary industry

Assurance & Verification of Sustainability Reports (Limited/Reasonable Assurance) (EUAHAJAI)

Keywords

• Sustainability certification
• ESG compliance services
• CSRD reporting
• Automotive repair certification
• Property restoration certification

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Certification Memberships: Companies pay annual subscription fees to maintain their GroenGedaan! certification. Fees are structured per location (vestiging) with differentiated rates for individual companies vs. groups of 5 or more locations. Property companies also pay per vehicle. All costs including administrative and physical audits are included in the subscription with no hidden fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Stichting Duurzaam administers the GroenGedaan! sustainability certification (keurmerk) for businesses, primarily in automotive repair and property restoration sectors. Through a three-step Duurzaamheidsprogramma (GAP analysis, improvement plan, and physical audit), member companies receive an annual certificate, free VSME sustainability reporting aligned with ESRS standards, and documentation to demonstrate compliance with CSRD and ESG requirements demanded by insurers, leasing companies, and fleet owners. The foundation also offers the Qualified Modern Car Repair quality standard and the Réparer Durablement label for France.

Product overview

Stichting Duurzaam operates as a certification foundation offering the GroenGedaan! sustainability keurmerk as its core product. The portfolio includes the Qualified Modern Car Repair quality standard (which can be combined with GroenGedaan! in one integrated audit), the Duurzaamheidsprogramma certification process with VSME-rapportage, and a directory of certified companies. The foundation also runs awards programs including the Dave Bebelaar Award (automotive) and Rob Insinger Award (property), plus the Smart Repair Hersteller competition. All certifications help companies meet CSRD and ESG requirements for insurers, leasing companies, and government clients. The organization has approximately 3,000 certified companies across Benelux and recently expanded to France under the 'Réparer Durablement' label.

Differentiator

Problem solved

Functional benefit

Brands

• Réparer Durablement: The French version of the sustainable repair label, launched in France in October 2025, aligned with European Sustainability Reporting Standards (ESRS).
• Qualified Modern Car Repair

Products and services

• GroenGedaan! Sustainability Keurmerk Core sustainability certification program that demonstrates a company's compliance with current CSRD and ESG requirements demanded by insurers, leasing companies, fleet owners, ANWB, housing corporations, government and municipalities. The three-step Duurzaamheidsprogramma consists of a GAP-analyse, an improvement plan with administrative and physical audit, and a final GroenGedaan! certificate valid for 12 months, which includes free VSME sustainability reporting.
• Qualified Modern Car Repair

