NurtureBio

What NurtureBio does

NurtureBio Inc. is a privately held maternal and child wellness company founded in 2024 by Stuart Smith and Christina Smith and headquartered in Raleigh, North Carolina. The company develops and sells a single core product, the NurtureBio Synbiotic Supplement, a daily synbiotic combining five human milk oligosaccharides (2'-FL/DFL, LNT, 6'-SL, 3'-SL) produced via yeast fermentation with four clinically documented probiotic strains (Bifidobacterium infantis Rosell®-33, Bifidobacterium bifidum Rosell®-71, Bifidobacterium bifidum HA-132, Limosilactobacillus reuteri Rosell®-444). The formulation is designed to mimic the prebiotic-probiotic composition of breast milk and is positioned for infants and toddlers from birth to 48 months, addressing digestive comfort, microbiome development, and immune health. The product is free from the "Big 9" major food allergens, is shelf-stable without refrigeration, and holds Clean Label Project Purity Award and First 1,000 Day Promise certifications.

NurtureBio operates an exclusively direct-to-consumer e-commerce model through a Shopify-hosted website, with revenue generated via a monthly subscription at $57.80 (a 15% discount from the $68 one-time purchase price) and a $20 Welcome Gift add-on for new customers. First-month promotional discounts (50% off) and free shipping are used as acquisition incentives. The company is currently limited to shipping within the United States. Go-to-market motion combines content marketing through a medically reviewed Journal/blog, performance-based affiliate programs on Impact, ShopMy, LTK, and Skimlinks, creator partnerships targeting pregnancy and postpartum influencers, paid social via Meta Pixel, and healthcare professional endorsements from pediatricians, registered dietitians, and nursing professionals.

The company's competitive positioning rests on its breast milk-inspired science narrative, third-party purity certifications, allergen-free formulation, and research collaboration with the University of Cincinnati College of Medicine, supported by a strategic partnership with Lallemand Health Solutions (announced June 2026) for probiotic strain access and manufacturing capability. NurtureBio has no disclosed institutional funding, no retail or wholesale distribution, and operates with a 1-10 person team, placing it firmly in the early-stage consumer brand category.

Name

NurtureBio

Legal name

NurtureBio Inc.

Website

https://nurturebio.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

NurtureBio is a Raleigh-based DTC nutrition company selling a single HMO + four-strain probiotic synbiotic supplement for infants and toddlers (birth to 48 months), distributed exclusively through its Shopify website via monthly subscription to US consumers, supported by a Lallemand Health Solutions partnership and University of Cincinnati research collaboration.

Ownership category

akta.pro rank

Product category

Infant Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Baby Feeding Supplements & Fortifiers (Probiotics, DHA/ARA, Vitamins) (CRADAEAI)

akta.pro secondary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Infant synbiotic supplements
• Human milk oligosaccharides
• Pediatric gut health products
• Probiotic and prebiotic blends
• Direct-to-consumer wellness

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Subscription revenue: Recurring monthly subscription at $57.80/month (15% discount from $68 one-time price) delivering 30-day supply every month with automatic renewal. Subscription continues until cancelled.
2. One-time product sales: One-time purchases of NurtureBio Synbiotic Supplement at $68.00 and Welcome Gift at $20.00 for non-subscribing customers.
3. Affiliate program commissions: Performance-based affiliate commissions through platforms including Impact, ShopMy, LTK, and Skimlinks, where creators and advocates earn revenue by sharing NurtureBio with their communities.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

NurtureBio develops and sells a daily HMO-based synbiotic supplement that combines four clinically studied probiotic strains (Bifidobacterium infantis Rosell®-33, Bifidobacterium bifidum Rosell®-71, Bifidobacterium bifidum HA-132, Limosilactobacillus reuteri Rosell®-444) with five human milk oligosaccharides (2'-FL/DFL, LNT, 6'-SL, 3'-SL) to support gut and immune health in infants and toddlers from birth to 48 months. The product is sold direct-to-consumer through NurtureBio's Shopify e-commerce website via monthly subscription ($57.80/month) or one-time purchase ($68.00), shipped only within the United States.

