Equestrian Canada

What Equestrian Canada does

Equestrian Canada (Canada Équestre) is the designated national sport organization (ONS) for equestrian sport in Canada and operates as a registered amateur sport association (ACESA) headquartered in Ottawa, Ontario. The organization governs equestrian sport across nine disciplines — dressage, driving, endurance, eventing, general performance, hunter, jumping, para dressage, vaulting, and western — plus six breed sports, and serves competitive athletes, coaches, competition officials, horse owners, competition organizers, and recreational enthusiasts across Canada. EC's mandate includes rulemaking, national rankings, anti-doping oversight (via CCES), equine welfare enforcement (including a zero-tolerance Horse Welfare Code of Conduct), and representation of Canada at FEI international events including the Olympics and Paralympics.

EC's technology platform comprises four interconnected digital systems: the MyEC member portal (sport license management and login gateway), ECampus (an online learning management system offering free and paid courses priced $19.95-$44.95, plus workshops and NCCP-aligned certifications), the Competition Management System (sanctioned event hosting, results capture, and national rankings across disciplines), and the Canadian Horse Identification Program (CHIP) — a national microchip-based equine ID and traceability program. The organization also runs the Equine Care Program (Canada's first animal care certification program for horses, covering facilities for breeding, training, boarding, and wellness), the Safe Sport program, and the High Performance Program supporting dressage, eventing, jumping, and para dressage athletes toward LA2028.

EC's revenue model is membership- and licensing-driven, supplemented by education commerce, corporate sponsorship, federal government funding, and merchandise. The primary GTM motion is sales-led via the MyEC portal, supported by a channel network of 12 provincial/territorial sport organizations (PTSOs), over 10 affiliated national equestrian associations, and a discount-driven sponsor partner ecosystem (BMO, Mad Barn, John Deere, Big Ass Fans, HEP Insurance, Hestaband). Recurring revenue comes from annual sport licenses, multi-year coach/official certification renewals, the $500 Club donor program (annual commitments through 2028), and e-commerce through the deco-apparel.com storefront. Government funding flows through Sport Canada's Athlete Assistance Program and the International Single Sport Events Hosting Program.

Name

Equestrian Canada

Legal name

Equestrian Canada

Website

https://equestrian.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Equestrian Canada is the national governing body for equestrian sport in Canada, serving athletes, coaches, officials, and horse owners through sport licensing, competition sanctioning, national rankings, online education (ECampus), and the Canadian Horse Identification Program (CHIP).

Ownership category

akta.pro rank

Product category

Equestrian Sport Governance

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948), Services-Educational Services (8200)

akta.pro primary industry

Equestrian Teams & Stables (Racing/Show Jumping/Eventing) (MPAKABAG)

akta.pro secondary industries

Sport/Show Horse Training & Performance Programs (AFAEAGAF), Equine Care & Stable Management (EDAOAOAE)

Keywords

• National sport governance
• Equestrian licensing
• Coach certification
• Horse identification
• Equestrian education

Headquarters

HQ city

Kanata

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Sport Licensing and Membership: Revenue generated from sport licenses for competitive athletes, coaching certifications, and official credentials. Sport licenses must be purchased prior to competing in EC-sanctioned competitions.
2. ECampus Online Education: Revenue from eLearning courses, workshops, webinars, and certification programs offered through the ECampus platform. Courses range from free to $44.95 for paid courses.
3. Sponsorships and Donations: Financial support from corporate sponsors (including Official Nutrition Partner Mad Barn), government programs (Sport Canada Athlete Assistance Program), and donor programs ($500 Club for high-performance funding)
4. E-commerce/Apparel Sales: Revenue from EC-branded merchandise and apparel sold through the E-store (deco-apparel.com)

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Equestrian Canada is the national governing body for equestrian sport in Canada, providing sport licensing for athletes, certification for coaches and officials, national competition sanctioning and rankings, high-performance athlete programs for Olympic and Paralympic disciplines, and the ECampus online education platform. It also operates the Canadian Horse Identification Program (CHIP) for equine traceability and promotes horse welfare through biosecurity and conduct standards.

