Vitruvio
Vitruvio provides outsourced bookkeeping, accounting, and fiduciary services exclusively to U.S. insurance agencies, MGAs, and networks, combining U.S.-based specialists with proprietary insurance-specific technology for commission reconciliation, trust accounting, and monthly close.
- Company typePrivate
- Founded2026
- HeadquartersNew York, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What Vitruvio does
Vitruvio is a financial operations firm that delivers outsourced bookkeeping, accounting, and fiduciary services exclusively to the U.S. insurance distribution industry, serving retail insurance agencies, managing general agencies (MGAs), and agency networks. Founded in 2026 and incubated within DESCOvery, the D. E. Shaw group's venture studio, the company positions itself as a "people-first" alternative to generic CPAs, DIY platforms, and offshore BPOs, combining U.S.-based insurance finance specialists with proprietary technology purpose-built for agency-bill premium flows, carrier reconciliation, trust accounting, and commission management. The service portfolio is organized around five core offerings: Agency Bill Accounting, Commission Reconciliation, Operating Accounting, Monthly Close, and Trust Accounting, with a premium Slack/Teams-based support tier as an add-on. Vitruvio operates system-agnostically across the dominant U.S. agency management systems — Applied Epic, HawkSoft, EZLynx, and AMS360 — and manages the client-side accounting software (e.g., QuickBooks) where applicable.
The business runs on a subscription-based, usage-priced model: clients pay monthly fees scaled to the volume of commissions and transactions processed and to the complexity of their bookkeeping requirements, with no initiation or integration fees. GTM is consultative and direct — a 20-minute discovery call, a proposal, a two-week onboarding window, and ongoing managed services. As of May 2026, the firm had signed its first clients and was onboarding additional engagements. Vitruvio is co-led by Crystal Temple-Frawley (Co-Founder & Head of Operations; two decades in insurance financial operations, founder of a prior bookkeeping firm sold in 2018, ex-VP/Controller at NavSav through 53 acquisitions) and CEO Fabio Salim (MBA, Harvard Business School; ex-CEO of Semsee; prior roles at AgentSync, CB Insights, and Wellhub). The firm supports its GTM with a content-led marketing mix including a blog, the monthly "Reconciled" podcast, a newsletter ("Crystal's Letter," 820+ subscribers as of April 2026), and presence on LinkedIn, Facebook, Instagram, and YouTube.
Vitruvio firmographics
Firmographics- Name
- Vitruvio
- Legal name
- Vitruvio, Inc.
- Website
- https://myvitruvio.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Short description
- Vitruvio provides outsourced bookkeeping, accounting, and fiduciary services exclusively to U.S. insurance agencies, MGAs, and networks, combining U.S.-based specialists with proprietary insurance-specific technology for commission reconciliation, trust accounting, and monthly close.
- Ownership category
- akta.pro rank
Vitruvio industry classification
Industry- Product category
- Insurance Agency Bookkeeping and Financial Operations Services
- NAICS
- Other Insurance Related Activities (52429), Offices of Certified Public Accountants (541211)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Accounts Receivable (Invoicing, Cash Application, Deductions) (BPAAAGAB)
- akta.pro secondary industry
- Trust Administration & Fiduciary Accounting Services (FSAAANAF)
Keywords
Where Vitruvio is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vitruvio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- End-to-End Bookkeeping Services: Full-service bookkeeping for smaller and medium-sized agencies, handling books end-to-end including trust accounting, commission reconciliation, and monthly closes.
- Specialized Bookkeeping Support: Support for larger agencies with specific pieces of their bookkeeping process, priced based on volume of commissions and transactions processed plus complexity of bookkeeping preferences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Volume-based pricing for agencies of all sizes |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Vitruvio product offering
Product offeringCore offering
Vitruvio delivers end-to-end bookkeeping and financial operations services exclusively for the insurance industry, covering Agency Bill Accounting, Commission Reconciliation, Operating Accounting, Monthly Close, Trust Accounting, and Carrier Statement reconciliation. The firm combines US-based insurance finance specialists with proprietary technology that works across all major Agency Management Systems (Applied Epic, HawkSoft, EZLynx, AMS360) and manages client accounting software such as QuickBooks. It is a managed, people-first service rather than a self-serve software product.
Product overview
Vitruvio is a people-first, technology-supported bookkeeping and financial operations firm built exclusively for the insurance industry. It is a service-based offering (not a software platform) providing end-to-end bookkeeping and accounting for insurance agencies. The core service portfolio consists of five interconnected accounting services: Agency Bill Accounting manages premium collection and carrier remittance with fiduciary responsibility; Commission Reconciliation ensures accurate split commissions and prevents revenue leakage; Operating Accounting manages accounting software (QuickBooks, Epic, AMS360) with monthly/quarterly/annual close preparation; Trust Accounting handles state-regulated fiduciary fund compliance; and Carrier Statements reconciles statements against deposits. Premium members receive additional Slack/Teams support channel access. The firm operates system-agnostically across Agency Management Systems including Epic, HawkSoft, and EZLynx. Vitruvio also produces educational content including the Reconciled podcast and Crystal's Letter monthly newsletter.
