PMP CONCEPT

What PMP CONCEPT does

PMP CONCEPT is a privately-held French web communication agency (SARL) founded in 2004 and headquartered in Belleville-en-Beaujolais. The company operates with a team of six — two co-founders (Flavien PERRADIN and Erik MACCIONI), one executive assistant, two web developers/designers, and one junior graphic designer — delivering an integrated portfolio of four service lines: Conseil & Web Marketing (strategy, market analysis, communication planning), Créativité & Ergonomie (brand universe, graphic charter, responsive design), E-commerce & Développement (online sales platforms, CMS/BackOffice, custom web/mobile applications), and Visibilité & Publicité (SEO, Google AdWords, social media, performance analytics).

The agency's underlying technology is a standard web development and CMS stack rather than a proprietary platform; its differentiation rests on customized service delivery and 1,200 hours/year of technology monitoring rather than unique IP. Revenue is generated almost entirely through project-based, quote-driven engagements (one-time license billing with multi-year maintenance relationships) with no public pricing tiers, supplemented by ongoing digital marketing and SEO retainers. Notable bespoke projects include the myGéo™ geotechnical study ordering platform developed for client Groupe Fondasol.

PMP CONCEPT targets SMBs and local businesses across the Beaujolais wine region and surrounding Rhône-Alpes corridor (Lyon, Mâcon, Villefranche-sur-Saône). Its customer base spans wine producers and vineyards, artisans and trades (electricians, plumbers, landscapers), hospitality operators, legal and professional services firms, and small agricultural businesses. Go-to-market is consultative and direct: on-site client meetings, needs assessment, and custom proposals with no disclosed external investment, partnerships, or M&A activity. The company has served 200+ clients and completed 280+ projects since inception, operating as an independent lifestyle agency rather than a venture-backed scale business.

Name

PMP CONCEPT

Legal name

SARL PMP CONCEPT

Website

https://pmpconcept.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

PMP CONCEPT is a privately-held French web communication agency founded in 2004, based in Belleville-en-Beaujolais. A six-person team delivers web design, e-commerce, SEO, and digital marketing services to SMBs across the Beaujolais wine region.

Ownership category

akta.pro rank

Headquarters

HQ city

Belleville

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Web Design & Development Services: Custom website creation, branding, and digital presence development for SMBs. Project-based professional services including market analysis, communication planning, and brand identity development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

PMP CONCEPT is a web communication agency that designs and develops websites, e-commerce platforms, brand identities, and digital marketing campaigns for small and medium businesses in the Beaujolais region of France. The agency delivers an integrated offering spanning strategy consulting, creative design, custom web and e-commerce development, and ongoing SEO, paid search, and social media advertising. Services are delivered on a project-by-project basis with long-term client relationships for maintenance and optimization.

Product overview

PMP CONCEPT is a web communication agency offering an integrated portfolio of four interconnected service lines: strategic consulting and web marketing, creative design and ergonomics, e-commerce and custom development, and digital visibility and advertising. Rather than a single unified software product, the agency delivers bespoke solutions including website creation, online stores, brand identity design, SEO optimization, and Google AdWords campaigns, all tailored to each client's specific needs. Their offerings span from initial strategy and design through to technical implementation and ongoing digital marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Conseil & Web Marketing Strategic consulting services including market analysis, communication planning, coherence and goal setting, and user experience optimization for SMB clients.
• Créativité & Ergonomie Creative design services encompassing brand universe development, graphic charter creation, responsive design implementation, and content animation for client brands.
• E-commerce & Développement Online sales platform development and custom web and mobile application building, including CMS and BackOffice implementation for client websites.
• Visibilité & Publicité Digital visibility and advertising services including SEO optimization, Google AdWords campaign management, social media management, and performance analytics.

Quantifiable outcome

• 280+ completed projects since 2004
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Webflow: Webflow is a no-code/low-code web design and development platform used by agencies and SMBs to build professional websites. It competes with PMP Concept's custom development offering by enabling faster, cheaper website creation, and could erode demand for bespoke SMB web builds.
• Wix.com: Wix is a global DIY website builder platform enabling SMBs to create their own websites, e-commerce stores, and digital presence without agency support. It is a disruptive adjacent competitor to PMP Concept's web design services, representing a structural threat to bespoke agency economics in the SMB segment.

Broad incumbents

• Keyade: Keyade is a French digital agency focused on search marketing, data, and analytics for brands and SMBs. It overlaps with PMP Concept's SEO and Google Ads services but operates with a national footprint and serves larger enterprise clients.
• Yumens: Yumens is a French digital marketing agency offering SEO, paid media, and data-driven marketing services. It is comparable to PMP Concept as both serve French SMBs seeking online visibility and performance marketing, but Yumens operates at greater scale across more verticals nationally.
• Wokine: Wokine is a French digital agency providing web design, e-commerce, and digital marketing services. It overlaps with PMP Concept's service portfolio and SMB target market, but operates at a larger scale with offices in multiple French cities.
• Eskimoz: Eskimoz is a French digital performance agency specializing in SEO, SEA, and content marketing for SMBs and mid-market companies. Comparable to PMP Concept because it targets French businesses seeking web visibility and digital marketing services, though Eskimoz operates nationally rather than locally in Beaujolais.

Direct peers

• Studio Jim & Jérôme: Studio Jim & Jérôme is a small French web communication agency offering web design, branding, and digital marketing to SMBs. It is a comparable small-team, full-service French agency serving a similar client profile to PMP Concept.
• FranceSEO: FranceSEO is a French SEO and web marketing agency serving SMBs across France. It competes with PMP Concept in the SEO and digital visibility service line for the same SMB customer segment, though FranceSEO operates nationally rather than regionally in Beaujolais.
• AJPLUS (Agence AJ+): AJPLUS is a French web agency offering web design, development, and digital marketing services to SMBs and mid-market clients. It is the closest direct peer to PMP Concept, sharing the same full-service model (strategy, design, dev, visibility) and SMB focus, though AJPLUS typically serves a broader geographic range.

Regional players

• Editus (Luxembourg-based regional SMB web/directory services): Editus is a regional SMB marketing and web services provider operating in Luxembourg with a comparable SMB-focused digital services model. It mirrors PMP Concept's approach of bundling web presence, marketing, and directory services for local businesses, but in a different geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/pmpconcept
• Facebookfacebook.com/pmpconcept
• LinkedInlinkedin.com/company/pmp-concept

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PMP CONCEPT