Solar Tackle
Solar Tackle Limited designs and manufactures premium UK-made carp fishing equipment, including rod pods, landing nets, bedchairs, bivvies, electric barrows, and luggage, selling directly to dedicated carp anglers via its e-commerce platform and a UK stockist network.
- Company typePrivate
- Founded1986
- HeadquartersDartford, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Solar Tackle does
Solar Tackle Limited is a UK-based manufacturer of premium carp fishing equipment, founded in 1986 and headquartered in Dartford, Kent. The company designs and produces a comprehensive portfolio spanning rod pods and bankware (notably the P1 Croc Pod with ILAS leg adjustment), landing nets (P1 Bow-Loc, A1 Bow-Loc, Bow-Lite), titanium indicator arms, bedchairs and chairs, bivvy systems, electric and manual transportation barrows, the S-TRON POWERPACK range, and a large SP C-Tech luggage line built on proprietary G-Tex water-resistant recycled fabric. Manufacturing is performed in the UK using CAD/3D design and CNC machining, with premium materials including aerospace-grade titanium, 3K woven carbon, and stainless steel.
The company sells primarily through direct-to-consumer e-commerce at solar24-7.co.uk alongside a UK stockist network, with a multilingual website supporting English, French, German, Italian, and Dutch for international reach. Pricing is unit-based across a wide range (accessories from £8.99 up to flagship SKUs such as the £999.99 SP C-Tech Power Barrow), with no subscription model. Revenue derives entirely from one-time product sales.
The customer base consists of dedicated carp anglers pursuing extended sessions, segmented vertically by use case (shelter, sleep, tackle organization, transportation, bite indication, landing). The company's competitive position rests on proprietary mechanical designs, brand-recognized aesthetics such as the SolarCam camouflage, and an ecosystem of cross-compatible products. As of November 2025 Solar Tackle is actively scaling, with hiring signals in European media and sales operations and a 2025 product launch wave of more than 30 new SKUs.
Solar Tackle firmographics
Firmographics- Name
- Solar Tackle
- Legal name
- Solar Tackle Limited
- Website
- https://solartackle.co.uk
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Solar Tackle Limited designs and manufactures premium UK-made carp fishing equipment, including rod pods, landing nets, bedchairs, bivvies, electric barrows, and luggage, selling directly to dedicated carp anglers via its e-commerce platform and a UK stockist network.
- Ownership category
- akta.pro rank
Solar Tackle industry classification
Industry- Product category
- Carp Fishing Equipment
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industry
- Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where Solar Tackle is headquartered
LocationHeadquarters
- HQ city
- Dartford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Solar Tackle business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Solar Tackle generates revenue through direct sales of carp fishing equipment and accessories. The company sells products through their e-commerce platform (solar24-7.co.uk) and through a network of physical stockists across the UK. Products are sold at various price points ranging from small accessories (£8.99-£50) to premium hardware (£100-£1000+).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | P1 Croc Pod XL - Premium ground-hugging pod |
| Unit Pricing | Pay-as-you-go | Undercover Camo Luggage Range |
| Unit Pricing | Pay-as-you-go | SP C-Tech Transportation |
| Unit Pricing | Pay-as-you-go | Solar Landing Net Range |
| Unit Pricing | Pay-as-you-go | SP C-Tech Luggage Accessories |
| Unit Pricing | Pay-as-you-go | Chairs & Bedchairs |
| Unit Pricing | Pay-as-you-go | Cookware & Accessories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Solar Tackle product offering
Product offeringCore offering
Solar Tackle designs, manufactures, and supplies premium carp fishing tackle and accessories, including rod pods (P1 Croc Pod), landing nets (P1 Bow-Loc), bivvy shelters, bedchairs and chairs, luggage (SP C-Tech G-Tex range), titanium indicator arms, and electric power barrows. Products are designed and manufactured in the UK using precision CAD/CNC engineering and sold directly to consumers via the solar24-7.co.uk e-commerce site and through a UK stockist network.
Product overview
Solar Tackle is a UK-based manufacturer of premium carp fishing equipment offering a comprehensive product portfolio organized into distinct sub-brands and categories. The core product lines include P1 Pods & Accessories (premium bankstick and rod pod systems including the redesigned P1 Croc Pod), SP C-Tech Luggage & Accessories (G-Tex recycled fabric luggage with SolarCam finish including rucksacks, rod holdalls, tackle stations, bedchair bags, brew kits, and the All-in-One Ruckbag), and Undercover Camo Luggage (600D camouflage-patterned bags). Additional categories encompass Bivvies & Shelters (spider bivvy systems), Chairs & Bedchairs (memory foam bedchairs and sofa chairs with footrests), Pro-Loc Bankware Range (banksticks and buzz bars), Transportation (Power Barrows with 300W motors), Titanium Indicator Arms (precision bite indication), Solar Landing Net Range (P1 Bow-Loc, A1 Bow-Loc, and Bow-Lite models), and S-TRON POWERPACK power solutions. The company also offers various accessories including the Gas Link Valve and Rubber O Rings. Products are designed and manufactured in the UK with a focus on precision engineering and sustainable materials.
