Terroirs Originels
Terroirs Originels is a French commercial collective founded in 1997 that groups 40+ artisan winemakers from Beaujolais, Mâconnais, Lyonnais, and Burgundy, selling their AOC wines to French traditional and mass distribution channels, export markets in Europe and Asia, and direct consumers via e-commerce.
- Company typePrivate
- Founded1997
- HeadquartersQuincié-en-beaujolais, France
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Terroirs Originels does
Terroirs Originels is a French commercial and logistics collective that groups a network of 40+ artisan winemakers (artisans-vignerons) from the Beaujolais, Mâconnais, Côteaux du Lyonnais, and Burgundy wine regions under a single brand. Founded in 1997 by seven winegrowers (Pascal Aufranc, Pascal Berthier, Jean-Michel Dupré, Laurent Gauthier, Lucien Lardy, Robert Perroud, and one additional founder), the entity functions as a shared administrative, commercial, and shipping platform while each member domaine retains independent winemaking control. The portfolio covers all Beaujolais AOC designations (including the ten crus), Mâconnais whites (Pouilly-Fuissé, Saint-Véran, Viré-Clessé, Mâcon-Villages), Bourgogne AOC, Crémant de Bourgogne sparkling, and natural/orange wines, with member estates holding certifications such as HVE, Bio, Demeter, Terra Vitis, and Vigneron Indépendant.
The company operates three B2B sales channels — Traditional Network (France), Mass Distribution / Grande Distribution, and Export (Europe & Asia) — each with dedicated sales personnel, and supports a direct-to-consumer E-Boutique on the website. A single shipping location at Quincié-en-Beaujolais and unified invoicing allow buyers to mix appellations across domaines on a single order. The corporate structure is private with no external investment or parent company identified, and the internal team is small (1-10 employees in firmographics, with named commercial and logistics staff). No revenue, funding rounds, or financial performance data is publicly disclosed.
Terroirs Originels firmographics
Firmographics- Name
- Terroirs Originels
- Legal name
- Terroirs Originels
- Website
- https://terroirs-originels.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Terroirs Originels is a French commercial collective founded in 1997 that groups 40+ artisan winemakers from Beaujolais, Mâconnais, Lyonnais, and Burgundy, selling their AOC wines to French traditional and mass distribution channels, export markets in Europe and Asia, and direct consumers via e-commerce.
- Ownership category
- akta.pro rank
Terroirs Originels industry classification
Industry- Product category
- Artisan Wine Distribution
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Where Terroirs Originels is headquartered
LocationHeadquarters
- HQ city
- Quincié-en-beaujolais
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Terroirs Originels business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales - B2B: Wholesale and distribution sales to traditional wine shops, restaurants, mass distribution/retail chains, and export markets. Sales organized by sector: Traditional network (France), Mass distribution, Export to Europe & Asia.
- Wine Sales - B2C (E-commerce): Direct consumer sales through their online boutique, allowing individual customers to purchase wines directly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wine sales through multiple market channels |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Terroirs Originels product offering
Product offeringCore offering
Terroirs Originels is a French commercial collective founded in 1997 that groups over 40 independent artisan winegrowers from the Beaujolais, Mâconnais, Côteaux du Lyonnais, and Burgundy regions. The collective provides a unified sales, marketing, and logistics platform that sells wines through dedicated B2B channels (traditional wine merchants, restaurants, mass distribution, and export markets in Europe and Asia) as well as direct-to-consumer e-commerce, offering consolidated ordering and a single shipping point in Quincié-en-Beaujolais.
Product overview
Terroirs Originels is a commercial and logistics structure representing over 40 independent artisan winegrowers from Beaujolais, Mâconnais, Côteaux du Lyonnais, and Burgundy regions. Founded in 1997 by 7 winegrowers, the collective offers a comprehensive portfolio of AOC wines including reds (Gamay, Pinot Noir), whites (Chardonnay), rosés, orange wines, and Crémant de Bourgogne sparkling wines. Products are sold through their E-Boutique online platform, with single invoices allowing mixed orders across all appellations. The wine portfolio features wines from named domaines such as Domaine Trouillet, Famille Gauthier, Domaine Perroud, Anthony Perol, and others, with bottles ranging from entry-level Beaujolais to Premier Cru Mâconnais and Burgundy wines. Technical sheets in PDF format are available for each wine.
Differentiator
Problem solved
Functional benefit
Products and services
- Terroirs Originels Wine Portfolio A collective portfolio of artisan wines from 40+ independent domaines covering all AOC wines of Beaujolais, select Mâconnais, Côteaux du Lyonnais, and Burgundy appellations. Includes red wines (Gamay, Pinot Noir), white wines (Chardonnay), rosés, orange/natural wines, and Crémant de Bourgogne sparkling wines.
- Beaujolais AOC Wines Red wines from the Beaujolais region including Beaujolais, Beaujolais-Villages, and ten Cru Beaujolais appellations (Brouilly, Côte de Brouilly, Chénas, Chiroubles, Fleurie, Juliénas, Morgon, Moulin-à-Vent, Régnié, Saint-Amour). Sold through dedicated sales channels in France and export.
- Mâconnais AOC Wines White wines from the Mâconnais region including Mâcon-Villages, Pouilly-Fuissé, Saint-Véran, Viré Clessé, and other Mâcon appellations. Targeted at wine merchants, restaurants, and export distributors.
- Bourgogne AOC Wines Wines from Burgundy including Bourgogne Blanc, Bourgogne Rouge, Bourgogne Gamay, and Côteaux Bourguignons. Sourced from member artisan winegrowers in the Burgundy region.
