Skinny Skis, Inc.

What Skinny Skis, Inc. does

Skinny Skis, Inc. is a privately held specialty outdoor retailer operating from a single storefront at 65 West Deloney Avenue in Jackson, Wyoming, one block east of the Jackson Town Square. Founded in 1974 by Jeff Crabtree and Owen Anderson as a seasonal cross-country ski shop, the business evolved into a year-round operation under subsequent partners Phil Leeds, Scott O'Brien, and Taylor Hall, the current owners since 2020. The store serves outdoor enthusiasts and families in the Jackson Hole region and visiting tourists, offering curated equipment, apparel, and footwear across winter Nordic/cross-country and backcountry skiing, and summer trail running, hiking, backpacking, and camping, drawing from premium brands such as Patagonia, Hoka, Brooks, Altra, Salomon, Madshus, Fischer, Dynafit, Arc'teryx, Gregory, and Deuter.

The business operates three revenue streams. Retail product sales form the core, complemented by seasonal equipment rentals (children's Nordic lease packages, summer kid carriers and trekking poles, winter Nordic and backcountry skis, and Garmin GPS devices) and professional shop services including binding mounting, waxing (iron-in, wax machine, infrared saturation), stone grinding, and minor and full ski tunes. Pricing is unit-based across all streams, with documented examples ranging from $20 for a wax machine service to $80 for stone grinding of a single pair, and bundled children's lease packages from $120-$165. Distribution is exclusively through the physical storefront, with no disclosed e-commerce channel.

Go-to-market is community-driven: the business invests heavily in local nonprofit partnerships (over 250 organizations including the Jackson Hole Ski & Snowboard Club, Grand Teton National Park Foundation, Friends of Pathways, St. John's Hospital Foundation, and Bridger-Teton Avalanche Center), sponsors regional races, hosts events such as Avalanche Awareness Night and the 4th of July 10K, maintains an ambassador team, and produces trail guide content and blog material. Grassroots Outdoor Alliance membership yielded the 2026 Retailer of the Year award, validating the community-anchored specialty retail model. There is no AI/ML, proprietary platform, or technology stack beyond standard retail operations; the company's competitive positioning rests on local expertise, staff credentials (former Nordic coaches and outdoor guides), and deep community integration rather than digital differentiation.

Name

Skinny Skis, Inc.

Legal name

Skinny Skis, Inc.

Website

https://skinnyskis.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Skinny Skis is a privately held specialty outdoor retailer in Jackson, Wyoming, founded in 1974. A single storefront sells premium gear, apparel, rentals, and shop services for Nordic skiing, trail running, hiking, and camping to Jackson Hole residents and visitors.

Ownership category

akta.pro rank

Product category

Outdoor Specialty Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

akta.pro primary industry

Nordic / Cross-Country Ski Retail (Skis, Boots, Bindings, Poles, Wax) (CRAMAJAG)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF)

Keywords

• Outdoor specialty retail
• Nordic ski equipment
• Trail running gear
• Alpine touring gear
• Ski shop services

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of outdoor gear, clothing, footwear, and equipment for skiing, running, hiking, and camping. Products from premium brands including Patagonia, Altra, Hoka, Brooks, and specialty Nordic ski equipment.
2. Equipment Rentals: Seasonal rental program for Nordic skiing equipment and summer hiking gear including kid carriers and trekking poles.
3. Shop Services: Professional ski tuning, waxing, binding mounting, stone grinding, and repair services for Nordic and alpine skis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Skinny Skis is a year-round specialty outdoor retailer in Jackson Hole, Wyoming, selling Nordic and alpine skiing equipment, trail running, hiking, backpacking, and camping gear and apparel from premium brands such as Patagonia, Altra, Hoka, Brooks, Madshus, Fischer, Dynafit, and La Sportiva. The store also provides seasonal equipment rentals, professional ski tuning, waxing, binding mounting, and stone grinding services through its in-house shop, along with a children's Nordic lease program and junior athlete discounts.

Product overview

Skinny Skis is a year-round outdoor specialty retailer in Jackson Hole, Wyoming, founded in 1974. The store operates as a single retail location offering outdoor equipment and apparel across two seasonal focuses: winter (nordic/cross country and backcountry skiing) and summer (trail running, hiking, backpacking, and camping). The product portfolio includes nordic skiing equipment and apparel from Madshus, Fischer, and related brands; trail running gear from Altra, Brooks, Hoka, Salomon; hiking and backpacking equipment from Gregory, Deuter; outdoor apparel from Patagonia, Marmot, Arc'teryx; and alpine touring equipment from Dynafit, La Sportiva. Beyond retail, the company offers services including seasonal equipment rentals (summer hiking gear, winter nordic/backcountry skis, Garmin GPS devices), professional ski shop services (binding mounts, waxing, stone grinding, repairs), a children's nordic lease program, and junior athlete discount programs. The company also produces trail guide content and sponsors regional racing events.

Differentiator

Problem solved

Functional benefit

Products and services

• Nordic/Cross Country Skiing Equipment & Apparel Seasonal retail offering of cross-country and backcountry Nordic skis, boots, bindings, poles, and Nordic-specific apparel from brands including Madshus and Fischer, sold to outdoor recreationists in Jackson Hole.

