The Gold Law Firm

What The Gold Law Firm does

The Gold Law Firm is a family-owned personal injury law practice founded in 1998 by David A. Gold in Memphis, Tennessee, with Claire O. Gold joining as a second attorney in 2012. The firm represents individuals injured due to negligence, handling motor vehicle accidents (car, truck, motorcycle, bicycle, ATV, rideshare, pedestrian), premises liability, product liability, wrongful death, and catastrophic injury cases (including traumatic brain and spinal cord injuries) across Tennessee, Northern Mississippi, and Eastern Arkansas. The firm operates entirely remotely, with electronic document review and signing, online intake forms, and the ability to meet clients at hospitals or homes when needed.

The firm is a small, two-attorney practice (1-10 total employees) operating on a pure contingency-fee model where clients pay no legal fees unless the firm secures a settlement or verdict. Case acquisition is driven by direct phone/web intake, free consultations, organic search visibility, and client referrals supported by over 165 five-star Google reviews. David Gold's background includes over 25 years of practice, 50+ jury trials, and 5,000+ cases handled, with "tens of millions" reported as recovered for clients.

The business is a traditional professional services practice with no proprietary technology platform, no app, no API, no AI tooling, and no external funding or institutional ownership. Marketing relies on a content-rich website, legal directory listings (Martindale Hubbell, AVVO, Super Lawyers, Expertise.com, Three Best Rated), and professional association memberships (Tennessee Bar Association, Memphis Bar Association). The firm was recognized as the Best of Memphis law firm in 2026 by the Memphis Flyer. No revenue figure is publicly disclosed.

Name

The Gold Law Firm

Legal name

The Gold Law Firm

Website

https://dgoldlaw.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

The Gold Law Firm is a family-owned, two-attorney personal injury law practice in Memphis, Tennessee, representing negligence victims in motor vehicle, premises liability, product liability, and wrongful death cases on a contingency-fee basis across Tennessee and adjacent states.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAM

Personal Injury & Insurance Defense

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

Keywords

• Personal injury law
• Motor vehicle accidents
• Premises liability
• Wrongful death claims
• Contingency fee representation

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Personal Injury Legal Services - Contingency Fee: The firm handles all personal injury cases on a contingency fee basis. Clients pay nothing for legal services unless the firm wins the case and recovers compensation. The firm recovers a percentage of the settlement or court-ordered verdict as its fee. This model eliminates financial risk for clients and aligns the firm's incentives with maximizing client recovery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Gold Law Firm provides legal representation to individuals injured due to others' negligence, including motor vehicle, truck, motorcycle, bicycle, ATV, boat, pedestrian, rideshare, and e-bike accident victims, as well as premises liability, product liability, wrongful death, nursing home abuse, catastrophic injury, traumatic brain injury, and spinal cord injury cases. All personal injury matters are handled on a contingency fee basis (no fee unless the firm recovers compensation), with free initial consultations and 100% remote operations. The firm also performs ancillary criminal defense, real estate closings, and social security disability work.

Product overview

The Gold Law Firm is a personal injury law firm offering legal services for accident victims. The firm provides a single unified legal service offering focused on personal injury claims, operating 100% remotely with contingency fee representation (no fee unless they win). Their services cover motor vehicle accidents, premises liability, product liability, and wrongful death cases throughout Tennessee.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Representation

Quantifiable outcome

• Over 5,000 personal injury cases handled successfully
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Cellino Law: Large national personal injury firm with a contingency-based, advertising-driven plaintiff model; represents the scaled-up incumbent competitive archetype that regional firms like The Gold Law Firm face.
• Allen & Allen: Regional plaintiff personal injury firm with a multi-state footprint and contingency fee model that competes for serious-injury and motor-vehicle cases against smaller firms such as The Gold Law Firm.
• Morgan & Morgan: Largest U.S. plaintiff-side personal injury firm operating a national, heavy-advertising contingency model; a key competitive force in the Tennessee PI market where The Gold Law Firm also practices.
• Simmons Hanly Conroy: Nationally recognized plaintiff firm handling catastrophic personal injury and mass tort cases on contingency; competes for high-value Tennessee injury cases that are adjacent to Gold Law's serious-injury caseload.
• Munley Law: Multi-office plaintiff personal injury firm with a contingency model and trial-ready reputation in truck and catastrophic injury cases — comparable to Gold Law's serious-injury focus but operating at greater scale.

Direct peers

• Donati Law: Memphis-based personal injury firm handling car, truck, and motorcycle accidents on contingency in the same Shelby County/Tennessee market as The Gold Law Firm, with comparable marketing approach and client profile.
• Wiseman Bray PLLC: Memphis personal injury law firm focused on motor-vehicle and catastrophic injury cases with a contingency model, serving the same Tennessee plaintiff population as The Gold Law Firm.
• Rainey, Kizer, Reviere & Bell PLC: Tennessee-based law firm with an established personal injury and insurance defense practice that competes for the same Tennessee plaintiff and tort cases as The Gold Law Firm.
• Goldberg Persky Jennings White PC: Plaintiff personal injury firm with a contingency fee model and trial-tested approach in motor-vehicle and catastrophic injury cases, offering a comparable mid-sized practice archetype to The Gold Law Firm.
• Nahon, Saharovich & Trotz (NSLT Law): Long-standing Memphis personal injury firm with contingency fee representation across auto, trucking, and premises liability cases, competing for the same Tennessee injury-victim segment as The Gold Law Firm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-gold-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Gold Law Firm