Differentiator
Problem solved
Functional benefit
Brands
- SP: SP C-Tech range of luggage and accessories featuring G-Tex recycled fabric
- P1
- A1
- BlackLite
- SolarCam
- UnderCover
- Sharper Carpers
Companies that use Solar Tackle
Customer profileSegments1 record
Ideal customer profiles2 records
Solar Tackle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Solar Tackle partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Solar Tackle competitors and assessment
Company assessmentDirect peers
- Avid Carp: Avid Carp is a UK specimen carp brand with broad product coverage including rods, reels, bivvies, and accessories. Comparable premium positioning, UK manufacturing heritage, and direct-to-angler marketing approach.
- Korda: Korda is a UK carp fishing brand best known for terminal tackle (hooks, line, leaders) and increasingly expanding into luggage and accessories via its Dark Matter line. Direct overlap with Solar in carp-specific accessories and brand-driven marketing to specimen anglers.
- Nash Tackle: Nash is a UK-based premium carp tackle specialist with parallel categories to Solar — bivvies, bedchairs, barrows, luggage, rods. Nash's signature products (Tackle Box, Siren indicators) compete directly with Solar's P1 and SP C-Tech ranges.
- Trakker: Trakker is a UK-based premium carp tackle brand covering bivvies, bedchairs, chairs, luggage, and barrows — almost identical category coverage to Solar. It competes in the same tackle shop channels and serves the same multi-day session angler.
- JRC (Japanese Rig Company): JRC produces a wide range of carp tackle including bivvies, bedchairs, chairs, and luggage at mid-market price points. While typically priced below Solar, it competes in the same UK tackle shop channel and offers an alternative for price-sensitive anglers.
- Guru Tackle: Guru (part of the Fox group) is a UK-based specialist in carp terminal tackle, pole elastics, and feeder accessories. Direct channel overlap with Solar in UK tackle shops and similar premium-end positioning within carp fishing.
- Fox International: Fox is the largest dedicated carp fishing tackle brand in the UK/Europe, with overlapping product categories including rod pods, luggage, bivvies, bedchairs, and barrows. It competes head-to-head with Solar across nearly every premium product line and is the natural primary benchmark.
- Preston Innovations: Preston Innovations is a long-established UK coarse and carp fishing brand with strong tackle shop distribution. While broader in species coverage, it directly overlaps with Solar in commercial and match-style carp angling equipment.
Broad incumbents
- Shimano: Shimano is a global fishing tackle giant offering rods, reels, lines, and accessories across all disciplines. While not a specialist in specimen carp accessories like bivvies or barrows, it dominates adjacent product categories that Solar customers also buy, and represents a competitive threat if it expands its carp-specific accessory range.
- Daiwa: Daiwa is one of the largest global fishing tackle brands with comprehensive UK distribution. Its core reel and rod business is adjacent to Solar's accessory focus, but it also produces bivvies, luggage, and chairs — overlapping with Solar's broader product portfolio at a more accessible price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Solar Tackle social profiles
Digital presenceSolar Tackle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solar Tackle leadership team
Management profileNumber of profiles
Profiles2 records
Solar Tackle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solar Tackle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solar Tackle
What does Solar Tackle do?
Solar Tackle designs, manufactures, and supplies premium carp fishing tackle and accessories, including rod pods (P1 Croc Pod), landing nets (P1 Bow-Loc), bivvy shelters, bedchairs and chairs, luggage (SP C-Tech G-Tex range), titanium indicator arms, and electric power barrows. Products are designed and manufactured in the UK using precision CAD/CNC engineering and sold directly to consumers via the solar24-7.co.uk e-commerce site and through a UK stockist network.
Is Solar Tackle a public or private company?
Solar Tackle is a private company. It is classified as unknown and is currently operating.
When was Solar Tackle founded?
Solar Tackle was founded in 1986. It employs 11 to 50 people.
Where is Solar Tackle based?
Solar Tackle is headquartered in Dartford, United Kingdom, in the Europe region.
How does Solar Tackle make money?
One revenue line is on record: product Sales.
Who are Solar Tackle's main competitors?
Direct peers on record are Avid Carp, Korda, Nash Tackle, Trakker, JRC (Japanese Rig Company), Guru Tackle, Fox International and Preston Innovations. Broad incumbents are Shimano and Daiwa.
Does Solar Tackle have an API?
No public API is recorded for Solar Tackle.
What industry is Solar Tackle in?
Solar Tackle's product category is Carp Fishing Equipment. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of IMAOAHAE, Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels).