Sr Artefacts Private Limited

What Sr Artefacts Private Limited does

SR Artefacts Private Limited (DBA SR Artefacts Silversmiths) is a Mumbai-based, family-owned MSME founded in 1989 that designs, manufactures, imports, and retails silverware, silver-plated gifts, and designer silver and porcelain home décor. The company operates a curated multi-brand portfolio including its in-house brand Episode (over 10,000 designs in 92.5% guaranteed sterling silver and silver-plated products), Arunya (contemporary silver gifting articles), and exclusive representation rights in India for Amrapali and Tribe Amrapali (Jaipur), Robbe & Berking (Germany, est. 1874), Castillo (Mexico, Wolmar and Emilia Castillo), Casa Reale and Camilletti Argenterie (Italy). Customised design services and limited-edition artist collaborations are core capabilities, with a stated emphasis on blending classical and contemporary aesthetics.

The business operates through six physical retail outlets concentrated in Mumbai — including the flagship store at Worli, an Episode store and Amrapali Jewels at Juhu, an Arunya boutique at Worli, a Tribe Amrapali boutique at High Street Phoenix Palladium mall, and a Tribe Amrapali boutique at Mumbai International Airport Terminal 2 — supplemented by an Arunya e-commerce storefront at arunyasilver.com and the broader Tribe Amrapali e-store. Distribution is direct-to-consumer retail and e-commerce, with no disclosed B2B, wholesale, or licensing channels beyond the brand representation agreements. Pricing is not publicly disclosed and is positioned across premium luxury price points with customisation options.

The company is family-controlled by the Sarawgi family: Shobha Sarawgi (Founder), Prashant Sarawgi (Managing Director), and Vandana Sarawgi (Designer & CEO). It has no disclosed external investors, funding rounds, acquisitions, or parent company, and operates as a private MSME with a stated headcount of 1-10 employees. No revenue figure is publicly disclosed. Geographic reach is concentrated in Maharashtra/Mumbai with limited multi-city presence via Tribe Amrapali boutiques in three Indian cities, and no global footprint claim is made.

Name

Sr Artefacts Private Limited

Legal name

SR Artefacts Pvt. Ltd.

Website

https://srartefacts.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

SR Artefacts Silversmiths is a Mumbai-based, family-owned MSME founded in 1989 that designs, manufactures, imports, and retails premium silverware, silver-plated gifts, and designer silver and porcelain home décor across its own and represented international brands (Episode, Arunya, Amrapali, Robbe & Berking, Castillo), serving collectors, premium gifting buyers, and luxury lifestyle consumers via six Mumbai boutiques and e-commerce.

Ownership category

akta.pro rank

Product category

Luxury Silverware and Home Decor

NAICS

Jewelry and Silverware Manufacturing (339910), Home Furnishings Retailers (44912), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Jewelry, Silverware & Plated Ware (3910), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

akta.pro secondary industry

Vintage & Antique Collectibles Retail (CRALAGAE)

Keywords

• Luxury silverware
• Silver home decor
• Custom silverware design
• Silver gift articles
• Handcrafted silverware

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Silverware Product Sales: Direct retail sales of silverware including customised silverware, mementoes, memorabilia, collectables, and limited edition silver items. Products include silver-plated items, home décor pieces, and gifting articles across various price points.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

SR Artefacts Private Limited designs, manufactures, imports, and retails silverware, silver-plated gifts, and designer silver and porcelain home decor. The company offers customised silverware, mementoes, and memorabilia, alongside branded portfolios (Episode, Arunya, Amrapali, Tribe Amrapali) and exclusive international brand partnerships (Robbe & Berking, Castillo, Casa Reale, Camilletti Argenterie). Products are sold through six physical retail boutiques in Mumbai and an online e-store (Arunya).

Product overview

SR Artefacts Private Limited operates as a silversmith company established in 1989, offering a portfolio of silverware products through multiple brands. The company runs an e-store called Arunya featuring premium, functional silver gifting articles, alongside in-house brand Episode with over 10,000 silver designs. The company also represents or is affiliated with several international luxury brands including Amrapali (jewelry), Robbe & Berking (German cutlery), Castillo (Mexican porcelain/silver), and Italian brands Casa Reale and Camilletti Argenterie. With six domestic outlets including stores at Mumbai International Airport, the company positions itself as a definitive silverware destination for collectors and connoisseurs of fine things.

Differentiator

Problem solved

Functional benefit

Brands

• Episode: Pioneer in artistic innovation in silverware in India with over 10,000 designs in 92.5 percent guaranteed silver and silver-plated products.
• Tribe Amrapali
• ARUNYA
• Amrapali

Products and services

• Arunya Silver Gifting Collection Premium, chic, functional silver gifting articles offered through an online e-store that bridge traditional and contemporary aesthetics. Features stylish, functional silver gifts suitable for various occasions and price points, with customisation options available for individual buyers.
• Episode Silverware Collection In-house silverware brand pioneering artistic innovation in India with over 10,000 designs in 92.5 percent guaranteed silver and silver-plated products. Targets collectors and connoisseurs of fine things.
• Amrapali Jewellery Collection Renowned jewellery collection from Jaipur represented by SR Artefacts in Mumbai, featuring magnificent pieces and rare craftsmanship that harmonizes classical traditions with modern interpretations of ancient aesthetic and techniques.
• Tribe Amrapali Collection Sub-brand of Amrapali combining the essence of the mother brand with experimental design philosophy. Blends honoured heritage with modern influences and is available through boutiques in three Indian cities and online.
• Robbe & Berking Silverware World-renowned German-based manufacturer of sterling silver and silver-plated cutlery dating back to 1874. Offers sophisticated and alluring silverware designed to add charm to homes, available through SR Artefacts in India.
• Castillo Designer-Ware Collection Custom-made silver and porcelain designer-ware from Mexico created by world-renowned sculptors Wolmar and Emilia Castillo. Includes objects d'art traditionally created for heads of state, exclusively available in handpicked high-end stores.
• Casa Reale Italian Silverware Italian-made silverware collection representing the Italian experience in silverware. All products in catalogue are entirely made in Italy, offering special items to customers seeking authentic Italian craftsmanship.
• Camilletti Argenterie Italian Silverware Italian silverware brand owned and managed by the same team as Casa Reale, offering the Italian experience in silverware with all products entirely made in Italy.
• Customised Silverware Design Services Bespoke customisation service for silverware, mementoes, and memorabilia. Customers can create and customise silver items to their specific desires, transforming shopping into a lifestyle experience for weddings, corporate gifting, and special occasions.

