Toi Kai Rawa
Toi Kai Rawa is a Māori economic development charitable trust based in Tauranga, New Zealand, serving iwi, hapū, whānau, and Māori businesses across the Bay of Plenty through capability, youth, and tourism programs funded by central government.
- Company typePrivate
- Founded2020
- HeadquartersTauranga, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Toi Kai Rawa does
Toi Kai Rawa is a regional Māori economic development charitable trust incorporated on January 8, 2020 under the Charitable Trust Act 1957, headquartered in Tauranga, Bay of Plenty, New Zealand. Originally founded in 2014 as a board operating under Priority One, the organisation became independent in 2019 before incorporating as a standalone charitable trust the following year. It serves iwi, hapū, whānau, and Māori businesses across the Bay of Plenty — a region encompassing over 35 iwi, 230 hapū, and 163 marae, and accounting for approximately one-third of the Māori economy and asset base.
The organisation delivers a portfolio of programs including Ko Māui Hangarau (digital/technology capability building), He Rangatahi He Anamata (rangatahi/youth-focused development pathway), and Discovery Tours delivered across six locations spanning Tauranga, Western Bay of Plenty, Taupō, Rotorua, Whakatāne, and Ōpōtiki. It maintains a foundation partnership with Priority One, the regional economic development agency under which it was originally constituted.
Toi Kai Rawa operates as a non-profit with 1-10 employees and a grant-funded revenue model. Funding is sourced primarily from central government agencies, principally the Ministry of Education and Te Puni Kōkiri. The business model is contract- and grant-based rather than commercial pricing: revenue mechanics depend on secured government contracts and program-specific appropriations rather than fees, subscriptions, or commercial transactions. The organisation has no disclosed AI/ML or proprietary technology product; its differentiation rests on cultural mandate, regional stakeholder relationships, and statutory positioning as a kaupapa Māori economic development vehicle.
Toi Kai Rawa firmographics
Firmographics- Name
- Toi Kai Rawa
- Legal name
- Toi Kai Rawa Trust
- Website
- https://toikairawa.co.nz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Toi Kai Rawa is a Māori economic development charitable trust based in Tauranga, New Zealand, serving iwi, hapū, whānau, and Māori businesses across the Bay of Plenty through capability, youth, and tourism programs funded by central government.
- Ownership category
- akta.pro rank
Toi Kai Rawa industry classification
Industry- Product category
- Economic Development Services
- NAICS
- American Indian and Alaska Native Tribal Governments (921150)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA) (EUAHAAAH)
- akta.pro secondary industry
- Indigenous/Tribal Education Authorities & Boards (EDADABAM)
Keywords
Where Toi Kai Rawa is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Toi Kai Rawa business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grant Funding & Government Contracts: Toi Kai Rawa operates as a charitable trust funded primarily through grants, government funding, and partnerships. The organization delivers economic development initiatives funded by entities such as the Ministry of Education and operates without a commercial revenue model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Toi Kai Rawa product offering
Product offeringCore offering
Toi Kai Rawa Trust is a regional Māori economic development organization delivering programs and initiatives across the Bay of Plenty region. It operates initiatives under four strategic pillars (Mauri Ora, Pakihi Ora, Tangata Ora, Whenua Ora) including youth summits, STEAM enablement, vocational discovery tours, internship programs, and regional Māori business networks aimed at advancing Māori economic prosperity.
Product overview
Toi Kai Rawa is a regional Māori economic development organization that operates as a unified platform offering multiple programs and initiatives focused on advancing Māori prosperity in the Bay of Plenty region. The portfolio includes youth development programs (Ko Māui Hangarau tech summit, He Rangatahi He Anamata leadership summit), education initiatives (Hihiko Te Rawa Auaha STEAM enablement, Discovery Tours showcasing vocational pathways), workforce development (Toi Ki Tua internship program, Vocational Workforce Services), business network support (Regional Māori Business Networks), and advisory services (Te Rangapū Arotūruki). These initiatives are organized under four strategic pillars: Mauri Ora (innovation and excellence), Pakihi Ora (business networks), Tangata Ora (high-value STEAM careers), and Whenua Ora (land development).
Differentiator
Problem solved
Functional benefit
Products and services
- Ko Māui Hangarau A high-powered summit featuring Māori Tech Innovators and Entrepreneurs from around the country, designed to awaken and inspire rangatahi into pathways in tech, innovation and entrepreneurship.