Product overview

Equestrian Canada operates as a national sport governing body offering a portfolio of interconnected digital platforms and programs. The core offerings include ECampus (eLearning management system), MyEC (member portal for sport licenses and registration), a Competition Management System (events/results/rankings), and the Canadian Horse Identification Program (CHIP). Supporting products include the Equine Care Program (facility certification), Safe Sport Program, High Performance Program, and an E-Store for merchandise. These products serve competitive athletes, coaches, officials, and horse owners across multiple equestrian disciplines.

Differentiator

Problem solved

Functional benefit

Products and services

• ECampus Online learning management platform offering eLearning courses, workshops, webinars, and certification programs for coaches, officials, and equestrian professionals. Provides training modules including concussion awareness, equine care, and coaching certification.
• MyEC Member Portal
• Canadian Horse Identification Program (CHIP)
• Competition Management System
• Equine Care Program
• Sport Licenses
• High Performance Program
• Safe Sport Program
• EC E-Store

Quantifiable outcome

• $8.7 billion annual contribution to Canada's GDP
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Mad BarncoreGTM or Marketing PartnerOfficial Nutrition Partner of Equestrian Canada. Mad Barn is a leading supplier of equine nutrition products, education, and research. $500 Club donors receive a 5% discount on first Mad Barn orders plus a free horse diet evaluation from Mad Barn experts (MSc, PhD, veterinarians).
• HEP InsurancecoreGTM or Marketing PartnerExclusive insurance provider partner offering coverage extended to EC Officials under EC's policy. License holders receive access to equine medical and mortality insurance through Henry Equestrian and CapriCMW/Acera Insurance partnerships.
• John DeereminorGTM or Marketing PartnerEquipment partner offering EC sport license holders discounts up to 28% on purchases plus coupons up to $3,500 value. Contact through 1-800-965-6872.
• Big Ass FansminorGTM or Marketing PartnerEquipment partner for equestrian facilities offering EC license holders discounts up to 25% on ventilation products. Code EQUINE24 for online or phone purchases.
• HestabandminorGTM or Marketing PartnerEquine kinesiology tape partner offering 10% discount with promo code EC2023. Hestaband is the #1 equine kinesiology tape in Canada, used by professionals in 29 countries.
• Provincial/Territorial Sport Organizations (PTSOs)coreStrategic or Co-development Partner12 PTSOs partner with EC to nurture and sustain Canada's vibrant horse industry from coast to coast to coast. They deliver grassroots programs, coach/official training, and local competition support.
• Canadian Olympic CommitteecoreStrategic or Co-development PartnerNational Olympic committee partnership for athlete representation at Olympic Games. EC is recognized as the national governing body for equestrian sport.
• Canadian Paralympic CommitteecoreStrategic or Co-development PartnerNational Paralympic committee partnership for para dressage athlete representation at Paralympic Games.
• BMO Bank of MontrealcoreGTM or Marketing PartnerBMO is the title sponsor of the BMO Nations' Cup at Spruce Meadows Masters tournament, supporting high-performance show jumping competition in Canada.
• Spruce MeadowscoreStrategic or Co-development PartnerPremier equestrian venue hosting the annual Masters tournament with BMO Nations' Cup, supporting Canadian high-performance athletes.
• Wilton Consulting GroupminorStrategic or Co-development PartnerWCG collaborated with EC to examine the socio-economic impact of the Canadian equine sector, conducting environmental scans and 40 key informant interviews.
• SereconminorStrategic or Co-development PartnerConsulting partner that created economic impact models for the Canadian equine sector study, analyzing sector contributions to GDP and employment.
• Canadian Centre for Ethics in Sport (CCES)coreStrategic or Co-development PartnerCCES provides TrueSport Clean certification for athletes, supporting EC's Clean Sport program and anti-doping efforts.
• Canadian Therapeutic Riding Association (CanTRA)minorStrategic or Co-development PartnerPartnership for cross-promotion and IDEA (Inclusion, Diversity, Equity, Accessibility) initiatives in the Canadian equine sector.
• Agriculture and Agri-Food CanadacoreStrategic or Co-development PartnerFederal department collaborating with EC on the National Biosecurity Standard for the equine sector, developed with CFIA.
• Canadian Food Inspection Agency (CFIA)coreStrategic or Co-development PartnerFederal agency managing equine import/export requirements and collaborating on biosecurity standards. EC follows CFIA guidelines for reportable diseases.
• University of Guelph / Equine GuelphminorStrategic or Co-development PartnerAcademic partner for equine health resources including the Equine Biosecurity Risk Calculator tool.
• Coaching Association of CanadacoreStrategic or Co-development PartnerPartnership for NCCP (National Coaching Certification Program) coaching education and Female Coach Mentorship Model programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Others

