Speaking Up For You Inc

Name

Speaking Up For You Inc

Legal name

Speaking Up For You Inc

Website

https://sufy.org.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Speaking Up For You Inc is a Queensland, Australia-based non-profit founded in 1986 that provides free individual and systemic advocacy for people with disability in the greater Brisbane, Moreton Bay, and Redlands areas, funded by Commonwealth and State Government grants.

Ownership category

akta.pro rank

Product category

Disability Advocacy Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Individual and Family Services (6241), Human Rights Organizations (813311)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAG

Disability Services & Independent Living Support

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGAFAF

Disability Rights & Accessibility Advocacy

Business & Public Services/Nonprofit, NGO & Social Services/Civil Rights, Advocacy & Public Policy Organizations

SECONDARYBPAGACAG

Disability Services & Independent Living Support

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

Keywords

• Disability advocacy services
• Independent social advocacy
• NDIS appeals support
• Systemic advocacy campaigns
• Human rights advocacy

Headquarters

HQ city

South Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: SUFY is a community-based non-profit incorporated association funded by the Commonwealth and State Government. The NDIS Appeals Advocate position is specifically funded by the Federal Department of Social Services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SUFY provides free, independent individual and systemic advocacy for people with disability in the greater Brisbane, Moreton Bay, and Redlands areas. Core service lines include Individual Advocacy, NDIS Appeals Advocacy (funded by the Federal Department of Social Services), Systemic Advocacy, Human Rights Advocacy grounded in the CRPD, and Disability Royal Commission advocacy, complemented by educational videos, podcasts, and downloadable resources.

Product overview

Speaking Up For You Inc (SUFY) is an independent social advocacy organization, not a technology product company. Their service offering consists of a unified advocacy service with multiple service areas and resource types that work together to support people with disability. The core service is Individual Advocacy, supported by specialized NDIS Appeals Advocacy (funded by Federal Department of Social Services), Systemic Advocacy addressing policy-level issues, and Human Rights Advocacy guided by the Convention on the Rights of Persons with Disabilities (CRPD). These are complemented by educational resources including an Advocacy Education Video Series (11 videos), Podcasts, downloadable Resources and Documents (information booklets, annual reports, policies), and Individual Stories case studies. The organization also has a Reflect Reconciliation Action Plan as part of its commitment to Aboriginal and Torres Strait Islander communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Advocacy One-on-one advocacy support for people with disability to help them navigate systems, understand their rights, and make their own decisions. Advocates work with individuals to address their specific situations and needs.
• NDIS Appeals Advocacy

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Reconciliation AustraliacoreStrategic or Co-development Partner · 25 March 2025SUFY launched their Reflect Reconciliation Action Plan (RAP) on 25 March 2025, developed through Reconciliation Australia's RAP program. The RAP demonstrates SUFY's commitment to reconciliation with Aboriginal and Torres Strait Islander peoples.
• 99 ConsultingminorImplementation/ SI/ Consulting Partner · 25 September 2023Jon Eastgate from 99 Consulting facilitated SUFY's Strategic Planning Day where staff and management committee reviewed Mission Statement, Principles, Goals, Functions and Action Plans.
• Queenslanders with Disability Network (QDN)coreStrategic or Co-development PartnerQDN is a key partner organization. SUFY shares information about QDN surveys (Voice of Queenslanders with Disability Survey), webinars, and events. QDN focuses on crucial disability topics and works with disability advocacy organizations across Queensland.
• QIDAN (Queensland Independent Disability Advocacy Network)coreStrategic or Co-development PartnerQIDAN launched the 'The DRC Still Matters' initiative examining government implementation of the Disability Royal Commission recommendations. SUFY participates in this campaign for accountability on disability reform.
• Commonwealth and State GovernmentcoreOthersSUFY is a community-based non-profit incorporated association funded by the Commonwealth and State Government. The Federal Department of Social Services funds the NDIS Appeals Advocate position specifically.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• National Disability Services (NDS): Australia's peak industry body for disability service providers. NDS operates broadly across the disability sector providing policy, workforce, and sector development support, encompassing advocacy-adjacent work but primarily representing service providers rather than individual advocacy clients.
• Disability Advocacy Network Australia (DANA): The national peak body for disability advocacy organizations in Australia. DANA coordinates and represents the network of disability advocacy providers like SUFY, functioning as an umbrella/industry body rather than a direct service competitor.

Direct peers

• People with Disability Australia (PWDA): Australia's peak national disability rights and advocacy organization representing people with disability. PWDA delivers individual and systemic advocacy and policy advocacy nationally, directly comparable to SUFY's advocacy model but at a national scope.
• Inclusion Australia: A national disability advocacy organization focused on people with intellectual disability and their families. Comparable to SUFY's mission around human rights and inclusion, though operating at national scale and focused specifically on intellectual disability.
• ADA Australia (Action for Disability Advocacy and Inclusion): A Queensland-based disability advocacy organization providing individual advocacy, NDIS appeals support, and systemic advocacy. ADA Australia offers nearly identical service lines to SUFY in overlapping geographies.
• Queenslanders with Disability Network (QDN): A Queensland-wide disability advocacy and information network. QDN is a strategic partner of SUFY and operates in the same disability advocacy space, focusing on systemic advocacy, individual capacity-building, and policy representation for people with disability in Queensland.
• Aged Rights Advocacy Service (ARAS): A Queensland-based advocacy organization providing individual advocacy, systemic advocacy, and NDIS-related supports. ARAS serves an overlapping population (elderly and people with disability) and operates a comparable advocacy model in the same region.
• Queensland Independent Disability Advocacy Network (QIDAN): A coalition of independent disability advocacy organizations in Queensland. QIDAN works on systemic advocacy and sector coordination, including the 'DRC Still Matters' campaign that SUFY participates in, making it a direct peer in collective advocacy work.

Others

• National Disability Insurance Agency (NDIA): The Australian Government agency administering the NDIS. While not an advocacy provider, NDIA is the central counterparty in SUFY's NDIS Appeals Advocacy work and shapes the broader policy environment in which SUFY operates.

Regional players

• VALID (Victorian Advocacy League for Individuals with Disability): A disability advocacy organization in Victoria providing individual advocacy, NDIS appeals, and systemic advocacy. Comparable to SUFY in service model and population served, but operating in a different Australian state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCV2vycGW2TK500Wex7IXWpg
• Facebookfacebook.com/Speakingupforyou
• LinkedInlinkedin.com/company/speaking-up-for-you-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speaking Up For You Inc