What Dupr does

DUPR (Dynamic Universal Pickleball Rating) is a private U.S.-based sports technology company founded in 2021 and headquartered in Delray Beach, Florida, that operates the largest standardized skill-rating platform for pickleball. Its core product is a proprietary rating algorithm that assigns every player a dynamic skill score on a scale from 2.000 (beginner) to 8.000 (professional), updated automatically as match results are reported. DUPR serves individual players, clubs, tournament organizers, coaches, and collegiate/high-school programs across 183 countries, and it claims over 1 million rated players, 12,000+ affiliated clubs, and 10M+ logged matches. The company distributes through iOS and Android mobile apps, a web dashboard, and deep integrations with club and tournament management platforms (e.g., Pickleball Central, PickleballTournaments.com, JOOLA, Just Courts, Scoreholio, Playbypoint) that automatically sync match results into DUPR.

DUPR monetizes primarily through three streams: a consumer-facing DUPR+ premium subscription offering an ad-free experience, exclusive tournament access, and partner-brand discounts; exclusive official rating licensing for governing bodies and professional tours, including a December 2025 landmark deal making DUPR the official exclusive rating system for USA Pickleball; and event partnership activation with flagship competitions such as the Pickleball World Cup (official rating partner for three consecutive years) and major professional tours (PPA Tour, Major League Pickleball, Minor League Pickleball). Additional ecosystem products include a coaching marketplace (DUPR Coach), a Minor League Pickleball development league, collegiate and high-school leagues with ambassador programs, and club management tooling. The company raised $8 million from Raine Ventures in January 2024 and operates with a lean 11-50 person team.

Go-to-market is product-led and self-serve: players can sign up directly through the website or app, get an initial rating from a single match result, and benefit from automatic rating updates. Growth is accelerated through institutional partnerships with national governing bodies (USA Pickleball, Pickleball Canada, Pickleball England, Indian Pickleball Association) and by the network effect of each new club or tournament integration feeding more match data into the rating algorithm. Notable endorsers and an investor include former world #1 tennis player Andre Agassi.

Name

Dupr

Legal name

DUPR INC.

Website

https://mydupr.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

DUPR is a pickleball skill-rating platform that assigns dynamic player ratings on a 2.000-8.000 scale, serving over 1 million individual players, 12,000+ clubs, and governing bodies including USA Pickleball, PPA Tour, and Major League Pickleball across 183 countries via mobile app, web dashboard, and tournament-platform integrations.

Ownership category

akta.pro rank

Product category

Sports Rating & Analytics Platform

akta.pro primary industry

Player Account Management (PAM), CRM & Loyalty Platforms (MPAEAKAF)

Keywords

• Pickleball rating system
• Sports skill analytics
• Tournament management platform
• Club management software
• Athlete performance tracking

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. DUPR+ Subscription: Premium subscription service offering ad-free app experience, exclusive tournament access, and discounts on pickleball gear from partner brands. This is the primary revenue stream for individual consumers.
2. Official Rating System Licensing: Partnership with USA Pickleball making DUPR the official exclusive rating system for all USA Pickleball events. This provides licensing revenue and positions DUPR as the sport's standard.
3. Event Partnership Activation: Official rating partner for the Pickleball World Cup and other major tournaments. Partnerships provide brand exposure and integration into global competitive events.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

DUPR is the world's most accurate pickleball rating system, providing real-time skill assessments on a 2.000 (beginner) to 8.000 (professional) scale derived from match results via a proprietary algorithm. The platform serves 1M+ rated players across 183 countries and 12,000+ clubs, with results synced automatically from partner club and tournament platforms. It also offers a DUPR+ premium subscription, event/club/coach modules, and collegiate, high school, and Minor League programs.

Product overview

DUPR is a unified pickleball rating ecosystem consisting of the core DUPR (Dynamic Universal Pickleball Rating) system as its foundation, supplemented by the DUPR mobile app for player engagement and match tracking, and premium DUPR+ subscription service. The platform extends through specialized programs including Minor League Pickleball for amateur development, the Collegiate League with rankings and ambassador programs, and High School programs. Additional components include the DUPR Coach marketplace for connecting players with instructors, DUPR Events for tournament discovery and registration, and DUPR Club for community organization. The system serves as the official rating partner for USA Pickleball, Major League Pickleball (MLP), PPA Tour, and the Pickleball World Cup, making it the central measurement infrastructure for the global pickleball ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• DUPR+: Premium subscription service offering discounts on pickleball brands, exclusive tournament access, and ad-free app experience

Products and services

• DUPR (Dynamic Universal Pickleball Rating)

Quantifiable outcome

• Over 1 million DUPR rated pickleball players globally
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor, core and flagship.