- Côteaux du Lyonnais Wines Wines from the Lyonnais region, including red, white, and rosé Côteaux du Lyonnais offerings from member estates.
- Crémant de Bourgogne Sparkling Wines Sparkling wines produced in the Burgundy region using the traditional Champagne method, offered through the collective's B2B and B2C channels.
- Orange and Natural Wines Natural and orange wines including Pétillant Naturel (Pet Nat) and skin-contact wines, reflecting member estates' adoption of biodynamic and organic viticulture.
- E-Boutique Online Shop Direct-to-consumer online sales platform on the Terroirs Originels website where individual consumers can purchase wines from all member domaines.
- Le Chardo à Gogo (Vin de France) A new Vin de France Chardonnay wine added to the collective's portfolio in April 2026, released under the Terroirs Originels banner.
- Le Rosé à Partager (Beaujolais Rosé by Jean-Baptiste Duperray) A Beaujolais Rosé cuvée by member winemaker Jean-Baptiste Duperray, launched in April 2026.
- Le Gamay à Souhait (Beaujolais by Jean-Yves Sonnery)
Companies that use Terroirs Originels
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Terroirs Originels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Terroirs Originels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PMP CONCEPTminorWebsite design and creation partner responsible for the Terroirs Originels website development and maintenance.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Terroirs Originels competitors and assessment
Company assessmentRegional players
- Skurnik Wines: US importer specializing in French, Austrian, and German artisan wines. Directly competes with Terroirs Originels' export business for the same end-buyers — independent US wine shops and restaurants.
- Becky Wasserman & Company: US importer of French artisan wines, particularly from Burgundy and Beaujolais. Comparable artist-quality French wine sourcing role, including several producer relationships that overlap with Terroirs Originels member estates.
- Kermit Lynch Wine Merchant: US-based importer specializing in French artisan wines from Burgundy, Beaujolais, Loire, and Rhône. Comparable as a downstream channel that sources from similar artisan producers; represents an alternative route to market for Terroirs Originels's member estates.
Broad incumbents
- Advini: Largest French wine producer with 22+ estates and a négociant arm. Broader incumbent offering consolidated purchasing, distribution, and brand management to French wine estates — a potential consolidator or competitor for artisan producer collectives.
- Castel Group: Massive French wine and beverage group with production, distribution, and retail across multiple channels. A broad incumbent whose négociant and distribution arms compete with Terroirs Originels at the buyer level across French and export markets.
- Les Grands Chais de France: France's leading wine producer-group with broad portfolio across price points and regions. Operates as a broad incumbent with deep distribution in mass-market and export channels that overlap with Terroirs Originels' traditional and export segments.
Direct peers
- Vignerons de Buzet: A French wine cooperative in Southwest France representing ~150 grower members producing Buzet AOC wines. Structurally analogous to Terroirs Originels as a collective of artisan winegrowers pooling commercial and logistic infrastructure under a single brand.
- Plaimont Producteurs: Cooperative of 800+ winegrowers in Gascony (Madiran, Pacherenc, Saint-Mont). Similar artisan-vigneron collective model with consolidated distribution, multi-channel export, and dedicated terroir-based brand portfolio.
- Les Vins de Provence: Interprofessional body and collective marketing organization for Provence rosé producers. Comparable in aggregating small producers under a unified commercial and export platform, though intentionally organized as a trade body rather than a sales entity.
- La Cave de Tain: Cooperative representing 300+ winegrowers in Crozes-Hermitage, Hermitage, Saint-Joseph, and Cornas AOC regions. Comparable consumer-direct model, multi-channel distribution, and focus on terroir-driven artisan wine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Terroirs Originels social profiles
Digital presenceTerroirs Originels compliance and trust
Trust signalCompliance5 records
Terroirs Originels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terroirs Originels leadership team
Management profileNumber of profiles
Profiles12 records
Terroirs Originels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terroirs Originels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terroirs Originels
What does Terroirs Originels do?
Terroirs Originels is a French commercial collective founded in 1997 that groups over 40 independent artisan winegrowers from the Beaujolais, Mâconnais, Côteaux du Lyonnais, and Burgundy regions. The collective provides a unified sales, marketing, and logistics platform that sells wines through dedicated B2B channels (traditional wine merchants, restaurants, mass distribution, and export markets in Europe and Asia) as well as direct-to-consumer e-commerce, offering consolidated ordering and a single shipping point in Quincié-en-Beaujolais.
Is Terroirs Originels a public or private company?
Terroirs Originels is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Terroirs Originels founded?
Terroirs Originels was founded in 1997. It employs 1 to 10 people.
Where is Terroirs Originels based?
Terroirs Originels is headquartered in Quincié-en-beaujolais, France, in the Europe region.
How does Terroirs Originels make money?
Two revenue lines are on record. Wine Sales - B2B is the primary driver. The others are wine Sales - B2C (E-commerce).
Who are Terroirs Originels's main competitors?
Regional players on record are Skurnik Wines, Becky Wasserman & Company and Kermit Lynch Wine Merchant. Broad incumbents are Advini, Castel Group and Les Grands Chais de France. Direct peers are Vignerons de Buzet, Plaimont Producteurs, Les Vins de Provence and La Cave de Tain.
Does Terroirs Originels have an API?
No public API is recorded for Terroirs Originels.
What industry is Terroirs Originels in?
Terroirs Originels's product category is Artisan Wine Distribution. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 5180.