The Centsables

What The Centsables does

The Centsables is a multi-media financial literacy education program operated by Norm Hill Entertainment, Ltd., a privately held New York limited company headquartered at 223 Wall Street, #228, Huntington, NY, USA. Founded around 2008, the program is built around original superhero characters (Greenback, Aquatique, Hurlwind, Toro-nado, Veloci-rabbit, and Ursa Major) and delivers content across an animated 13-episode television series, comic books, a four-volume Factivity workbook series, and a portfolio of five generation-specific websites (Cents 1.0 through Cents 5.0) that span children ages 6–12, teens, millennials, prime earning adults, and seniors. The company's primary audience is parents and grandparents of children ages 6–12, supported by secondary institutional buyers including banks, credit unions, financial advisors, and schools.

The underlying technology is a multi-surface content platform rather than a software product: animated video, interactive web activities, and print workbooks aligned to national personal finance standards, with COPPA compliance and kidSAFE Seal Program certification for child-safe delivery. The curriculum covers saving, spending, budgeting, banking, credit, debit, interest, investing basics, identity theft, charitable giving, and supply and demand. Lesson plans are structured for elementary, middle, and secondary classrooms, and a mobile app has been launched as a supplementary engagement surface.

The business model combines a D2C subscription offering ($9.95/month for access to the Centsables Team interactive website) with one-time physical product bundles ($25 Discovery Set of four Factivity Books; $50 Essentials Pack of books, comics, and DVDs) sold via centsables.com. A parallel B2B licensing stream targets financial institutions, advisors, and schools with branded materials, custom websites, merchandise, lesson plans, and turnkey presentation kits. The re-launch in 2025 as 'Be Centsable Smart' reframes the program as a subscription-first platform. The company has earned multiple industry recognitions, including Academics' Choice Smart Media Award, Parents' Choice Award, Moms' Choice Award, and JumpStart Coalition approval, and operates exclusively within the United States.

Name

The Centsables

Legal name

Norm Hill Entertainment, Ltd.

Website

https://centsables.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Centsables, operated by Norm Hill Entertainment, Ltd., is a multi-media financial literacy program using an animated superhero series, workbooks, comics, and generation-specific websites (Cents 1.0–5.0) to teach money skills to children ages 6–12, with extensions to teens, adults, and seniors via institutional licensing to banks, advisors, and schools.

Ownership category

akta.pro rank

Product category

Children's Financial Literacy Education

NAICS

Book Retailers and News Dealers (459210), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

akta.pro secondary industries

Children’s Subscription & Book Club Publishing (MPAJAFAO), Digital Learning & Course Subscriptions (CRAFAIAD), Children’s Books & Educational Readers Retail (CRALAAAD)

Keywords

• Financial literacy education
• Children's educational content
• Financial curriculum
• Multi-media edutainment
• Subscription learning platform

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscription: Monthly subscription providing unlimited access to the Centsables Team interactive website featuring the award-winning TV series, videos, games, and financial activities. Marketed as 'Be Centsable Smart' platform.
2. Discovery Set: One-time purchase of 4 Factivity Books, shipped with free shipping and handling. Target: parents and grandparents introducing financial concepts to children.
3. Essentials Pack: One-time purchase bundle including 4 Factivity Books, 4 Comic Books, and 4 Episode DVDs of the animated TV series.
4. Institutional Licensing: Banks, credit unions, and financial advisors license branded materials including custom websites, merchandise, lesson plans, social media templates, and presentation materials for customer engagement.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Centsables is a multi-media financial literacy education program for children ages 6–12 (and through seniors) sold primarily via direct e-commerce as a $9.95/month digital subscription to the Centsables Team website, with companion physical product bundles (Discovery Set at $25, Essentials Pack at $50) containing factivity workbooks, comic books, and DVDs. The company also licenses branded versions of its content, websites, and lesson plans to banks, credit unions, financial advisors, and schools for community engagement and classroom use.

