Swish Sports

What Swish Sports does

Swish Sports is a privately held software company founded in 2021 and headquartered in Provo, Utah, that builds mobile and web applications for managing pickleball clubs, tournaments, and recreational play. Its product surface comprises three core modules — Club Management, Tournament Software, and Recreational Play — delivered through the Swish Sports mobile app on iOS and Android, a web-based Club Portal for administrative workflows, and a separate SwishTournaments.com platform for event registration and payments. The platform is differentiated by its pickleball-specific feature set, including automated tournament bracket generation, multi-format event support (Round Robin rotating/set partner/mixed, MiLP-Style, King of the Court, Ladder League, Inter-club Leagues), flexible roster management, and multi-week league automation.

The company's go-to-market combines a product-led growth motion for recreational players (self-serve mobile app downloads with a free tier and a $2.50/month paid plan or $35/month Friend Group plan for up to 20 members) with a sales-assisted motion for clubs, supported by demo booking via HubSpot and dedicated clubs, tournaments, and recreational teams. Club pricing is structured in three tiers: Virtual Club at $75/month, Pro Club at $125/month, and Enterprise at $200/month, each with a six-month minimum term. The company has built a meaningful integration ecosystem, most notably a native DUPR API for one-click score uploads and integrations with six court booking system partners (Court Reserve, playbypoint, Racquet-Desk, podplay, OpenCourt, and Facility Ally), enabling clubs to flow registration and payment data between systems.

Swish Sports operates as a bootstrapped LLC with 1-10 employees, serves recreational users across the United States, Canada, the United Kingdom, New Zealand, and Australia, and generates revenue primarily through club subscriptions, individual recreational subscriptions, and tournament-related payment processing fees. No external funding rounds, institutional investors, or disclosed financial metrics are present in the available source material.

Name

Swish Sports

Legal name

Swish Sports LLC

Website

https://swishsportsapp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Swish Sports, founded in 2021 in Provo, Utah, provides mobile and web software for managing pickleball clubs, tournaments, and recreational play, integrating with DUPR and six court booking systems, and monetizing via tiered club subscriptions and individual user plans.

Ownership category

akta.pro rank

Product category

Pickleball and Racquet Sports Club Management Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Club management software
• Tournament management software
• Pickleball software platform
• Recreational sports apps
• Racquet sports management

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Club Subscriptions: Monthly recurring subscriptions for racquet clubs with tiered plans: Virtual Club ($75/mo), Pro Club ($125/mo), and Enterprise ($200/mo). Billed monthly with 6-month minimum term. Includes DUPR API access, unlimited leagues, and dedicated support depending on tier.
2. Recreational User Subscriptions: Individual users pay $2.50/month or $35/month for Friend Group (up to 20 members). Provides ability to create/join recreational games, round robins, leagues, and tournaments. 7-day free trial included.
3. Tournament Registration & Payment Processing: Tournament hosts process registration and payments through SwishTournaments.com. Tournament hosts incur Stripe fees for cancellations/withdrawals plus $5 tech fee for players added outside the registration system.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Swish Sports provides mobile and web-based software for managing pickleball clubs, tournaments, and recreational play. The platform automates round robins, leagues, ladders, and tournaments with features such as automatic bracket creation, DUPR score uploads, and integrations with court booking systems, serving racquet clubs, tournament hosts, and individual recreational players.

Product overview

Swish Sports is a unified platform comprising a mobile application (Swish Sports App) and web platforms (SwishTournaments.com and Club Portal) that work together to serve three distinct user segments: pickleball/racquet clubs, tournament hosts, and recreational players. The core Swish Sports App provides club management, tournament software, and recreational play modules as integrated features within a single product. The Club Portal serves as the administrative backend for club management. SwishTournaments.com handles tournament registration and payment processing as a separate web platform. Club subscriptions are offered in three tiers (Virtual Club at $75/month, Pro Club at $125/month, Enterprise at $200/month), while recreational users can choose between free, paid ($2.50/month), or friend group ($35/month) plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Swish Sports App Main mobile application platform for pickleball and racquet sports management, providing club programming, tournament hosting, and recreational play organization features accessible via iOS and Android apps for clubs, tournament hosts, and individual players.
• Club Management Software A pickleball and racquet club management offering that automates club programming including round robins, leagues, tournaments, inter-club leagues, and ladder leagues, with DUPR API access and court booking system integrations. Sold as a monthly subscription to clubs at the Virtual ($75/mo), Pro ($125/mo), or Enterprise ($200/mo) tiers.
• Tournament Software Software that automates tournament registration, payments, day-of management, bracket creation, and DUPR score uploads, accessible via mobile phone or iPad for tournament hosts and club directors.
• Recreational Play Software A module within the Swish app that enables recreational players to organize games, round robins, leagues, and tournaments with automated court assignments, flexible rosters, multi-week league setup, and group messaging. Sold to individual players via free, paid ($2.50/month), or friend group ($35/month) subscriptions.
• SwishTournaments.com A separate web platform for tournament and league registration and payment processing, distinct from the mobile app, used by clubs and tournament hosts to manage event registration and collect entry fees through Stripe.
• Club Portal A web-based administrative portal for club managers to configure club settings, manage member subscriptions, access the employee group feature, and oversee club operations as the backend for Swish club subscriptions.

Quantifiable outcome

• No extra work required to grow tournament, DUPR event, and round robin volume

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

One partnership is on record.

• DUPRcoreTechnology or IntegrationDUPR (Dynamic Universal Pickleball Rating) API integration allows clubs to run entire leagues or tournaments on the Swish app and upload scores to DUPR with one click. Eliminates manual score uploads for players.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/playswishsports
• LinkedInlinkedin.com/company/swish-sports-app
• Instagraminstagram.com/swish_pickleball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swish Sports