Subery Claude Et Fils

What Subery Claude Et Fils does

Subery Claude Et Fils is a family-owned B2B wholesale distributor of fresh fruits, vegetables, and seafood products, headquartered at the Marché d'Intérêt Régional (MIR) in Rennes, France. Founded in 1974 by Claude and Christiane Subéry, the company now operates under second-generation leadership (Franck and Sébastien Subéry, both Gérants) with third-generation family members integrating in 2024. The core business distributes fresh produce to professional clients — restaurants, hotels, canteens, mass retail (GMS), and non-sedentary merchants — across the Brittany region, processing over 25,000 tonnes of merchandise annually across 8,000+ product references on a 6,000 m² facility, supported by 80 collaborators and a 6-day-per-week delivery fleet with geolocation tracking.

The company's commercial model is enterprise field sales-led: dedicated sellers and telesellers, EDI-based order processing, and a "dedicated preparator per client" service structure with quote-based B2B pricing. Its underlying technology stack centers on operational quality systems rather than software platforms — ISO 9001 certification, HACCP food-safety compliance, Fel'Partenariat partnership program, and a product traceability system in continuous operation since 1995. The firm runs an integrated network of complementary businesses: Bio Rennes (organic produce, founded 2007), La Criée Rennaise (seafood, founded 2016), and Vivalya (national procurement network, formerly Hexagro, integrated 2012/2015).

Revenue mechanics rely on negotiated wholesale margins on fresh produce and seafood, with no public pricing, no API or digital product surface, and no disclosed revenue. Pricing is per-quote and pay-as-you-go, billed per delivery. The customer base spans multiple professional verticals without disclosed concentration on any single named anchor account, and the geographic footprint is regional (Brittany / Ille-et-Vilaine) with national tender reach via Vivalya.

Name

Subery Claude Et Fils

Legal name

Subery Claude & Fils

Website

https://subery.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Subery Claude Et Fils is a family-owned B2B wholesale distributor founded in 1974, distributing fresh fruits, vegetables, and seafood from the Rennes Regional Market to restaurants, hotels, canteens, and mass retailers across Brittany.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro industry

PRIMARYCRAOAAAA

Broadline Foodservice (Multi-Category) Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Food & Beverage Wholesale Distribution

SECONDARYCRAOAAAI

Specialty & Gourmet Foods Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Food & Beverage Wholesale Distribution

Keywords

• Fresh produce wholesale
• Fruit vegetable distribution
• Seafood wholesale supply
• Organic produce supply
• B2B food distribution

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Wholesale: Wholesale distribution of fresh fruits, vegetables, and seafood products to professional clients including GMS (mass retail), non-sedentary merchants, restaurants, hotels, and canteens. Products include seasonal produce, exotic products, mushrooms, local and French products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Subery Claude & Fils is a B2B wholesale distributor of fresh fruits, vegetables, and seafood products serving professional clients in the Rennes and Brittany region from the Marché d'Intérêt Régional. The company offers 8,000+ product references including seasonal, local, French, and exotic produce, with daily delivery 6 days a week, dedicated preparators per client, and certified quality/traceability systems. The offering is complemented by network partners Bio Rennes (organic produce), La Criée Rennaise (seafood), and Vivalya (national procurement).

Product overview

Subery Claude & Fils operates as a network of wholesale businesses serving the Rennes region. The core offering is Subery Claude & Fils, a fruit and vegetable wholesaler established in 1974, which forms the foundation of the network. This core business is complemented by Bio Rennes (organic products sub-brand established 2007), La Criée Rennaise (seafood sub-brand established 2016), and Vivalya (formerly Hexagro, a national procurement network established 2012). The network provides delivery services 6 days per week, EDI order processing, quality control with HACCP and ISO 9001 certification, and ripening/aging services for select products.

Differentiator

Problem solved

Functional benefit

Products and services

• Subery Claude & Fils - Fresh Fruits and Vegetables Wholesale Wholesale distribution of fresh fruits, vegetables, and seafood to professional clients including restaurants, hotels, canteens, GMS (mass retail), and non-sedentary merchants in the Rennes and Brittany region. Operates from the Marché d'Intérêt Régional with 8,000+ product references, daily delivery 6 days a week, and HACCP/ISO 9001 quality systems.
• Bio Rennes - Organic Produce Distribution Specialized wholesale distribution of certified organic fruits and vegetables to professional clients. Located at the Marché d'Intérêt Régional in Rennes, Bio Rennes serves professionals seeking organic produce with strict transparency and traceability requirements, minimizing environmental footprint through local sourcing.
• La Criée Rennaise - Seafood Distribution Wholesale distribution of seafood products, connecting fishing professionals with consumers and businesses seeking healthy, environmentally respectful products. Supports fishing practices aimed at sustainable resource renewal while maintaining the coastal economic fabric.
• Vivalya National Procurement Network National procurement network (formerly Hexagro, rebranded to Vivalya in 2015) that aggregates local wholesale capacity to respond to national procurement tenders while maintaining local service delivery. Allows Subery Claude & Fils to scale beyond its regional Brittany market.

Quantifiable outcome

• 25,000+ tonnes of merchandise processed annually
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• SaveolminorStrategic or Co-development Partner · 1 January 2026Cooperative supplying Floriguette strawberries featured by Subery. The Saveol cooperative represents French strawberry production from controlled varieties and growing practices.
• Fleuron d'AnjouminorStrategic or Co-development Partner · 1 January 2026Cooperative supplying purple asparagus featured by Subery. Based in the Anjou region, Fleuron d'Anjou provides quality seasonal produce with regional terroir identity.
• Kiwi AdourminorStrategic or Co-development Partner · 1 January 2026Producer of the Kiwi de l'Adour - the only kiwi in Europe with both Label Rouge and IGP certifications. Hand-harvested in the Adour valley, it offers traceability and recognized quality standards.
• Fel'Partenariat ProgramcoreOthers · 1 January 2026Quality partnership program guaranteeing tracking and wholesomeness of fruits and vegetables from reception through warehouse to delivery. Staff trained to Fel'Partenariat standards for product handling.
• La Criée RennaisecoreStrategic or Co-development Partner · 1 January 2016Created in 2016, La Criée Rennaise specializes in seafood product sales. Links the fishing trade facing changes with eco-conscious consumers seeking healthy products. Aims to support fishing practices towards sustainable resource renewal while maintaining coastal economic fabric.
• Hexagro (became Vivalya in 2015)coreChannel Partner/ Reseller/ Distributor · 1 January 2012Integrated into the Hexagro network in 2012 to bring local solutions to national tender calls. In 2015, Hexagro became Vivalya, expanding the network's capability to respond to national procurement while maintaining local service.
• Bio RennescoreStrategic or Co-development Partner · 1 January 2007Created in 2007, Bio Rennes specializes in distributing organic agricultural products. Located at the same Regional Market, it complements Subery Claude & Fils by serving professionals seeking certified organic produce with strict transparency and traceability requirements.
• Vivy FruitsminorStrategic or Co-development Partner · 1 January 2003Partnership established in 2003 to strengthen the Val de Loire region product range, complementing Subery's fresh produce portfolio with regional specialties.
• CroguennecminorStrategic or Co-development Partner · 1 January 2001Partnership formed in 2001 for apple, pear, and melon product range expansion. Croguennec supplies complementary produce to extend Subery's seasonal offerings.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights6 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subery Claude Et Fils