Surfing Victoria Incorporated

What Surfing Victoria Incorporated does

Surfing Victoria Incorporated is a non-profit state sporting organization headquartered in Torquay, Victoria, Australia, founded in 1963. It operates as the Victorian state branch of Surfing Australia, the national governing body for the sport, and serves individual surfers, affiliated surfing clubs, and coastal communities across the state. Its core functions include the governance, development, and promotion of surfing participation in Victoria.

The organization's product and service offering is centered on organized surfing competitions and events, coaching and athlete development programs, surf education and water-safety initiatives, and membership services for individuals and clubs. It also engages in advocacy and community programs linked to surf culture, coastal health, and injury prevention. Operational scale is lean, with a staff of 1–10 employees delivering programming across the state.

Surfing Victoria's business model is a multi-stream non-profit revenue structure drawing on individual memberships, event entry fees, club affiliation fees, and government grants. Its commercial and institutional partners include Rip Curl, VicHealth, the Victorian Government, Surf Coast Shire, Bass Coast Shire, the Transport Accident Commission (TAC), URBNSURF, and the World Surf League (WSL). The organization is led by Chief Executive Officer Adam Robertson. No AI or advanced technology capabilities are evident in the available data; the operating model is people- and event-driven rather than technology-driven.

Name

Surfing Victoria Incorporated

Legal name

Surfing Victoria Incorporated

Website

https://surfingvic.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Surfing Victoria Incorporated is a non-profit state sporting organization that governs, develops, and promotes surfing across Victoria, Australia, delivering events, coaching, education, and membership services to individual surfers and affiliated clubs.

Ownership category

akta.pro rank

Product category

State Sporting Association / Surfing Governance Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industries

Surf Schools & Surf Camps (THAAAKAC), Surf, Kitesurf & Wind Sports Adventures (THAJABAK)

Keywords

• State surfing association
• Competitive surfing events
• Boardrider club network
• Sport membership programs
• Junior surfing development

Headquarters

HQ city

Torquay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Surfing Victoria generates revenue through individual and club memberships. Affiliated Boardrider Clubs pay tiered affiliation packages to Surfing Australia and gain access to the JustGO Membership Portal for membership management, event management, and member education. Individual surfers purchase memberships through the Surfing Portal to access competitions, training, and exclusive member offerings.
2. Event Entry Fees: Revenue is generated through competitor entries for state-level events including the Victorian Junior Surfing Titles, Victorian Longboard Titles, UNCLOUD Under 21 State Titles, and club-level competitions. Entries for flagship events such as the Rip Curl GromSearch Phillip Island are managed through online waitlist and registration systems.
3. Club Affiliation Fees: Boardrider Clubs pay affiliation fees to Surfing Australia and Surfing Victoria in tiered packages. Affiliated clubs receive access to the JustGO platform, insurance coverage, governance support, exclusive products and services, and discounted merchandise through partners such as Ministry of Shirts.
4. Government Sport Development Funding: Surfing Victoria receives funding and support from government bodies including VicHealth, the Victorian Government Department of Sport and Major Events, the TAC (Transport Accident Commission), Surf Coast Shire, and Bass Coast Shire for sport development programs, event delivery, and participation initiatives such as Surf Her Way and Indigenous programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Surfing Victoria operates as the official state governing body for surfing in Victoria, delivering sanctioned competitive events (from club-level through state titles up to the WSL Championship Tour Rip Curl Pro Bells Beach), affiliating and supporting Boardrider Clubs and accredited surf schools, and running participation programs such as SurfGroms (juniors), Surf Her Way (women and girls), Indigenous programs, and the Surfers Rescue 24/7 safety course. Memberships, event entry, and member education are managed through the JustGO/Surfing Portal platform.

Product overview

Surfing Victoria Incorporated is the governing body for surfing in Victoria, Australia. The organization offers a comprehensive portfolio of programs including grassroots Boardrider Clubs and Surf Schools, youth development through SurfGroms, women's participation via Surf Her Way, Indigenous programs, and safety education through Surfers Rescue 24/7. It operates an online membership platform (Surfing Portal) and delivers numerous competitive events including the Rip Curl Pro Bells Beach (WSL Championship Tour), Rip Curl GromSearch Phillip Island, Australian Indigenous Surfing Titles, Victorian Junior Surfing Titles, and Longboard Titles. The organization also provides online coaching through Surf Better Now. The portfolio spans participation programs, competitive pathways, education, and events across all age groups and skill levels.