- He Rangatahi He Anamata Premier Māori Youth Leadership Summit in the Bay of Plenty region, providing an immersive experience for rangatahi Māori students from secondary schools to explore leadership, pathways, innovation, and enterprise through speakers and workshops.
- Hihiko Te Rawa Auaha STEAM enablement programme supporting communities with tailored plans, devices, training, resources, and growth opportunities alongside key STEAM providers to accelerate STEAM skills among kura and whānau.
- Discovery Tours Māori STEAM discovery tours providing exclusive tours showcasing vocational opportunities in key high-growth sectors (Marine, Forestry, Horticulture, Technology, Science & Sustainability) across the Bay of Plenty from a Māori lens.
- Toi Ki Tua Summer internship programme unlocking pathways to higher-skilled careers for Māori tertiary students from the Bay of Plenty region, connecting participants with local employers.
- Vocational Workforce Services Services increasing rangatahi awareness and access to vocational employment and education opportunities across the Eastern Bay of Plenty region, focusing on secondary students from years 9 to 13.
- Te Rangapū Arotūruki (TRA) Toi Kai Rawa's first regional Rangatahi Advisory Group providing regional representation and diverse perspectives in co-designing key youth-focused initiatives, dedicated to empowering rangatahi to cultivate leadership qualities.
- Regional Māori Business Networks Initiative to build local Māori Business Networks to support Māori businesses across the region and connect them to high-value opportunities.
Companies that use Toi Kai Rawa
Customer profileSegments4 records
Ideal customer profiles4 records
Toi Kai Rawa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toi Kai Rawa partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Miraka LtdcoreMāori-owned dairy processing company that hosts Discovery Tours for rangatahi, showcasing technology and innovation in the dairy sector. Miraka shares its commitment to weaving Te Ao Māori throughout their business operations.
- SeekacorePremier orchard to packhouse and produce-to-market service provider in the kiwifruit and avocado sector. CEO Michael Franks briefs rangatahi during Discovery Tours.
- ScioncoreCrown research institute focused on forestry research. Hosts Discovery Tours at their Te Whare Nui o Tuteata facility, showcasing forestry science and career opportunities.
- Sustainable Seas ChallengeminorNational science challenge focused on marine ecosystem research. Contributed experts to Discovery Tours in Ōpōtiki focusing on marine sector.
- Bay of Plenty Regional CouncilminorRegional council contributing Mātauranga Māori expertise to Discovery Tours, particularly in marine and environmental conservation.
- University of WaikatocoreUniversity contributing PhD students and researchers as expert speakers to Discovery Tours, focusing on marine science, sustainability, and research careers.
- ZespricoreKiwifruit marketing company involved in Discovery Tours, providing industry insights and career pathway information for rangatahi.
- Plant & Food ResearchcoreCrown research institute contributing to horticulture Discovery Tours with expert panel discussions on cultivar innovation and research careers.
- Port of TaurangaminorNew Zealand's largest port, participating in Discovery Tours to showcase logistics and cargo services careers in the horticulture supply chain.
- Kiwi 360coreKiwifruit industry company hosting Discovery Tours at their facility, providing exclusive tours of operations for rangatahi.
- NIWA (National Institute of Water and Atmospheric Research)minorCrown research institute participating in marine Discovery Tours at Tauranga's Marine Precinct.
- University of Waikato Tauranga CampusminorUniversity campus in Tauranga participating in marine Discovery Tours, showcasing higher education pathways.
- Te Puna Ora o MataatuaminorMāori health organization contributing to Whakatāne Discovery Tours with water testing and environmental education workshops.
- Te Rūnanga o Ngāti AwaminorIwi authority contributing to Whakatāne Discovery Tours through the Korehāhā Whakahau Project on pest control and conservation.
- Halo WhakatāneminorCommunity organization contributing to environmental restoration workshops during Whakatāne Discovery Tours.
- East Bay REAPminorRural education access provider contributing water testing workshops and educational activities during Whakatāne Discovery Tours.
- Department of ConservationminorGovernment department contributing to Rotorua Discovery Tours showcasing conservation and environmental career opportunities.
- TearawaminorMāori development organization partnering in Rotorua Discovery Tours focused on forestry sector.