Differentiator
Problem solved
Functional benefit
Products and services
- Agency Bill Accounting Manages the collection of premiums from policyholders and remittance to carriers, including fiduciary responsibility for funds from collection through forwarding to the carrier. Handles premium inflows, commissions and fees taken out, and carrier remittances across payment providers and premium financing parties. Designed for Agency Bill-heavy insurance agencies.
- Commission Reconciliation Logs Direct Bill receipts, gathers commission statements, and reconciles against policies to ensure clean commission splits and zero revenue leakage through an up-to-date policy ledger. Built for insurance agencies, MGAs, and networks that struggle with fragmented commission data.
- Operating Accounting Manages the client's accounting software (such as QuickBooks) or integrated accounting unit (such as Epic or AMS360) to record and tag credits and debits, prepare monthly, quarterly, and annual closes, and identify variances and margin-expansion opportunities. For US-based insurance agencies that prefer to outsource ongoing accounting work.
- Monthly Close Ongoing credits and debits management that delivers timely and consistent monthly closes so agencies know where they stand financially and whether they are on a sustainable path. Targeted at insurance agencies that have fallen behind on month-end close.
- Trust Accounting
- Carrier Statement Reconciliation
- Premium Support Channel (Slack or Microsoft Teams)
Quantifiable outcome
- Clients stop dreading month-end close
- +1 more outcomes
Companies that use Vitruvio
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Vitruvio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Vitruvio partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
Vitruvio competitors and assessment
Company assessmentOthers
- HawkSoft: Independent insurance agency management system serving small-to-mid-market agencies. Currently a Vitruvio integration partner but could expand into financial operations services, becoming a direct competitor.
- EZLynx (Applied Systems): Agency management and comparative rater platform used by retail agencies. Integration partner of Vitruvio, but Applied's parentage means EZLynx could evolve into a financial-services competitor.
Emerging players
- Paro: Marketplace matching businesses with vetted fractional finance and accounting talent. Represents an alternative gig-economy model that could compete for the same insurance-agency demand, especially for episodic work.
- Found: Banking, bookkeeping, and tax services bundled for self-employed and small businesses. Similar people-plus-tech service model targeting small operators; not insurance-focused but a possible long-tail competitor.
- Botkeeper: AI-driven bookkeeping automation combined with human accountants for SMBs. Represents the technology-led model that could pressure Vitruvio's people-first positioning as automation improves.
Broad incumbents
- Bench: Outsourced bookkeeping platform combining dedicated bookkeepers with proprietary software for SMBs. Closest comparable in the people-plus-tech service model, though Bench serves all SMB verticals rather than insurance specifically.
- 1-800Accountant: Large-scale virtual accounting and bookkeeping services firm serving SMBs across industries. Comparable subscription-based outsourced accounting model with broad SMB reach, but no insurance specialization.
- Pilot: Outsourced bookkeeping, tax, and CFO services for SMBs, primarily tech and startups. Comparable outsourced-bookkeeping business model and subscription pricing, though Pilot lacks insurance-vertical specialization.
- Applied Systems / Vertafore: Dominant provider of agency management systems (Applied Epic, AMS360, EZLynx) that house the financial data Vitruvio reconciles. A natural long-term competitor or partner as Applied extends into financial operations services.
Direct peers
- Comulate: Was the leading insurance commission reconciliation and financial operations platform for agencies and MGAs. Most direct functional peer in insurance financial-ops automation; Comulate's recent exit left a vacuum Vitruvio is positioned to address.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vitruvio social profiles
Digital presenceVitruvio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitruvio leadership team
Management profileNumber of profiles
Profiles2 records
Vitruvio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitruvio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitruvio
What does Vitruvio do?
Vitruvio delivers end-to-end bookkeeping and financial operations services exclusively for the insurance industry, covering Agency Bill Accounting, Commission Reconciliation, Operating Accounting, Monthly Close, Trust Accounting, and Carrier Statement reconciliation. The firm combines US-based insurance finance specialists with proprietary technology that works across all major Agency Management Systems (Applied Epic, HawkSoft, EZLynx, AMS360) and manages client accounting software such as QuickBooks. It is a managed, people-first service rather than a self-serve software product.
Is Vitruvio a public or private company?
Vitruvio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vitruvio founded?
Vitruvio was founded in 2026.
Where is Vitruvio based?
Vitruvio is headquartered in New York, United States, in the North America region.
How does Vitruvio make money?
Two revenue lines are on record. End-to-End Bookkeeping Services are the primary driver. The others are specialized Bookkeeping Support.
Who are Vitruvio's main competitors?
Others on record are HawkSoft and EZLynx (Applied Systems). Emerging players are Paro, Found and Botkeeper. Broad incumbents are Bench, 1-800Accountant, Pilot and Applied Systems / Vertafore. Comulate is listed as a direct peer.
Does Vitruvio have an API?
No public API is recorded for Vitruvio.
What industry is Vitruvio in?
Vitruvio's product category is Insurance Agency Bookkeeping and Financial Operations Services. Its primary akta.pro industry code is BPAAAGAB, Accounts Receivable (Invoicing, Cash Application, Deductions), with a secondary code of FSAAANAF, Trust Administration & Fiduciary Accounting Services. Its NAICS code is 52429 and its SIC code is 6411.