• Kitchen BlockersminorGTM or Marketing Partner · 8 January 2026Kitchen Blockers became the official lensless eyewear partner of DUPR. The company will activate at DUPR-affiliated events and tournaments, providing players with eye safety education and access to protective eyewear products.
• Indian Pickleball Association (IPA)coreStrategic or Co-development Partner · 11 December 2025Partnership integrating Indian pickleball into the global DUPR ratings platform. The inaugural Indian Pickleball League (IPBL) benefited from this integration, advancing India's pickleball scene with standardized ratings.
• USA PickleballflagshipStrategic or Co-development Partner · 5 December 2025Landmark partnership making DUPR the official exclusive rating system for all USA Pickleball events, including major tournaments. The collaboration aims to unify the sport's rating standards and improve competitive fairness across all levels.
• Pickleball World CupflagshipStrategic or Co-development Partner · 30 August 2025DUPR is the official rating partner for the Pickleball World Cup for the third consecutive year. The 2025 edition in Da Nang, Vietnam draws over 4,000 players from more than 80 countries across 160 competition categories. The partnership is described as structural to the sport's global expansion, positioning DUPR as the standard for data-driven player performance measurement.
• Major League Pickleball (MLP)flagshipStrategic or Co-development PartnerOfficial rating partner for MLP (now part of Pickleball Inc.). MLP DoorDash is a major professional league using DUPR as its official rating system.
• PPA TourflagshipStrategic or Co-development PartnerOfficial rating partner for the Professional Pickleball Association Tour (now part of Pickleball Inc.). The PPA Tour is the premier professional pickleball tour.
• Minor League PickleballcoreStrategic or Co-development PartnerOfficial rating partner for Minor League Pickleball, providing pathway for emerging players.
• Pickleball CentralcoreTechnology or IntegrationPlatform integration allowing results to sync automatically to DUPR. Pickleball Central is a major platform for pickleball equipment, tournaments, and management.
• PickleballTournaments.comcoreTechnology or IntegrationPlatform integration for automatic result syncing. Part of Pickleball Inc. assets.
• JOOLAminorGTM or Marketing PartnerEquipment brand partner with integration and brand presence on DUPR platform.
• Pickleball CanadacoreStrategic or Co-development PartnerNational governing body partnership for Canadian pickleball integration into DUPR rating system.
• Pickleball EnglandcoreStrategic or Co-development PartnerNational governing body partnership for English pickleball integration into DUPR rating system.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scoreholio: Scoreholio is a generic sports scoring and tournament management app widely used in pickleball, providing live scoring and player statistics. It overlaps with DUPR's event/club tooling and is a partner on the DUPR platform.
• PickleballTournaments.com: PickleballTournaments.com is one of the largest pickleball tournament registration platforms and is part of the Pickleball Inc. ecosystem. It competes with DUPR Events for tournament organizer relationships and integrates results into DUPR.
• Global Pickleball Network (GPN): GPN is a pickleball tournament and player management platform that competes for the same club and tournament organizer customers as DUPR, and offers its own player skill/seed rating functionality. Already listed as a DUPR partner on the website.
• Universal Tennis Rating (UTR): UTR is the most direct comparable: a subscription-based, algorithm-driven skill rating system for tennis players. DUPR mirrors UTR's playbook in pickleball — universal rating scale, integration with tournaments and clubs, professional tour partnerships, and a freemium-to-paid conversion model.
• Pickleball Brackets: Pickleball Brackets is a tournament management platform serving club directors and tournament organizers — directly overlapping with DUPR's club/event products and competing for the same operational workflow.
• Playbypoint: Playbypoint is a pickleball facility and league management platform used by clubs to organize play, run ratings, and schedule courts — competing for the same club-management wallet as DUPR Club.

Emerging players

• DinkGrid: DinkGrid is a pickleball-specific player and tournament analytics platform offering shot-level statistics and match breakdowns. It targets the same coaching and serious-player segments as DUPR's analytics dashboard, but with a more granular video/shot-data angle.

Broad incumbents

• Hudl: Hudl is the dominant video-based performance platform for sports teams and athletes. While broader than pickleball, Hudl serves a similar role of providing standardized performance data to athletes, coaches, and clubs — a category DUPR competes in for the pickleball coach/player workflow.
• Catapult Sports: Catapult is a publicly listed athlete monitoring and performance analytics provider for professional sports teams. It represents the institutional, professional-grade end of the sports performance data category that DUPR's rating algorithm sits within.
• GHIN (USGA Handicap Index Network): GHIN is the established handicap/rating system for golf, operated as the official standard by the USGA and used by millions of recreational golfers. It is the closest analog in scale, institutional backing, and freemium model for an officially sanctioned skill rating system.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DUPRpb
• YouTubeyoutube.com/@DUPRPB
• Facebookfacebook.com/DUPRPB
• LinkedInlinkedin.com/company/dupr
• Instagraminstagram.com/duprpb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dupr