MINT Memory Clinic

What MINT Memory Clinic does

MINT Memory Clinic is a Canadian not-for-profit organization founded in 2010 by Dr. Linda Lee in Kitchener-Waterloo, Ontario, that delivers dementia care through a network of primary care-embedded memory clinics. Its core offering is a standardized, nationally accredited training program that equips family physicians, nurses, pharmacists, social workers, occupational therapists, and community agencies to operate as a multispecialty interprofessional team (the MINT model) within existing primary care settings such as Family Health Teams and Community Health Centres. The model has scaled to 100+ clinic sites across 7+ Canadian provinces, supported by 2,000+ trained healthcare professionals and serving 26,000+ patients to date; the organization also operates a sub-brand called MINT Clinic Research Match that connects patients and caregivers to dementia research studies through a patient-preference matching approach.

The underlying "technology" is methodological rather than software-based: a 3-day virtual workshop plus on-site mentorship, supplemented by clinician, pharmacy, and trainee resource portals, that has been validated through 40+ peer-reviewed publications. Patient care services are fully covered by Canadian provincial health insurance plans with no out-of-pocket cost to patients; the organization does not bill patients directly. MINT instead finances its training, mentorship, and research activities through a diversified mix of government grants (Public Health Agency of Canada, Ontario Ministry of Health and Long-Term Care), health charities (Alzheimer Society Ontario, Canadian Frailty Network, Ontario Brain Institute, Canadian Mental Health Association), and foundations (Cowan Foundation, Joule, Council of Academic Hospitals of Ontario), with research partnerships anchored at Baycrest Health Sciences, UHN, Western University, and ONDRI.

The go-to-market motion is enterprise field sales into primary care organizations, augmented by event-driven training (Symposium, Diagnostic Boot Camp, Best Practice Days, virtual workshops) and earned-media visibility through peer-reviewed publications and Canadian press coverage. The value proposition is anchored on published cost-economics: an independently reported $51,500 in health system savings per patient, a 38% reduction in per-day healthcare cost across the dementia journey, 55% lower inpatient hospital costs, 50% lower ED costs, and a 6-month delay in long-term care entry, alongside 96% patient/caregiver willingness to recommend. Strategic direction since 2017 has been a deliberate national rollout from an Ontario base into British Columbia, Alberta, Saskatchewan, Nova Scotia, New Brunswick, and prospective Yukon entry.

Name

MINT Memory Clinic

Legal name

MINT Memory Clinic

Website

https://mintmemory.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

MINT Memory Clinic is a Canadian not-for-profit that delivers a standardized, nationally accredited training program enabling primary care teams to operate multispecialty memory clinics for dementia assessment, diagnosis, and ongoing care across 100+ sites in 7+ provinces.

Ownership category

akta.pro rank

Product category

Dementia Care Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLADACAB

Memory Care Units within Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADACAG

Short-Term Dementia Respite & Transitional Memory Care Programs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADACAH

Adult Day Memory Care Programs (Dementia Day Care/Day Health)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADABAB

Assisted Living with Memory Care (Mixed Campus)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Dementia care services
• Memory clinic training
• Primary care memory care
• Interprofessional dementia care
• Memory care research

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Healthcare Services Delivery: MINT Memory Clinics provide dementia care services within primary care settings. All services are fully covered by provincial health insurance plans in Canada with no additional cost to patients.
2. Training and Education Programs: The organization provides standardized training programs for healthcare professionals including 3-day virtual workshops, on-site mentorship, diagnostic boot camps, and annual booster training. Revenue may be generated through registration fees for training events.
3. Government and Charitable Funding: MINT Memory Clinics receive funding from government agencies (Public Health Agency of Canada, Ontario Ministry of Health), health charities, and foundations to support training, establishment of new clinics, and ongoing operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MINT Memory Clinic is a not-for-profit organization that delivers standardized, nationally accredited training in dementia care for primary care providers, enabling them to establish and operate MINT Memory Clinic sites in their communities. Beyond training, it operates a network of 120+ primary care memory clinic sites across 7+ Canadian provinces that provide comprehensive dementia assessment, diagnosis, treatment, and ongoing care through a multi-specialty interprofessional team model.

Product overview

MINT Memory Clinic operates as a not-for-profit organization offering a comprehensive suite of dementia care services built around its standardized, nationally-accredited training program. The core offering consists of the MINT Memory Clinic Training Program, which equips primary care teams to establish and operate memory clinics using the Multi-specialty Interprofessional Team (MINT) model of care. The training program includes a 3-day Virtual Workshop and On-Site Mentorship components. Beyond training, MINT operates a network of over 100 primary care memory clinic sites delivering direct patient care, and provides a Research Match program that connects patients and caregivers with approved dementia research studies. The organization does not offer a software product per se, but rather a turnkey operational model combining training, mentorship, and clinical practice resources.

Differentiator

Problem solved

Functional benefit

Brands

• MINT Clinic Research Match: A program to connect patients and caregivers to research studies according to their preferences through a patient preference approach.

