The Artlands

What The Artlands does

The Artlands Creative is a 501(c)(3) nonprofit arts organization formed in 2022 through the merger of The Artlands, the Coachella Valley Art Scene (founded 2008), and La Matadora Gallery. It operates across Southern California's Inland Empire, Coachella Valley, and high desert regions, with primary gallery locations in Downtown Redlands (18 E. Vine St.) and Joshua Tree (La Matadora Gallery), plus programming in the Morongo Basin. Its core offerings include multi-location gallery and retail operations, an e-commerce storefront selling original artwork, prints, books, zines, apparel, and merchandise, a publishing program with over 10 titles featuring regional artists, an artist residency program (REACH) with an environmental arts and community garden component, recycled art supplies distribution, and classes/workshops. The organization serves emerging and marginalized artists from underserved regions, as well as local community residents seeking cultural programming.

The business model blends earned and contributed revenue. Earned revenue comes from one-time art and merchandise sales (artwork priced $75–$4,000, books $20–$50), classes, workshops, and recurring memberships/sponsorships. Contributed revenue includes individual donations and grants from funders such as Parks California (2024 planning grant, 2025 implementation grant for REACH). The go-to-market is community-led, with distribution through physical galleries, an online store, off-site exhibitions, and festival partnerships (notably a 10+ year relationship with Goldenvoice for Coachella, Desert Trip, FYF Fest, and Arroyo Seco). Strategic partnerships with the University of Redlands, Big Morongo Canyon Preserve, Nosotros, Palm Springs Art Museum, and Westfield Palm Desert extend reach.

The Artlands Creative is governed by a Board of Directors (seven members) and an Advisory Board (four members). Executive Director Daniel Gohman leads day-to-day operations alongside four named program directors covering REACH, La Matadora Gallery, Recycled Art Supplies, and events. Revenue is not publicly disclosed. The underlying technology is a Squarespace-based website with e-commerce — no proprietary software, AI/ML capabilities, APIs, or data products are present. The organization is a community-owned nonprofit with no parent company, institutional investors, or subsidiaries.

Name

The Artlands

Legal name

The Artlands Creative

Website

https://theartlands.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Artlands Creative is a 501(c)(3) nonprofit arts organization operating galleries, a publishing program, and an artist residency across Southern California's Inland Empire, Coachella Valley, and high desert, serving emerging and marginalized regional artists and local communities through exhibitions, retail, classes, and grants.

Ownership category

akta.pro rank

Product category

Community Arts & Culture Nonprofits

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Art Dealers (459920), Arts, Entertainment, and Recreation (71)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

SECONDARYBPAGAHAH

Public Art, Arts Councils & Grantmaking Programs

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYTHAJAKAA

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

Keywords

• Community arts nonprofit
• Art gallery retail
• Artist residency programs
• Art publishing
• Environmental arts education

Headquarters

HQ city

Redlands

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Art Sales: Sale of original artwork, art prints, apparel, and merchandise through the Artlands Store. Artists list their works on the platform and sales are facilitated through the organization's e-commerce storefront.
2. Publishing Sales: Sale of published books, zines, and art books featuring regional artists. Titles include works by Al Marcano, Dusty Ferguson, Kate H. McCabe, and others.
3. Classes and Workshops: Educational programming through art classes and workshops offered to the public.
4. Memberships and Sponsorships: Annual membership and sponsorship programs providing ongoing support to the organization.
5. Donations and Grants: Charitable donations from individuals and grants from organizations such as Parks California that support specific programs like REACH.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Artlands Creative is a 501(c)(3) nonprofit arts organization that supports established and emerging artists through art exhibitions, performances, publishing, public art activations, and media production. It operates physical gallery shops in Downtown Redlands (CA) and Joshua Tree (CA), an online store selling original artwork, prints, books, zines, and apparel, an artist residency program (REACH), a publishing program featuring regional artists, and free community workshops and classes.

Product overview

The Artlands Creative is a nonprofit arts organization operating a multi-location gallery and retail network, plus publishing and community programs. Its core offerings include the Artlands Gallery & Shop in Downtown Redlands, La Matadora Gallery in Joshua Tree, Artlands Coachella Valley, and Artlands REACH residency program. The organization operates an e-commerce store selling original artwork, prints, apparel, and publications through individual artist storefronts. Its publishing arm produces books and zines featuring regional artists. The portfolio is unified by its mission to support emerging and marginalized artists across Southern California's Inland Empire, Coachella Valley, and high desert regions.

