Te Awanui Huka Pak Limited
Te Awanui Huka Pak Limited is a 100% Māori-owned collective founded in 1984 in Mount Maunganui, New Zealand, providing business support services to Māori trusts, the Kiwi Leaders people-development programme, and the Te Ao Mārama plant bioactives innovation initiative across the horticulture value chain.
- Company typePrivate
- Founded1984
- HeadquartersMount Maunganui, New Zealand
- Headcount11–50
- GTM type—
- OfferingServices
What Te Awanui Huka Pak Limited does
Te Awanui Huka Pak Limited is a 100% Māori-owned collective founded in 1984 by a group of Māori kiwifruit trusts in Tauranga Moana, New Zealand. Originally established as a kiwifruit packhouse operation that grew from 300,000 trays in 1984 to 6 million trays by 2009, the company divested its post-harvest interests to Seeka Industries in December 2009 in exchange for a 17% equity stake in Seeka and retained land holdings. Following this strategic pivot, Te Awanui re-entered direct operations in 2021 with the acquisition of KPC Ltd, a kiwifruit packhouse.
Today the company operates as a diversified Māori collective with three core business lines. First, Business Support Services provides governance, secretarial, financial administration, bookkeeping, database management, distribution and event management services to Ahu Whenua Trusts and Māori organisations within Tauranga Moana rohe. Second, the Kiwi Leaders programme is a people-development blueprint spanning the horticulture value chain through scholarships, internships, mentoring, cadetships, and the Toi Ki Tua internship programme (delivered with Toi Kai Rawa). Third, Te Ao Mārama is a plant bioactives accelerator — originally launched as Te Whai Ao in 2016 — that integrates mātauranga Māori with modern science to develop sustainable value chains, with co-investment from the Ministry for Primary Industries' SFFF fund.
The company is governed by 19 shareholders (14 trust/incorporation organisations and 5 individuals) representing collectively over $400m in assets across kiwifruit, avocados, commercial property, pastoral farming, elder care, and other investments. Te Awanui itself holds $20m+ in investments (primarily commercial property and Seeka shares). It is led by CEO Te Horipo Karaitiana and COO Ngaria Rolleston, with a small team of 1–10 staff headquartered at 221 Totara Street, Mount Maunganui. Strategic Kawenata partnerships with Seeka Ltd and Plant & Food Research NZ anchor the company within New Zealand's primary industries ecosystem.
Te Awanui Huka Pak Limited firmographics
Firmographics- Name
- Te Awanui Huka Pak Limited
- Legal name
- Te Awanui Huka Pak Limited
- Website
- https://teawanui.co.nz
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Te Awanui Huka Pak Limited is a 100% Māori-owned collective founded in 1984 in Mount Maunganui, New Zealand, providing business support services to Māori trusts, the Kiwi Leaders people-development programme, and the Te Ao Mārama plant bioactives innovation initiative across the horticulture value chain.
- Ownership category
- akta.pro rank
Te Awanui Huka Pak Limited industry classification
Industry- Product category
- Business Support Services for Māori Organisations
- NAICS
- Business Associations (813910), Management of Companies and Enterprises (55111)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Indigenous, Ethnic & Folk Arts/Heritage Organizations (BPAGAHAI)
- akta.pro secondary industry
- Indigenous/Tribal Education Authorities & Boards (EDADABAM)
Keywords
Where Te Awanui Huka Pak Limited is headquartered
LocationHeadquarters
- HQ city
- Mount Maunganui
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Te Awanui Huka Pak Limited business model
Business model- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Investments: Total investments exceeding $20m consisting primarily of commercial property and shares in publicly listed Seeka Ltd
- Business Support Services: Governance and operational services to Ahu Whenua Trusts and Māori organisations including secretarial services, financial administration, bookkeeping, database management, distribution services and event management
- Land Holdings: Retained land holdings from 2009 Seeka transaction generating returns through leasing and agricultural production
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Te Awanui Huka Pak Limited product offering
Product offeringCore offering
Te Awanui Huka Pak is a 100% Māori-owned collective that provides business support services (governance, financial administration, secretarial, database management, distribution and event management) to Ahu Whenua Trusts and Māori organisations. The company also operates the Kiwi Leaders people development programme offering scholarships, internships, mentoring and cadetships, and runs the Te Ao Mārama plant bioactives innovation initiative integrating mātauranga Māori with modern science.
Product overview
Te Awanui Huka Pak is a 100% Māori-owned collective in the horticultural sector, offering a portfolio of services and programmes. The core offering is Business Support Services providing governance and operational support to Māori land trusts and organisations. Kiwi Leaders is the flagship people development programme offering scholarships, internships, mentoring, and cadetships across the primary industries value chain. Te Ao Mārama (formerly Te Whai Ao Plant Bioactives Accelerator) is an innovation initiative exploring plant bioactive value chains using Mātauranga Māori and modern science. The company also acquired KPC Ltd in 2021, a kiwifruit packhouse operation. These offerings work together to advance Te Awanui's vision of growing people, performance, and opportunities for Māori in horticulture.