Quantifiable outcome

• Over 25 years of market presence and customer trust
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Tribe AmrapalicoreChannel Partner/ Reseller/ Distributor · 1 January 2013Combining the essence of the mother brand with experimental design philosophy, Tribe Amrapali started as an e-store in 2013 and has expanded to boutiques in three Indian cities. The tradition of blending honoured heritage with modern influences continues.
• EpisodeflagshipChannel Partner/ Reseller/ DistributorEpisode is widely heralded as the pioneer in artistic innovation in silverware in India, with unparalleled benchmarks of quality. The brand showcases an exclusive repertoire of over 10,000 designs in 92.5 percent guaranteed silver and silver-plated products. SR Artefacts serves as a key retail partner for the Episode brand.
• Amrapali (Jaipur)coreChannel Partner/ Reseller/ DistributorSR Artefacts is proud to represent Amrapali, Jaipur in Mumbai. Renowned for magnificent pieces and rare craftsmanship, Amrapali harmonizes classical traditions with modern interpretations of ancient aesthetic and techniques.
• Robbe & BerkingcoreChannel Partner/ Reseller/ DistributorSR Artefacts is affiliated with Robbe & Berking, silverware manufacturers dating back to 1874. They are a world-renowned German-based manufacturer of sterling silver and silver plated cutlery. Robbe and Berking strikes a stunning balance between sophistication and allure with meticulously designed silverware.
• Castillo (Wolmar and Emilia Castillo)flagshipChannel Partner/ Reseller/ DistributorSR Artefacts Silversmiths exclusively imports custom-made silver and porcelain designer-ware from Mexico, created by world-renowned sculptors Wolmar and Emilia Castillo. For years, the Castillo family has created objects d'art for heads of state, with works available only in handpicked high-end stores. The two acclaimed designers jointly created a collection for SR Artefacts, especially for the premium Indian customer.
• Casa RealeminorChannel Partner/ Reseller/ DistributorCasa Reale represents the Italian experience in silverware. All products in their catalogue are entirely made in Italy, offering special items to customers.
• Camilletti ArgenterieminorChannel Partner/ Reseller/ DistributorCamilletti Argenterie represents the Italian experience. The company, owned and managed by the same team as Casa Reale, focuses on offering something special to customers. All products in catalogue are entirely made in Italy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Waman Hari Pethe Sons: Mumbai-based heritage jewellery and silverware retailer with showrooms across India. Closely overlaps with SR Artefacts on silver pooja items, idols, tableware, and traditional gifting for the Indian market.
• Tribhovandas Bhimji Zaveri (TBZ): Mumbai-headquartered heritage jeweller with stores across India and abroad; carries silverware and gifting lines comparable to SR Artefacts. Operates mainly in Mumbai/India, making it a strong regional benchmark in the same city.

Others

• Castillo (Wolmar & Emilia Castillo): Mexican maker of silver and porcelain decorative objects d'art, exclusively imported into India by SR Artefacts. As the upstream manufacturer of an exclusive line that SR Artefacts retails, Castillo is an adjacent ecosystem peer rather than a direct retailer.

Direct peers

• Georg Jensen: Danish heritage silver and homeware brand spanning silverware, jewellery, and home objects. A direct competitor in design-led silver home décor and giftable silverware at the premium price point SR Artefacts targets.
• Robbe & Berking: German sterling silver and silver-plated cutlery manufacturer (since 1874). SR Artefacts is its listed Indian affiliate, and Robbe & Berking's product range overlaps directly with SR Artefacts' silver tableware and home décor assortment.
• Christofle: French luxury silverware and tableware maison with a global boutique footprint. Directly comparable as an international premium silverware/tabletop brand competing for the same affluent gifting and home décor buyer that SR Artefacts serves.
• Amrapali Jewels: Jaipur-based luxury silver and jewellery house. SR Artefacts' Tribe Amrapali sub-brand is an extension of this house and is retailed through SR Artefacts boutiques in Mumbai, making it a directly comparable peer in artisanal silverware and heritage jewellery.

Broad incumbents

• Tanishq (Titan Company): India's largest organised jewellery retail chain, part of Titan. Overlaps with SR Artefacts on silver jewellery and gifting but operates at vastly broader scale and across categories, making it a broad incumbent reference point rather than a niche rival.
• Malabar Gold & Diamonds: Pan-India organised jewellery retailer carrying silver articles and gifting items among a much wider gold/diamond assortment. Comparable as a large incumbent competing for the same Indian festive and wedding gifting spend.
• Joyalukkas: Global Indian jewellery chain with significant silver and gifting inventory alongside gold and diamonds. Useful peer for understanding how a scaled Indian jeweller positions silverware and gift articles versus a niche luxury retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SR-Artefacts-Silversmiths-112610007237418
• Instagraminstagram.com/sr_artefacts_silversmiths
• LinkedInlinkedin.com/company/sr-artefacts-private-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sr Artefacts Private Limited