Texas Opportunity & Justice Incubator (toji)

What Texas Opportunity & Justice Incubator (toji) does

Texas Opportunity & Justice Incubator (TOJI) is a 12-month virtual incubator program operated as the flagship initiative of the State Bar of Texas to address the state's justice gap. Founded in 2016-2017 and headquartered at WeWork University Park in Austin, TOJI recruits Texas-licensed lawyers of all experience levels and supports them in building sustainable solo law practices that serve low-income and modest-income Texans. Member lawyers commit to a minimum of 10 hours of pro bono service per month while developing practices that offer alternative fee arrangements such as sliding scale, flat fees, and payment plans rather than traditional billable-hour pricing.

TOJI's core offering is a structured cohort program limited to 20-30 lawyers per cycle, with the 9th cohort launched in 2023. Program delivery runs entirely through a virtual platform: weekly group trainings are conducted via Zoom videoconferencing and cover office technology, business planning, marketing, practice management, productivity, and finances. A separate Members Portal provides an ongoing community hub for cohort members and alumni to discuss cases, ethics, practice issues, referrals, and job openings. Participants also receive free or discounted continuing legal education, professional memberships, and access to practice management and legal research software.

TOJI generates revenue through program tuition of $4,200 per lawyer, payable in monthly installments of $350 or as a discounted lump sum during the first month. Go-to-market relies on the institutional credibility of the State Bar of Texas affiliation, supplemented by law school, local bar, and legal aid partnerships, an email newsletter (TOJI News), and a Facebook presence (@txoji). As a nonprofit program of the State Bar rather than an independent company, TOJI is not venture-funded and operates within a 1-10 employee range, producing small absolute revenue with limited disclosed financial detail.

Name

Texas Opportunity & Justice Incubator (toji)

Legal name

Texas Opportunity & Justice Incubator

Website

https://txoji.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Opportunity & Justice Incubator (TOJI) is a State Bar of Texas program that runs a 12-month virtual cohort program training Texas lawyers to build solo practices serving low-income and modest-income Texans through alternative fee arrangements.

Ownership category

akta.pro rank

Product category

Legal Practice Incubator

NAICS

Educational Services (611), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN)

Keywords

• Legal practice incubator
• Lawyer training program
• Access to justice
• Solo law practice
• Legal professional development

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Program Tuition: TOJI charges tuition of $4,200 for the 12-month program, payable in monthly installments of $350 or discounted full payment during the first month. Revenue is recurring per cohort cycle as new lawyers join.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

TOJI delivers a 12-month virtual incubator program for Texas lawyers that combines weekly group trainings via Zoom, personal coaching, accountability milestones, and a members portal for ongoing cohort and alumni engagement. The program equips lawyers to build sustainable solo practices serving low-income and modest-income Texans using alternative fee arrangements such as sliding scale, flat fees, and payment plans, and member lawyers commit to a minimum of 10 pro bono hours per month.

Product overview

TOJI is a single unified offering: the Texas Opportunity & Justice Incubator, a 12-month virtual program for Texas lawyers. The program consists of weekly trainings via online videoconferencing, personal coaching, and a members portal for cohort members and alumni to connect and grow together. The program helps lawyers build sustainable law practices that serve low-income and modest-income Texans through alternative fee arrangements and new practice models.

Differentiator

Problem solved

Functional benefit

Products and services

• TOJI 12-Month Virtual Program A 12-month virtual incubator program for Texas lawyers of all experience levels that provides weekly group trainings via Zoom, personal coaching, accountability milestones, and bundled benefits (free/discounted continuing legal education, professional memberships, and practice management and legal research software) to help lawyers build sustainable solo practices serving low-income and modest-income Texans through alternative fee arrangements such as sliding scale, flat fees, and payment plans.
• TOJI Members Portal

Quantifiable outcome

• 20% of Texans at poverty level receive legal aid services; TOJI aims to expand this through new solo practices
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered supporting.

• Law SchoolssupportingOthersTOJI works with law schools to recruit participants and establish a model and curriculum for similar incubator projects throughout the United States.
• Local BarssupportingOthersTOJI collaborates with local bars to optimize program benefits and support lawyers building practices in their communities.
• Legal Aid GroupssupportingOthersTOJI partners with legal aid organizations to connect member lawyers with pro bono opportunities and community legal needs.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Others

• LawPay: An online payment processing solution built specifically for law firms, including solo practices. Comparable to TOJI as part of the legal practice infrastructure stack, supporting the alternative fee arrangements TOJI teaches (flat fees, payment plans).
• MyCase: Cloud-based legal practice management and client communication software widely adopted by solo and small firms. Comparable as an enabling technology provider that underpins modern solo practices of the kind TOJI helps launch.
• Clio: Leading cloud-based legal practice management software provider used by solo and small firms. Comparable to TOJI as an enabler of modern solo practice operations, including the practice management and legal research software TOJI provides to its members.

Direct peers

• Lawyerist: A media, community, and training company helping small and solo law firms run sustainable practices. Directly comparable to TOJI in its focus on solo practice management, business of law training, and alternative fee models for small firm lawyers.
• Affinity Consulting Group: A legal technology and practice management consulting firm offering training, coaching, and software implementation for law firms. Comparable to TOJI in delivering structured training and coaching to lawyers on technology adoption and efficient practice operations.
• AttorneyCore: A coaching and training program helping attorneys build and grow profitable law practices through structured curricula and mentorship. Directly comparable to TOJI's cohort-based coaching model for lawyers building sustainable practices.

Regional players

• Texas Legal Services Center: A Texas-based nonprofit providing legal services, technology, and support to legal aid and pro bono programs. Comparable as a Texas-focused access-to-justice organization, though it delivers direct services rather than incubating solo practices.
• Illinois Legal Aid Online: A statewide legal aid and self-help platform serving Illinois residents facing the same access-to-justice gap TOJI targets. Comparable as a state-affiliated access-to-justice initiative, but focused on direct service and self-help content rather than incubating solo practices.

Broad incumbents

• ABA Center for Innovation: The American Bar Association's innovation arm runs programs supporting legal practice transformation and access-to-justice initiatives. It is comparable to TOJI as a national-level legal profession body experimenting with practice models, though broader in scope and not focused on solo incubator cohorts.
• Practising Law Institute: A long-standing provider of continuing legal education and professional development programming for attorneys. Comparable to TOJI as a structured training provider for lawyers, though much larger and focused on CLE rather than solo practice incubation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/txoji
• LinkedInlinkedin.com/company/txoji

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Opportunity & Justice Incubator (toji)