The Hummel Agency

What The Hummel Agency does

The Hummel Agency, as described in available firmographic data, corresponds to Hummel Hummel Bake Shop, a small privately-held consumer bakery founded in 1968 and based in East Northport, NY, United States. The business produces and sells pizza crumbs and assorted baked goods, operating with a headcount of 1-10 employees and distributing through both an in-store retail presence and an online channel at hummelhummelbakery.com. There is a noted naming mismatch between the company label "The Hummel Agency" and the bakery-oriented web domain and product description, which the source data flags as a possible inconsistency.

The underlying business model is a traditional small-scale food retail operation. The firmographic record lists pizza crumbs (a regional specialty) and assorted baked goods as the core product set, with revenue generated through direct-to-consumer sales in-store and online. No pricing model, transaction values, customer segments, marketing channels, partnership relationships, certifications, or supplier arrangements are disclosed in the available data. The firm's website returned only a verification/loading page at the time of data capture, and no app, API, integrations, AI capabilities, patents, trademarks, awards, management team, funding history, or M&A activity is documented.

Given the data gaps, the investment-relevant picture is essentially that of a long-standing, micro-scale neighborhood bakery operating on a simple retail/wholesale model with limited digital infrastructure. There is no evidence of technology-driven differentiation, multi-unit expansion, institutional backing, or growth investment. The mismatch between the company name provided and the bakery domain further limits confidence in any inferential analysis beyond the firmographic baseline.

Name

The Hummel Agency

Website

https://hummelhummelbakery.com

Company type

Private

Founded year

1968

Headcount range

1–10 employees

Short description

The Hummel Agency (per available data, Hummel Hummel Bake Shop) is a privately-held consumer bakery founded in 1968 in East Northport, NY, employing 1-10 people to produce and sell pizza crumbs and assorted baked goods through in-store and online channels.

Ownership category

akta.pro rank

Headquarters

HQ city

East Northport

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations

Core offering

Hummel Hummel Bake Shop produces and sells pizza crumbs and assorted baked goods. The business serves both in-store customers at its East Northport location and online customers through its website (hummelhummelbakery.com). The company has operated since 1968 as a small-scale bakery operation.

Product overview

No product or service information is available from the provided source. The source content consists only of a verification/loading page ("One moment, please...") with no substantive company, product, or technology details.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza Crumbs
• Assorted Baked Goods

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Boboli: Boboli produces pre-baked pizza crusts and related pizza-baking products for retail consumers. It overlaps with Hummel Hummel on pizza-adjacent baked goods sold through retail and grocery channels.
• 4C Foods: 4C Foods produces breadcrumbs, grated cheese, and other baking/pizza-relevant pantry staples. It is a direct competitor in the breadcrumb/pizza-topping category that Hummel Hummel explicitly produces.
• Mama Mary's: Mama Mary's manufactures pizza crusts, flatbreads, and pizza doughs for home baking. It is directly comparable to Hummel Hummel on the pizza-baked-goods product category.
• Tribeca Oven: Tribeca Oven produces artisan breads and pizza crusts for foodservice and retail customers. It is comparable to Hummel Hummel on the wholesale/commercial pizza-baked-goods side of the business.

Broad incumbents

• Rao's Bakery: Rao's (a broader Italian-food brand) sells sauces, breads, and baked goods through retail and DTC. It overlaps with Hummel Hummel on baked-goods retail distribution.
• Entenmann's: Entenmann's (Bimbo Bakeries) is a mass-market baked-goods brand selling packaged cookies, cakes, and donuts at retail. It competes with Hummel Hummel in the assorted baked goods category at grocery.
• King Arthur Baking Company: King Arthur is a regionally rooted, nationally distributed bakery brand producing baking mixes, flour, and finished baked goods. It is comparable to Hummel Hummel as a heritage baking brand with both retail and DTC channels.
• Progresso: Progresso (General Mills) makes Italian-style breadcrumbs and pantry staples alongside its core soup business. It competes with Hummel Hummel in the seasoned breadcrumb retail category.
• Contadina: Contadina (a Nestlé brand) produces pizza sauces, crusted breads, and pizza-related baking products. It is a larger incumbent in the same pizza-baking category Hummel Hummel addresses.

Others

• Goldbelly: Goldbelly is an online marketplace that ships artisanal baked goods from regional bakeries nationwide. It is a comparable online/e-commerce channel for a small bakery like Hummel Hummel to reach customers beyond East Northport.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/hummel-hummel-bakery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hummel Agency