What Shoreline Distributing Llc does

Shoreline Distributing LLC is a privately held importer, wholesaler, and distributor headquartered in Waipahu, Hawaii, founded in January 2010. The company sources specialty products from the Fiji Islands, Tonga, Samoa, Australia, New Zealand, and India, and resells them on a business-to-business basis to retailers, wholesalers, and distributors across all U.S. states and international markets. Its product portfolio is concentrated in kava products (Fiji Waka, Lewena, Vanuatu Kava, Kava Tonga, Samoan Ava, PNG Kava, Tikaram's instant kava) plus an assortment of branded Pacific Island foods (Punja's biscuits, crackers, teas, ghee, coconut oils), Australian and New Zealand packaged goods (Arnott's, Cadbury, Pascall, Vegemite, Weet-Bix, Maggie Noodles), frozen foods (NZ-style meat pies, sausage rolls, tapioca, taro), kava preparation accessories, and scented coconut personal care oils. The company also operates a consumer-facing retail website, FijiMarketHawaii.com, for individual kava buyers.

The business operates on a quote-based B2B wholesale model with no publicly disclosed pricing, serves customers through direct sales (phone, email, contact forms) and a single e-commerce storefront, and ships globally. From a technology standpoint, Shoreline Distributing is a low-tech operation: the website is built on GoDaddy's website builder, there is no mobile app, no API, no disclosed integrations, and no proprietary software platform. The sole differentiated physical product is a patent-pending ALUBOTTLE aluminum shaker bottle designed for kava preparation.

The company has remained founder-owned and operated since inception (the founding entity operated a retail store called Fiji Market & Curry Kitchen in Kahuku, Hawaii before launching the distribution business), with no disclosed external funding, no institutional investors, and headcount reported as 1-10 employees. Geographic reach spans North America plus sourcing geographies across Oceania and South Asia, but operational scale remains modest and the value proposition is built on specialized sourcing access rather than technology, brand, or scale economics.

Name

Shoreline Distributing Llc

Legal name

Shoreline Distributing LLC

Website

https://shorelinedistributing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Shoreline Distributing LLC is a Hawaii-based importer and wholesaler that sources kava, Pacific Island foods, and Indian spices from Fiji, Tonga, Samoa, Australia, New Zealand, and India, reselling them to retailers, wholesalers, and distributors across the U.S. and worldwide.

Ownership category

akta.pro rank

Product category

Specialty Food and Beverage Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Religious & Cultural Foods Wholesale (Halal, Kosher, etc.) (AFAIAIAI)

Keywords

• Kava wholesale distribution
• Pacific Island food imports
• Australian food wholesale
• New Zealand food distribution
• Indian spices wholesale

Headquarters

HQ city

Waipahu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Wholesale Distribution: Business-to-business sales of imported Pacific Island and international products including kava, food products, and household goods to retailers, wholesalers, and distributors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Shoreline Distributing LLC imports and wholesales authentic Pacific Island, Australian, New Zealand, and Indian specialty products — including kava root powders, biscuits, crackers, teas, spices, oils, frozen foods, and personal care items — to retailers, wholesalers, and distributors across the U.S. and worldwide. The company operates a parallel retail website (FijiMarketHawaii.com) for individual consumer sales of kava products.

Product overview

Shoreline Distributing LLC is an importers, wholesalers, and distributors of products sourced primarily from the Fiji Islands, Tonga, Samoa, Australia, New Zealand, India, and other Pacific nations. They operate as a B2B wholesale business serving retailers, wholesalers, and distributors across all U.S. States and worldwide. Their product portfolio comprises kava products (including Fiji Kava Waka and Lewena, Vanuatu Kava, Kava Tonga, Tikaram's instant kava powders, Samoan Ava, and PNG Kava), Pacific food products (Punja's brand biscuits, crackers, teas, spices, oils, and ghee from Fiji), Australian products (Arnott's cookies, Cadbury chocolates, Vegemite, Weet-Bix, Maggie Noodles), New Zealand products (Pascall candies, Anchor butter), frozen foods (NZ-style meat pies, sausage rolls, tapioca, taro), kava accessories (ALUBOTTLE shaker, strainer bags, ladles), and personal care products (scented coconut oils). They also maintain a retail website, FijiMarketHawaii.com, for individual consumers.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Manufacturers and Distributors (seeking new partners)minorOthersShoreline Distributing LLC is actively seeking to add new and exciting products to their portfolio. They invite manufacturers, wholesalers, or distributors to contact them if interested in having their products carried.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kona Kava Farm: Hawaii-based kava producer and supplier offering kava powders and related products. Comparable as a Pacific-origin kava vendor serving similar U.S. wholesale and retail customers.
• Deep Foods: U.S. distributor of Indian and South Asian frozen and packaged foods to retailers and foodservice. Comparable as a diaspora-focused ethnic food importer/wholesaler operating a similar B2B model.
• Mountain Rose Herbs: Wholesale and retail supplier of organic herbs, botanicals, and specialty ingredients including Pacific-origin botanicals. Comparable as a small specialty botanical/wholesale importer with B2B and DTC channels.
• Kalm with Kava: U.S.-based online retailer and wholesaler specializing in kava root products from multiple Pacific origins. Directly comparable in product category (kava powders, preparations) and B2C/B2B go-to-market, though operating more heavily on DTC.
• Wakaya Perfection: Fiji-based producer of kava and wellness products, including branded kava lines for U.S. distribution. Comparable as a Fiji-origin Pacific supplier operating in the U.S. specialty kava and wellness category.
• Real Kava: U.S. kava brand sourcing from Vanuatu and other Pacific origins. Directly comparable as a specialty kava importer/distributor with wholesale and retail channels.

Broad incumbents

• Chef's Warehouse: Specialty foodservice distributor in the U.S. carrying imported and ethnic ingredients. Comparable as a specialty food distributor serving similar B2B customers (retailers, restaurants, institutions).
• KeHE Distribution: Major U.S. specialty and natural foods distributor serving retailers nationwide. Comparable as a specialty/ethnic food wholesale channel player, though at much larger scale and broader product range.
• UNFI (United Natural Foods): Large North American wholesale distributor of natural, organic, and specialty foods. Comparable as a broad incumbent serving the same downstream retail customers Shoreline targets, but at vastly greater scale.
• Thrive Market: Online membership-based retailer of natural and specialty foods including ethnic and international brands. Comparable as a downstream specialty-food channel that competes for the same consumer dollars.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shoreline-distributing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoreline Distributing Llc