• Swimming Canada / Athletics Canada: Other Canadian national sport organizations operating under the same Sport Canada funding framework and PTSO network structure as Equestrian Canada. Comparable in non-profit governance, federal funding reliance, and national team representation mandate, though serving different sports.
• Spruce Meadows: Spruce Meadows is the premier equestrian venue in Canada hosting the annual Masters tournament and BMO Nations' Cup. While not a peer in governance, it is a key strategic partner of Equestrian Canada for high-performance competition and represents a venue operator in the same Canadian equestrian ecosystem.

Direct peers

• German Equestrian Federation (FN): Die Deutsche Reiterliche Vereinigung (FN) is the German national equestrian federation, one of the largest and most established in the world. Comparable to Equestrian Canada in governance structure but operates at significantly larger scale with deeper commercial partnerships.
• British Equestrian (formerly BEF): British Equestrian is the national governing body for equestrian sport in the United Kingdom, overseeing multiple disciplines including dressage, eventing, jumping, and para dressage. Directly comparable to Equestrian Canada in structure, mandate, and product offering.
• Swedish Equestrian Federation (SvRF): Svenska Ridsportförbundet is the national governing body for equestrian sport in Sweden. Comparable to Equestrian Canada in mandate and product structure, with a similarly small staff serving a national equestrian community.
• USA Equestrian (formerly USEF): The United States Equestrian Federation is the national governing body for equestrian sport in the US, providing sport licensing, coach certification, competition sanctioning, and international representation. It is the most direct peer to Equestrian Canada as the equivalent national body in a larger market, with similar product portfolio and regulatory scope.
• Equestrian Australia: Equestrian Australia is the national governing body for equestrian sport in Australia, providing member services, competition sanctioning, high-performance programs, and coach/official certification. Directly comparable in mandate and product offerings to Equestrian Canada.
• Horse Sport Ireland: Horse Sport Ireland is the national governing body for equestrian sport in Ireland, overseeing breeding, sport, and leisure horse activities. Comparable in structure and mandate to Equestrian Canada, though serving a smaller national market with strong international reputation in show jumping.
• Royal Spanish Equestrian Federation (RFHE): La Real Federación Hípica Española is the national governing body for equestrian sport in Spain. Directly comparable to Equestrian Canada in regulatory scope, sport licensing, and international representation functions, though serving a different national market.

Broad incumbents

• Fédération Équestre Internationale (FEI): The FEI is the international governing body for equestrian sport worldwide, of which Equestrian Canada is a member national federation. FEI sets global rules and sanctions international events including Olympics, making it the broader incumbent whose authority EC operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCIpQnoBnlnT2mxem3Xp4wrw
• Facebookfacebook.com/equestriancan
• LinkedInlinkedin.com/company/equestrian-canada
• Instagraminstagram.com/equestrian_can
• Xx.com/equestrian_can

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equestrian Canada