Differentiator

Problem solved

Functional benefit

Brands

• Artlands Coachella Valley: Formerly The Coachella Valley Art Scene; carries on the work of cultivating a creative community in the Coachella Valley using art advocacy.
• Artlands REACH
• La Matadora Gallery

Products and services

• Artlands Gallery & Shop | Downtown Redlands Physical gallery space and retail shop located at 18 E. Vine St., Redlands, CA 92373, featuring original artwork, art prints, and merchandise from emerging and established artists.
• Artlands REACH (Residency & Environmental Arts Community Hub) Environmentally focused artist-in-residency program providing programming in Redlands, CA and the Morongo Basin area of the California high desert, featuring community gardens, free public workshops, and artist residencies.
• Artlands Coachella Valley Formerly The Coachella Valley Art Scene, this branch cultivates a creative community in the Coachella Valley through media, workshops, educational seminars, community events, and art exhibitions.
• La Matadora Gallery Gallery located in Joshua Tree, CA operated in partnership with the broader Artlands Creative network, providing exhibition and retail space for regional artists.
• Artlands Online Store Online store offering original artwork, art prints, apparel, books, zines, classes, and membership/sponsorship opportunities for individual consumers and art buyers.
• Artlands Publishing Program Publishing arm focused on emerging artists from the Inland Empire, Los Angeles, Coachella Valley, and high desert areas, producing books, zines, and illustrated publications.
• Recycled Art Supplies Program focused on providing recycled art supplies, supporting sustainable art practices in the community.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• GoldenvoicecoreStrategic or Co-development Partner · 1 January 2013The Coachella Valley Art Scene (now Artlands Coachella Valley) partnered with Goldenvoice for over 10 years to create Art Studios and interactive experiences for music festivals including Coachella, Desert Trip, FYF Fest in Los Angeles, and Arroyo Seco in Pasadena, CA.
• Westfield Palm DesertminorStrategic or Co-development Partner · 1 January 2013Partnership beginning in January 2016 where the organization occupied vacant spaces in the mall with walls and merchandise created by local artists, along with heavy programming (music, poetry, film). Previously developed 111 Music Festival and STREET urban art/music festival with Sunline Transit Agency.
• Palm Springs Art MuseumminorStrategic or Co-development PartnerOngoing partnership for public art activations and exhibitions with the Palm Springs Art Museum.
• Palm Springs International Film FestivalminorStrategic or Co-development PartnerPartnership for exhibitions and events with the Palm Springs International Film Festival.
• University of RedlandscoreStrategic or Co-development PartnerREACH program hosts artist work studio on the University of Redlands campus. The culminating exhibition/event for the 2026 program will be held at the University of Redlands Art Gallery - Peppers Art Center. Community garden located directly across the street from the university.
• Big Morongo Canyon PreservecoreStrategic or Co-development PartnerREACH program programming and events hosted at the Big Morongo Canyon Preserve in Morongo Valley, CA for the Morongo Basin residency programming.
• Nosotros (Yucca Valley)coreStrategic or Co-development PartnerArtist studio space provided through collaboration with the Nosotros space in Yucca Valley, CA for REACH program Morongo Basin residency.
• La Matadora GallerycoreStrategic or Co-development PartnerJoshua Tree, CA gallery that joined forces with The Artlands and The Coachella Valley Art Scene in 2022 to create the cross-regional nonprofit now known as The Artlands Creative.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• The Contemporary Austin: A nonprofit contemporary art museum in Austin, TX operating two gallery sites, exhibitions, and education programming. Directly comparable as a multi-site regional nonprofit arts organization with gallery exhibitions, education, and community programming — relevant given Artlands Creative's Austin, TX extension.
• Socrates Sculpture Park: A Long Island City, NY outdoor sculpture park and nonprofit running an artist residency program, exhibitions, and community workshops. Comparable as an outdoor/community-focused arts nonprofit with a residency program, free public programming, and educational workshops.
• Project Row Houses: A Houston-based nonprofit combining artist residencies, community-based exhibitions, and cultural programming in a defined geographic neighborhood. Comparable cross-regional community-arts model anchored in residencies + exhibitions + public engagement serving underrepresented artists.
• Armory Center for the Arts: A Pasadena-based nonprofit combining contemporary art exhibitions, education, and community programs out of a historic armory building. Comparable as a Southern California community-arts nonprofit operating gallery exhibitions alongside classes, residencies, and public programs.
• Self Help Graphics & Art: A Los Angeles-based Chicano arts nonprofit running a gallery, artist residencies, printmaking workshops, and community programming focused on underrepresented artists — highly comparable mission, gallery+residency+workshop model, and emphasis on regional emerging artists in Southern California.
• Side Street Projects: A small Los Angeles arts nonprofit focused on residencies, mobile programming, and community engagement for emerging artists. Comparable as a small-staff, mission-driven arts nonprofit in Southern California that delivers residencies and mobile programming in addition to exhibitions.

Broad incumbents

• Palm Springs Art Museum: Established Coachella Valley-based art museum running exhibitions, education, and public art programs. Comparable as a regional Southern California art institution — they have partnered with Artlands Creative on past exhibitions and public art activations — but operates at significantly larger scale.
• Museum of Contemporary Art (MOCA) Los Angeles: Los Angeles's largest contemporary art museum nonprofit, operating multiple exhibition venues and public programs. Comparable as a Southern California contemporary art nonprofit serving emerging artists and the public, but operates at much larger institutional scale and scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thecvas
• LinkedInlinkedin.com/company/the-artlands

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Artlands