What Surfing Western Australia does

Surfing Western Australia (Surfing WA) is the state sporting organization for surfing in Western Australia, founded in 1964 and headquartered at Trigg Beach. It operates as an incorporated non-profit association under the governance of Surfing Australia, the national sporting organization, and manages all surfing disciplines (shortboard, longboard, bodyboard, SUP) from grassroots participation through elite international competition. The organization oversees a network of 26 affiliated Boardrider Clubs and 18 licensed surf schools spanning Karratha to Esperance, serving 4,088 state-wide competitors, 71,000+ surf school participants, and reaching 1.5 million people annually through events and programs. Its annual calendar includes 26 events, from grassroots junior competitions through the WSL Championship Tour Margaret River Pro and the WSL Longboard Tour Lavan Whalebone Classic.

Surfing WA's product portfolio spans four pillars: participation programs (Surfing WA Surf School, SurfGroms, Learn To Surf, Beyond Waves, Surfers Rescue 365, Swellness, Surf Better Now); membership and club services (annual memberships with insurance coverage, 26 affiliated Boardrider Clubs, 18 licensed Surf Schools); competitive events spanning all disciplines; and athlete development pathways (WA Junior Development Program, Talent UNLSHD Female Surfing Program, Wadandi Surf Academy). The technology stack runs on LiveHeats for real-time competition scoring and heat management, Streamer for live event streaming, and the Surfing Portal (Azolve) for membership and event registration. The organization is preparing for the 2027 opening of the Perth Surf Park, a co-development with Aventuur featuring a 62-module Wavegarden Cove lagoon.

Revenue is generated through four primary streams: annual membership subscriptions (January to December, including insurance coverage under Surfing Australia's national policy), event entry fees, the organization's own surf school operations, and a multi-tier sponsorship and partnership program (Major, Corporate, Supporting, Industry). Sponsorship partners include government agencies (DPIRD, Healthway, Road Safety Commission), corporate brands (Club Med, Melville Toyota, Lavan), and industry suppliers (Creatures of Leisure, SafeStyle, We Are Feel Good Inc.). Pricing is positioned to provide the cheapest possible participation cost. The go-to-market is community-led and event-driven, reaching customers through grassroots networks, the digital portal, and high-profile professional events.

Name

Surfing Western Australia

Legal name

Surfing Western Australia Inc.

Website

https://surfingwa.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Surfing Western Australia is a non-profit state sporting organization founded in 1964 that governs and promotes all surfing disciplines across Western Australia, managing 26 affiliated Boardrider Clubs, 18 licensed surf schools, 26 annual events, and pathways from grassroots participation through the WSL Championship Tour.

Ownership category

akta.pro rank

Product category

State Sporting Organization Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sailing & Water Sports Teams/Clubs (Sailing, Rowing, Surfing) (MPAKABAH)

akta.pro secondary industry

Surf Schools & Surf Camps (THAAAKAC)

Keywords

• State sporting organization
• Surfing event management
• Surf school programs
• Athlete development pathway
• Membership services

Headquarters

HQ city

Trigg Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership running from January 1 to December 31, providing access to Surfing WA programs, competitions, and events. State Membership includes coverage under Surfing Australia's National Public Liability and Professional Indemnity Insurance Policy during sanctioned activities. Members may also receive exclusive partner discounts.
2. Event Entry Fees: Entry fees for competitions and courses. Entry fees are generally non-refundable per governance policy. Events include junior titles, state championships, specialty events, and elite competitions.
3. Surf School Operations: Surfing WA operates its own surf school 'Surfing WA Surf School' offering Learn To Surf programs and SurfGroms (kids programs). The surf school generates revenue through course registrations.
4. Sponsorship and Partnerships: Partnership packages at multiple tiers (Major, Corporate, Supporting, Industry) providing brand exposure through events, digital platforms, and programs. Partners include government agencies, corporate brands, and industry suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Surfing Western Australia is the state sporting organization that manages and promotes surfing across Western Australia across all disciplines (shortboard, longboard, bodyboard, SUP). It operates learn-to-surf instructional programs through its own Surfing WA Surf School and a network of 18 licensed surf schools, runs annual membership programs with insurance coverage, delivers 26 competitive events ranging from grassroots junior competitions through to international professional events like the WSL Championship Tour Margaret River Pro, and supports a network of 26 affiliated Boardrider Clubs statewide.