Differentiator

Problem solved

Functional benefit

Brands

• Surf Her Way: Women and Girls program promoting female participation in surfing
• No TXT No Wrecks
• Surfers Rescue 24/7
• SurfGroms

Products and services

• Boardrider Clubs Network of grassroots community surf clubs affiliated with Surfing Australia and Surfing Victoria, providing pathways from club-level to competitive surfing. Clubs receive governance support, insurance, member management tools, and exclusive partner discounts.
• Surf Schools Accredited surf schools delivering professional surf instruction and education programs, affiliated with Surfing Australia and offering insurance, curriculum, and national brand visibility.
• SurfGroms Junior surfing development program for children ages 5-12, teaching fundamental surf skills and ocean safety through a structured curriculum in a fun, safe environment.
• Surf Her Way Women and girls surfing program that creates inclusive club environments and targeted coaching, mentorship, and competition opportunities to increase female participation.
• Indigenous Program Cultural connection program supporting Indigenous Australians through surfing, including the Australian Indigenous Surfing Titles and community-based participation initiatives.
• Surfers Rescue 24/7 Free board rescue and CPR training course providing surfers with essential water safety and emergency response skills.
• Surf Better Now Online surf coaching service providing remote training and instruction resources to surfers seeking to improve their skills outside in-person lessons.
• Rip Curl Pro Bells Beach World Surf League Championship Tour event hosted at Bells Beach, one of surfing's most prestigious professional competitions, attracting the world's best surfers.
• Rip Curl GromSearch Phillip Island Junior surfing competition presented by Bass Coast Shire as part of the Surfing Australia Junior Series, held at Cape Woolamai with top surfers qualifying for the national final.
• Great Ocean Road Women's Surf Fest Women's surfing festival promoting female participation and competition along the Great Ocean Road, supporting the Surf Her Way agenda.
• Australian Indigenous Surfing Titles National celebration of Indigenous surfing and culture, held annually at Djarrak/Bells Beach, providing a culturally significant competitive platform for Indigenous surfers from across Australia.
• No TXT No Wrecks Victorian Junior Surfing Titles Multi-round Victorian junior surfing competition integrated with TAC road safety messaging via the No TXT No Wrecks campaign, targeting young drivers and junior surfers.
• Victorian SUP and Masters Titles Victorian state championships for stand-up paddleboard and masters (over 35) surfers, held at Surf Coast venues and presented by Kieser.
• Victorian Longboard Titles Victorian state championships for longboard surfing across nine divisions and age categories, with champions qualifying for the WSL Bells Beach Longboard Classic.
• UNCLOUD Under 21 Victorian State Titles State titles for under-21 surfers creating a competitive pathway for developing Victorian athletes, sponsored by Uncloud.
• Victorian Teams Titles Boardrider club team competition across Open, Junior, and Women's divisions celebrating club culture and community spirit within the Victorian Boardrider network.
• Surfing Portal Online membership management platform (Azolve Workbench) for purchasing/renewing memberships, entering sanctioned events, and accessing approved courses and member education resources.