Product overview

NurtureBio is a maternal and child wellness company offering a single core product—the NurtureBio Synbiotic Supplement—paired with a Welcome Gift add-on for new customers. The synbiotic supplement is an HMO-based product combining four probiotic strains with five HMOs, designed for infants and toddlers from birth to 48 months. The Welcome Gift is a promotional add-on provided at no cost with first-time purchases. The company operates exclusively through its e-commerce website, with products available via one-time purchase or monthly subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• NurtureBio Synbiotic Supplement A daily synbiotic supplement combining four clinically studied probiotic strains with five human milk oligosaccharides (HMOs) designed to support infant gut and immune health from birth through 48 months. Available as a 30-sachet monthly supply via subscription or one-time purchase. Targeted at parents of infants and toddlers seeking science-backed nutrition when breastfeeding is not possible or ends early.
• Welcome Gift A standalone baby hat available for $20.00, included free as a welcome incentive with new customers' first subscription order. Sold as a complementary add-on to the synbiotic supplement.

Quantifiable outcome

• Clinically shown to increase beneficial bacteria in infants' guts, helping develop a balanced microbiome similar to breastfed babies
• +2 more outcomes

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lallemand Health SolutionscoreStrategic or Co-development Partner · 10 June 2026Strategic collaboration to launch a breast milk-inspired synbiotic supplement for infants and toddlers. Lallemand provides probiotic expertise and manufacturing capabilities, contributing clinically documented probiotic strains including Bifidobacterium infantis Rosell®-33 and Bifidobacterium bifidum Rosell®-71. Partnership advances NurtureBio's mission to translate microbiome research into evidence-based infant health products.
• University of Cincinnati College of MedicinecoreStrategic or Co-development Partner · 6 May 2026Research collaboration with researchers at the University of Cincinnati College of Medicine for product development. The synbiotic supplement was developed in collaboration with academic researchers to ensure scientific rigor and clinical relevance.
• Danielle Zold, RD, LDN, CLC, CGN (Nourished Pediatrics)minorGTM or Marketing PartnerPediatric registered dietitian and founder of Nourished Pediatrics who serves as brand advocate and medical advisor, providing professional recommendations of NurtureBio to families in her practice.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Abbott (Similac): Global infant formula leader that has launched HMO-fortified formulas (e.g., Similac Pro-Advance with 2'-FL HMO). Comparable as it increasingly competes in the breast milk-inspired nutrition space and dwarfs NurtureBio in scale, retail, and pediatrician relationships.
• Renew Life: Established probiotic supplement brand with children's and infant-adjacent lines sold through mass retail and DTC. Comparable as a multi-channel probiotic CPG, though broader in target audience and lower in breast-milk-science positioning.
• Nestlé (Gerber): Sells Gerber Soothe Probiotic Colic Drops with Lactobacillus reuteri DSM 17938 and broader infant nutrition portfolio. Large incumbent with strong retail and pediatrician presence competing in the same infant probiotic and HMO-fortified formula categories.
• Reckitt (Mead Johnson / Enfamil): Major infant formula brand with HMO-containing formulations (e.g., Enfamil NeuroPro). Competes directly for the same parental need (supplementing or replacing breastfeeding) and benefits from entrenched pediatrician recommendation patterns.

Direct peers

• Wellements: Sells organic infant probiotic drops and gripe water via DTC and retail channels targeting parents seeking clean-label baby products. Comparable in positioning around natural, third-party-tested infant supplements and DTC-first go-to-market.
• MaryRuth's: Multi-category supplement brand with an infant probiotic line sold primarily DTC. Comparable premium-pricing, content-driven, subscription-friendly CPG model targeting wellness-oriented parents.
• Evolve BioSystems (Symbiome): Makes Evivo, an infant probiotic featuring activated B. infantis EVC001 designed to colonize the infant gut similarly to breastfed babies. Closest direct competitor to NurtureBio in the breast milk-inspired synbiotic category for newborns.
• BioGaia: Swedish probiotic company selling BioGaia Protectis drops containing L. reuteri DSM 17938, including pediatric formulations for colic and infant digestive health. Comparable in targeting infant gut health via clinically documented Lactobacillus strains, though narrower in HMO use.
• Culturelle (i-Health / DSM-Firmenich): Markets Culturelle Baby Probiotic Drops with Lactobacillus rhamnosus GG targeting colic, gas, and digestive health in infants. A mass-market infant probiotic with national retail distribution that competes for the same parent buyer as NurtureBio.

Emerging players

• By Heart (or Bobbie): Emerging DTC-first infant formula brand emphasizing clean ingredients and breast milk-inspired nutrition. Comparable as a venture-backed DTC challenger targeting the same modern, science-minded parent demographic as NurtureBio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/nurturebio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NurtureBio