Sushiitto
Sushiitto is a Japanese-Mexican fusion sushi restaurant chain operating 140 units (33 corporate, 107 franchise) across Mexico, USA, and Central America. Founded in 1988 and owned by publicly listed CMR, it serves families and professionals via dine-in, delivery, phone, and mobile ordering channels.
- Company typePublic
- Founded1988
- HeadquartersMexico City, Mexico
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Sushiitto does
Sushiitto is a Japanese-Mexican fusion sushi restaurant chain that has operated continuously since 1988, when it opened the first sushi bar in Mexico City. It serves a broad consumer base across Mexico and Central America with a full-menu offer spanning signature rolls, nigiri, sashimi, ramen and soups, teppanyaki, kushiages, salads, tempura, rice dishes, and desserts. The chain operates 140 units across six countries (Mexico, USA, Guatemala, Honduras, El Salvador, and Nicaragua), of which 33 are corporate locations and 107 are franchise units, and is run as a brand within the publicly listed restaurant operator CMR, S.A.B. de C.V. following its 2019 acquisition.
The business operates a hybrid revenue model combining (1) direct restaurant dine-in and takeout sales, (2) delivery revenue through the proprietary delivery.sushi-itto.com.mx platform, the Telefonitto phone-ordering service (within a 2.5km radius), and integrations with Uber Eats, Didi Food, and Rappi, and (3) franchise fees, royalties, and brand support revenue from 107 franchise operators. The underlying technology stack is a standard commercial restaurant platform: a Justo-powered online ordering system, native iOS and Android mobile applications, and third-party marketplace integrations. Pricing is unit-based with MX-denominated menu pricing and active promotional campaigns (Hora Japi, Menu Japo), with menu AUVs supported by combo offers in the MX$199-299 range.
In 2024 the company launched a full concept reinvention, 'Nuevo Sushiitto' / 'La nueva era,' introducing 28 new menu items alongside classics under a 'Wao' philosophy, marking the brand's most significant repositioning in over a decade. Customer segments split between end consumers (families and young professionals seeking accessible Japanese-Mexican fusion) and prospective franchise investors, while the company maintains a content and promotions presence across Instagram, Facebook, X, email newsletter, mobile apps, and delivery marketplace channels.
Sushiitto firmographics
Firmographics- Name
- Sushiitto
- Legal name
- CMR, S.A.B. de C.V.
- Website
- https://sushi-itto.com.mx
- Company type
- Public
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sushiitto is a Japanese-Mexican fusion sushi restaurant chain operating 140 units (33 corporate, 107 franchise) across Mexico, USA, and Central America. Founded in 1988 and owned by publicly listed CMR, it serves families and professionals via dine-in, delivery, phone, and mobile ordering channels.
- Ownership category
- akta.pro rank
Sushiitto industry classification
Industry- Product category
- Casual Japanese-Mexican Fusion Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
Keywords
Where Sushiitto is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Sushiitto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant dine-in sales: Revenue from customers dining in at one of 140+ restaurant locations across Mexico, USA, Guatemala, Honduras, El Salvador, and Nicaragua. Dine-in service includes full menu offerings with appetizers, rolls, sashimi, ramen, and desserts.
- Delivery and takeout: Revenue from phone orders (Telefonitto) and third-party delivery platforms (Uber Eats, Didi Food, Rappi). Customers can also order directly through the restaurant's own delivery platform at delivery.sushi-itto.com.mx.
- Franchise fees: Revenue from franchise operations with 107 franchise units out of 140 total. Franchise opportunity offers the backing of CMR's 50+ years of restaurant industry experience and portfolio of recognized brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard menu pricing with various promotions |
| Unit Pricing | Pay-as-you-go | Telefonitto phone ordering |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Sushiitto product offering
Product offeringCore offering
Sushiitto operates a chain of Japanese-Mexican fusion sushi restaurants offering dine-in, takeout, phone ordering, and delivery through proprietary and third-party platforms. The menu spans sushi rolls, nigiri, sashimi, temakis, ramen, noodles, rice dishes, teppanyaki, salads, tempura, yakitori/kushiage, main dishes, and desserts. The chain operates through 33 corporate units and 107 franchise units across 6 countries under the ownership of CMR, S.A.B. de C.V.