Quantifiable outcome

• More than 80 Indigenous surfers from across Australia participate annually in the Australian Indigenous Surfing Titles
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• Rip CurlflagshipStrategic or Co-development PartnerRip Curl is the major naming sponsor of flagship Surfing Victoria events including the Rip Curl Pro Bells Beach (WSL Championship Tour Stop No. 1) and the Rip Curl GromSearch Phillip Island. Rip Curl has extended its support of the Australian Indigenous Surfing Titles for a further three years. As a premier Australian surf brand, Rip Curl's partnership provides significant event sponsorship, brand credibility, and athlete pathway support.
• Bass Coast ShirecoreStrategic or Co-development PartnerBass Coast Shire is the presenting partner of the Rip Curl GromSearch Phillip Island event and provides local government support for major surfing events on Phillip Island. The council actively promotes the economic benefits of surf events for the region, noting that events bring families and visitors that support local businesses.
• Victorian GovernmentcoreStrategic or Co-development PartnerThe Victorian Government (through the Department of Sport and Major Events and the Significant Sporting Events Program) supports Surfing Victoria events including the Australian Indigenous Surfing Titles. Government support includes funding, event promotion, and regional economic development benefits for host communities.
• VicHealthcoreStrategic or Co-development PartnerVicHealth is a major partner of Surfing Victoria, supporting participation programs and healthy lifestyle initiatives. VicHealth's support aligns with public health goals and provides funding for programs that increase physical activity through surfing.
• Surf Coast ShirecoreStrategic or Co-development PartnerSurf Coast Shire provides local government support for events held at Bells Beach/Djarrak and the broader Surf Coast region. The Shire offers event grants and promotional support for major surfing competitions on Wadawurrung Country.
• TAC (Transport Accident Commission)coreStrategic or Co-development PartnerThe TAC is a major partner of the No TXT No Wrecks Victorian Junior Surfing Titles, integrating road safety messaging (No TXT No Wrecks campaign) into the event series. This partnership combines sport participation with public safety education targeting young drivers.
• URBNSURFcoreStrategic or Co-development PartnerURBNSURF Melbourne hosts the Rip Curl GromSearch National Final. As a wave pool facility, URBNSURF provides a world-class training and competition venue that complements ocean-based events, supporting year-round surfing development in Victoria.
• Surfing AustraliaflagshipStrategic or Co-development PartnerSurfing Victoria is the Victorian state branch of Surfing Australia, the national governing body for surfing in Australia. This relationship provides Surfing Victoria with the national framework for Boardrider Club affiliations, event sanctions, rankings, coaching accreditation, and the JustGO membership platform.
• CPR GroupcoreImplementation/ SI/ Consulting PartnerCPR Group is Surfing Australia's preferred provider for governance support to affiliated Boardrider clubs. Through this partnership, Surfing Australia affiliates receive governance advice, AGM support, constitution reviews, strategic planning, conflict resolution, and workshops. CPR Group has 25+ years of experience supporting sporting clubs.
• Ministry of ShirtsminorGTM or Marketing PartnerMinistry of Shirts is a major merchandise partner providing Boardrider Clubs, Surf Schools, and State branches with access to discounted printed club apparel through a dedicated ordering portal. Affiliated clubs receive 25% off standard merchandise packages, starting from $15 for full colour prints.
• UncloudcoreStrategic or Co-development PartnerUncloud is the naming sponsor of the UNCLOUD Under 21 Victorian State Titles and UNCLOUD Victorian Teams Titles, supporting the development pathway for emerging Victorian surfers aged under 21.
• KiesercoreStrategic or Co-development PartnerKieser is the presenting sponsor of the Kieser Victorian SUP and Masters Titles, supporting stand-up paddleboard and masters surfing competition in Victoria.
• Vitality BrandsminorStrategic or Co-development PartnerVitality Brands supports multiple Surfing Victoria events including the Victorian Longboard Titles, Victorian Junior Surfing Titles, and U21 Victorian State Titles, providing product support and sponsorship.
• Cancer Council SunscreenminorStrategic or Co-development PartnerCancer Council Sunscreen is a supporting partner of multiple Surfing Victoria events, providing sun protection products for competitors and event staff, aligning with skin cancer prevention and outdoor water sport safety.
• Water Safety VictoriacoreStrategic or Co-development PartnerWater Safety Victoria supports Surfing Victoria events and programs, promoting water safety awareness and providing resources for safe surfing participation.
• World Surf League (WSL)flagshipStrategic or Co-development PartnerThe World Surf League sanctions the Rip Curl Pro Bells Beach as Stop No. 1 of the WSL Championship Tour, bringing the world's best professional surfers to Victoria. The WSL also sanctions the Phillip Island Pro QS 4000 event. This partnership elevates Victoria's global profile as a premier surfing destination.
• Park Lane Holiday ParksminorStrategic or Co-development PartnerPark Lane Holiday Parks Phillip Island supports the Rip Curl GromSearch Phillip Island event and Victorian Junior Surfing Titles, providing accommodation options for competitors and their families.
• WorkSafe VictoriaminorStrategic or Co-development PartnerWorkSafe Victoria is a major partner supporting safe work practices in sporting environments and contributing to event safety frameworks.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Surfing Australia: National governing body for surfing in Australia and Surfing Victoria's parent organization. Operates the same club affiliation model, JustGO membership platform, and national event series, with Surfing Victoria functioning as its Victorian state branch.
• Surfing NSW: State sporting association for surfing in New South Wales and Surfing Australia state branch. Runs an analogous Boardrider Club network, state titles, and participation programs targeting the same member and event-driven model as Surfing Victoria.
• Surfing Queensland: Queensland state branch of Surfing Australia. Delivers the same Boardrider Club affiliation, state championships, and surf school accreditation framework as Surfing Victoria, serving as a directly comparable peer in a different coastal geography.
• Surfing South Australia: South Australian state branch of Surfing Australia running the same Boardrider Club network and state-level competitive events. Comparable in scale and operating model to Surfing Victoria.
• Surfing Western Australia: Western Australian state branch of Surfing Australia operating the same club and surf school affiliation, state titles, and coaching accreditation structure. Highly comparable in operating model to Surfing Victoria despite differing geography.
• Surfing Tasmania: Tasmanian state branch of Surfing Australia. Operates an analogous Boardrider Club affiliation, surf school accreditation, and state titles model for a smaller coastal market - directly comparable in structure to Surfing Victoria.

Broad incumbents

• World Surf League (WSL): Global professional surfing tour organizer that sanctions the Rip Curl Pro Bells Beach at Surfing Victoria's venues. Not a state federation, but the governing body for professional competitive surfing that interacts closely with Surfing Victoria's event portfolio.

Others

• International Surfing Association (ISA): International federation recognized by the IOC as the world governing body for surfing. Operates at a global level rather than competing with Surfing Victoria directly, but sets the Olympic and international competitive framework within which Surfing Victoria's pathways operate.

Regional players

• Surfing England: National governing body for surfing in England delivering club affiliations, coaching accreditation, and competitive pathways. Highly comparable structurally to Surfing Victoria as a state-equivalent federation, but serving a different geography.
• Surfing GB: UK-based surfing federation providing club affiliation, surf school accreditation, and competitive pathways. Structurally analogous to Surfing Victoria, but operating primarily in the UK/Ireland rather than competing directly in Victoria.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SurfingVictoria
• YouTubeyoutube.com/channel/UCsnSQ_WmRfUfQ-bIznm_f-g
• Facebookfacebook.com/surfingvictoria
• LinkedInlinkedin.com/company/surfingvictoria
• Instagraminstagram.com/surfingvictoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfing Victoria Incorporated