Teatro De Artes De Juan Seguin

Name

Teatro De Artes De Juan Seguin

Legal name

Teatro De Artes De Juan Seguin

Website

https://www.teatrodeartes.org

Company type

Private

Founded year

1982

Operating status

Operating

Ownership category

akta.pro rank

Product category

Cultural Arts Education and Heritage Preservation

NAICS

Dance Companies (71112), Fine Arts Schools (61161), Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

akta.pro secondary industries

Cultural & Folk Dance Performances (MPAGADAD), Cultural Heritage & Traditional Festivals (Folk, Ethnic, Indigenous) (MPAGAEAB), Cultural & Heritage Entertainment Booking (Traditional/Folk Acts) (HSACAHAG)

Keywords

• Cultural arts education
• Ballet folklorico instruction
• Mariachi music programs
• Mexican American heritage
• Community performing arts

Headquarters

HQ city

Seguin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Program Tuition and Fees: Monthly tuition for ballet folklorico and mariachi classes ($30/month), one-time registration fees ($25/student/program), and performance booking fees for mariachi and dance groups. Ballet Folklorico De La Rosa has over 120 members.
2. Donations and Sponsorships: Tax-deductible charitable donations from individuals, corporate sponsors (H-E-B, Union Pacific), and foundation sponsors. Madrina and Padrino program offers sponsorship tiers ($25-$300) to fund student scholarships for free classes.
3. Government and Foundation Grants: Grant funding from National Endowment for the Arts ($50,000 Our Town grant), Texas Commission on the Arts, National Endowment for the Humanities, Humanities Texas, San Antonio Area Foundation, Guadalupe County United Way, and NALAC.
4. Event Revenue: Ticket sales for Noche De Gala ($8 general admission, $12 reserved seating), annual recital, and other cultural events. Mariachi performance bookings generate rental/service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Teatro De Artes De Juan Seguin delivers nonprofit cultural arts education and performances preserving Mexican American and Tejano heritage. Its core offerings include Ballet Folklórico De La Rosa (traditional Mexican folk dance classes) and Mariachi Juan Seguin (mariachi music instruction), delivered through community, center, and school-based programs. Annual signature events such as Noche De Gala and the Cinco de Mayo Festival serve as performance platforms for students and the community.

Product overview

Teatro De Artes De Juan Seguin is a non-profit cultural arts organization offering a portfolio of cultural preservation and education programs centered around Mexican American and Tejano heritage. The core programming operates through three pillars: Community-Based Programs (offering Ballet Folklórico De La Rosa and Mariachi Juan Seguin instruction, plus poetry, lectures, and community events), Center-Based Programs (cultural exhibits, culinary arts, and summer camps held at the Cultural Arts Center), and School-Based Programs (in-school mariachi and folklórico instruction). The organization also produces signature annual events including the Noche De Gala vocal competition and the Viva Teatro Cinco de Mayo recital. Additional offerings include the El Rinconcito Book Series for children and the Our Town Seguin community art project. The Ballet Folklórico De La Rosa and Mariachi Juan Seguin serve as the primary programmatic brands, with supporting programs like the Madrina and Padrino scholarship initiative expanding accessibility. The organization was founded in 1982 and serves the Seguin, Texas community.

