Hexagro

What Hexagro does

Hexagro is an Italian urban agriculture technology company founded in 2016 and headquartered in Milan. The company has built a consumer-facing platform that pairs modular vertical garden hardware with an IoT software layer, designed to enable individuals to learn about and produce healthy food in constrained urban spaces. Its target users are hobbyist and beginner growers seeking accessible indoor or balcony food production, supported by an online learning and community component that frames the product as both a growing system and an educational experience.

The company operates as a private, for-profit entity with a very small team of 1–10 employees. The product surface therefore spans physical growing kits, a connected-software layer (likely for monitoring, scheduling, and user guidance), and a community/knowledge resource. Hexagro has raised approximately $1.4M cumulatively across multiple funding tranches between 2018 and 2021, with disclosed participation from CDP Venture Capital — Italy's state-backed venture capital firm — in 2021, and from the MassChallenge accelerator in 2019. The most recent operational data point in the source material is from 2021; post-2021 revenue, headcount, and product indicators are not disclosed.

Name

Hexagro

Legal name

Keonhacai Games

Website

https://hexagro.io

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Hexagro is a Milan-based urban farming startup (founded 2016) that sells modular vertical garden hardware paired with IoT software and an online learning community, targeting hobbyist growers who want to produce healthy food at home.

Ownership category

akta.pro rank

Product category

Urban Farming / Smart Indoor Gardening

NAICS

Lawn and Garden Tractor and Home Lawn and Garden Equipment Manufacturing (333112)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Services-Computer Integrated Systems Design (7373)

akta.pro industry

PRIMARYHSAIAFAM

Vegetable & Herb Garden Installation and Maintenance

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYHSAIAFAL

Native, Pollinator & Drought-Tolerant Garden Installations

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

Keywords

• Urban vertical farming
• Modular gardens
• IoT agriculture
• Smart farming software
• Farming community

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations

Distribution channels1 record

Marketing channels1 record

Core offering

Hexagro provides modular vertical gardens paired with IoT software and an online farming community that allows individuals to learn about and grow healthy food at home. The product combines physical modular growing hardware with connected software for monitoring and automation, targeted at consumers interested in accessible urban farming.

Product overview

The source data does not contain information about Hexagro's products and services. The content from hexagro.io appears to be about a Vietnamese sports betting platform called 'KeoNhaCai' or 'Tenisweb', which is unrelated to the Hexagro company specified.

Differentiator

Problem solved

Functional benefit

Products and services

• Modular Vertical Gardens
• IoT Farming Software

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Babylon Micro-Farms: Smaller US-based operator of IoT-enabled indoor micro-farms for foodservice, hospitality, and education — overlaps with Hexagro's IoT+garden concept but targets institutional rather than consumer end users.
• Agrilution: German developer of a closed, IoT-controlled indoor growing cabinet for households — competes with Hexagro on premium IoT home-garden hardware in the German-speaking market.

Direct peers

• AeroGarden: Established US-based indoor hydroponic garden brand owned by Miracle-Gro, selling countertop smart gardens for herbs and vegetables — a category-defining direct peer competing for the same home-grower buyer.
• Click & Grow: Estonian-founded smart indoor garden maker selling IoT-connected herb and vegetable growing units directly to consumers — the closest direct competitive analogue to Hexagro's offering in market, geography, and product.
• Gardyn: US-based vertical indoor garden company combining hardware with an AI-driven membership/community platform — a strong direct peer given the very similar hardware + software + community stack Hexagro aspires to.
• Plantui: Finnish manufacturer of smart indoor gardens with hydroponic and optional IoT features, selling direct and through retailers in Europe — a regional direct peer with similar technology and target consumer.
• Lettuce Grow: DTC hydroponic tower garden startup selling modular, app-connected outdoor and indoor growing systems to consumers — competes for the same urban-gardening prosumer.
• Rise Gardens: US startup offering modular, IoT-connected indoor hydroponic gardens for households — directly comparable in product philosophy (modular, software-augmented, prosumer-oriented) to Hexagro.

Regional players

• Verde Compacto: Latin American operator of urban vertical farms and home/small-business growing kits with a community and content layer — comparable in stack but primarily serves a different geography than Hexagro's European base.

Broad incumbents

• Infarm: Berlin-based urban vertical farming company operating in-store growing units and software across grocery retail — adjacent in urban farming but operates at commercial scale rather than consumer hardware.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds6 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hexagro