Steininger & Associates Llc

What Steininger & Associates Llc does

Steininger & Associates LLC is a Milwaukee, Wisconsin-based professional services firm founded in 2007 by Dan Steininger. The firm delivers innovation training, creativity workshops, and keynote speaking engagements to business leaders, professional associations, academic institutions, and corporate clients primarily in Southeast Wisconsin with selective national reach. Its core offerings consist of (i) keynote and conference speaking on topics including Innovative Leadership Development, the Secret Sauce of Creativity, Executive Education, and neuroscience applications for business, (ii) structured innovation workshops delivered to corporate leadership teams, and (iii) advisory services. Two published books — 'Conquering Your Mountains: Solving Problems through Innovative Leadership' and 'Moving Mountains Every Day: Lessons for Business Leaders in Creativity and Innovation' — provide a content foundation distributed through Amazon, alongside a recurring 'Innovate or Die' column in Biz Times and a podcast.

The business is operated as a personal-brand consulting practice with 1-10 employees and is wholly dependent on the founder as the delivery layer; Dan Steininger's prior track record as a former CEO who grew a major financial institution to the 147th largest life company in the US, his tenure as Chairman of the Young Presidents Organization, and his media presence (Wall Street Week, New York Times coverage) are the core commercial assets underwritten by the firm. Revenue is generated through quote-based professional speaking fees, corporate workshop engagements, and book royalties; pricing is not publicly disclosed and varies by client and scope. Go-to-market is event-driven, with demand generated through referrals, the BizStarts regional entrepreneurship network (also founded by Dan Steininger), partnerships with chambers of commerce, university family business centers, YPO chapters, and Rotary clubs, and recurring content marketing via column, podcast, and book channels.

The firm operates in an unregulated professional services category with no disclosed AI/ML technology, no proprietary software platform, no funding rounds, no acquisitions, and no subsidiaries. Its competitive position rests entirely on the founder's reputation and regional institutional relationships, with no evidence of scaling beyond the current solo-practitioner structure.

Name

Steininger & Associates Llc

Legal name

Steininger & Associates LLC

Website

https://dansteininger.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Steininger & Associates LLC is a Milwaukee-based professional services firm delivering innovation training, creativity workshops, and keynote speaking engagements to business leaders, professional associations, and universities. Founded in 2007 and led by Dan Steininger, the firm also generates revenue through two published books and a podcast.

Ownership category

akta.pro rank

Product category

Professional Training and Speaking Services

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation Leadership & Leading Growth (EDABAAAO)

Keywords

• Innovation consulting
• Executive speaking
• Creativity workshops
• Leadership development
• Professional training services

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Professional Speaking Engagements: Fees from keynote speeches and presentations at corporate events, conferences, and organizational meetings. Dan Steininger speaks on topics including innovative leadership development, secret sauce of creativity, executive education, and neuroscience applications for business.
2. Innovation Workshops and Training: Conducting workshops for organizations focused on teaching tools of innovation to drive growth. These are structured training programs delivered to corporate teams and leadership groups.
3. Book Sales: Revenue from published books including 'Conquering Your Mountains: Solving Problems through Innovative Leadership' and 'Moving Mountains Every Day: Lessons for Business Leaders in Creativity and Innovation' sold through Amazon and other channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Steininger & Associates LLC is a professional services firm that provides innovation consulting, executive speaking engagements, and creativity workshops to organizations across sectors. Led by founder Dan Steininger, the firm teaches practical innovation tools and techniques — including neuroscience-backed creativity frameworks — to help companies drive growth. Offerings are delivered through in-person keynotes, corporate workshops, published books, and a podcast.

Product overview

Steininger & Associates LLC is a professional services firm led by Dan Steininger that focuses on teaching innovation tools to drive growth for companies across all sectors of the economy. The firm's core offerings include consulting and advisory services, professional speaking engagements on innovation topics (Innovative Leadership Development, Secret Sauce of Creativity, Executive Education), and interactive innovation workshops for corporate teams. The company also produces a podcast series on creativity and innovation. Dan Steininger has authored two books: 'Conquering Your Mountains: Solving Problems through Innovative Leadership' and 'Moving Mountains Every Day: Lessons for Business Leaders in Creativity and Innovation.' Additionally, Dan Steininger founded BizStarts, an organization that facilitates the creation of new companies in Southeast Wisconsin. The firm operates primarily in the Milwaukee/Wisconsin area with national reach through speaking engagements and media presence.

