Care Masters Women and Family Services

What Care Masters Women and Family Services does

Care Masters Women and Family Services is a Black-led, registered Canadian charity founded in 2017 in Mississauga, Ontario, that provides free, barrier-free, culturally grounded programs for African, Caribbean, and Black (ACB) women, youth, and families in Peel Region and the Greater Toronto Area. The organization operates across three pillars: Women's Mental Wellness and Empowerment (Sister Circles, grief support, wellness workshops, Pull Up & Pause); Economic Empowerment and Prosperity (SEPP, Money Talks, microgrants, Community Cooking and Financial Literacy Workshop Series, Junior Wealth Builders); and Youth and Leadership Development (Black Family Fun Night with sports and arts streams, Push Yourself Basketball Training, the Leaders in Training pathway, and a STEM and Gaming Lab). Two structured one-year programs, the Single Parent Holistic Wellness Program and the Chronic Disease Prevention Program, are funded through the Mississauga Foundation's Pendle Fund and Novo Nordisk Chronic Disease Fund respectively and extend the portfolio into single-mother-specific wellness and chronic disease prevention. All programs are free, with food, supplies, and childcare provided at no cost, and registration is handled through JotForm on the Squarespace-hosted website.

The organization is governed by a seven-member volunteer board of ACB women that has expanded between 2022 and 2026 with the addition of directors bringing expertise from Employment and Social Development Canada, Metrolinx, JPMorgan Chase, chemical engineering, and mortgage underwriting. Operational execution is led by Founder and Executive Director Michelle Edwards, a former Child and Youth Worker and foster parent with eight years of case management experience, supported by 9 paid ACB women hired between 2024 and 2025 and a base of 40+ volunteers contributing 1,500+ hours annually. Technology is intentionally lightweight: third-party tools include Donorbox for donation management, JotForm for program registrations, and Squarespace as the website and CRM platform, with no proprietary technology or AI/ML capabilities disclosed. Revenue is exclusively grant and donation-based, with over $313,000 secured in 2025 across at least eight funding sources including private foundations (Peter Gilgan Foundation, Mississauga Foundation, SickKids Foundation), regional government (Region of Peel), and federal programs (Service Canada, Canada Summer Jobs, ESDC, WAGE-FEGC). The go-to-market model is community-led: referrals flow through school partnerships, word-of-mouth within the ACB community, social media channels managed in-house, and direct outreach through community organizations.

Name

Care Masters Women and Family Services

Legal name

Care Masters Women and Family Services

Website

https://caremasters.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Care Masters Women and Family Services is a Black-led registered Canadian charity delivering free, culturally grounded wellness, economic empowerment, and youth leadership programs to African, Caribbean, and Black women, youth, and families in Peel Region and the Greater Toronto Area.

Ownership category

akta.pro rank

Product category

Community Mental Health and Wellness Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAH

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAGAEAC

Family & Parenting Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

Keywords

• Community wellness programs
• Culturally responsive mental health
• Youth leadership development
• Financial literacy education
• Family support services

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Foundation Grants: Funding from private foundations including Mississauga Foundation (Pendle Fund for Single Parent Holistic Wellness Program, Novo Nordisk Chronic Disease Fund for Chronic Disease Prevention Program), Peter Gilgan Foundation, and SickKids Foundation.
2. Government Funding: Federal and regional government programs including Canada Summer Jobs, Employment and Social Development Canada (ESDC), Service Canada, and Region of Peel funding.
3. Donations & Monthly Giving: Individual donations and monthly supporter program. The organization is building a sustainable monthly giving program to support ongoing operations.
4. Secured Funding 2025: Over $313,000 in funding secured in 2025 from various sources including foundations and government programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Care Masters Women and Family Services is a Black-led registered Canadian charity offering a portfolio of free, barrier-free, culturally grounded community programs organized around three pillars: Women's Mental Wellness & Empowerment (Sister Circles, Pull Up & Pause), Economic Empowerment & Prosperity (SEPP, Money Talks, microgrants, cooking and financial literacy workshops, Junior Wealth Builders), and Youth & Leadership Development (Black Family Fun Night, Push Yourself Basketball Training, Leaders in Training pathway, STEM and Gaming Lab). Additional health programs include the Single Parent Holistic Wellness Program and Chronic Disease Prevention Program.