Quantifiable outcome

• CO2 emissions reduced from 45.28 KG per m² (regular glass) to 12.80 KG per m² (circular glass) in property repair
• +3 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• AxialcoreChannel Partner/ Reseller/ Distributor · 30 October 2025French auto body repair network with 355 companies, first certified under the 'Réparer Durablement' label in France. Goal of 1,000 French companies within the first year, with involvement from major automotive aftermarket clients.
• AyvenscoreStrategic or Co-development Partner · 15 October 2025Major European auto leasing company. CSR Director Marie De Penanros was appointed first chair of the French College of Experts for the 'Réparer Durablement' label. Represents the leasing sector in the governance of the certification program.
• ANWBcoreStrategic or Co-development PartnerANWB is a founding initiator of the GroenGedaan! certification program. It participates in governance through the College van Deskundigen and actively directs its network toward certified companies. ANWB's Unigarant insurance brand also requires certified glaziers to use circular glass for property damage repairs.
• Nationale Nederlanden GroepcoreStrategic or Co-development PartnerMajor Dutch insurer and founding member of the certification program. Requires certified circular glass from certified glaziers for property damage repairs from January 2026. Participates in governance through the College van Deskundigen.
• a.s.r. VerzekeringencoreStrategic or Co-development PartnerDutch insurance company committed to paying more for sustainable repair as part of a coalition of leading insurers requiring certified circular glass from certified glaziers from January 2026.
• MidglascoreStrategic or Co-development PartnerMarket leader in Dutch glass insurance with over 1 million insured addresses. Pioneer in circular glass repair through participation in Global Glass Circulair, and partner with Clarixy for adequate deployment of circular glass. Part of the coalition requiring certified circular glass from certified glaziers.
• NH1816coreStrategic or Co-development PartnerDutch insurer participating in the coalition requiring certified circular glass from certified glaziers from January 2026. Views sustainability as a societal responsibility rather than a competitive issue.
• UnivécoreStrategic or Co-development PartnerDutch cooperative insurer requiring certified circular glass from certified glaziers for property damage repairs as part of the coalition of leading insurers.
• Unigarant/ANWBcoreStrategic or Co-development PartnerInsurance brand of ANWB and pioneer in circular glass repair. Initiated pilot with partner Uniglas in June 2023. Part of the coalition requiring certified circular glass from certified glaziers from January 2026.
• MACIF, MAIF, ARVAL, MATMUT, KIA FrancecoreStrategic or Co-development PartnerMembers of the French College of Experts governing the 'Réparer Durablement' certification standard. These major insurers, leasing companies, and automotive manufacturers participate in setting standards and governance.
• VOC OpleidingscentrumminorStrategic or Co-development PartnerDutch automotive training center that co-organizes the annual Smart Repair Hersteller competition. Provides the venue and expertise for the competition finals.
• Automotive InsidersStrategic or Co-development PartnerIndustry media/knowledge platform that co-organizes the annual Smart Repair Hersteller competition, helping promote the event and the sustainability message.
• Woningcoöperaties (Housing Corporations)coreStrategic or Co-development PartnerDutch housing corporations are founding initiators of the property certification program (Duurzaam Herstel, now GroenGedaan!). They direct their maintenance and repair contractors toward certification and participate in governance.
• Gemeenten (Municipalities)coreStrategic or Co-development PartnerDutch municipalities are founding initiators of the property certification program. They direct contracted service providers toward certification and participate in governance through the College van Deskundigen.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• SGS: SGS is one of the world's largest testing, inspection, and certification companies, providing ESG and sustainability assurance services that overlap with Stichting Duurzaam's certification and reporting offerings.
• DNV: DNV provides sustainability certification, ESG assurance, and chain-of-custody services to corporates and supply chains globally, overlapping with Stichting Duurzaam's sustainability reporting and assurance capabilities.
• DEKRA: DEKRA is a global testing, inspection, and certification organization that audits sustainability, quality, and safety systems, overlapping with Stichting Duurzaam's automotive and property certification scope.
• Bureau Veritas: Bureau Veritas is a global testing, inspection, and certification company offering sustainability assurance and ESG verification services that compete directly with the assurance and verification layer of Stichting Duurzaam's certification program.
• TÜV Rheinland: TÜV Rheinland is a global testing and certification incumbent that offers sustainability, ESG, and supply-chain audits, comparable to Stichting Duurzaam's certification offering but at significantly larger scale and broader scope.

Direct peers

• EcoVadis: EcoVadis is a sustainability ratings and CSRD/ESG compliance platform serving global supply chains, comparable to Stichting Duurzaam's ESG reporting and supplier certification offering, though typically for larger enterprises.
• Kiwa: Kiwa is a leading Dutch-headquartered testing, inspection, and certification body that, like Stichting Duurzaam, issues sustainability/ESG certifications to businesses, but operates across many sectors and geographies with a much larger organization.
• Control Union: Control Union is a Netherlands-based certification body specializing in sustainability, chain-of-custody, and ESG certifications, comparable to Stichting Duurzaam's role as a Dutch-headquartered sustainability certification foundation.

Emerging players

• MVO Nederland: MVO Nederland is a Dutch CSR/sustainability platform that supports Dutch companies with ESG learning, programs, and recognition, comparable to Stichting Duurzaam in serving the Dutch SME sustainability compliance market.

Regional players

• Nordic Swan Ecolabel: Nordic Swan Ecolabel is a regional sustainability certification label operating in Nordic countries, structurally analogous to GroenGedaan! as a multi-sector sustainability keurmerk with industry stakeholder governance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzBXrT7BZwIMHpXlQhJg6Jw
• LinkedInlinkedin.com/company/stichting-duurzaam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Duurzaam