Product overview
Sushiitto is a Japanese-Mexican fusion sushi restaurant chain and one of the pioneers of sushi in Mexico, operating since 1988. The company operates a portfolio of products organized into core food categories including Rollos y Makis (signature sushi rolls), Entradas (appetizers), Arroces (rice dishes), Ramen y Sopas (noodles and soups), Nigiri, Sashimi, Temakis, Noodles, Ensaladas (salads), Tempura, Platos Fuertes (main dishes), Postres (desserts), Salsas y Extras, Teppanyakis, and Kushiages. The company also offers phone ordering service (Telefonitto), third-party delivery integrations (Uber Eats, Didi Food, Rappi), and franchise opportunities. In 2024, Sushiitto launched the 'Nuevo Sushiitto' rebrand featuring 28 new dishes alongside classics. As of 2024, the chain operates 140 units across 6 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Rollos y Makis (Sushi Rolls)
Quantifiable outcome
- First Japanese restaurant in Mexico to offer home delivery service
Companies that use Sushiitto
Customer profileSegments2 records
Ideal customer profiles2 records
Sushiitto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Sushiitto partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CMR (Corporación Mexicana de Restaurantes)coreCMR, S.A.B. de C.V. is the parent company and owner of Sushiitto, acquired in 2019. CMR operates more than 50 years of restaurant experience and manages a portfolio of recognized brands including Wings, La Destilería, Chili's, and Olive Garden. CMR is listed on the Bolsa Mexicana de Valores (Mexican Stock Exchange). Sushiitto joined the CMR family in 2019, enriching the company's legacy of over 35 years.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sushiitto competitors and assessment
Company assessmentBroad incumbents
- Chili's (Mexico): US-originated casual-dining chain operated by CMR in Mexico; sister brand under the same parent, sharing back-office, distribution, and real-estate strategy with Sushiitto.
- Olive Garden (Mexico): Italian casual-dining concept operated by CMR in Mexico; sister brand with shared supply chain, marketing infrastructure, and corporate overhead.
- P.F. Chang's: Established Asian casual-dining chain in the US and international markets; shares pan-Asian menu positioning, mall-based real estate, and full-service delivery model with Sushiitto.
- Yoshinoya: Global Japanese QSR chain with established presence in Mexico; competes in the Japanese-cuisine segment with a faster, lower-priced positioning versus Sushiitto's casual-dining model.
- Wings (CMR): Sister brand under CMR (Sushiitto's parent) operating Mexican chicken-wing casual dining; competes for the same consumer occasion and prime real estate locations within the same parent portfolio.
Direct peers
- Sushiya: Mexican sushi restaurant chain operating dine-in and delivery with a similar Japanese-Mexican fusion concept; directly competes with Sushiitto in the same price tier and Mexican consumer segment.
- Sushi Shop: Canadian sushi takeout and delivery concept with international expansion; shares a sushi-focused menu and delivery-led model with Sushiitto, though with a different geographic anchor.
- Sushi Roll: Mexican sushi restaurant chain with multiple locations in Mexico, offering dine-in, delivery, and franchise opportunities at comparable price points to Sushiitto.
- Vips: Mexican casual-dining chain owned by Walmart de Mexico; competes with Sushiitto for family and casual-dining occasions in the same Mexican malls and shopping centers.
Emerging players
- Ohza Sushi & Ramen: Emerging Mexican sushi and ramen concept focused on delivery and modern branding; targets the same younger Mexican urban consumer as Sushiitto with a digital-first GTM.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Sushiitto social profiles
Digital presenceSushiitto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sushiitto leadership team
Management profileNumber of profiles
Profiles1 record
Sushiitto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sushiitto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sushiitto
What does Sushiitto do?
Sushiitto operates a chain of Japanese-Mexican fusion sushi restaurants offering dine-in, takeout, phone ordering, and delivery through proprietary and third-party platforms. The menu spans sushi rolls, nigiri, sashimi, temakis, ramen, noodles, rice dishes, teppanyaki, salads, tempura, yakitori/kushiage, main dishes, and desserts. The chain operates through 33 corporate units and 107 franchise units across 6 countries under the ownership of CMR, S.A.B. de C.V.
Is Sushiitto a public or private company?
Sushiitto is a public company. It is classified as corporate owned and is currently operating.
When was Sushiitto founded?
Sushiitto was founded in 1988. It employs 501 to 1,000 people.
Where is Sushiitto based?
Sushiitto is headquartered in Mexico City, Mexico, in the Latin America region.
How does Sushiitto make money?
Three revenue lines are on record. Restaurant dine-in sales are the primary driver. The others are delivery and takeout and franchise fees.
Who are Sushiitto's main competitors?
Broad incumbents on record are Chili's (Mexico), Olive Garden (Mexico), P.F. Chang's, Yoshinoya and Wings (CMR). Direct peers are Sushiya, Sushi Shop, Sushi Roll and Vips. Ohza Sushi & Ramen is listed as an emerging player.
Does Sushiitto have an API?
No public API is recorded for Sushiitto.
What industry is Sushiitto in?
Sushiitto's product category is Casual Japanese-Mexican Fusion Restaurants. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods. Its NAICS code is 722513 and its SIC code is 2000.