THE NOISE CARTEL LIMITED

What THE NOISE CARTEL LIMITED does

The Noise Cartel Limited is a UK-based boutique public relations agency specialising exclusively in the rock, metal, and alternative music genres. Founded in 2009 and registered in England and Wales (Company No. 06948998), the firm operates from London and provides full-service media promotion spanning print (specialist music magazines, national newspapers, student and regional titles), online (websites, blogs, podcasts, social platforms), and broadcast (national and regional radio, TV plugging). The agency is led by Director Adam Sagir, who oversees the overall PR team, and Head of Radio and TV Promotions Nelly Liger-Edinger, who leads the firm's broadcast department and is repeatedly cited as the principal relationship holder with BBC Radio and other UK rock broadcasters.

The company's commercial model is that of a professional services firm: it charges custom fees for retainer- and campaign-based PR engagements with artists, record labels, and music projects. There is no proprietary technology platform, no software product, no API, and no app; the value delivered is human labour and relationships rather than codified IP. The agency is sales-led, relying on direct relationships, industry reputation, and a strong testimonial base from editors at Metal Hammer and Kerrang! and executives at Epitaph/ANTI- Records, Concord Music, and Raw Power Management. A Music Week Award nomination serves as the primary external credential, alongside a publicised track record of securing BBC Radio 1 playlists for acts including Architects, Asking Alexandria, Don Broco, A Day To Remember, Falling In Reverse, and The Pretty Reckless.

The current roster, visible on thenoisecartel.com, numbers over 80 artists spanning established acts (BABYMETAL, Bullet For My Valentine, Ghost, Parkway Drive) and emerging bands across the global rock ecosystem. The firm serves two principal buyer types: (1) record labels seeking UK and international PR coverage for their rock rosters, and (2) individual artist managers and artists running release or tour campaigns. While London-headquartered, the client base is international — drawn significantly from US and European labels — and the agency positions itself as the UK's leading specialist rock PR firm rather than a regional player.

Name

THE NOISE CARTEL LIMITED

Legal name

The Noise Cartel Limited

Website

https://thenoisecartel.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Noise Cartel is a London-based boutique public relations agency providing print, online, and broadcast media promotion exclusively for rock, metal, and alternative music artists and record labels in the UK and international markets.

Ownership category

akta.pro rank

Product category

Music Public Relations

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Audio Production & Podcasting (BPAFAIAE)

Keywords

• Music public relations
• Rock music PR
• Radio promotion services
• Broadcast media plugging
• Artist press campaigns

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Promotion Services: Full service public relations services for rock and alternative music artists, labels, and projects. Services span print media, online platforms, and broadcast promotion including radio and TV plugging.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Noise Cartel is a full-service specialist public relations agency for rock and alternative music, delivering print, online, and broadcast media promotion for artists, record labels, and music projects. Its practice spans national and regional radio plugging (including BBC Radio 1), TV promotion, music press and newspaper coverage, and online media outreach across blogs, podcasts, and social platforms.

Product overview

The Noise Cartel is a full-service specialist rock PR agency (a trading style of The Noise Cartel Limited) offering public relations services for artists, labels, and projects in the rock and alternative music world. The company provides a unified service portfolio centered around PR services, including print media promotion, online media promotion (websites, blogs, podcasts), and broadcast media promotion (radio and TV plugging). The agency is known for strong radio relationships delivering Radio One playlists for acts such as Architects, Don Broco, Falling In Reverse, and The Pretty Reckless. The company is Music Week Award nominated and operates from London, UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Rock PR Services Full-service public relations for rock, metal, and alternative music artists, record labels, and projects. Covers print media (music magazines, national newspapers, student outlets, regional titles), online media (websites, blogs, podcasts, social platforms), and broadcast media promotion under a single integrated campaign.
• Radio and TV Promotion (Plugging) Radio and television plugging service for rock and alternative music, leveraging the agency's network of regional radio contacts, specialist online stations, national radio DJs and producers, and TV outlet relationships. Delivered BBC Radio 1 playlists for Architects, Don Broco, Falling In Reverse, Asking Alexandria, A Day To Remember, and The Pretty Reckless, among others.
• Online Media Promotion Online media coverage service spanning music websites, blogs, podcasts, and social platforms, with initiative-driven social media campaigns for rock and alternative music artists, labels, and projects.

Quantifiable outcome

• Delivered Radio One playlists for Architects, Don Broco, Falling In Reverse, Asking Alexandria, A Day To Remember, and The Pretty Reckless

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• NB Management Group: Larger UK-based music management and services group offering publicity alongside management. A broader incumbent that competes for some of the same label/artist mandates.
• Wasserman Music: Global music agency representing artists, festivals, and brands across touring, marketing, and PR. Large incumbent that increasingly competes with specialist PR firms on artist campaigns.

Direct peers

• Decode PR: UK music and entertainment publicity firm representing artists and labels. Competes in the same UK print, online, and broadcast promotion market.
• Listen Up PR: UK-based music publicity agency focused on rock and metal artists. Closely comparable niche specialist directly targeting the same client segment as The Noise Cartel.
• DawBell: UK entertainment and music PR agency representing artists, labels, and brands. Overlaps with The Noise Cartel on music artist promotion and broadcast PR services.
• Murray Chalmers PR: London-based music and entertainment PR agency working across major labels and artists. Directly comparable specialist music PR firm competing for similar label and artist mandates.
• Kreate: UK music PR and promotions agency working with artists, festivals, and venues. Direct competitor for regional radio, press, and online promotion campaigns.
• Riot! Communications: UK music publicity agency serving rock, alternative, and metal artists. Closest genre-overlapping direct peer competing for the same specialist rock press relationships.
• ID PR: London-based music and entertainment PR agency handling artist campaigns across multiple genres. Competes for the same label and artist budgets in UK music PR.
• Z Factor Publicity: Music publicity agency handling rock, alternative, and metal releases. Direct niche peer in the specialist music PR segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheNoiseCartel
• Xtwitter.com/thenoisecartel
• LinkedInlinkedin.com/company/thenoisecartel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE NOISE CARTEL LIMITED