Product overview

Surfing Western Australia is a state sporting organization that manages surfing across all disciplines (shortboard, longboard, bodyboard, SUP) from grassroots participation through to international professional events. The organization's product portfolio centers on four pillars: (1) Participation Programs including the Surfing WA Surf School, SurfGroms kids program, Learn To Surf lessons, Beyond Waves women's initiative, Surfers Rescue 365 safety training, Swellness wellness activities, and Surf Better Now online improvement program; (2) Membership and Club Services encompassing memberships with insurance coverage and a network of 26 affiliated Boardrider Clubs and 18 licensed Surf Schools; (3) Competitive Events including the Margaret River Pro (WSL Championship Tour), Lavan Whalebone Classic (WSL Longboard Tour), WA Junior Surfing Titles, Taj's Small Fries, WA Surf Masters Championships, WA Bodyboard Championships, WA SUP Championships, Corsaire Aviation King of the Point, WA Longboard Championships, and WA Local Trials; and (4) Athlete Development through the WA Junior Development Program, Talent UNLSHD Female Surfing Program, and Wadandi Surf Academy indigenous program. The Perth Surf Park (construction announced 2026) represents a major upcoming facility addition.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Membership
• Surfing WA Surf School
• SurfGroms
• Learn To Surf
• Beyond Waves
• Surfers Rescue 365
• Swellness Activities
• Surf Better Now
• Margaret River Pro
• Lavan Whalebone Classic
• WA Junior Surfing Titles
• Taj's Small Fries
• WA Surf Masters Championships
• WA Bodyboard Championships
• WA SUP Championships
• Corsaire Aviation King of the Point
• WA Longboard Championships
• WA Local Trials
• WA Junior Development Program
• Talent UNLSHD Female Surfing Program
• Wadandi Surf Academy

Quantifiable outcome

• 4,088 state-wide competitors participating annually
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

22 partnerships are on record, tiered core, major, supporting, corporate and industry.