Products and services

• MINT Memory Clinic Training Program A standardized, nationally-accredited training program for interdisciplinary healthcare professionals in primary care that equips teams to deliver comprehensive dementia care through the MINT (Multi-specialty Interprofessional Team) model. For primary care teams, family physicians, nurses, pharmacists, social workers, and allied health professionals seeking to establish MINT Memory Clinic sites.
• MINT Memory Clinic Care Services Primary care-based memory clinic services delivering comprehensive assessment, diagnosis, treatment, and ongoing care for persons with memory concerns and dementia, featuring multi-specialty interprofessional teams. For persons living with dementia and their care partners, accessed through referrals from family physicians or nurse practitioners.
• MINT Clinic Research Match Program A patient preference-based research matching service that connects patients and caregivers with approved dementia research studies according to their preferences, facilitating increased participant enrollment for researchers. For persons living with dementia, their caregivers, and academic/clinical researchers.

Quantifiable outcome

• 38% reduction in cost per day throughout dementia care journey including hospital visits, specialty care, home care and long-term care
• +12 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Research Institute for Aging (RIA)coreStrategic or Co-development PartnerCollaborative research partner providing funding and research support for dementia care innovations.
• Alzheimer Society OntariocoreStrategic or Co-development PartnerPartnership for community support, education, and awareness initiatives across Ontario.
• Canadian Mental Health Association (CMHA)supportingStrategic or Co-development PartnerFunding partner supporting implementation and mental health integration in dementia care.
• Baycrest Health SciencescoreStrategic or Co-development PartnerResearch partner providing support for the MINT Clinic Research Match program, clinical trial coordination, and cognitive neurology expertise.
• Ontario Neurodegenerative Disease Research Initiative (ONDRI)supportingStrategic or Co-development PartnerResearch initiative providing support for the study-matching process in dementia research.
• University of Western Ontario (Dr. Michael Borrie, Dr. Jennifer Wells)supportingStrategic or Co-development PartnerAcademic partnership with geriatric medicine specialists supporting MINT Memory Clinic model development and research.
• University Health Network (Dr. David Tang-Wai, Dr. Carmela Tartaglia)supportingStrategic or Co-development PartnerPartnership with cognitive neurologists at UHN Memory Clinic for specialist collaboration and research.
• North East Specialized Geriatric Centre (Dr. Jo-Anne Clarke)supportingStrategic or Co-development PartnerRegional geriatric center partnership for dementia care expertise and training.
• Gateway Centre of Excellence in Rural Health (Dr. Alexandra Peel)supportingStrategic or Co-development PartnerRural health excellence center partnership supporting dementia care delivery in rural communities.

Scale indicators17 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Bruyère Continuing Care: Ottawa-based healthcare organization providing specialized geriatric, dementia, and memory care services. Bruyère operates memory programs and is a comparable Canadian provider in the same dementia care delivery category as MINT.
• UCSF Memory and Aging Center: Major US academic memory clinic offering comprehensive dementia evaluation, diagnosis, treatment, and research. Closely comparable clinical model to MINT, though delivered within a tertiary academic center rather than primary care.
• Baycrest Health Sciences: Toronto-based academic health sciences center specializing in aging, brain health, and dementia care. Baycrest is a strategic MINT partner on the Research Match program and operates memory and cognitive neurology clinics that overlap directly with MINT's service offering for persons with dementia.
• Sunnybrook Health Sciences Centre: Toronto academic health sciences center operating the Centre for Memory and Aging, which delivers comprehensive dementia assessment, diagnosis, and ongoing care. Comparable to MINT's clinical model but anchored in a tertiary hospital rather than primary care.
• Mayo Clinic Memory Clinic: Major US academic memory clinic providing comprehensive dementia evaluation and ongoing care. Operates a similar clinical service model to MINT, with overlap in patient population, diagnostic approach, and care coordination.
• Johns Hopkins Memory Clinic: Leading US academic memory clinic at Johns Hopkins providing comprehensive dementia assessment, treatment, and research. Comparable to MINT in scope and target population, with similar specialty outpatient positioning.

Broad incumbents

• Alzheimer's Association: Major US non-profit focused on Alzheimer's research, care, and support. Analogous to the Alzheimer Society of Canada and a broad incumbent in the dementia care category, with overlapping patient and caregiver support functions.
• Alzheimer Society of Canada: National non-profit dedicated to Alzheimer's disease and dementia advocacy, support, and research in Canada. A strategic MINT partner for community support and education. Operates broadly across the dementia ecosystem rather than as a primary care memory clinic operator.

Others

• Canadian Centre for Aging and Brain Health Innovation: Canadian innovation hub focused on accelerating aging and brain health innovations through partnerships with healthcare organizations. Operates in MINT's ecosystem supporting dementia care innovation rather than delivering direct clinical services.
• Ontario Brain Institute: Provincial brain research funding and convening organization that supports MINT's Research Match program and neurodegenerative disease research initiatives. An ecosystem enabler rather than a direct clinical competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mint-memory-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MINT Memory Clinic