Differentiator
Problem solved
Functional benefit
Brands
- Kiwi Leaders: People development blueprint spanning the horticulture value chain, providing scholarships, internships, mentoring, and cadetships for rangatahi and young professionals
- Te Ao Mārama
- Toi Ki Tua
Products and services
- Business Support Services Governance and operational services provided to Ahu Whenua Trusts and Māori organisations, including communications, secretarial services, financial administration, database management, bookkeeping, distribution services, event management, and special projects.
- Kiwi Leaders People development blueprint spanning the horticulture value chain, providing scholarships, internships, mentoring, cadetships, and networking opportunities for rangatahi and young professionals to enter primary industries.
- Te Ao Mārama Plant Bioactives Accelerator Innovation initiative exploring sustainable food and fibre opportunities rooted in mātauranga Māori, integrating traditional knowledge with modern science to create value chains for plant bioactives derived from Māori land-based products.
- Toi Ki Tua Internship Programme Kaupapa Māori-based internship programme delivered in partnership with Toi Kai Rawa, providing paid 10-week professional summer internships for Māori tertiary students to enter high-value professional careers across the Bay of Plenty.
- KPC Ltd Kiwifruit Packhouse Kiwifruit packhouse business acquired in 2021, expanding Te Awanui's post-harvest operations and providing kiwifruit packing services.
Companies that use Te Awanui Huka Pak Limited
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Te Awanui Huka Pak Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Te Awanui Huka Pak Limited partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Plant and Food Research NZcoreStrategic partnership Kawenata signed April 2017, commemorating commitment to work together on key projects advancing cultural, collective and commercial interests of Māori. Plant & Food Research created a scholarship specifically for Māori through Te Awanui Kiwi Leaders programme including financial component and summer studentship. Focus on promoting more Māori to enter Science and Technology fields.
- Seeka LtdcoreKawenata partnership in place. In 2009, Te Awanui sold its packhouse interests to Seeka and took a 17% stake in Seeka while retaining land holdings. Ongoing strategic relationship as major shareholder and industry partner.
- Toi Kai RawacorePartnership to deliver Toi Ki Tua internship programme - kaupapa Māori based programme opening doors for Māori tertiary students to step into high-value professional careers across Bay of Plenty. Includes paid 10-week professional summer internship, site tours, pastoral support, kick-off wānanga and celebration event.
- Te Whai Ao Group LtdcoreTe Whai Ao Group Ltd leads the Te Ao Mārama Plant Bioactives Accelerator project. The project integrates mātauranga Māori with modern science to develop sustainable plant bioactives value chain for high-value global markets.
- Ministry for Primary Industries (MPI)coreSFFF (Sustainable Food and Fibre Futures) fund co-invests in Te Ao Mārama project. MPI provides investment advisor on project governance board. Initiative supports problem-solving and innovation in Aotearoa's food and fibre sector.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Te Awanui Huka Pak Limited competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Te Awanui Huka Pak Limited social profiles
Digital presenceTe Awanui Huka Pak Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Te Awanui Huka Pak Limited leadership team
Management profileNumber of profiles
Profiles9 records
Te Awanui Huka Pak Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Te Awanui Huka Pak Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Te Awanui Huka Pak Limited
What does Te Awanui Huka Pak Limited do?
Te Awanui Huka Pak is a 100% Māori-owned collective that provides business support services (governance, financial administration, secretarial, database management, distribution and event management) to Ahu Whenua Trusts and Māori organisations. The company also operates the Kiwi Leaders people development programme offering scholarships, internships, mentoring and cadetships, and runs the Te Ao Mārama plant bioactives innovation initiative integrating mātauranga Māori with modern science.
Is Te Awanui Huka Pak Limited a public or private company?
Te Awanui Huka Pak Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Te Awanui Huka Pak Limited founded?
Te Awanui Huka Pak Limited was founded in 1984. It employs 11 to 50 people.
Where is Te Awanui Huka Pak Limited based?
Te Awanui Huka Pak Limited is headquartered in Mount Maunganui, New Zealand, in the Oceania region.
How does Te Awanui Huka Pak Limited make money?
Three revenue lines are on record. Investments are the primary driver. The others are business Support Services and land Holdings.
Does Te Awanui Huka Pak Limited have an API?
No public API is recorded for Te Awanui Huka Pak Limited.
What industry is Te Awanui Huka Pak Limited in?
Te Awanui Huka Pak Limited's product category is Business Support Services for Māori Organisations. Its primary akta.pro industry code is BPAGAHAI, Indigenous, Ethnic & Folk Arts/Heritage Organizations, with a secondary code of EDADABAM, Indigenous/Tribal Education Authorities & Boards. Its NAICS code is 813910 and its SIC code is 8600.