• AventuurcoreStrategic or Co-development Partner · 2 April 2026Partnership for Perth Surf Park development. The surf park will feature a 62-module Wavegarden Cove lagoon, one of the largest in the world, with surfing members' clubhouse, high-performance surf academy, wellness studio, and retail facilities. Expected to create 280+ construction jobs and 100 full-time operational roles, contributing $300 million to WA economy over operating life.
• CITS (Centre for International Trade and Investment)majorGTM or Marketing PartnerGovernment trade and investment body supporting Surfing WA's initiatives to develop women in surfing and general participation programs.
• DPIRD (Department of Primary Industries and Regional Development)majorGTM or Marketing PartnerGovernment department providing shark monitoring and safety support, including installation of receivers at Margaret River for competitor safety.
• HealthwaymajorGTM or Marketing PartnerGovernment health promotion agency partnering on Think Mental Health initiative supporting surfer wellbeing.
• Road Safety Commission Western AustraliamajorGTM or Marketing PartnerGovernment road safety body partnering on #NoTxtNoWrecks campaign.
• Think Mental HealthmajorGTM or Marketing PartnerMental health initiative supported through Surfing WA events and programs, promoting wellbeing in the surfing community.
• MyUVsupportingGTM or Marketing PartnerUV safety awareness partner supporting sun safety education.
• Club MedcorporateGTM or Marketing PartnerPremium all-inclusive holiday provider sponsoring Club Med WA Junior Surfing Titles and supporting development of surfing in WA.
• Melville ToyotacorporateGTM or Marketing PartnerCorporate partner sponsoring Surfing WA events and programs.
• LavansupportingGTM or Marketing PartnerLeading WA law firm and naming rights sponsor of the Lavan Whalebone Longboard Classic since its founding in 1998.
• SafeStylesupportingGTM or Marketing PartnerWA-born eyewear brand created by tradies, supporting surfing events including Corsaire Aviation King of the Point and West Coast Suspensions WA Surf Masters Championships.
• West Coast SuspensionssupportingGTM or Marketing PartnerSpecialist suspension supplier (established 1924) sponsoring West Coast Suspensions WA Surf Masters Championships and Over 60 Men division.
• City of StirlingsupportingGTM or Marketing PartnerLocal government partner supporting surfing events in the Perth metropolitan area.
• City of MandurahsupportingGTM or Marketing PartnerLocal government partner in Peel region.
• Shire of Augusta Margaret RiversupportingGTM or Marketing PartnerLocal government partner supporting events in the Margaret River region including the Margaret River Pro.
• City of BusseltonsupportingGTM or Marketing PartnerLocal government partner in the South-West region.
• City of Greater GeraldtonsupportingGTM or Marketing PartnerLocal government partner in the Mid-West region.
• AventuurindustryStrategic or Co-development PartnerGlobal surf park developer and operator developing Perth Surf Park in Jandakot. Surfing WA works with Aventuur on the project which will deliver consistent waves to Perth surfers with first waves expected Spring 2027.
• SurflineindustryTechnology or IntegrationIndustry partner providing surf forecasting information.
• We Are Feel Good Inc.industryGTM or Marketing PartnerAustralian-made sunscreen brand supporting Surfing WA programs.
• Creatures of LeisureindustryGTM or Marketing PartnerSurf accessories brand supporting Surfing WA events and programs.
• Red EquipmentindustryGTM or Marketing PartnerSurf equipment brand offering member discounts through the membership program.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Surf Life Saving Australia: National coastal safety and surf lifesaving organization. Comparable as a national non-profit sporting body managing member-based surf/ocean programs, governance, and event portfolios across Australia with similar volunteer and insurance dynamics.
• World Surf League: Global professional surfing tour operator and sanctioning body. Surfing WA is a host/partner for WSL Championship Tour and Longboard Tour events in WA, making WSL both a key commercial partner and an industry incumbent whose calendar decisions materially affect Surfing WA.
• Surfing Australia: National parent sporting organization for surfing in Australia. Directly comparable as the apex governing body of which Surfing WA is a state affiliate, with national coordination, insurance frameworks, and high-performance pathways that mirror Surfing WA's state-level functions.

Direct peers

• Surfing Victoria: Victorian state sporting organization for surfing. Runs the same affiliation, licensing, event-sanctioning, and development pathway model that Surfing WA executes in Western Australia.
• Surfing Tasmania: Tasmanian state sporting organization for surfing. Smaller-scale but structurally identical peer operating the same membership, club affiliation, and competition pathway framework under Surfing Australia.
• Surfing NSW: New South Wales state sporting organization for surfing under Surfing Australia. Most directly comparable peer — operates the same model of sanctioned events, boardrider club affiliations, surf school licensing, and membership subscriptions in a different state geography.
• Surfing South Australia: South Australian state sporting body for surfing. Closely comparable as a smaller state affiliate under Surfing Australia delivering parallel event management, club governance, and participation programs.
• Surfing Queensland: Queensland state sporting organization for surfing. Direct peer running parallel surf school licensing, boardrider clubs, member programs, and event sanctioning for competitive and recreational surfers in another Australian state.

Others

• International Surfing Association: International federation recognized by the IOC for surfing. Industry-level peer representing the global governing body whose rules, pathways, and Olympic qualification feed into Surfing WA's high-performance programs and athlete development.

Regional players

• Surfing New Zealand: National surfing governing body in New Zealand. Comparable as a regional peer running an analogous model of event sanctioning, surf school affiliation, and competitive pathways in a different but adjacent geography to Western Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/surfing_wa
• YouTubeyoutube.com/@surfing_wa
• Facebookfacebook.com/surf.westernaustralia
• LinkedInlinkedin.com/company/surfing-wa
• Instagraminstagram.com/surfing_wa

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Surfing Western Australia