Differentiator

Problem solved

Functional benefit

Products and services

• Ballet Folklórico De La Rosa Traditional Mexican folk dance instruction program offering weekly classes across multiple skill levels (Beginner I, Beginner II, Intermediate II, Advanced I) for children (ages 5-18), teens, and adults, culminating in an annual recital. Over 120 active members; classes begin in September and conclude with the May recital.
• Mariachi Juan Seguin Mariachi music education program teaching music theory, instrument playing, and performance skills. Offers classes for youth (ages 7-18) and adults at beginner, intermediate, and advanced levels across instruments including violin, trumpet, and vihuela. Program was revived in Spring 2012.
• Noche De Gala Annual vocal competition and cultural showcase event featuring mariachi music and folklórico dancing, held at Texas Lutheran University Jackson Auditorium. Tickets $8 general admission, $12 reserved seating.
• Community-Based Programs Cultural programming offered to community members including folklórico and mariachi classes, poetry sessions, lectures, pachangas, Juan Seguin Memorial ceremonies, Viva Seguin! Conjunto Festival, and dance workshops.
• Center-Based Programs Programs held at Teatro's Cultural Arts Center including cultural arts exhibits, watercolor exhibits, culinary arts classes, summer agroecology camps, poetry readings, pachangas, and Texas Lutheran University internships.
• School-Based Programs Arts and culture programming delivered in partnership with local school districts (Seguin ISD, San Antonio ISD, Luling ISD and surrounding) including mariachi classes, ballet folklórico instruction, TCA Artist in Residency programs, visiting artists, and school performances. Seguin ISD board approved Teatro activities as Extra-Curricular and TEA approved Afterschool Center.
• Summer Agriculture, Culinary & Visual Arts Camp Annual summer camp combining agricultural traditions, culinary arts, and visual arts instruction. Funded in part by Texas Commission on the Arts and National Endowment for the Arts.
• El Rinconcito Book Series Bilingual children's book reading series featuring stories in English and Spanish, video presentations, and reflection activities. Funded by Humanities Texas, includes titles such as 'Apples for Life/Manzanas por Vida' by Adan Zepeda.
• Our Town Seguin Art Project Community art initiative funded by a $50,000 NEA Our Town grant featuring three art installations celebrating Mexican American, African American, and Indigenous communities through participatory art projects. First exhibit opened at Seguin Public Library November 2025-March 2026.
• Madrina and Padrino Sponsorship Program Scholarship sponsorship program enabling students to participate in Ballet Folklórico or Mariachi classes free of charge. Donation tiers ($25 registration, $75 accessories, $150 half-year tuition, $300 full-year tuition with weekly master instruction).
• De Mano a Mano Artisan Market

