Subu Design Architecture Incorporated
Subu Design Architecture is a founder-led, 1-10 employee architecture, interior design, and landscape practice based in Pacific Palisades serving high-net-worth residential clients across Southern California and selective commercial projects in hospitality and nonprofit sectors.
- Company typePrivate
- Founded2010
- HeadquartersPacific Palisades, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Subu Design Architecture Incorporated does
Subu Design Architecture Incorporated is a private, founder-led architecture and interior design practice established in 2010 by May Sung, AIA, LEED AP, and headquartered in Pacific Palisades, Los Angeles. The firm operates with 1-10 employees and delivers three integrated service lines: custom residential architecture and interior design (remodels, additions, and new construction for high-net-worth clients), commercial architecture and interior design (hospitality, office tenant improvement, and institutional projects), and landscape architecture. Notable projects include the La Serena Villas boutique hotel in Palm Springs (renovation of 1930s Spanish eclectic cottages), the PeTA Foundation West Coast headquarters (adaptive reuse of a 1920s Sunset Boulevard Ford dealership), the Levitt Foundation office expansion, and a portfolio of residential commissions spanning Pacific Palisades, Manhattan Beach, Malibu, Palos Verdes, Aspen, and Palm Springs.
The business model is project-based professional services with fees structured by scope, size, and complexity rather than fixed tiers. The firm runs a high-touch, direct-client engagement go-to-market with no formalized sales function; client acquisition is driven by editorial coverage (Architectural Digest, Luxe, Vogue, Elle Decor, HGTV), referrals through AIA, DLN, and AD Pro memberships, and portfolio-based marketing via the subuda.com website and Instagram. Pricing is non-public and varies materially by project, with luxury custom residences on the Westside and in mountain/resort markets representing the firm's anchor revenue stream. In 2025 the firm added a Palisades Fire Rebuild service line addressing post-wildfire reconstruction permitting and coordination for Pacific Palisades homeowners.
The firm's product surface is geographically concentrated in Southern California (Los Angeles, South Bay, Palm Springs, Santa Barbara) with selective presence in Aspen, Colorado via collaboration with POSS Architects. There is no disclosed technology platform, no subsidiaries, no funding history, no M&A activity, and no external ownership beyond the founder. Competitive positioning rests on the principal's professional credentials (Harvard GSD M.Arch, UC Berkeley, Fulbright), editorial brand recognition, and integrated architecture-plus-interior-plus-landscape offering delivered under a single accountable principal rather than via subcontracted specialty consultants.
Subu Design Architecture Incorporated firmographics
Firmographics- Name
- Subu Design Architecture Incorporated
- Legal name
- Subu Design Architecture Incorporated
- Website
- https://subuda.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Subu Design Architecture is a founder-led, 1-10 employee architecture, interior design, and landscape practice based in Pacific Palisades serving high-net-worth residential clients across Southern California and selective commercial projects in hospitality and nonprofit sectors.
- Ownership category
- akta.pro rank
Subu Design Architecture Incorporated industry classification
Industry- Product category
- Architecture and Interior Design Services
- NAICS
- Architectural Services (54131), Architectural Services (541310), Interior Design Services (54141), Interior Design Services (541410)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ), Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Subu Design Architecture Incorporated is headquartered
LocationHeadquarters
- HQ city
- Pacific Palisades
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Subu Design Architecture Incorporated business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Architecture and Interior Design Services: Project-based professional services for custom residential and commercial architecture and interior design. Revenue is generated through design fees for residential remodels, new constructions, and commercial projects including hotels and office tenant improvements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Subu Design Architecture Incorporated product offering
Product offeringCore offering
SUBU Design Architecture is a full-service architecture, interior design, and landscape design firm that delivers custom residential and commercial projects for affluent individuals, families, hospitality operators, and nonprofit organizations. Services cover remodels, additions, and new construction for luxury homes; hotel renovations and adaptive reuse; office tenant improvements; and outdoor living and landscape architecture, with a collaborative methodology that integrates architecture and interior design into a single practice.
Product overview
SUBU Design Architecture is a full-service architecture and interior design practice offering three interconnected service lines: Residential Architecture and Interior Design (custom homes, remodels, and additions), Commercial Architecture and Interior Design (hospitality, office, and retail), and Landscape Architecture. The firm is led by May Sung, AIA, LEED AP and specializes in luxury custom residences and high-profile commercial projects throughout the greater Los Angeles area, South Bay, Palm Springs, Santa Barbara, and Aspen, CO. The portfolio includes award-winning residential projects (Manhattan Beach Residence, Aspen Residence, Pacific Palisades Residence) and commercial projects (La Serena Villas Hotel, Rockwell, PeTA Foundation headquarters, Levitt Foundation Office).
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Architecture and Interior Design Custom residential architecture and interior design services for private clients, including full remodels, additions, and new construction of luxury homes across Pacific Palisades, Manhattan Beach, Malibu, Aspen, and other Southern California and Colorado locations. Projects feature integrated architecture-and-interior detailing such as Japanese-inspired tsuboniwa courtyards, frameless corner windows, celestial reading rooms, and custom landscape integration.