Differentiator

Problem solved

Functional benefit

Brands

• Innovate or Die: Dan Steininger's column for the Biz Times - a Press Club winner focused on innovation topics

Products and services

• Innovation Consulting & Advisory Services Professional advisory services teaching tools of innovation to drive growth for companies across all sectors of the economy; Dan Steininger serves as President and provides trusted counsel to organizations needing to drive innovation.
• Executive Speaking Engagements Professional keynote speaking covering Innovative Leadership Development, Secret Sauce of Creativity, Executive Education, and neuroscience applications for business. Presented to YPO chapters, universities, Rotary clubs, metropolitan chambers, and corporate audiences.
• Innovation Workshops Interactive workshop sessions on creativity and innovation tools for corporate leadership teams, conducted at organizations including Marquette University and various business associations.
• Innovation Podcast ("Moving Mountains Every Day") Podcast series providing the "secret sauce of creativity" with lessons for business leaders on creativity and innovation, hosted by Dan Steininger.
• Conquering Your Mountains: Solving Problems through Innovative Leadership Book authored by Dan Steininger published on Amazon, focusing on innovative leadership and problem-solving approaches for business leaders.
• Moving Mountains Every Day: Lessons for Business Leaders in Creativity and Innovation Book authored by Dan Steininger providing lessons on creativity and innovation for business leaders, sold through Amazon and other retail channels.

Quantifiable outcome

• Press Club award winner for 'Innovate or Die' column

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• BizStartscoreStrategic or Co-development PartnerBizStarts is the organization founded and led by Dan Steininger to facilitate the creation of new companies in Southeast Wisconsin. Steininger & Associates and BizStarts work in concert to promote entrepreneurship and innovation in the region.
• Marquette UniversitycoreStrategic or Co-development PartnerDan Steininger conducts innovation workshops at Marquette University, including sessions with vice presidents and academic deans. The partnership involves educational workshops on innovation tools and creative thinking.
• University of Louisville Family Business CenterminorStrategic or Co-development PartnerSpeaking engagement delivered to family business owners through the university's family business center outreach program.
• Milwaukee Metropolitan Chamber of CommercecoreStrategic or Co-development PartnerDan Steininger co-hosted Creative Thinking Seminars for chamber member CEOs and team leaders, providing innovation training to the Milwaukee business community.
• Rotary InternationalminorStrategic or Co-development PartnerDelivered a five-nation address in Kenya East Africa to Rotary International on innovation topics.
• University of Wisconsin Family Business CenterminorStrategic or Co-development PartnerSpeaking engagement on innovation topics for family business owners through UW's outreach program.
• UWM Lubar School of BusinessminorStrategic or Co-development PartnerSpeaking and workshop engagements at University of Wisconsin Milwaukee's business school.
• UWM School of EntrepreneurshipminorStrategic or Co-development PartnerEducational engagement through UWM's entrepreneurship-focused academic program.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tom Peters: Long-established management thinker, author, and keynote speaker focused on innovation, leadership, and excellence. Directly comparable as a solo thought-leader monetizing a personal brand through books, keynotes, and advisory work.
• Seth Godin: Author, speaker, and podcaster focused on marketing, innovation, and leadership. Highly comparable business model: solo practitioner monetizing books, a daily blog/podcast, and selective speaking/workshop engagements.
• Strategyn (Jobs-to-Be-Done): Innovation consultancy built around a proprietary methodology (Jobs-to-Be-Done) that delivers innovation workshops and training to corporate teams. Comparable in selling a learnable innovation framework through workshops and advisory to enterprise clients.

Broad incumbents

• Deloitte (Strategy & Innovation practice): Large professional services firm with innovation and leadership development offerings. Competes for enterprise innovation training budgets but as part of a vastly broader consulting portfolio rather than a solo keynote practice.
• IDEO: Global design and innovation consultancy offering corporate innovation training, workshops, and advisory. Comparable as an incumbent that delivers innovation training and facilitation at scale to enterprises, but with a much broader service portfolio and delivery team.
• McKinsey & Company: Global management consultancy with innovation and organizational practice areas. Comparable in addressing the same corporate 'innovation culture' pain point, but delivers it through large consulting teams rather than a keynote/speaker model.
• frog (frog design): Design and innovation consultancy serving global enterprises with innovation strategy and capability-building engagements. Comparable in helping companies build innovation capability, but operating at much larger scale with multi-disciplinary teams.

Emerging players

• Innovation Leader: Membership community and research network for corporate innovation leaders. Comparable as a go-to resource for executives seeking innovation best practices, but delivers value through research, events, and benchmarking rather than keynote workshops.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xtwitter.com/dsteininger
• LinkedInlinkedin.com/company/steiningerandassociatesllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steininger & Associates Llc