Product overview

The Centsables is a multi-media financial literacy program for children ages 6-12, consisting of both digital and physical products. The core offering includes Centsables Team Website access (digital subscription at $9.95/month) and physical product packs (Discovery Set at $25, Essentials Pack at $50). The program features five generation-focused websites (Cents 1.0 through Cents 5.0) spanning from children to seniors. Content includes an animated TV series with 13 episodes, comic books, factivity books (4 volumes), and comprehensive lesson plans for both primary and secondary levels. All materials are branded merchandise and can be customized for financial institutions. The program uses superhero characters (Greenback, Aquatique, Hurlwind, Toro-nado, Veloci-rabbit, and Ursa Major) to teach financial concepts through edu-tainment.

Differentiator

Problem solved

Functional benefit

Brands

• Cents 1.0: Financial literacy website for kids ages 6-12 featuring fun facts, lessons, games, and animated series episodes.
• Cents 2.0
• Cents 3.0
• Cents 4.0
• Cents 5.0

Products and services

• Be Centsable Smart Digital Subscription Monthly subscription providing unlimited access to the Centsables Team interactive website featuring the award-winning animated TV series, videos, games, and financial activities. Priced at $9.95/month with cancel-anytime flexibility, aimed at parents and grandparents of children ages 6–12.
• Discovery Set Physical package containing four Factivity Books (fun-and-fact workbooks with mini-lessons, puzzles, brainteasers, mazes, and coloring sheets), shipped with free shipping and handling. Priced at $25 one-time purchase for parents and grandparents introducing children to financial concepts.
• Essentials Pack Comprehensive physical package priced at $50 one-time purchase, including four Factivity Books, four Comic Books, and four Episode DVDs of the award-winning animated TV series. Includes free shipping and handling.
• Cents 1.0 (Children ages 6–12) Educational website for children ages 6–12 covering origins of money, banking basics, saving/spending/sharing, credit introduction, and investing basics through fun facts, lessons, games, and the animated series. Licensed by financial advisors to link to their practices.
• Cents 2.0 (Teens) Teen-centric financial literacy website covering buying a first car, loans, managing money, credit/debit/ATM cards, and college preparation. Licensed by financial advisors for client family use.
• Cents 3.0 (Gen Y / Millennials) Financial literacy website for Gen Y/millennials covering home mortgage process, credit cards, debt control, retirement preparation, investing, and setting priorities. Licensed by financial advisors for client use.
• Cents 4.0 (Prime Earning Adults) Financial literacy website for adults in their prime earning years covering personal information protection, insurance, vehicle (loan vs. lease) decisions, and other adult financial topics. Licensed by financial advisors for client use.
• Cents 5.0 (Seniors) Financial literacy website for seniors covering Medicare mastery, Social Security timing, retirement income strategies, housing options, and financial planning across the 40s, 50s, and 60s. Licensed by financial advisors for client use.
• Institutional Branded Licensing Program for Banks, Credit Unions, Financial Advisors, and Schools B2B offering in which banks, credit unions, registered investment advisors, and schools license The Centsables program — including branded versions of the websites, merchandise, lesson plans, social media templates, and turnkey DIY presentation kits — for customer engagement, prospecting, and classroom use. Pricing is not publicly disclosed.
• Curriculum-Aligned Lesson Plans (Elementary, Middle, and Secondary) Step-by-step lesson plans mapped to national personal finance standards, broken into Elementary, Middle, and Secondary levels with teacher materials, classroom display items, and student handouts. Used by schools and teachers to deliver financial literacy instruction.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EverFi: EverFi delivers K-12 financial literacy and life-skills digital curricula, often sponsored by banks and corporations. It directly competes with The Centsables for institutional sponsorship and school district adoption.
• FoolProof: FoolProof provides financial literacy curriculum and interactive modules for schools and consumers with a strong educator focus. It overlaps with The Centsables' standards-aligned lesson plans and classroom distribution model.
• Next Gen Personal Finance: Next Gen Personal Finance offers free, standards-aligned personal finance curriculum for K-12 educators. It competes with The Centsables in the school channel and is the dominant free alternative for teacher lesson-plan adoption.
• Biz Kid$: Biz Kid$ is an animated financial literacy TV series and curriculum for youth, mirroring The Centsables' animated series plus educator materials combination for similar age groups.
• Money Prodigy: Money Prodigy provides financial literacy courses, games, and resources aimed at kids and teens, closely mirroring The Centsables' educational content focus and target age range. Both compete for parent and school wallet share around at-home and classroom money skills.

Peers

• Practical Money Skills (Visa):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-centsables

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Centsables