InvestSC

What InvestSC does

InvestSC (Agência de Promoção de Investimentos do Governo de Santa Catarina) is the investment promotion agency of the State of Santa Catarina, Brazil. Founded in 2005 and reconstituted/refreshed under its current brand in 2024, the agency operates from its headquarters in Florianópolis with an international representative office in Shanghai, China. Its mandate is to attract domestic and foreign direct investment into the state, expand the operations of companies already established there, and structure Public-Private Partnerships (PPPs) and concessions for Santa Catarina municipalities. Target sectors include agribusiness, automotive, technology and innovation, and tourism; the agency also supports strategic infrastructure projects such as the Porto de Laguna port development.

The agency's service portfolio comprises an integrated set of digital and advisory products: the InvestSC Portal (the main public gateway), the Oportunidades de Investimento platform (a filterable marketplace of open investment opportunities by association, municipality, and segment), PPP/Concessões Structuring Services for municipalities, the SC em Dados economic data platform, and Setores Econômicos sector-specific investment intelligence. Distribution occurs through direct enterprise engagement at headquarters, the Shanghai international office, an online self-serve portal, official missions (e.g., China, Japan, Italy), and participation in major international trade fairs. Marketing channels span the official website, YouTube, LinkedIn, Instagram, news/PR, and event participation.

InvestSC does not generate commercial revenue; it is funded through state budget allocations under the Government of Santa Catarina. Services to investors are provided at no cost. Notable reported outcomes include approximately R$25 billion in investments being negotiated, 87% investor satisfaction with the state's business environment, and an installed base of more than 18,000 technology companies alongside major multinationals such as BMW, Intel, WEG, JBS, BRF, Whirlpool, ArcelorMittal, and ENGIE. As a state-owned entity, the agency faces concentration of funding from a single governmental source but benefits from law-based fiscal incentive programs that provide legal security for investors.

Name

InvestSC

Legal name

Agência de Promoção de Investimentos do Governo de Santa Catarina

Website

https://scpar.sc.gov.br

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

InvestSC is the investment promotion agency of the State of Santa Catarina, Brazil. It attracts domestic and foreign direct investment, structures public-private partnerships and concessions for municipalities, and operates digital opportunity and data platforms to support investor engagement.

Ownership category

akta.pro rank

Product category

Government Investment Promotion Services

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

International Affairs (9721), Investment Advice (6282)

akta.pro primary industry

Public Asset & Investment Management (BPAIAEAG)

akta.pro secondary industry

Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

Keywords

• Investment promotion agency
• Public-private partnerships
• Foreign direct investment
• Economic development services
• Infrastructure concessions

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Funding: As a government agency under the Government of Santa Catarina, InvestSC is funded through state budget allocations. The agency does not generate commercial revenue but facilitates investment attraction that benefits the state's economy.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

InvestSC is the Investment Promotion Agency of the Government of Santa Catarina, Brazil. It promotes and facilitates strategic investments in the state, structures public-private partnerships (PPPs) and concessions, and connects prospective investors with state-level opportunities, regulatory support, and economic data.

Product overview

InvestSC operates as a unified investment promotion agency platform comprising multiple interconnected services: the core InvestSC Portal serving as the main gateway for investment information, the Opportunidades de Investimento platform for browsing open investment opportunities filtered by location and sector, PPP/Concessões Structuring Services for public-private partnership project development, SC em Dados for economic data intelligence, and Setores Econômicos providing sector-specific investment intelligence across Agribusiness, Automotive, Technology, and Tourism. The portfolio functions as an integrated ecosystem designed to attract, facilitate, and support investments throughout Santa Catarina.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Promotion and Facilitation Services Core advisory service that connects prospective investors with opportunities, regulatory support, and sector intelligence in Santa Catarina, Brazil. It is targeted at corporate investors, multinational firms, and institutional capital seeking to deploy capital in the state.
• Public-Private Partnership (PPP) Structuring Advisory and structuring service for public-private partnerships, helping investors and government entities design viable PPP projects. The service is targeted at infrastructure developers, concessionaires, and institutional investors engaged in long-term public-sector projects.
• Concession and Infrastructure Advisory Advisory service supporting the structuring of infrastructure concessions and related projects in Santa Catarina. It is targeted at infrastructure operators, concessionaires, and institutional investors.
• Economic Data and Sector Intelligence Provision of curated economic, demographic, and sector-specific data and reports covering Santa Catarina's industrial, technology, and infrastructure sectors. The service is targeted at corporate investors and analysts evaluating the state.
• Investor Digital Portal Online platform that enables prospective investors to access information, submit inquiries, and engage with InvestSC's services. It is targeted at corporate investors and institutional capital seeking self-service access to investment-promotion content.
• International Investor Outreach (Shanghai Office) Representative office in Shanghai, China that supports international investor outreach, particularly targeting Chinese investors interested in Santa Catarina. The service is targeted at Asian multinationals and Chinese institutional investors.