- Priority OnecoreWestern Bay of Plenty economic development agency that served as the foundation partner for Toi Kai Rawa, providing the financial umbrella during the organization's initial establishment phase under the He Mauri Ohooho strategy.
- Te Puni Kōkiri (Ministry for Māori Development)coreNational Māori development ministry that published the He Mauri Ohooho strategy developed under the Bay of Connections regional economic development framework.
- Ministry of EducationcoreGovernment ministry that provided funding for the Māori STEAM Discovery Tours initiative.
- TuaropakiminorMāori development company whose Ngaire George Sustainability Centre was visited during Taupō Discovery Tours, showcasing sustainable energy and food production.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Toi Kai Rawa competitors and assessment
Company assessmentBroad incumbents
- Te Tumu Paeroa: The independent Māori trustee organisation that administers Māori land and assets on behalf of owners. Comparable as an indigenous-focused trust operating in the Māori asset and governance space, albeit with a narrower trustee mandate.
- Ngāi Tahu Holdings: The commercial arm of Ngāi Tahu, one of New Zealand's largest iwi, operating across multiple sectors with significant economic impact. Comparable as a major iwi economic entity pursuing iwi prosperity, though at substantially greater scale.
- Te Puni Kōkiri (Ministry for Māori Development): The national government ministry responsible for Māori development policy and funding, including publishing the He Mauri Ohooho strategy Toi Kai Rawa implements. Acts as a policy umbrella and principal funder for the Māori economic development sector.
- Waikato-Tainui: A major iwi with a substantial economic development arm investing in tribal asset base and community capability. Comparable as an iwi pursuing economic and cultural prosperity, though operating at significantly larger scale.
Regional players
- Priority One: The Western Bay of Plenty regional economic development agency under whose financial umbrella Toi Kai Rawa was incubated. Directly comparable as a regional economic development organisation operating in the same geography with an overlapping (broader) remit.
Direct peers
- Poutama Trust: A Māori economic development trust supporting Māori businesses, capability building, and access to growth opportunities. Directly comparable as a national Māori economic development organisation with a similar programme delivery model.
- Māori Women's Development Inc (MWDI): A charitable trust delivering Māori economic development programmes, business support, and capability building — particularly for wāhine Māori. Operates with a similar trust-based, grant-funded model targeting Māori communities.
- Te Aratika: A Māori economic and financial capability organisation delivering programmes for whānau and Māori communities. Directly comparable as a community-focused Māori capability organisation operating with similar trust-based governance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Toi Kai Rawa social profiles
Digital presenceToi Kai Rawa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toi Kai Rawa leadership team
Management profileNumber of profiles
Profiles6 records
Toi Kai Rawa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toi Kai Rawa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toi Kai Rawa
What does Toi Kai Rawa do?
Toi Kai Rawa Trust is a regional Māori economic development organization delivering programs and initiatives across the Bay of Plenty region. It operates initiatives under four strategic pillars (Mauri Ora, Pakihi Ora, Tangata Ora, Whenua Ora) including youth summits, STEAM enablement, vocational discovery tours, internship programs, and regional Māori business networks aimed at advancing Māori economic prosperity.
Is Toi Kai Rawa a public or private company?
Toi Kai Rawa is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Toi Kai Rawa founded?
Toi Kai Rawa was founded in 2020. It employs 1 to 10 people.
Where is Toi Kai Rawa based?
Toi Kai Rawa is headquartered in Tauranga, New Zealand, in the Oceania region.
How does Toi Kai Rawa make money?
One revenue line is on record: grant Funding & Government Contracts.
Who are Toi Kai Rawa's main competitors?
Broad incumbents on record are Te Tumu Paeroa, Ngāi Tahu Holdings, Te Puni Kōkiri (Ministry for Māori Development) and Waikato-Tainui. Priority One is listed as a regional player. Direct peers are Poutama Trust, Māori Women's Development Inc (MWDI) and Te Aratika.
Does Toi Kai Rawa have an API?
No public API is recorded for Toi Kai Rawa.
What industry is Toi Kai Rawa in?
Toi Kai Rawa's product category is Economic Development Services. Its primary akta.pro industry code is EUAHAAAH, Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA), with a secondary code of EDADABAM, Indigenous/Tribal Education Authorities & Boards. Its NAICS code is 921150 and its SIC code is 8600.