- Commercial Architecture and Interior Design Full-service commercial architecture and interior design for hospitality, office, retail, and institutional clients. Services encompass hotel renovations and adaptive reuse (e.g., La Serena Villas Hotel boutique conversion), restaurant and rooftop hospitality design, office tenant improvements (e.g., PeTA Foundation headquarters, Levitt Foundation offices), and cultural or institutional venues with attention to historic preservation and modern amenities.
- Landscape Architecture Landscape design services for outdoor living spaces integrated with the firm's residential and commercial projects, including custom pools, outdoor kitchens, gardens, firepit living areas, green walls, and outdoor entertaining areas such as Pacific Palisades outdoor fireplace and dining vignettes and Palos Verdes outdoor living rooms.
- Palisades Fire Rebuild Services Specialized architectural and rebuild planning services for Pacific Palisades fire survivors, covering construction documentation, permit coordination with LADBS procedures, property tax guidance, and builder and vendor coordination for post-fire residential reconstruction.
Quantifiable outcome
- Featured in multiple national and international publications including Architectural Digest, House Beautiful, Luxe, Vogue, Elle Decor
- +1 more outcomes
Companies that use Subu Design Architecture Incorporated
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Subu Design Architecture Incorporated technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Subu Design Architecture Incorporated partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Subu Design Architecture Incorporated competitors and assessment
Company assessmentDirect peers
- Studio Shamshiri: Los Angeles interior design firm specializing in luxury residential and hospitality projects, frequently featured in Architectural Digest. Directly comparable in luxury residential/hospitality focus, LA geography, and editorial profile.
- Standard Architecture | Design: LA-based boutique architecture firm with strong residential, commercial, and adaptive reuse portfolio. Comparable in scale, integrated architecture/interiors approach, and Westside LA luxury market.
- Jamie Bush + Company: Los Angeles interior design firm with strong luxury residential portfolio and high editorial profile. Comparable in LA luxury positioning, interior design focus, and high-net-worth clientele.
- Marmol Radziner: Los Angeles-based architecture and interiors firm specializing in high-end custom residential, commercial, and hospitality projects. Directly comparable to SUBU in market (LA luxury), service scope (architecture + interior design), and clientele (high-net-worth residential).
- Backen Gillam & Kroeger: West Coast architecture firm designing high-end custom residences, hotels, and wineries. Comparable in luxury residential and hospitality focus, project prestige, and integrated architecture/interiors practice.
- Kelly Wearstler: LA-based interior design and lifestyle brand with strong luxury residential, hospitality, and commercial portfolio. Comparable in luxury design focus, West Coast base, and editorial authority.
- Walker Workshop: Boutique LA architecture and interiors studio focused on custom residential and commercial projects with a strong design-forward aesthetic. Comparable in scale, geography (LA), and luxury residential positioning.
Broad incumbents
- Olson Kundig: Seattle-based architecture and design firm renowned for custom residential, hospitality, and commercial projects with strong editorial profile. Comparable in luxury residential expertise and design prestige, but operates at significantly larger scale.
- Robert A.M. Stern Architects: Large established architecture practice with deep luxury residential portfolio and strong institutional presence. Comparable in luxury residential expertise but materially larger and broader in scope.
Emerging players
- Landry Design Group: LA-based architecture firm with custom residential portfolio in luxury markets. Comparable in residential architecture focus and West Coast geography, with growing design profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Subu Design Architecture Incorporated social profiles
Digital presenceSubu Design Architecture Incorporated compliance and trust
Trust signalCompliance4 records
Subu Design Architecture Incorporated financial estimates
Financial estimateRevenue estimate
Valuation estimate
Subu Design Architecture Incorporated leadership team
Management profileNumber of profiles
Profiles1 record
Subu Design Architecture Incorporated funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Subu Design Architecture Incorporated M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Subu Design Architecture Incorporated
What does Subu Design Architecture Incorporated do?
SUBU Design Architecture is a full-service architecture, interior design, and landscape design firm that delivers custom residential and commercial projects for affluent individuals, families, hospitality operators, and nonprofit organizations. Services cover remodels, additions, and new construction for luxury homes; hotel renovations and adaptive reuse; office tenant improvements; and outdoor living and landscape architecture, with a collaborative methodology that integrates architecture and interior design into a single practice.
Is Subu Design Architecture Incorporated a public or private company?
Subu Design Architecture Incorporated is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Subu Design Architecture Incorporated founded?
Subu Design Architecture Incorporated was founded in 2010. It employs 1 to 10 people.
Where is Subu Design Architecture Incorporated based?
Subu Design Architecture Incorporated is headquartered in Pacific Palisades, United States, in the North America region.
How does Subu Design Architecture Incorporated make money?
One revenue line is on record: architecture and Interior Design Services.
Who are Subu Design Architecture Incorporated's main competitors?
Direct peers on record are Studio Shamshiri, Standard Architecture | Design, Jamie Bush + Company, Marmol Radziner, Backen Gillam & Kroeger, Kelly Wearstler and Walker Workshop. Broad incumbents are Olson Kundig and Robert A.M. Stern Architects. Landry Design Group is listed as an emerging player.
Does Subu Design Architecture Incorporated have an API?
No public API is recorded for Subu Design Architecture Incorporated.
What industry is Subu Design Architecture Incorporated in?
Subu Design Architecture Incorporated's product category is Architecture and Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of HSAPAEAB, Architectural Reconfiguration & Structural Alterations. Its NAICS code is 54131 and its SIC code is 1520.