Quantifiable outcome

• Over $200,000 raised for St. John's Hospital Foundation Cancer Patient Support Fund over 15 years
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Grassroots Outdoor AlliancecoreOthersTrade alliance of outdoor specialty retailers. Skinny Skis participates in this organization which facilitates grants for member retailers and provides peer recognition through annual awards. Skinny Skis won the 2026 Retailer of the Year award through this alliance.
• Jackson Hole Ski & Snowboard ClubcoreStrategic or Co-development PartnerJackson's oldest nonprofit (founded 1938) serving over 500 young athletes with Alpine, Nordic, Freeride and Snowboard programs. Skinny Skis provides funding, performance gear access, and volunteer work on race days. Owners Jeff Crabtree and Scott O'Brien are former Nordic coaches.
• Grand Teton National Park FoundationcoreStrategic or Co-development PartnerFoundation funding projects that enhance Grand Teton National Park's cultural, historic, and natural resources. Skinny Skis works with Foundation on Youth Trail Crew initiatives and has helped secure multiple grants via Grassroots Outdoor Alliance.
• Friends of PathwayscoreStrategic or Co-development PartnerCommunity advocate for complete pathways system in Jackson Hole. Partner Phil Leeds serves on their Board of Directors. Skinny Skis secured a $5,000 grant via Columbia and Grassroots Outdoor Alliance. Annual 4th of July 10km race is a fundraiser for the organization.
• St. John's Hospital FoundationcoreStrategic or Co-development PartnerSupports St. John's Medical Center and community health initiatives. Skinny Skis' annual Run N Ride for the Cure event has generated over $200,000 for the Cancer Patient Support Fund over 15 years.
• Jackson Hole Conservation AllianceminorStrategic or Co-development PartnerSince 1979, works to protect wildlife, wild places, and community character of Jackson Hole. Skinny Skis supports efforts to build safe wildlife crossings in Jackson Hole.
• Jackson Hole Nordic AllianceminorStrategic or Co-development PartnerCollaboration of community organizations supporting Nordic skiing, fat biking, and snowshoeing in Jackson Hole, Teton Valley and Greater Tetons. Skinny Skis is a member supporting promotion of Nordic skiing and grooming.
• Bridger Teton Avalanche CentercoreStrategic or Co-development PartnerProvides daily backcountry avalanche hazard and weather forecasts for Bridger-Teton National Forest. Skinny Skis has presented Avalanche Awareness Night annually for many years, with raffles generating tens of thousands of dollars.
• Teton County Search and Rescue (TCSAR)minorStrategic or Co-development PartnerProvides emergency search and rescue services for Teton County and surrounding areas since 1993. Skinny Skis works with TCSAR on initiatives revolving around avalanche safety alongside Avalanche Awareness Night events.
• RRR Business LeadersminorStrategic or Co-development PartnerCoalition of businesses working towards sustainable economic practices, reducing resource consumption and landfill waste in Jackson Hole. Skinny Skis is a member committed to environmental sustainability.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Backcountry.com: Online specialty outdoor retailer with deep expert-led content, premium-brand selection, and gear-rent program; competes with Skinny Skis on selection and convenience while lacking the local trail-guide, fitting, and tuning capabilities.
• REI Co-op: Largest U.S. consumer outdoor specialty co-op with deep Nordic, hiking, trail-running, and backcountry assortments plus rentals and gear-up services; competing mass-market assortment and e-commerce scale that Skinny Skis cannot match on catalog breadth but loses to on local expertise.
• Moosejaw: Outdoor specialty retailer (operated under Dick's Sporting Goods) selling apparel, footwear, and gear across hiking, climbing, skiing, and camping; comparable premium-brand outdoor assortment but with national scale rather than local expertise.

Direct peers

• Mountain Gear: Independently owned outdoor specialty retailer in the Pacific Northwest operating a single flagship store plus a strong e-commerce channel focused on climbing, backcountry skiing, and Nordic categories — direct specialty-retail analog for store-plus-services-plus-rentals model.
• Hoback Sports: Jackson, Wyoming outdoor and sporting goods retailer offering apparel, footwear, and equipment for camping, fishing, and hunting; competes directly with Skinny Skis on general outdoor categories in the same trade area.
• Teton Village Sports: Jackson Hole ski and outdoor retailer at the base of the Jackson Hole Mountain Resort offering rental, retail, and tuning services — the closest direct local competitor to Skinny Skis, serving overlapping resident and tourist demand.
• Evo: Action-sports and outdoor specialty retailer combining showroom locations with strong e-commerce in ski, bike, and outdoor categories — comparable mix of premium-brand retail, rentals, and tuning services that anchor specialty-store economics.

Regional players

• Sturtevant's: Pacific Northwest specialty outdoor retailer with multiple store locations offering premium-brand apparel, ski, and outdoor gear plus tuning and rental services; comparable in product mix, store-based services, and independent-owner profile, but operates in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/skinnyskisjh
• Instagraminstagram.com/skinnyskis
• LinkedInlinkedin.com/company/skinny-skis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skinny Skis, Inc.