What Kreate does

Kreate is an Australian creative communications and experiential marketing agency founded in 2007 and headquartered in Sydney, with a secondary office in Melbourne delivering Australia-wide service. The agency specializes in four interconnected verticals: hospitality and food & beverage, retail and FMCG, tourism and destination marketing, and drinks and alcohol brands. Its integrated offering is organized around three core service pillars — PR & Social, Experiential (brand activations, shopper marketing, events, in-store sampling), and Staffing (a national network of trained brand ambassadors and events staff) — supported by specialized modules including social media management, strategy consulting, and partnership facilitation.

The business is service-based with no proprietary technology platform, APIs, or software products. Its core operational asset is a certified field staff workforce holding RSA, Food Handling, and WWCC credentials, operating under HACCP accreditation, which enables compliant execution of alcohol and food activations at scale. Revenue is generated through project-based engagements, retainer contracts, and campaign-based work delivered directly to enterprise and mid-market clients; pricing is quote-based and not publicly disclosed. Client acquisition relies on referrals, industry events, and demonstrated campaign work rather than paid advertising.

Kreate is privately held and bootstrapped with no disclosed external investment, subsidiaries, or ownership changes. The named client roster includes multinational brands such as William Grant & Sons (Hendrick's Gin, Glenfiddich), Hilton Australasia, Singapore Airlines, Royal Caribbean, and Crown Melbourne, alongside Australian institutions like Fed Square, Visit Victoria, and multiple local councils. The agency has been delivering campaigns continuously for 18 years across Australia.

Name

Kreate

Legal name

Kreate

Website

https://kreate.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Kreate is an Australian creative communications and experiential marketing agency founded in 2007, delivering PR, brand activations, and certified events staffing to enterprise clients across hospitality, retail, FMCG, drinks/alcohol, and tourism sectors from offices in Sydney and Melbourne.

Ownership category

akta.pro rank

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services - Creative Agency: Kreate generates revenue through providing integrated communications, experiential marketing, PR & social media, and staffing services to B2B clients. Services are delivered through project-based engagements, retainer contracts, and campaign-based work.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kreate is a creative communications and experiential agency that delivers integrated PR, social media, brand activation and promotional staffing services. Its work spans creative strategy, content production, in-store sampling, venue takeovers, brand experiences, and event staffing, executed through its three core service pillars: PR & Social, Experiential, and Staffing. The agency serves enterprise and mid-market clients in the hospitality, retail, FMCG, drinks and alcohol, tourism and destination marketing sectors across Australia from offices in Sydney and Melbourne.

Product overview

Kreate is a creative communications and experiential agency that operates as a unified service-based offering rather than a software platform. The company delivers integrated campaigns through three core service pillars: PR & Social, Experiential, and Staffing. These core services are supported by specialized modules including Social Media Management, Strategy and Consulting, Partnerships, Experiential Marketing Campaigns, and Promotional and Events Staffing. The agency specializes in the hospitality, retail, FMCG, drinks and alcohol, tourism and destination marketing sectors, operating from Sydney and Melbourne offices with Australia-wide coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• PR & Social Integrated communications agency service bringing campaigns to life through PR and social media, including content production and strategy, with specialization in the lifestyle, hospitality, tourism and retail sectors. Targeted at enterprise and mid-market brands needing integrated earned and social media support.
• Experiential Brand activation and experiential marketing service including experiential campaigns, shopper marketing, events, in-store sampling and bespoke experiences, managed from creative conception right through to implementation. Targeted at enterprise brands and retailers seeking live consumer engagement.
• Staffing Provision of a fully-trained national team of brand ambassadors, promotional and events staff to match all campaigns, events, brands and budget requirements. Staff are HACCP, RSA, Food Handling and WWCC certified. Targeted at brands and agencies needing qualified field staff for activations and events.
• Strategy and Consulting Strategic consulting covering communications, content, PR, social media, crisis communications, event and experiential, brand activation, in-store and retail, destination marketing, consumer engagement, and sponsorship activation strategies. Sold as a standalone advisory service to enterprise clients.
• Partnerships Strategic partnership creation and management for clients to generate mutual benefits, sourcing, creating and facilitating brand, media and industry partnerships. Sold as a standalone offering to enterprise clients seeking sponsorship and co-marketing deal flow.

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, major and minor.