Quantifiable outcome

• 87% of investors in Santa Catarina are satisfied with the business environment
• +2 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Câmara Italiana de Comércio e Indústria de Santa CatarinacoreStrategic or Co-development PartnerStrategic partnership signed to strengthen economic relations with Italy. The partnership aims to facilitate trade and investment between Italy and Santa Catarina through coordinated business development activities.
• Jaraguá do Sul MunicipalitycoreStrategic or Co-development PartnerJaraguá do Sul published PMI (Notice of Prior Information) for structuring the New Municipal Administrative Center via PPP, supported by InvestSC.
• Garopaba MunicipalityminorStrategic or Co-development PartnerPartnership with InvestSC support for sustainable tourism project development in Garopaba.
• Corupá MunicipalityminorStrategic or Co-development PartnerPartnership between InvestSC and Corupá municipality marks the beginning of the concession process for the Waterfall Route (Rota das Cachoeiras).
• SCPAR (Santa Catarina Participações e Investimentos)coreStrategic or Co-development PartnerSCPAR Invest SC is negotiating attraction of nearly R$ 25 billion in investments to the state. Delegation participates in activities and awards in Brasília.
• Sailun GroupcoreStrategic or Co-development PartnerInvestSC strengthened relations with Sailun Group through technical visit to Shandong Province, China. Sailun is a major tire manufacturer considering investments in Santa Catarina.
• GWM (Great Wall Motors)coreStrategic or Co-development PartnerOfficial mission of InvestSC to GWM in China to discuss investment opportunities. GWM is a major Chinese automotive manufacturer.
• SinotrukminorStrategic or Co-development PartnerSinotruk will present a new business plan in Santa Catarina. Chinese commercial vehicle manufacturer with operations in the state.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Regional players

• ProColombia: Colombia's national investment promotion agency; Latin American regional peer with similar mandate of attracting FDI, structuring public-private partnerships, and promoting national investment opportunities.
• IDA Ireland: Ireland's foreign direct investment agency; established regional peer with a mature model of FDI attraction, aftercare services, and sector-targeted promotion that InvestSC's operating model is patterned toward.
• COFIDE (Corporación Financiera de Desarrollo - Perú): Peruvian development finance corporation; regional peer combining investment promotion with PPP/infrastructure structuring under a state-owned development mandate similar to InvestSC's combined FDI + PPP role.
• InvestChile: Chile's investment promotion agency; regional peer with comparable mandate of attracting FDI into a single national jurisdiction, particularly for industrial, mining, and tech sectors.

Direct peers

• InvestSP (Agência Paulista de Promoção de Investimentos e Competitividade): State-level investment promotion agency for São Paulo; the most direct Brazilian peer, competing for the same multinational FDI pool with similar service offerings and incentive frameworks.
• Invest Paraná: State-level investment promotion agency for Paraná; direct Brazilian peer competing in adjacent southern Brazilian geography for similar industrial, agribusiness, and automotive FDI.
• Invest Minas: Minas Gerais state investment promotion agency; direct peer pursuing the same multinational investor pool with comparable sector pitches in automotive, mining, and agribusiness.
• ApexBrasil (Agência Brasileira de Promoção de Exportações e Investimentos): Brazil's national trade and investment promotion agency; directly comparable as the federal-level counterpart that handles FDI attraction into Brazil, with which InvestSC coordinates on state-bound foreign investor leads.

Broad incumbents

• JETRO (Japan External Trade Organization): Japan's national trade and investment promotion organization; comparable as a much larger, established incumbent with the same investment attraction and internationalization mandate, frequently co-engaged with InvestSC on Japanese corporate outreach.

Others

• MIGA (Multilateral Investment Guarantee Agency - World Bank Group): World Bank Group's political risk insurance and credit enhancement arm; thematically related as a facilitator of cross-border investment into emerging markets, often referenced alongside subnational agencies like InvestSC when investors evaluate emerging-market risk.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SCGoverno
• LinkedInlinkedin.com/company/investsantacatarina
• Instagraminstagram.com/investsc_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InvestSC