Spring Financial Planning, LLC

What Spring Financial Planning, LLC does

Spring Financial Planning, LLC is a sole-practitioner, fee-only registered investment advisor headquartered in North Hollywood, California. Founded in 2011 by Edson Miller, CFP®, the firm delivers comprehensive personal financial planning on a strictly hourly, project-based engagement model — at $250 per hour with comprehensive plans typically requiring 12–18 hours (approximately $3,000–$4,500 per plan). No financial products are sold, no commissions are earned, and no long-term contracts, net worth limits, or account minimums are imposed.

The service offering integrates cash flow and debt analysis, investment consultation, retirement planning, insurance/risk management review, education planning, estate plan review, employee benefits review, and tax strategies into a single unified engagement. Delivery combines in-person consultations at the North Hollywood office with online video meetings that enable nationwide reach. Planning projections are produced on MoneyGuidePro, a third-party industry-standard platform accessed by clients via a login portal; the firm has no proprietary technology stack and operates on a Squarespace-hosted marketing site.

Go-to-market is sales-led and consultative, beginning with a complimentary 15–20 minute phone call followed by a complimentary one-hour Get-Acquainted meeting that delivers a service quote. Customer acquisition relies primarily on content marketing (firm blog, articles, an educational video on passive investing evidence) and the founder's Twitter presence, augmented by referrals through the Garrett Planning Network and the Financial Planning Association. The target segment is individuals pursuing financial independence who prefer hourly, conflict-free advice over percentage-based asset management fees.

Name

Spring Financial Planning, LLC

Legal name

Spring Financial Planning, LLC

Website

https://springfinancialplanning.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Spring Financial Planning, LLC is a sole-practitioner, fee-only registered investment advisor in North Hollywood, California, offering hourly-based comprehensive personal financial planning at $250/hour to individuals nationwide seeking conflict-free, project-based advice.

Ownership category

akta.pro rank

Product category

Personal Financial Planning

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industry

Fee-Only Advisory (FSAEAAAL)

Keywords

• Fee-only financial planning
• Hourly financial advising
• Personal financial planning
• Investment consulting
• Retirement planning

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hourly Financial Planning Services: The firm generates revenue exclusively through hourly billing for comprehensive financial planning services. All services, including investment consultation, are offered on an hourly basis. No commissions are earned from product sales since no financial products are sold. The billing rate is $250 per hour, with comprehensive plans typically requiring 12-18 hours. No long-term contracts, monthly/annual fees, or investment account minimums are required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Spring Financial Planning provides hourly-based, fee-only comprehensive personal financial planning and investment consulting services for individuals and households. Engagements cover cash flow analysis, debt management, investment consultation, retirement planning, risk management and insurance review, education planning, estate plan review, employee benefits review, and tax planning strategies. The firm does not manage client assets or sell commissioned products, ensuring conflict-free, product-agnostic advice delivered on a pay-as-you-go basis.

Product overview

Spring Financial Planning, LLC offers a single unified service: hourly-based, fee-only Comprehensive Financial Planning. Their service encompasses multiple planning areas delivered as an integrated offering, including Cash Flow Analysis & Debt Management, Investment Consultation, Personal Retirement Planning, Risk Management/Insurance Needs Analysis, Education Planning, Estate Plan Review, Employee Benefits Review, and Tax Strategies. All services are provided on an hourly basis at $250 per hour, with a comprehensive plan typically requiring 12–18 hours. No products are sold, and no commissions are involved.

Differentiator

Problem solved

Functional benefit

Products and services

• Comprehensive Personal Financial Planning (hourly, fee-only) A fee-only, hourly ($250/hour) comprehensive personal financial planning engagement for individuals and households covering cash flow analysis, debt management, investment consultation, retirement planning, risk management and insurance review, education planning, estate plan review, employee benefits review, and tax planning strategies. Delivered one-on-one by CFP® Edson Miller in person at the North Hollywood, CA office or via online video for remote clients, with no account minimums and no long-term contract required.

Quantifiable outcome

• Comprehensive plans typically completed in 12-18 hours at $250/hour, totaling approximately $3,000-$4,500 for full financial plan

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Garrett Planning NetworkcoreStrategic or Co-development PartnerEdson Miller is a member of the Garrett Planning Network, an organization committed to hourly-based financial planning services. The network was founded by Sheryl Garrett, who was named InvestmentNews' 2019 Icon and mentioned by President Barack Obama in a 2015 speech supporting the Department of Labor's fiduciary rule for retirement advice. Membership indicates commitment to serving clients who prefer hourly-based advice over percentage-of-assets fees.
• Financial Planning Association (FPA)minorOthersEdson Miller is a member of the Financial Planning Association, the principal organization of financial planners in the US. Membership provides professional development, networking, and credibility for the firm.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Wealthfront: Automated investment and financial planning platform targeting younger mass-affluent clients. Competitive overlap with Spring's target segment for simple planning and investment-advice needs.
• Betterment: Large robo-advisor offering automated goal-based financial planning and investment management. Competes for entry-level mass-market planning clients who might otherwise engage an hourly advisor.
• SoFi Wealth: Digital financial platform offering automated investing and access to CFP® professionals at low or no advisory fee. Competes for the same young, fee-sensitive planning client as Spring's model.
• Empower Personal Dashboard (formerly Personal Capital): Hybrid digital-plus-human advisory platform serving mass-affluent investors with a percentage-based fee model. Competes for the same broad financial-planning client segment Spring targets but at a different price point.
• Charles Schwab Intelligent Portfolios: Schwab's hybrid robo-advisor plus CFP® access offering, providing low-cost financial planning at scale. A broad-incumbent competitor for the same fee-sensitive planning clients.
• Vanguard Personal Advisor Services: Large incumbent offering hybrid automated-and-human financial planning and portfolio management at low AUM-based fees. Represents a meaningful competitive threat on price for Spring's comprehensive-planning niche.

Others

• AdvicePay: Billing and compliance software purpose-built for fee-only advisors who charge hourly, flat, or subscription fees. Adjacent enabling infrastructure used by many hourly planners similar to Spring.

Emerging players

• Ellevest: Digital-first financial planning and investment platform with flat-fee human advisor access. Overlaps with Spring's mission of accessible planning for clients who prefer fee-based over AUM-based advice.

Direct peers

• Facet Wealth: Tech-enabled fee-only financial planning firm delivering flat-fee advice via remote CFP® professionals. Directly comparable on fee-only, no-AUM, remote-delivery model aimed at mass-affluent clients.
• XY Planning Network: National network of fee-only financial planners serving Gen X/Y clients, often on flat-fee or subscription models. Closely comparable model to Spring's hourly fee-only positioning, and a primary alternative affiliation for hourly planners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/TheEdsonMiller
• LinkedInlinkedin.com/company/spring-financial-planning-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spring Financial Planning, LLC