• Visit VictoriacoreStrategic or Co-development PartnerOngoing partnership with Visit Victoria for destination marketing campaigns including the Come From Away show promotion for Comedy Theatre run. Kreate devises campaigns to drive ticket sales and city visits.
• Destination NSWcoreStrategic or Co-development PartnerYCK Laneways project made possible through NSW Government and City of Sydney's CBD Activation grants program. Kreate works with Destination NSW on tourism and hospitality campaigns.
• YCK Laneways ConsortiummajorStrategic or Co-development PartnerPartnership with Sydney's nightlife precinct consortium (York, Clarence and Kent streets) for PR, social media, and event programming including the YCK Laneways Festival and Live at Barrack Street event.
• Collins Street Precinct GroupmajorStrategic or Co-development PartnerOngoing partnership for retail and hospitality precinct marketing, including Moulin Rouge! The Musical partnership creating talkability and themed activations for Collins Street businesses.
• William Grant & Sons AustraliamajorStrategic or Co-development PartnerLong-standing partnership for Hendrick's Gin and Glenfiddich brand activations including Winter Wonderland domes, Flora Adora takeovers, and venue partnerships across multiple venues.
• Peroni / Carlton & United BreweriesmajorStrategic or Co-development PartnerPartnership for Peroni Capri launch at Watson's Bay Boutique Hotel, transforming venue for summer brand experience.
• Fed SquaremajorStrategic or Co-development PartnerOngoing PR and Communications partnership for Fed Square's event programming including Summer at the Square, Autumn/Winter programs, and special events.
• MoutaiminorStrategic or Co-development PartnerPR and media launch event for Moutai Melbourne Boutique opening, including media and influencer tasting events.
• Renascence Group (Alejandro Saravia)majorStrategic or Co-development PartnerOngoing partnership for multiple venue launches including Farmer's Daughters, Morena Melbourne, and Morena Sydney with integrated PR and launch events.
• Four Pillars GinmajorStrategic or Co-development PartnerPartnership for Yuzu Gin venue takeovers at QT Hotels Newcastle and Gold Coast, and ongoing in-store sampling campaigns.
• Crown MelbournemajorStrategic or Co-development PartnerPartnership for Kolkata Cricket Club launch PR and media relations for Mischa Tropp's 160-seat Indian restaurant and sports bar at Crown.
• Hilton AustralasiamajorStrategic or Co-development PartnerMulti-campaign partnership including Glass Brasserie relaunch, Sip Society creative platform, and Burger Month campaign across Australasian properties.
• The Star SydneymajorStrategic or Co-development PartnerTokyo Tastemakers venue transformation for Harvest Buffet at The Star, creating immersive Japanese dining experience.
• United Airlines & Melbourne AirportminorStrategic or Co-development PartnerFed Square Christmas activation partnership promoting direct Melbourne-Los Angeles routes with photo opportunity and competition mechanics.
• Hume City CouncilminorStrategic or Co-development PartnerTwo-year partnership for Discover Hume destination marketing activities through social media and content creation.
• City of KingstonminorStrategic or Co-development PartnerTHIS! Is Kingston destination campaign launch event and Cheers to 30 Years creative strategy and content production.
• Spin Master / Nunn MediaminorStrategic or Co-development PartnerTech Deck Bondi Beach activation on behalf of Spin Master and media agency Nunn Media.
• DASH WatermajorStrategic or Co-development PartnerMelbourne Fashion Festival major partnership with DASH Water sponsorship activation and ongoing brand campaigns.
• So Frenchy, So Chic FestivalminorStrategic or Co-development PartnerPR, media and influencer strategy for French music festival in Melbourne and Sydney for 12th year.
• Bonne MamanminorStrategic or Co-development PartnerHazelnut chocolate spread Australian market launch with Chadstone pop-up cafe and Calle Bakery collaboration.
• GeoconminorStrategic or Co-development PartnerHigh Society launch events for Canberra's tallest mixed-use precinct including media, VIP, and consumer events.
• Royal CaribbeanminorStrategic or Co-development PartnerThe Wiggles partnership for 2025/2026 family cruise holiday offering activation.
• Museums VictoriaminorStrategic or Co-development PartnerDino Dig activation at Fed Square celebrating Triceratops Exhibition launch in partnership with specialist agency Anthem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thinkerbell: Australian independent creative agency known for "measured sorcery" — combines PR, experiential, and brand storytelling for FMCG, alcohol, and retail clients. Closest direct competitor to Kreate's integrated PR + experiential model in the Australian market.
• Brave (Australian creative agency): Australian independent creative agency with integrated brand, PR, content, and experiential offerings. Overlaps with Kreate in hospitality, FMCG, and tourism client work.
• Magnum & Co: Independent Australian PR and communications agency with strong hospitality, F&B, tourism, and lifestyle client base. Competes directly for the same mid-market brand PR and experiential mandates as Kreate.
• Eleven (Elevencom): Australian creative communications agency working across hospitality, tourism, retail, and lifestyle sectors with integrated PR, social, content, and experiential capabilities — a near-direct peer in size and service mix.
• BMF Advertising: One of Australia's most awarded independent creative agencies, with strong credentials in FMCG, retail, and hospitality brand campaigns. Slightly larger and more creative-led, but competing for the same brand-owner budgets.

Broad incumbents

• Publicis Groupe Australia: Major holding-company network with multiple Australian agencies (Publicis, Leo Burnett, Saatchi & Saatchi) covering advertising, PR, content, and experiential. Represents consolidated network competition for Kreate's brand-owner clients.
• Leo Burnett Australia: Global creative network with a strong Australian presence in brand-building, retail, and FMCG campaigns. Competes for the same brand-owner integrated mandates as Kreate, with greater scale and network leverage.
• Ogilvy Australia: Network-owned creative and PR agency operating across Australia in advertising, PR, social, and experiential. Represents the larger competitive threat from global network agencies for integrated regional briefs.
• M&C Saatchi Australia: Network creative agency with Australian operations across advertising, PR, social, and content. Competes for integrated brand-owner mandates in retail, hospitality, and FMCG, with greater scale than Kreate.

Regional players

• Sparks (Australian experiential agency): Specialist experiential and brand activation agency operating globally with strong APAC presence. Comparable in service offering (experiential, sampling, staffing) but UK-headquartered; competes for the same multinational activation briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kreateaustralia
• LinkedInlinkedin.com/company/kreate-australia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreate