Canadian Motorcycle Association

What Canadian Motorcycle Association does

The Canadian Motorcycle Association (CMA) is a not-for-profit national governing body for motorcycle sport in Canada, founded in 1946 and incorporated in Ontario with headquarters in Hamilton. Recognized by the Fédération Internationale de Motocyclisme (FIM) since 1950 as the sole national federation and by the Canadian Olympic Committee as the competent authority for motorcycle sport, CMA holds exclusive rights to sanction domestic competitions and select Canadian teams for international events including the International Six Days Enduro (ISDE) and Trial des Nations. The organization operates an affiliated club network of 13+ organizations spanning provincial federations, off-road clubs, trials associations, vintage motorcycle groups, and riding clubs (e.g., Fédération Québécois des Motos Hors Route, Ontario Federation of Trail Riders, Motor Maids Inc.).

CMA's service portfolio is organized around three pillars: (1) rider training, delivered through a Stoney Creek, Ontario facility offering the Gearing Up M2 Course, M2 Exit Course, and the newly launched Moto Introduction beginner course ($199 plus tax); (2) competition licensing and event sanctioning for trials, enduros, supercross, hare scrambles, motocross, and the FIM MotoMini youth series; and (3) member services including enthusiast and competition memberships with partner benefits such as Choice Hotels Canada discounts. Marketing and member communications run through motorcyclingcanada.ca, Facebook, and email, with affiliated clubs serving as a local distribution channel across provinces.

The business model is a hybrid of recurring membership subscriptions, per-transaction licensing and sanctioning fees, and per-course training revenue. No proprietary technology is developed; operations rely on standard web infrastructure and in-person training delivery. CMA does not publicly disclose revenue or membership counts. The organization faces leadership continuity risk following the deaths of former President Hugh Lim (September 2025) and Chief Motorcycle Instructor Kevin Worrall (April 2026), the latter having been the backbone of CMA's training programs since 1999.

Name

Canadian Motorcycle Association

Legal name

Canadian Motorcycle Association Inc.

Website

https://motorcyclingcanada.ca

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

The Canadian Motorcycle Association (CMA) is a not-for-profit national governing body for motorcycle sport in Canada, founded in 1946 and recognized by the FIM. It sanctions competitions, selects Canadian teams for international events, and delivers rider training programs across its affiliated club network.

Ownership category

akta.pro rank

Product category

Motorcycle Sport Governance

NAICS

Business Associations (813910), Professional Organizations (813920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Motorsports Sanctioning Bodies & Governing Organizations (MPAKAGAD)

akta.pro secondary industries

Professional Sport Governing Bodies & League Sanctioning Authorities (MPAKAFAE), Motorsport Sanctioning Bodies (FIA/FIM/IMSA, etc.) (MPAKAFAH)

Keywords

• Motorcycle sport governance
• Rider training programs
• Competition sanctioning services
• Motorsport membership association
• Motorcycle licensing courses

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Fees: Annual membership fees providing enthusiast and competition memberships with associated benefits and perks including discounts from partner organizations like Choice Hotels Canada.
2. Competition Licensing: Sale of competition licenses to riders participating in FIM-governed international standard events and sanctioned domestic competitions.
3. Rider Training Courses: Revenue from providing motorcycle training programs including Moto Introduction ($199 plus tax), M2 Exit Course, and Gearing Up courses for Ministry of Transportation M-class licensing preparation.
4. Event Sanctioning: Sanctioning fees for organizing and governing motorcycle competitions including national trials, Ontario trials, Quebec trials, and enduro events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Canadian Motorcycle Association (CMA) is Canada's national governing body for motorcycle sport, recognized by the Fédération Internationale de Motocyclisme (FIM) since 1950. The CMA sanctions national and provincial motorcycle competitions (trials, enduros, hare scrambles, supercross), administers competition and enthusiast memberships, delivers motorcycle rider training programs (Moto Introduction, Gearing Up, and M2 Exit Course) approved for Ministry of Transportation M-class licensing, and selects national teams representing Canada at international events such as ISDE and Trial des Nations.

Product overview

The Canadian Motorcycle Association is a national not-for-profit organization that serves as the governing body for motorcycle sport in Canada, recognized by the Fédération Internationale de Motocyclisme (FIM). CMA offers a portfolio of services organized around three core pillars: (1) Rider Training Programs including the Gearing Up M2 Course, M2 Exit Course, and Moto Introduction for beginners; (2) Competition Licensing, Sanctioning, and National Teams including ISDE and Trial des Nations representation; and (3) Event Organization including National Trials, Corduroy Enduro, and FIM MotoMini Canada Series. CMA membership provides access to benefits including Choice Hotels Canada discounts and affiliation with clubs like Motor Maids Inc. The organization also communicates through its website providing news, results, and event information.