Quantifiable outcome

• Over 120 active members in Ballet Folklorico De La Rosa
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• City of SeguincoreStrategic or Co-development PartnerCity partnership for Our Town Seguin NEA project and community events. Mayor Donna Dodgen publicly supported Teatro's NEA grant. City Event Center venue for Juan Seguin Statue 25th Anniversary celebration.
• Seguin MainstreetcoreStrategic or Co-development PartnerPartner in Our Town Seguin NEA grant project; co-hosts Sunday in the Park Concert events; collaborative community programming.
• Seguin Public LibrarycoreStrategic or Co-development PartnerFirst home venue for Our Town Seguin art exhibit (November 2025-March 2026). Hosted ribbon cutting ceremony. Will archive community stories for future generations.
• Texas Lutheran University (TLU)coreStrategic or Co-development PartnerVenue hosting at Jackson Auditorium for Noche De Gala and Viva Teatro Recitals. TLU Library exhibitions (Rey Lujan Gaytan exhibit, NEA Big Read). TLU H.O.T. Dog Days community events. TLU Marketing Class partnerships. Center for Mexican American Studies collaboration for Calaveras y Poesia event.
• National Association for Chicano and Chicana Studies (NACCS) - Tejas FocominorStrategic or Co-development PartnerHosted NACCS Tejas Foco Conference at Cultural Arts Center; community space for academic organization gatherings.
• Mid-Texas SymphonyminorStrategic or Co-development PartnerLocal arts organization collaboration and community arts partnerships.
• Habitable SpacesminorStrategic or Co-development PartnerPartner for sewing/mending classes and Habitable Spaces community events at 3050 FM1104, Kingsbury, TX.
• Indigenous Cultures InstituteminorStrategic or Co-development PartnerCultural organization partner for indigenous heritage programming and community events.
• Utopia SchoolminorStrategic or Co-development PartnerEducational partnership for summer programs in Luling ISD and community learning events.
• Seguin ISDcoreStrategic or Co-development PartnerSchool board approved Teatro activities as Extra-Curricular and TEA approved Afterschool Center. In-school ballet folklorico, mariachi after-school programs, visiting artist residencies, and PTA performances.
• Seguin Area Chamber of CommerceminorChannel Partner/ Reseller/ DistributorTicket sales outlet for Noche De Gala events; Chamber membership and community business partnerships.
• Seguin Historical Family SocietyminorStrategic or Co-development PartnerCollaboration on Juan Seguin Memorial ceremonies and Juan N. Seguin Poster Exhibit at Teatro Cultural Arts Center.
• Seguin Commission on the ArtsminorStrategic or Co-development PartnerCity arts commission partnership for community arts programming and advocacy.
• Caterpillar Latino ConnectionminorStrategic or Co-development PartnerCorporate diversity and inclusion partnership supporting Latino community arts.
• San Antonio African American Community Archive and Museum (SAAACAM)minorStrategic or Co-development PartnerPartnership in Our Town Seguin project representing diverse communities of color in Seguin.
• Pecantown Books & BrewsminorStrategic or Co-development PartnerLocal artisan book vendor partnership for De Mano a Mano Artisan Market.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mexic-Arte Museum: Austin-based nonprofit museum and cultural institution dedicated to Mexican and Latino art through exhibitions and educational programming. Comparable as a Mexican American cultural preservation nonprofit operating in central Texas.
• Centro Cultural Aztlan: San Antonio nonprofit presenting and preserving Chicano/Mexican American cultural arts through exhibits, performances, and community programming. Comparable as a community-rooted Mexican American cultural arts nonprofit.
• Ballet Folklórico de San Antonio: San Antonio-based ballet folklórico dance company offering instruction and performances of traditional Mexican folk dance. Directly comparable to Ballet Folklórico De La Rosa in discipline (folklorico) and regional focus.
• Guadalupe Cultural Arts Center: San Antonio-based nonprofit preserving Latino and Chicano arts and culture through dance, music, film, and visual arts programming. Directly comparable as a Mexican American cultural arts nonprofit serving Texas communities with multi-disciplinary programs.
• Esperanza Peace & Justice Center: San Antonio nonprofit focused on cultural and arts programming preserving Mexican American and Latina heritage through community-based classes, performances, and events. Direct peer along mission and operating model.
• Houston Institute for Culture: Houston-based multicultural arts nonprofit producing community programming, festivals, and educational events focused on Latino and other cultures in Texas. Comparable as a Texas-based community cultural arts nonprofit.

Broad incumbents

• Mariachi Vargas de Tecalitlán: Internationally recognized Mexican mariachi group serving as the established gold standard for mariachi performance and instruction. Comparable to Mariachi Juan Seguin in musical tradition and educational mission, though at vastly greater scale.
• National Museum of Mexican Art: Chicago-based museum showcasing Mexican and Mexican American art and culture. Comparable in mission to preserve and present Mexican American heritage, but operates at significantly larger scale as a museum rather than a community programming nonprofit.

Emerging players

• UTSA Mexico Center / Center for Mexican American Studies (various universities): University-based centers supporting Mexican American studies, cultural programming, and academic research. Comparable in cultural preservation mission, but typically academic rather than community-based.

Regional players

• Society of Hispanic Professional Engineers (SHPE) Seguin/Austin Chapter: Although not directly a performing arts peer, this and similar regional Hispanic cultural and professional organizations represent the broader Texas ecosystem of community organizations serving the Mexican American demographic Teatro also serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/teatrodeartes
• YouTubevimeo.com/teatrodeartes
• Facebookfacebook.com/teatrodeartes
• Instagraminstagram.com/teatrodeartes

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Teatro De Artes De Juan Seguin