Product overview

Care Masters Women and Family Services is a Black-led registered Canadian charity offering a portfolio of culturally grounded, barrier-free community programs organized around three pillars: Women's Mental Wellness & Empowerment (Sister Circle, Pull Up & Pause), Economic Empowerment & Prosperity (SEPP, Money Talks, microgrants, Community Cooking & Financial Literacy Workshop, Junior Wealth Builders), and Youth & Leadership Development (Black Family Fun Night with Sports & Recreation and Art & Wellness streams, Push Yourself Basketball Training, Leaders in Training pathway, STEM and Gaming Lab). Additional health programs include the Single Parent Holistic Wellness Program and Chronic Disease Prevention Program. All core programs are free and culturally rooted in African and Caribbean traditions of care.

Differentiator

Problem solved

Functional benefit

Products and services

• Sister Circle Safe, healing spaces for Black women, single mothers, and caregivers featuring grief support, wellness workshops, and personal development programming. Part of the Women's Mental Wellness & Empowerment pillar.
• Black Family Fun Night (BFFN)

Quantifiable outcome

• Served 561 people in 2025 alone
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Peel SchoolscoreStrategic or Co-development PartnerSchool partnership for Junior Wealth Builders financial literacy and entrepreneurship program for Black youth, and wider school partnership work.
• Chef Amanda (Edible Bliss)minorStrategic or Co-development PartnerExternal facilitator for Community Cooking & Financial Literacy Workshop Series for Women, leading cooking classes and building culinary skills.
• Harprit Gill (Affluence Creators)minorStrategic or Co-development PartnerFinancial educator facilitating the Community Cooking & Financial Literacy Workshop Series for Women, providing practical tools for managing money.
• Jumpstart (Canadian Tire Jumpstart)minorStrategic or Co-development PartnerJumpstart leadership training for youth coaches supporting Black Family Fun Night sports programming.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Tropicana Community Services: Scarborough-based settlement and community services organization serving Black and Caribbean communities in the GTA with youth, family, settlement, and mental wellness programming. Comparable in mission, geography, and target population to Care Masters.
• Jamaican Canadian Community Centre: Toronto-based nonprofit serving Caribbean and Black communities with youth, family, women's, and cultural programming. Directly comparable as a GTA-based Black-serving community organization with similar programs around youth development and family wellness.
• Black Women in Motion: Toronto-based nonprofit supporting Black women and gender-diverse youth through wellness, healing, and education programs. Comparable as a culturally rooted organization offering barrier-free Black women-centered mental wellness programming in the GTA.
• TAIBU Community Health Centre: Black-focused community health centre in the GTA serving African, Caribbean, and Black communities with primary care, mental health, and community programs. Directly comparable as another Black-led, culturally grounded Peel/GTA-based service organization serving overlapping ACB populations.
• Black Health Alliance: Toronto-based charitable alliance advancing Black health and well-being through research, advocacy, and community programs. Comparable as a GTA-based Black-health-focused nonprofit operating in overlapping wellness and equity spaces.
• Women's Health in Women's Hands Community Health Centre: Toronto-based community health centre serving Black women and women of colour with primary care, mental wellness, and social support programming. Comparable as a women-centered, culturally responsive health and wellness provider serving overlapping ACB populations.

Broad incumbents

• YWCA Toronto: Large established GTA-based nonprofit delivering women's and family programs including shelter, employment, and youth services. Comparable in mission space (women and families) but operates at much broader scale as an incumbent.
• United Way Greater Toronto: Large GTA-based nonprofit funder and convener supporting equity-focused community services across the region, including Black-led and ACB-serving organizations. Comparable as a GTA community-services ecosystem participant and potential partner/funder rather than direct service competitor.

Emerging players

• Elizabeth Fry Toronto (Elizabeth Fry Society): Toronto-based nonprofit supporting women and girls impacted by the criminal justice system with counselling, housing, and family programming. Comparable as a women-centered community services provider in the GTA operating barrier-free programs with government and foundation funding.
• Native Women's Resource Centre of Toronto: Toronto-based community organization supporting Indigenous women, children, and families with culturally grounded wellness and social programming. Comparable as a peer model for community-rooted, women-centered culturally responsive programming, though serving a different population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/care-masters-women-and-family-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Care Masters Women and Family Services