Differentiator

Problem solved

Functional benefit

Products and services

• Rider Training Programs (Moto Introduction, Gearing Up, M2 Exit Course) Structured motorcycle rider training programs delivered in Southern Ontario that prepare participants for the Ministry of Transportation's M-class licensing tests. Includes the 3-hour Moto Introduction for absolute beginners, the Gearing Up M2 Course, and the M2 Exit Course for riders progressing through M-class licensing.
• Competition Membership Annual membership for riders competing in sanctioned events that follow the international standard of the FIM governing body for competition and safety. Required for participation in CMA-sanctioned trials, enduros, supercross, and other national competitions.
• Enthusiast Membership

Quantifiable outcome

• CMA trained rider training participants in Southern Ontario for over 20 years
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Canadian Motorcycle Hall of FameminorOthers · 1 January 2006CMA inducted into Canadian Motorcycle Hall of Fame in 2006, recognizing organizational contributions to Canadian motorcycling history.
• FIM North AmericacoreStrategic or Co-development Partner · 1 January 1998CMA is a founding partner of FIM North America since 1998, collaborating on North American motorcycling governance and competition standards.
• Fédération Internationale de Motocyclisme (FIM)coreStrategic or Co-development Partner · 1 January 1950CMA is a member of FIM (Fédération Internationale de Motocyclisme) since 1950. As the sole FIM-recognized national federation, CMA oversees and sanctions national motorcycling events and gains authority to select Canadian teams for international competitions including ISDE and Trial des Nations.
• Choice Hotels CanadaminorGTM or Marketing PartnerChoice Hotels Canada provides member benefits including discounts to CMA members as part of the association's membership perks program.
• Canadian Quad Council (CQC)minorStrategic or Co-development PartnerCMA collaborates with Canadian Quad Council on joint initiatives such as the Off-Road Safety Month campaign, bringing together ATV and motorcycle riders for trail safety awareness.
• Moto CanadaminorStrategic or Co-development PartnerCMA works with Moto Canada on industry initiatives including Off-Road Safety Month campaign and representation of powersports industry interests.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Moto Canada: Moto Canada is the motorcycle industry trade association that represents manufacturers, dealers, and distributors in Canada. While not a sport governing body, CMA collaborates with Moto Canada on Off-Road Safety Month and shared industry advocacy, making it an adjacent ecosystem peer.

Direct peers

• Auto-Cycle Union (ACU): The ACU is the FIM-recognized national governing body for motorcycle sport in the United Kingdom, providing competition licensing, event sanctioning, rider training, and international team selection. Closest European peer with an analogous multi-revenue-stream model.
• Deutscher Motor Sport Bund (DMSB): DMSB is the German national automobile and motorcycle sport authority with FIM recognition, overseeing sanctioning, licensing, and training for motorcycle competition. Comparable as a multi-discipline national federation with adjacent motorsport oversight.
• American Motorcyclist Association: The AMA is the FIM-recognized national governing body for motorcycle sport in the United States, operating the same franchise model as CMA: sanctioning competitions, licensing riders, conducting training, and representing the country at international FIM events. Most directly comparable peer in scale and structure.
• Fédération Française de Motocyclisme: FFM is the FIM-recognized national governing body for motorcycle sport in France, performing competition licensing, event sanctioning, training, and international team representation. Comparable in structure though operating in a much larger national market.
• Federazione Motociclistica Italiana: FMI is the FIM-recognized national motorcycle sport governing body for Italy, offering competition licensing, event sanctioning, and training on a comparable federation model. Useful peer for understanding a more developed national federation operating in a larger motorcycling market.
• Motorcycling Australia: Motorcycling Australia is the FIM-recognized national motorcycle sport federation for Australia, administering competition licensing, sanctioning events (including motocross, enduro, trials, supercross), rider training, and international team representation across a comparable geographic footprint.
• Real Federación Motociclista Española: RFME is the FIM-recognized national motorcycle sport federation for Spain, handling sanctioning, licensing, training, and international team selection. Directly comparable governance and revenue model.
• Motorcycle Union of Ireland (MCUI): MCUI is the FIM-recognized national motorcycle sport federation for Ireland, with a similar scope of competition licensing, event sanctioning, and rider training in a comparable-sized national market. Useful scale benchmark for CMA.

Broad incumbents

• Fédération Internationale de Motocyclisme (FIM): FIM is the global governing body for motorcycle sport of which CMA is a member federation. While not directly competing, FIM sets the rules and standards CMA implements, providing the umbrella regulatory framework that defines CMA's competitive position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motorcyclingcanada
• LinkedInlinkedin.com/company/canadian-motorcycle-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Motorcycle Association